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If your client runs a car dealership and wants to increase brand awareness among auto enthusiasts, which bidding type would you suggest?

If your client runs a car dealership and wants to increase brand awareness among auto enthusiasts, which bidding type would you suggest?

In order to use remarketing with Google Analytics, you need to:

In order to use remarketing with Google Analytics, you need to:

In order to use target cost–per–acquisition (CPA) bidding, an advertiser must:

In order to use target cost–per–acquisition (CPA) bidding, an advertiser must:

In–market audience targeting consists of people:

In–market audience targeting consists of people:

Jackie is an advertiser who wants to reach people by using both remarketing and Shopping ads. What’s the best targeting strategy for her?

Jackie is an advertiser who wants to reach people by using both remarketing and Shopping ads. What’s the best targeting strategy for her?

Managed placements allow advertisers to:

Managed placements allow advertisers to:

On the Display Network, enhanced cost–per–click (ECPC) automatically:

On the Display Network, enhanced cost–per–click (ECPC) automatically:

Remarketing is targeting ads to people who’ve already visited:

Remarketing is targeting ads to people who’ve already visited:

Someone browsing the Internet sees an AdWords display ad for laptop computers on a Display Network site, but doesn’t click on it. Two weeks later, she’s interested in buying a laptop and decides to visit the site from the ad. She finds the site by doing a Google search, goes directly to it, and buys a laptop. In this scenario, view–through conversions would be valuable for the advertiser because it could:

Someone browsing the Internet sees an AdWords display ad for laptop computers on a Display Network site, but doesn't click on it. Two weeks later, she's interested in buying a laptop and decides to visit the site from the ad. She finds the site by doing a Google search, goes directly to it, and buys a laptop. In this scenario, view–through conversions would be valuable for the advertise…

Targeting by topic is a good strategy if your client wants to:

Targeting by topic is a good strategy if your client wants to:

The Ad gallery allows advertisers to:

The Ad gallery allows advertisers to:

The dynamic remarketing tag collects data such as:

The dynamic remarketing tag collects data such as:

To raise awareness of what you’re advertising without limiting who might see your ads, you should:

To raise awareness of what you're advertising without limiting who might see your ads, you should:

True or False: An advertiser can target mobile apps via AdWords.

True or False: An advertiser can target mobile apps via AdWords.

View–through conversions are available only to:

View–through conversions are available only to:

Viewable cost–per–thousand impressions (vCPM):

Viewable cost–per–thousand impressions (vCPM):

What can you do by creating a separate campaign that’s targeted only to the Display Network?

What can you do by creating a separate campaign that's targeted only to the Display Network?

What’s a best practice for building ads with Ad gallery?

What's a best practice for building ads with Ad gallery?

What’s a best practice for creating an effective ad with Ad gallery?

What's a best practice for creating an effective ad with Ad gallery?

What’s needed to create a “Display Network” campaign to start promoting an app in other apps and on mobile websites?

What’s needed to create a "Display Network" campaign to start promoting an app in other apps and on mobile websites?

What’s something you can do in Ad gallery to enhance a dynamic display ad?

What’s something you can do in Ad gallery to enhance a dynamic display ad?

When an advertiser using viewable cost–per–thousand impressions (vCPM) bidding clicks on his own display ad, Quality Score:

When an advertiser using viewable cost–per–thousand impressions (vCPM) bidding clicks on his own display ad, Quality Score:

When competing for the same ad unit, if the Ad Rank of a cost–per–thousand impressions (CPM), placement–targeted ad is higher than the combined Ad Rank of all competing keyword–targeted ads, then the:

When competing for the same ad unit, if the Ad Rank of a cost–per–thousand impressions (CPM), placement–targeted ad is higher than the combined Ad Rank of all competing keyword–targeted ads, then the:

When creating a display ad, Ad gallery lets you:

When creating a display ad, Ad gallery lets you:

When optimizing for the Display Network, a clear call–to–action (CTA) in the ad text is important in order to:

When optimizing for the Display Network, a clear call–to–action (CTA) in the ad text is important in order to:

When planning a campaign, the first thing an advertiser thinks about should be:

When planning a campaign, the first thing an advertiser thinks about should be:

When reviewing her display campaign, Gina sees that her clickthrough rate is higher on weekdays from 10 a.m. to 1 p.m. Which feature could help her be more efficient with her advertising during this time?

