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Answers - Page 18 of 26

Which can’t be added to a TrueView video?

Which can’t be added to a TrueView video?

Which devices can an advertiser target with a mobile video Masthead?

Which devices can an advertiser target with a mobile video Masthead?

Which is a best practice for a successful TrueView in-stream ad?

Which is a best practice for a successful TrueView in-stream ad?

Which is a tip for optimizing a TrueView video for viewer engagement?

Which is a tip for optimizing a TrueView video for viewer engagement?

Which of these can be created to run on the Display Network?

Which of these can be created to run on the Display Network?

Which of these formats can be booked cross-screen (mobile and desktop)?

Which of these formats can be booked cross-screen (mobile and desktop)?

Which of these remarketing lists can be used for a video campaign?

Which of these remarketing lists can be used for a video campaign?

Which should you consider when evaluating the performance of an advertiser’s TrueView campaign for brand awareness?

Which should you consider when evaluating the performance of an advertiser’s TrueView campaign for brand awareness?

Which targeting methods can be used with TrueView ads?

Which targeting methods can be used with TrueView ads?

Why is average view frequency important to measure?

Why is average view frequency important to measure?

With a Masthead ad, an advertiser can reserve:

With a Masthead ad, an advertiser can reserve:

With YouTube Analytics, you can track metrics on:

With YouTube Analytics, you can track metrics on:

You can see average video-view duration metrics in:

You can see average video-view duration metrics in:

“Engagement” with a Lightbox ad on a mobile phone or tablet is achieved when someone:

“Engagement” with a Lightbox ad on a mobile phone or tablet is achieved when someone:

A custom Lightbox ad must have a format hosted in:

A custom Lightbox ad must have a format hosted in:

A direct response advertiser is primarily interested in generating conversions from a Display campaign. To get a potentially better return on investment, this advertiser should use:

A direct response advertiser is primarily interested in generating conversions from a Display campaign. To get a potentially better return on investment, this advertiser should use:

A direct response advertiser would like to promote a new line of non–stick cookware that is being sold on an e–commerce site via a display ad. She should choose a landing page for the ad that features:

A direct response advertiser would like to promote a new line of non–stick cookware that is being sold on an e–commerce site via a display ad. She should choose a landing page for the ad that features:

A Ready Lightbox ad can contain:

A Ready Lightbox ad can contain:

Ads are likely to be most contextually relevant to the sites on which they appear when using:

Ads are likely to be most contextually relevant to the sites on which they appear when using:

Advertisers using the Display Network can use the reporting table in the Placements section of the Display tab to determine the:

Advertisers using the Display Network can use the reporting table in the Placements section of the Display tab to determine the:

An ad may not appear correctly on mobile phones if it:

An ad may not appear correctly on mobile phones if it:

An ad’s Quality Score on the Display Network will affect:

An ad's Quality Score on the Display Network will affect:

An advertiser creates a display ad with Ad gallery. It doesn’t show properly in all the sizes the advertiser wants to use. What should the advertiser do to ensure that it shows in all sizes without limiting exposure?

An advertiser creates a display ad with Ad gallery. It doesn't show properly in all the sizes the advertiser wants to use. What should the advertiser do to ensure that it shows in all sizes without limiting exposure?

An advertiser notices that a Display campaign is receiving a large number of conversions at certain times and days of the week. Which feature would help this advertiser maximize the number of conversions received at the campaign’s current budget?

An advertiser notices that a Display campaign is receiving a large number of conversions at certain times and days of the week. Which feature would help this advertiser maximize the number of conversions received at the campaign's current budget?

An advertiser promoting the release of a film that’s entirely in French with no subtitles wants to advertise on YouTube. He’s advertising it heavily in France through a traditional ad campaign, but wants to ensure that online ads reach the most relevant YouTube audience. Which should he do?

An advertiser promoting the release of a film that’s entirely in French with no subtitles wants to advertise on YouTube. He’s advertising it heavily in France through a traditional ad campaign, but wants to ensure that online ads reach the most relevant YouTube audience. Which should he do?

