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Which tool works best to help advertisers automatically find and bid on relevant placements?

Which tool works best to help advertisers automatically find and bid on relevant placements?

Which would contribute to a higher Quality Score for a display ad?

Which would contribute to a higher Quality Score for a display ad?

Why is it beneficial to include a text ad in the same ad group as an image ad when advertising on the Display Network?

Why is it beneficial to include a text ad in the same ad group as an image ad when advertising on the Display Network?

Why is it recommended to separate Display Network campaigns from Search Network campaigns?

Why is it recommended to separate Display Network campaigns from Search Network campaigns?

You have a friend who has a small business, and she wants to manage her own AdWords campaign. She has no experience with AdWords and would like to experiment with different options. Which campaign type would you recommend to start?

You have a friend who has a small business, and she wants to manage her own AdWords campaign. She has no experience with AdWords and would like to experiment with different options. Which campaign type would you recommend to start?

You might choose to use preferred layouts for dynamic display ads if your client:

You might choose to use preferred layouts for dynamic display ads if your client:

You’re setting up a dynamic remarketing campaign for your client who sells educational products. Which best practice should you follow?

You’re setting up a dynamic remarketing campaign for your client who sells educational products. Which best practice should you follow?

Your client Alexa, who sells wedding accessories, is running a text ad on the Display Network. What might Google automatically include in her ads?

Your client Alexa, who sells wedding accessories, is running a text ad on the Display Network. What might Google automatically include in her ads?

Your client Ali has a car dealership. She wants to reach people who are actively researching electric cars and ready to buy one. Which type of targeting would you recommend?

Your client Ali has a car dealership. She wants to reach people who are actively researching electric cars and ready to buy one. Which type of targeting would you recommend?

Your client Anna wants to increase the reach and visibility of her ads. Which bidding strategy would you recommend?

Your client Anna wants to increase the reach and visibility of her ads. Which bidding strategy would you recommend?

Your client Christina wants to drive traffic to her site. She has return–on–investment goals and is already using AdWords conversion tracking. Which bidding strategy would you recommend?

Your client Christina wants to drive traffic to her site. She has return–on–investment goals and is already using AdWords conversion tracking. Which bidding strategy would you recommend?

Your client has a cupcake shop in a hard–to–find alley in San Francisco. She’s advertising on the Display Network. What’s the best way to help people find her?

Your client has a cupcake shop in a hard–to–find alley in San Francisco. She’s advertising on the Display Network. What’s the best way to help people find her?

Your client has a Mexican restaurant and wants to increase brand awareness in the local community. What type of ad would you create to help reach your client’s goal?

Your client has a Mexican restaurant and wants to increase brand awareness in the local community. What type of ad would you create to help reach your client's goal?

Your client Kevin works for a retailer that sells eco–friendly products. He wants to attract an audience with an established interest in his message. What type of targeting would you recommend?

Your client Kevin works for a retailer that sells eco–friendly products. He wants to attract an audience with an established interest in his message. What type of targeting would you recommend?

Your client wants to place image and video ads on a wide variety of websites so people will see them while browsing those sites. Which type of AdWords campaign would be best for that?

Your client wants to place image and video ads on a wide variety of websites so people will see them while browsing those sites. Which type of AdWords campaign would be best for that?

Your client wants to reach customers who are browsing content relevant to the company’s keywords and highly likely to buy their products. You recommend using the Search Network with Display Select because the Display option:

Your client wants to reach customers who are browsing content relevant to the company’s keywords and highly likely to buy their products. You recommend using the Search Network with Display Select because the Display option:

Your client wants to reach new parents with ads for organic baby food. What kind of targeting would you recommend?

Your client wants to reach new parents with ads for organic baby food. What kind of targeting would you recommend?

Your client who sells sports shoes might choose to target a custom affinity audience if he wants to:

Your client who sells sports shoes might choose to target a custom affinity audience if he wants to:

”Mobile app engagement” campaigns can be used to:

”Mobile app engagement” campaigns can be used to:

A client is asking you why he should evaluate the number of clicks on his search ads relative to the number of impressions received. What should you tell him?

A client is asking you why he should evaluate the number of clicks on his search ads relative to the number of impressions received. What should you tell him?

A client wants to get more clicks on his ad and also raise his Quality Score. Which of these actions may get him more clicks but won’t raise his Quality Score?

A client wants to get more clicks on his ad and also raise his Quality Score. Which of these actions may get him more clicks but won’t raise his Quality Score?

A florist is advertising 5 types of bouquets, including those with roses. Which landing page is more likely to convert to a sale when someone searches on “roses”?

