FindsGood

Bing Ads Accreditation Exam Answers

Bing Ads Accreditation Exam Answers

  1. You run a pizza delivery service in the greater New York area, delivering to Brooklyn, the Bronx, and Queens. How would you target the ads to optimize your campaign?
  2. How many tags must you place on your site to track multiple campaigns?
  3. Which of the following examples of automated rules can you create in your account?
  4. Which of the following can you customize in Bing Ads Editor?
  5. When you create a Shopping Campaign, you can use product filters to choose what the campaign will target. True or false?
  6. You should investigate which of the following to uncover the cause of increased click volume (traffic)?
  7. Coho Winery wants their ad to display for the keyword “cabernet sauvignon” only when a customer’s search query matches their keyword exactly, including some close variants, with no extra words. Which keyword match option should they select?
  8. Which one of the following is not a report in Bing Ads?
  9. Bing Ads includes robust research and reporting tools to help you identify potential areas for campaign improvement. What is it called when you improve your campaign based on the results of these tools?
  10. When you use any dynamic text, such as {keyword}, you must make sure you don’t end up with ads that exceed the following character limits:
  11. A visitor to the Baldwin Museum of Science website signs up to receive its newsletter. What is this customer action called?
  12. Bing Ads Keyword Planner allows you to search for new keywords using a phrase, website, or category. From which Bing Ads tabs can you access Keyword Planner?
  13. What do you call words or phrases that trigger ads when they match a customer’s search query?
  14. Multiple Ad Groups are allowed in Campaigns.
  15. Automated rules can only be applied at the campaign level. True or false?
  16. What happens if your account reaches its credit limit?
  17. Which of the following audiences can you define with remarketing lists?
  18. Which Bing Ads resources should you use to help you optimize your performance?
  19. What Bing Ads feature allows you to specify how closely a customer’s search query must match your keyword before your ad is displayed?
  20. Synchronization operations are only applied to the accounts and campaigns you’ve downloaded to the Bing Ads Editor. True or false?
  21. You can set default keyword bids at what level?
  22. With search advertising, what happens when a customer clicks your ad?
  23. Keyword research templates are available in the Template Pane, but they do not incorporate Excel features. True of false?
  24. In Bing Ads Keyword Planner, you can get detailed estimates for your ad groups by entering the Bid and Daily budget. True or False?
  25. You want to calculate the absolute change and percentage change in performance metrics. Which should you use?
  26. Which of the following statements describes inline editorial feedback during ad creation?
  27. To optimize your product feeds no matter the priority or filter, you must make sure to take the following actions:
  28. Which of the following ideas should you consider implementing when writing your ad?
  29. On which page can you check if you r ad is appearing or not and if not, why?
  30. Alpine Ski House is promoting weekend getaways for retired couples who live near Denver. What are the best targeting options for this customer?
  31. How do your keyword bids and your daily budget work together?
  32. Keywords can be analyzed by what factors?
  33. From which Bing Ads Editor pane can you bulk-edit all of the items selected in the Summary Grid?
  34. Which of the following factors could impact the performance and delivery of your ad?
  35. What is a keyword bid?
  36. A tracking tag (UET tag) is designed to help advertisers retarget their audience for which purpose?
  37. Coho Winery wants their ad to display for the keyword “white wines” when a customer’s search query is either “white wines” or “buy wines white.” Which keyword match option should they select?
  38. What is the best way to learn how many clicks Bing Ads has identified as low quality?
  39. You can import Google campaigns directly into Bing Ads using your Google AdWords credentials. True or false?
  40. Which exclusions are permitted at the campaign level to keep your ad from displaying?
  41. Which components are not required for a Bing Ads text ad?
  42. The Negative Keywords Conflicts report provides useful information about how negative keywords may be reducing campaign effectiveness. This report returns which of the following information?
  43. The Negative Keywords Conflicts report provides useful information about how negative keywords may be reducing campaign effectiveness. This report returns which of the following information? (Select two)
  44. If you set up multiple bid modifiers, more than one of your target criterion is met, and your ad is clicked, you pay for each of the bid adjustments that match.
  45. Trey Research sells vegetable seeds and does not want its ad to display when a customer searches for flower seeds. To avoid displaying an ad when a customer searches for flower seeds, which Bing Ads option should they select?
  46. Bing Ads Editor allows you to work and make changes offline and online. True or False?
  47. What are two ways to import a file? (Select two)