An advertiser purchasing display advertising through other ad networks can still benefit from using AdWords display ads because:

An advertiser purchasing display advertising through other ad networks can still benefit from using AdWords display ads because:

An advertiser selling airline tickets has designed an image ad with drop–down menus for airport departure and arrival locations. Rather than programming the menu to show airports, the advertiser wants a click on the ad to go to his website. This ad will:

An advertiser selling airline tickets has designed an image ad with drop–down menus for airport departure and arrival locations. Rather than programming the menu to show airports, the advertiser wants a click on the ad to go to his website. This ad will:

An advertiser using viewable cost–per–thousand impressions (vCPM) bidding wants to maximize exposure on a specific set of sites selected for a new campaign. Which is a best practice when setting up the campaign?

An advertiser using viewable cost–per–thousand impressions (vCPM) bidding wants to maximize exposure on a specific set of sites selected for a new campaign. Which is a best practice when setting up the campaign?

An advertiser who has conversion tracking enabled wants to optimize a campaign that contains display ads. In order to identify the websites that are generating sales, he should review:

An advertiser who has conversion tracking enabled wants to optimize a campaign that contains display ads. In order to identify the websites that are generating sales, he should review:

An advertiser who sells coffee beans adds the keyword “Java’” to an ad group. After two weeks, she runs a placement performance report and notices that the ad is showing up on websites about JavaScript programming. What should she do to avoid appearing on these irrelevant sites?

An advertiser who sells coffee beans adds the keyword “Java'” to an ad group. After two weeks, she runs a placement performance report and notices that the ad is showing up on websites about JavaScript programming. What should she do to avoid appearing on these irrelevant sites?

An advertiser who wants to target specific categories of video content on the Display Network should:

An advertiser who wants to target specific categories of video content on the Display Network should:

An advertiser who’s had success with text ads on the Display Network wants to start using rich media ads. Why should she consider using Ad gallery compared with other tools?

An advertiser who’s had success with text ads on the Display Network wants to start using rich media ads. Why should she consider using Ad gallery compared with other tools?

An advertiser would benefit from using affinity audience targeting if they want to reach people:

An advertiser would benefit from using affinity audience targeting if they want to reach people:

Cost–per–thousand impressions (CPM) bidding is only available for:

Cost–per–thousand impressions (CPM) bidding is only available for:

Display inventory on the Display Network is published by AdSense or:

Display inventory on the Display Network is published by AdSense or:

Dynamic remarketing lets an advertiser:

Dynamic remarketing lets an advertiser:

For advertisers bidding on a maximum CPC basis, Quality Score on the Display Network is evaluated on the:

For advertisers bidding on a maximum CPC basis, Quality Score on the Display Network is evaluated on the:

For an ad entering an auction on the Display Network, the AdWords system will calculate the effective cost–per–thousand impressions (eCPM) when there are:

For an ad entering an auction on the Display Network, the AdWords system will calculate the effective cost–per–thousand impressions (eCPM) when there are:

For an advertiser focused on branding, what are the key success metrics?

For an advertiser focused on branding, what are the key success metrics?

Frequency capping gives advertisers the ability to specify a limit to the number of:

Frequency capping gives advertisers the ability to specify a limit to the number of:

Frequency capping limits the number of times:

Frequency capping limits the number of times:

Hayley’s client wants to drive sales of her new cookbook that’s about gluten–free desserts. If Hayley sets up a Display Network campaign that targets potential customers using keywords and topics and the “Target and bid” setting, her client’s ads can show when:

Hayley's client wants to drive sales of her new cookbook that's about gluten–free desserts. If Hayley sets up a Display Network campaign that targets potential customers using keywords and topics and the "Target and bid" setting, her client's ads can show when:

How does an extension work on a Display ad?

How does an extension work on a Display ad?

How long should advertisers wait after creating a new Display campaign before analyzing its performance?

How long should advertisers wait after creating a new Display campaign before analyzing its performance?

If a display ad appears “above the fold,” this means that it:

If a display ad appears "above the fold," this means that it:

If a display ad has been disapproved, how do you submit a request for another review?

If a display ad has been disapproved, how do you submit a request for another review?

If an advertiser chooses to run ads in image formats, Google will:

If an advertiser chooses to run ads in image formats, Google will:

If one of your display ad groups isn’t serving due to incorrect target and bid settings, what should you do?

If one of your display ad groups isn’t serving due to incorrect target and bid settings, what should you do?

If you’re using remarketing to reach people who’ve used your mobile app, they see your ads:

If you're using remarketing to reach people who've used your mobile app, they see your ads:

If you’re considering a Display Network campaign and want to estimate the reach of different targeting options, you’d use:

If you’re considering a Display Network campaign and want to estimate the reach of different targeting options, you'd use: