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Which report indicates the last page users viewed before leaving your website?

Which report indicates the last page users viewed before leaving your website?

Which report indicates the pages of your website where users first arrived?

Which report indicates the pages of your website where users first arrived?

Which report shows a visual representation of user interactions on your website?

Which report shows a visual representation of user interactions on your website?

Which report shows the percentage of traffic that has visited your site before?

Which report shows the percentage of traffic that has visited your site before?

Which report shows users who initiated sessions over 1-day, 7-day, 14-day, and 30-day periods?

Which report shows users who initiated sessions over 1-day, 7-day, 14-day, and 30-day periods?

Which report shows which pages on your site get the most traffic and highest engagement?

Which report shows which pages on your site get the most traffic and highest engagement?

Which report would give you insight into how many Display conversions were assisted by Search paid traffic?

Which report would give you insight into how many Display conversions were assisted by Search paid traffic?

Which report would you use to determine the % of your site traffic that has already been to your site before?

Which report would you use to determine the % of your site traffic that has already been to your site before?

Which report would you use to determine where users start or exit the conversion funnel?

Which report would you use to determine where users start or exit the conversion funnel?

Which reporting dimension would be useful to reference if you were looking to improve the user experience on your landing pages?

Which reporting dimension would be useful to reference if you were looking to improve the user experience on your landing pages?

Which reporting or data collection feature(s) do you get access to by activating Advertising Features in Google Analytics?

Which reporting or data collection feature(s) do you get access to by activating Advertising Features in Google Analytics?

Which reports can show you how website referrals, organic search, and ad campaigns assisted in the conversion process?

Which reports can show you how website referrals, organic search, and ad campaigns assisted in the conversion process?

Which reports require you to activate Advertising Features?

Which reports require you to activate Advertising Features?

Which reports show websites that send traffic to your pages?

Which reports show websites that send traffic to your pages?

Which tags does Google Analytics recommend to accurately track campaigns?

Which tags does Google Analytics recommend to accurately track campaigns?

Which type of Custom Report shows a static sortable table with rows of data?

Which type of Custom Report shows a static sortable table with rows of data?

Which user characteristic may NOT be used to change keyword bids in AdWords?:

Which user characteristic may NOT be used to change keyword bids in AdWords?:

Which view filter(s) would you apply if you wanted to include only users from Brazil or Argentina?

Which view filter(s) would you apply if you wanted to include only users from Brazil or Argentina?

Why can AdWords clicks differ from Analytics sessions in your reports?

Why can AdWords clicks differ from Analytics sessions in your reports?

Why would it be useful to assign a value to your goal in Google Analytics?

Why would it be useful to assign a value to your goal in Google Analytics?

You can only apply a Custom Dimension to data that was collected after you created the dimension.

You can only apply a Custom Dimension to data that was collected after you created the dimension.

You cannot change the default session timeout duration in Google Analytics.

You cannot change the default session timeout duration in Google Analytics.

You decide to run an email campaign that includes a link to your website. What would you need to do in order to track traffic to your site from this email campaign?

You decide to run an email campaign that includes a link to your website. What would you need to do in order to track traffic to your site from this email campaign?

You define a Destination URL goal by

You define a Destination URL goal by

You have defined goal X such that a particular PDF download qualifies as a goal conversion. A user comes to your site once and downloads this PDF 5 times. How many goal conversions will be recorded?

You have defined goal X such that a particular PDF download qualifies as a goal conversion. A user comes to your site once and downloads this PDF 5 times. How many goal conversions will be recorded?

You launched several new marketing campaigns and want to be notified if any of the campaigns lead to over a 10% increase in goal conversions on a given day. Which tool in Google Analytics would you use to set up this alert?

You launched several new marketing campaigns and want to be notified if any of the campaigns lead to over a 10% increase in goal conversions on a given day. Which tool in Google Analytics would you use to set up this alert?

You may apply a new Custom Channel Group retroactively to organize data that has been previously collected.

You may apply a new Custom Channel Group retroactively to organize data that has been previously collected.

You need to immediately need to find out whether people are viewing the new content that you just added today. Which of the following would be most useful?

You need to immediately need to find out whether people are viewing the new content that you just added today. Which of the following would be most useful?

You receive an intelligence alert notifying you that there has been an unexpected spike in your traffic. Which of the following could be possible reasons for this spike?

You receive an intelligence alert notifying you that there has been an unexpected spike in your traffic. Which of the following could be possible reasons for this spike?

You recently set up a new AdWords campaign and you are interested in using Smart Goals to optimize your performance. Which of the following is a prerequisite to using Smart Goals?

You recently set up a new AdWords campaign and you are interested in using Smart Goals to optimize your performance. Which of the following is a prerequisite to using Smart Goals?

Your business objective is to maximize the number of sales through your website. Which of the following metrics would most directly help you measure performance against this objective?

Your business objective is to maximize the number of sales through your website. Which of the following metrics would most directly help you measure performance against this objective?

Your company runs a holiday email campaign for the month of December to drive newsletter signups. Which of the following metrics would be the best indicator of the campaign’s success?

Your company runs a holiday email campaign for the month of December to drive newsletter signups. Which of the following metrics would be the best indicator of the campaign's success?

Your Multi-Channel Funnel reports have no data. What is the most likely reason?

Your Multi-Channel Funnel reports have no data. What is the most likely reason?

Your web property is “www.example.com”. You set up a destination goal of “/thankyou” and a Match Type of “Begins with”. Which of the following pages would trigger a goal conversion?

Your web property is “www.example.com”. You set up a destination goal of “/thankyou” and a Match Type of “Begins with”. Which of the following pages would trigger a goal conversion?

_______ is used for video campaigns.

_______ is used for video campaigns.

________ targeting lets advertisers place ads on specific websites, YouTube videos, and YouTube Partner channels with TrueView ads.

________ targeting lets advertisers place ads on specific websites, YouTube videos, and YouTube Partner channels with TrueView ads.

_________ ads can be created and managed through AdWords.

_________ ads can be created and managed through AdWords.

_________ are optional, clickable thumbnail images that appear next to TrueView InStream ads on YouTube.

_________ are optional, clickable thumbnail images that appear next to TrueView InStream ads on YouTube.

A click on a companion banner:

A click on a companion banner:

A client who wants to advertise before, during, or after popular videos on the Display Network should:

A client who wants to advertise before, during, or after popular videos on the Display Network should:

A TrueView in-stream ad view is counted when a viewer:

A TrueView in-stream ad view is counted when a viewer:

A TrueView video discovery ad needs to be:

A TrueView video discovery ad needs to be:

A viewer can skip watching a TrueView in-stream ad after:

A viewer can skip watching a TrueView in-stream ad after:

An advertiser can use a remarketing tag to target people who’ve:

An advertiser can use a remarketing tag to target people who’ve:

An advertiser can:

An advertiser can:

An advertiser is charged for viewing a TrueView video discovery ad when someone:

An advertiser is charged for viewing a TrueView video discovery ad when someone:

Call-to-action (CTA) overlays are compatible with:

Call-to-action (CTA) overlays are compatible with:

Frequency capping counts include:

Frequency capping counts include:

How can an advertiser calculate the view rate of a video campaign?

How can an advertiser calculate the view rate of a video campaign?

How can an advertiser set up AdWords conversion tracking for a TrueView in-stream ad campaign?

How can an advertiser set up AdWords conversion tracking for a TrueView in-stream ad campaign?