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Answers - Page 11 of 26

In AdWords, you can create and manage video campaigns targeting mobile devices by using ___.

In AdWords, you can create and manage video campaigns targeting mobile devices by using ___.

iOS app conversion tracking cannot be set up using:

iOS app conversion tracking cannot be set up using:

iOS App Install confirmation is a feedback mechanism which enables customers to receive confirmation from Google every time an iOS app install event can be attributed to an AdWords ad click or view. Why would an advertiser use this solution?

iOS App Install confirmation is a feedback mechanism which enables customers to receive confirmation from Google every time an iOS app install event can be attributed to an AdWords ad click or view. Why would an advertiser use this solution?

Many successful mobile sites have large “touch targets” for clicking that take into account ______.

Many successful mobile sites have large “touch targets" for clicking that take into account ______.

Mobile presents an opportunity for a more targeted marketing message because you have an understanding of context such as time, location, and proximity of the customer.

Mobile presents an opportunity for a more targeted marketing message because you have an understanding of context such as time, location, and proximity of the customer.

Once an advertiser opts in to advertise with our search partners (the default setting) in their campaign network settings, they should use _______ to have their ads populate within Google Maps for Mobile.

Once an advertiser opts in to advertise with our search partners (the default setting) in their campaign network settings, they should use _______ to have their ads populate within Google Maps for Mobile.

Select the one way NOT to track app conversions.

Select the one way NOT to track app conversions.

Setting up Mobile App Analytics requires:

Setting up Mobile App Analytics requires:

Showing your ads on top of the mobile page in search results is beneficial because:

Showing your ads on top of the mobile page in search results is beneficial because:

Showrooming refers to:

Showrooming refers to:

Sitelink extensions:

Sitelink extensions:

The App Overview report is a summary of the most salient data from all of the Mobile App Analytics reports. Use this report to:

The App Overview report is a summary of the most salient data from all of the Mobile App Analytics reports. Use this report to:

The codeless conversion tracking solution is usually recommended for app downloads on Android OS over SDK or server to server solution when speed and ease of implementation is a priority.

The codeless conversion tracking solution is usually recommended for app downloads on Android OS over SDK or server to server solution when speed and ease of implementation is a priority.

The conversion optimizer for apps allows:

The conversion optimizer for apps allows:

The Mobile App Analytics Acquisition reports give you data about:

The Mobile App Analytics Acquisition reports give you data about:

The Mobile App Analytics Behavior reports give you data about:

The Mobile App Analytics Behavior reports give you data about:

The mobile video Masthead is a homepage ad similar to the desktop video Masthead and will appear on the homepage of all of the YouTube mobile and tablet properties, including _____.

The mobile video Masthead is a homepage ad similar to the desktop video Masthead and will appear on the homepage of all of the YouTube mobile and tablet properties, including _____.

The path to conversion on mobile is not the same as on desktop or tablet due to ALL of the following EXCEPT:

The path to conversion on mobile is not the same as on desktop or tablet due to ALL of the following EXCEPT:

The two types of conversions for YouTube on mobile are:

The two types of conversions for YouTube on mobile are:

Third–party analytics companies can reduce complication for advertisers by providing them only one SDK to add to their apps.

Third–party analytics companies can reduce complication for advertisers by providing them only one SDK to add to their apps.

To find the right mobile bid, you would calculate:

To find the right mobile bid, you would calculate:

To re–engage users with an app, use the following strategies:

To re–engage users with an app, use the following strategies:

To track conversions in an app, you can add the AdWords Conversion Tracking SDK to your app. SDK stands for:

To track conversions in an app, you can add the AdWords Conversion Tracking SDK to your app. SDK stands for:

To understand the full value of mobile, you must take into account:

To understand the full value of mobile, you must take into account:

Usage data allows advertisers to:

Usage data allows advertisers to:

Viewable impressions:

Viewable impressions:

What is a lightbox ad?

What is a lightbox ad?

What is an app engagement ad?

What is an app engagement ad?

What is an app install ad?

What is an app install ad?

What time of day does mobile usage generally peak?

What time of day does mobile usage generally peak?

What will you need before you can set up conversion tracking for calls from an ad or from a website (assuming Google forwarding numbers are available in your country)?

What will you need before you can set up conversion tracking for calls from an ad or from a website (assuming Google forwarding numbers are available in your country)?

When conversion data shows that mobile drives more value, you would _____ your mobile bid. When conversion data shows that desktop drives more value, you would ______ your mobile bid.

When conversion data shows that mobile drives more value, you would _____ your mobile bid. When conversion data shows that desktop drives more value, you would ______ your mobile bid.

When should an advertiser use an app extension instead of an app promotion ad?

When should an advertiser use an app extension instead of an app promotion ad?

When you use a flexible bid strategy, it will automatically optimize your bids based on:

When you use a flexible bid strategy, it will automatically optimize your bids based on:

Where can app ads run?

Where can app ads run?

Which flexible bid strategy might help improve the chances that your ad gets to the top of the page?

Which flexible bid strategy might help improve the chances that your ad gets to the top of the page?

Which is a benefit of using server–to–server app conversion tracking over an SDK?

Which is a benefit of using server–to–server app conversion tracking over an SDK?

Which of the following is a way for an advertiser to monetize their app?

Which of the following is a way for an advertiser to monetize their app?

Which of the following is incorrect about AdWords cross–device conversions?

Which of the following is incorrect about AdWords cross–device conversions?

Which of the following is NOT a type of mobile ad extension?

Which of the following is NOT a type of mobile ad extension?

Which of the following is NOT true about an app URL scheme?

Which of the following is NOT true about an app URL scheme?

Which of the following is the main reason an app advertiser would want to use a 3rd party conversion tracking company?

Which of the following is the main reason an app advertiser would want to use a 3rd party conversion tracking company?

Which of the following is true about apps?

Which of the following is true about apps?

Which of the following is true about mobile optimized sites?

Which of the following is true about mobile optimized sites?

With a business in an eligible country, advertisers can use Website Call Conversions to track calls to a Google forwarding number on their site from users who arrived there from any source.

With a business in an eligible country, advertisers can use Website Call Conversions to track calls to a Google forwarding number on their site from users who arrived there from any source.

With a business in an eligible country, call conversions help advertisers understand the value that calls from their ads are driving by counting calls of a minimum duration to a Google forwarding number as conversions.

With a business in an eligible country, call conversions help advertisers understand the value that calls from their ads are driving by counting calls of a minimum duration to a Google forwarding number as conversions.

With YouTube Mastheads you can get 100% share of voice, not just on the desktop YouTube site, but also across screens with:

With YouTube Mastheads you can get 100% share of voice, not just on the desktop YouTube site, but also across screens with:

You can use a mobile specific display URL to:

You can use a mobile specific display URL to:

According to Google Shopping Policies, what can be included in promotional text?

According to Google Shopping Policies, what can be included in promotional text?

At which level can you add promotional text to Product Listing Ads?

At which level can you add promotional text to Product Listing Ads?