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DoubleClick Search Basics Assessment Answers

DoubleClick Search Basics Assessment Answers

  1. What is a benefit of using executive reporting?
  2. Asa is ready to get started using DoubleClick Search to set up his first search campaign. What are the correct steps and order he needs to perform them in?
  3. What would you do first to report on data for your “thank you page” Floodlight activity?
  4. What goal does a bid strategy use to optimize your bids?
  5. Sarah creates a Floodlight activity group to track the number of hits on her advertiser’s home page. If she also wanted to track customer purchases, what does she need to do?
  6. What KPI and target metric should you select to get the most clicks possible within your $5,000 budget?
  7. You’re running a search campaign to promote a product for senior citizens. You choose to exclude keywords such as “teenagers” and “kids.” What type of keywords are these?
  8. Your client wants to track conversions based on the number of sales. What type of Floodlight tag should you use to track this?
  9. What is search engine marketing?
  10. Bid strategies can find the most opportunities under which condition?
  11. Fareena’s Flowers wants customers clicking their ad on mobile to call their order hotline instead of opening their website. What type of ad do you need to create?
  12. You’re looking to examine performance by device type to compare conversions between desktop, mobile, and tablet. How would you view this information in the performance dashboard?
  13. What are the advantages of using DoubleClick Search to manage a large and complex campaign?
  14. Miranda is running a search campaign on multiple engines. The campaign includes over a thousand keywords and frequently runs seasonal promotions. What can she do to simplify her tasks while still meeting her goals?
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