  48. Which item is not a possible Campaign Exclusion?
  49. What Bing Ads feature allows you to schedule changes to your campaigns ahead of time?
  50. If you set a daily accelerated budget too low for the traffic generated by your keywords, what might happen?
  51. In Bing Ads, which customer actions are considered conversions?
  52. With pay-per-click search advertising, when are you charged?
  53. How do incremental bids affect the display of your ad?
  54. Which feature should you use to create a custom filter that shows items with different attributes?
  55. As a Bing Ads customer, you want to run a very short seasonal campaign. You configure the campaign to run the last 10 days in November. You’re willing to spend a maximum of $5,000 on this campaign for the month. What amount should you enter in the campaign budget field when using the Daily Standard option?
  56. Why is it important to choose the right keywords?
  57. When implementing conversion tracking, what is the first step?
  58. From which tab can you access your online billing statement?
  59. What is the first step in creating your store in the Bing Merchant Center?
  60. Tablet investment can be controlled by bid modifiers of:
  61. What is the main advantage of using dynamic text in your ads?
  62. How can you overwrite your offline changes with what you have online?
  63. Which Delivery status is given to ads or keywords that violate the Bing Ads policies?
  64. Unified Device Targeting combines PCs, laptops, mobile devices and tablets into one category. How do you optimize your bid for tablets?
  65. What happens if you have Param 1 in your ad, but there is no corresponding value at the keyword level?
  66. What option will ensure/increase the chances that your ad is approved?
  67. An online clothing store sells clothing exclusively to young women. What are the best targeting options for this advertiser?
  68. You want to improve the relevance of your ad and landing page. First, you include dynamic text in your ad. What else can you do?
  69. You can create a new campaign by copying an existing campaign from one account to another. True or false?
  70. Conversion tracking provides data about visitors who click your ad, and then continue to complete a desired action (conversion). True or False?
  71. You want to track your search advertising budget and spend. Which report group should you select?
  72. The most important feature of Sitelink Extensions (including Enhanced Sitelinks) is:
  73. Which Bing Ads feature can help you analyze your ad campaign performance?
  74. Which UET setting allows you to count each conversion/each user who converted?
  75. The keyword research feature can help you:
  76. The Summary Grid displays icons that alert you to errors or unsynchronized offline changes.
  77. When you use the Keyword Research & Account buttons to build or expand keywords lists, newly generated keyword lists also provide additional data. Which of the following data is included?
  78. Looking at traffic history is one way to improve your bidding strategy. True or false?
  79. Sitelink Extensions can be associated at either the campaign or ad group level. True or false?
  80. For locations to display in Location Extensions, they must be within how many miles of user?
  81. You want to determine which ads lead to clicks and conversions, and which are not performing. Which type of report should you select?
  82. You want to run your report on a regular basis. Which option gives you this capability?
  83. Which column in the Bing Ads data summary table tells you the pre- and post-auction delivery status of your campaign?
  84. With the Bing Ads Intelligence tool, you can get insights on searches by user location and/or demographic. True or False?
  85. For whom might you create a remarketing list?
  86. What kinds of error types are indicated by a red circle with an exclamation point (”!”) in the Summary Grid?
  87. What is the first step in getting a bid estimation for keywords?
  88. When you target by time of day, which time zone does Bing Ads use?
  89. Exclusions you set at the campaign level will cascade down to all of the ads in your campaign. True or false?
  90. Which of the following might generate invalid clicks? (Select two)
  91. Remarketing in paid search lets you target ads to people who have interacted with your site before. True or false?
  92. The Opportunities page helps you use specific and personalized steps to help optimize performance, listed in order of estimated impact. True or False?
  93. Which Delivery status indicates an ad group that has passed its end date?
  94. With Bing Ads, you can export which kinds of campaigns?
  95. Which of the following will help you evaluate the effectiveness of your campaigns?
  96. Your ad will be approved if you comply with Bing Ads policies for the United States, regardless of the market in which the ad is being displayed.
  97. You can import existing campaigns from other online search engines, like Google. True or false?
  98. Although the Ad Preview and Diagnostics Tool is a powerful and useful tool, you should use it sparingly because it directly affects your campaign results and budget.
  99. You can configure the Manager pane to provide either tabs or a drop-down list for selecting the type of item that you want to view. True or False?
Comment