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DoubleClick Ad Exchange Basics Assessment Answers

DoubleClick Ad Exchange Basics Assessment Answers

  1. What is a bid response?
  2. Who are the most common buyers on Ad Exchange?
  3. Why would you choose to participate in the Ad Exchange Open Auction?
  4. You’re seeing a high bid response filtering rate and want to find out what’s causing it and fix it. Which tool in the Ad Exchange user interface can you use to get the reasons why your bids are being filtered?
  5. What are trading desks and what part do they play as a buyer on Ad Exchange?
  6. Which policy would you violate if your declared click-through URL leads to a landing page that can’t be crawled by Google?
  7. What tool can be used as a proactive measure to submit creatives for verification, for checking their status, and for retrieving a list of all your active creatives before bidding on the creative ad?
  8. You’ve just defined the audience you’d like to target with your next campaign, as well as which formats you’d like your ad to run on. Which tool in Ad Exchange allows you to input your criteria and find publishers with available inventory or packaged products matching your campaign settings?
  9. Your bid has been filtered out of the auction due to publisher filtering. Why would this happen?
  10. What are the general types of policies on Ad Exchange?
  11. What is a Programmatic Guaranteed Deal?
  12. What happens after you receive a bid request from Ad Exchange?
  13. Ad Exchange initiates an open auction by sending you a request/callout with information for an available impression. What triggers Ad Exchange to do this?
  14. Some non-family safe ad content is allowed to be run on Ad Exchange. How is this made possible?
  15. What makes the Open Auction on Ad Exchange unique?
  16. Why do we have policies in place on Ad Exchange?
  17. What is a bid request?
  18. What are native ads?
  19. What type of information is typically found in a bid request?
  20. You’ve defined your campaigns and want access to premium inventory, with exclusive access to publisher data/audience data. Which deal type would best suit your requirements?
  21. Which tool in the Ad Exchange user interface allows you to discover and strike deals with publishers that match your buying criteria?
  22. Which deal types are one-to-one, between one publisher and one buyer?
  23. What are the benefits to the end user of using interstitial ads?
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