When reviewing her display campaign, Gina sees that her clickthrough rate is higher on weekdays from 10 a.m. to 1 p.m. Which feature could help her be more efficient with her advertising during this time?

When using cost–per–acquisition (CPA) bidding, an advertiser bids using a maximum CPA and pays by:

When using cost–per–acquisition (CPA) bidding, an advertiser bids using a maximum CPA and pays by:

Where can you place a client’s image and video ads?

Where can you place a client’s image and video ads?

Which ad format is easiest to create and edit, and has the widest reach on the Display Network?

Which ad format is easiest to create and edit, and has the widest reach on the Display Network?

Which allows advertisers to see which sites referred visitors with the most time spent on site?

Which allows advertisers to see which sites referred visitors with the most time spent on site?

Which automatically expands your reach based on your campaign’s conversion history to help get as many conversions as possible?

Which automatically expands your reach based on your campaign’s conversion history to help get as many conversions as possible?

Which best practice is advisable when optimizing ad groups within a placement–targeted display campaign?

Which best practice is advisable when optimizing ad groups within a placement–targeted display campaign?

Which bidding option is best suited for an advertiser focused on branding goals?

Which bidding option is best suited for an advertiser focused on branding goals?

Which bidding option is best suited for an advertiser focused on direct response marketing goals?

Which bidding option is best suited for an advertiser focused on direct response marketing goals?

Which bidding type is only available for ads on the Display Network?

Which bidding type is only available for ads on the Display Network?

Which builds keyword lists that can be used to show your ads on relevant webpages across the Display Network?

Which builds keyword lists that can be used to show your ads on relevant webpages across the Display Network?

Which feature applies to the Display Network but not the Search Network?

Which feature applies to the Display Network but not the Search Network?

Which feature could help advertisers determine if the clicks they are receiving on the Display Network are valuable?

Which feature could help advertisers determine if the clicks they are receiving on the Display Network are valuable?

Which functionality applies to HTML5 ads?

Which functionality applies to HTML5 ads?

Which is a benefit of using a Lightbox ad?

Which is a benefit of using a Lightbox ad?

Which is a benefit of using display advertising with Google to build brand awareness?

Which is a benefit of using display advertising with Google to build brand awareness?

Which is a method for evaluating performance of engagement ads created with the Ad gallery?

Which is a method for evaluating performance of engagement ads created with the Ad gallery?

Which is the best type of campaign for an advertiser to use to target a set of specific mobile apps with ads for their website?

Which is the best type of campaign for an advertiser to use to target a set of specific mobile apps with ads for their website?

Which of these metrics is typically most important in measuring a direct response advertiser’s performance on the Display Network?

Which of these metrics is typically most important in measuring a direct response advertiser's performance on the Display Network?

Which practice would be acceptable under Google’s editorial and technical requirements?

Which practice would be acceptable under Google’s editorial and technical requirements?

Which practice would violate Google’s editorial and professional requirements?

Which practice would violate Google’s editorial and professional requirements?

Which report is helpful when using site and category exclusions?

Which report is helpful when using site and category exclusions?

Which report should advertisers run to see which Display Network properties displayed their ads and view associated statistics?

Which report should advertisers run to see which Display Network properties displayed their ads and view associated statistics?

Which targeting method allows an advertiser to reach people who have previously visited their website by showing them relevant ads when they visit other placements on the Display Network?

Which targeting method allows an advertiser to reach people who have previously visited their website by showing them relevant ads when they visit other placements on the Display Network?