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DoubleClick Bid Manager Basics Assessment Answers

DoubleClick Bid Manager Basics Assessment Answers

  1. Which strategy allows marketers to serve ads only to users who have previously visited the homepage of their website?
  2. How can Bid Manager users add a profit margin to their revenue calculation?
  3. What information does the Inventory Availability Report provide?
  4. Which section in Bid Manager allows you to view all of your creatives and create new ones?
  5. What can cause a delay for a campaign’s launch in Bid Manager?
  6. How does Bid Manager access creative assets that are stored on a third-party ad server?
  7. Which report helps to optimize which sites the advertiser targets?
  8. This “broadest reach” strategy allows marketers to serve ads to new users who have not previously visited their website.
  9. What are three main campaign strategies?
  10. Which type of optimization is useful for refining your content targeting?
  11. What is one demand side platform offering that allows advertisers to reach their customers in the moment that matters?
  12. How long is a typical in-stream video ad?
  13. Which option would allow Bid Manager to spend your budget at the same rate for the duration of the campaign?
  14. What benefit does a demand side platform provide to an advertiser?
  15. In which section of Bid Manager can you enable a new ad exchange?
  16. In which section of Bid Manager can you set alerts?
  17. What makes Bid Manager a unique solution for advertisers using a demand side platform?
  18. How do budgets behave within a Bid Manager insertion order (IO)?
  19. What are two ways to target an audience online?
  20. What does the partner revenue model define?
  21. Which level of the Bid Manager hierarchy is used for targeting and bids?
  22. In which section of Bid Manager can you assign creatives?
  23. When does the creative approval process occur?
  24. How is content targeting different from audience targeting options?
  25. Which ad format is recommended to serve across all display campaigns?
  26. What is Bid Manager’s main source of inventory?
  27. What is an example of a data cost?
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