A florist is advertising 5 types of bouquets, including those with roses. Which landing page is more likely to convert to a sale when someone searches on "roses"?

A florist is advertising five types of flowers, including red roses. When a user types the phrase “red roses” into Google, the advertiser’s ad is displayed and clicked on. Which landing page is more likely to convert to a sale?

A florist is advertising five types of flowers, including red roses. When a user types the phrase "red roses" into Google, the advertiser's ad is displayed and clicked on. Which landing page is more likely to convert to a sale?

A furniture store owner is creating her first AdWords campaign. What’s the best way to group her products?

A furniture store owner is creating her first AdWords campaign. What's the best way to group her products?

A new client wants to promote his 3 Indian restaurants, in different areas of London, to people searching for places to eat. How might you organize his account?

A new client wants to promote his 3 Indian restaurants, in different areas of London, to people searching for places to eat. How might you organize his account?

A successful AdWords text ad:

A successful AdWords text ad:

A user conducts a search on the term “laptop computers” and clicks on an ad. Which landing page would be the most relevant to that user?

A user conducts a search on the term "laptop computers" and clicks on an ad. Which landing page would be the most relevant to that user?

According to 2015 Google Trends data, which term would consumers on mobile phones be most likely to type in a search engine?

According to 2015 Google Trends data, which term would consumers on mobile phones be most likely to type in a search engine?

According to Google data, 70% of mobile searchers who’ve recently made a purchase have:

According to Google data, 70% of mobile searchers who've recently made a purchase have:

According to Google data, after seeing an ad on their smartphone, more than half of people:

According to Google data, after seeing an ad on their smartphone, more than half of people:

According to Google data, among consumers who conduct a local search on their smartphone, how many then visit a store within a day?

According to Google data, among consumers who conduct a local search on their smartphone, how many then visit a store within a day?

AdWords Editor lets users do all of these things except:

AdWords Editor lets users do all of these things except:

After searching for shoes, Sean clicks on an ad promoting a sale on sneakers, which has several pop-ups. What should the advertiser do to improve Sean’s experience?

After searching for shoes, Sean clicks on an ad promoting a sale on sneakers, which has several pop-ups. What should the advertiser do to improve Sean’s experience?

An ad group contains the phrase-matched keyword “underwater camera.” Which search query may trigger an ad in this ad group to be shown?

An ad group contains the phrase-matched keyword "underwater camera." Which search query may trigger an ad in this ad group to be shown?

An ad group contains the phrase-matched keyword “underwater camera.” Which search query may trigger an ad in this ad group to display?

An ad group contains the phrase-matched keyword "underwater camera." Which search query may trigger an ad in this ad group to display?

An advertiser attempts to enable target cost-per-acquisition (CPA) bidding but the option isn’t available. The most likely reason is that the advertiser:

An advertiser attempts to enable target cost-per-acquisition (CPA) bidding but the option isn’t available. The most likely reason is that the advertiser:

An advertiser enables target cost-per-acquisition (CPA) bidding and notices that conversions decrease. What might cause this?

An advertiser enables target cost-per-acquisition (CPA) bidding and notices that conversions decrease. What might cause this?

An advertiser implements target cost-per-acquisition (CPA) bidding and notices that the campaigns are receiving fewer conversions. What could help increase the number of conversions?

An advertiser implements target cost-per-acquisition (CPA) bidding and notices that the campaigns are receiving fewer conversions. What could help increase the number of conversions?

An advertiser makes edits to an ad and notices that its position is then lower than that of the previous version. What’s the most likely cause?

An advertiser makes edits to an ad and notices that its position is then lower than that of the previous version. What’s the most likely cause?

An advertiser selling computer monitors is writing new ad text for an existing ad group. Which meets AdWords editorial and professional requirements?

An advertiser selling computer monitors is writing new ad text for an existing ad group. Which meets AdWords editorial and professional requirements?

An advertiser targeting only France determines that clicks have been received from people in Switzerland. Why might this happen?

An advertiser targeting only France determines that clicks have been received from people in Switzerland. Why might this happen?

An advertiser wants to improve the position of ads on Google but isn’t willing to raise bids. What else could increase Ad Rank?

An advertiser wants to improve the position of ads on Google but isn't willing to raise bids. What else could increase Ad Rank?

An advertiser who sells designer dresses is selecting a landing page to pair with ads for a collection of spring dresses. A good landing page would show:

An advertiser who sells designer dresses is selecting a landing page to pair with ads for a collection of spring dresses. A good landing page would show:

An advertiser who uses ad scheduling has a custom bid adjustment for 9 p.m. to 12 a.m. on weeknights. The normal bid is US$0.40 and the bid multiplier is -25%. How much is the advertiser bidding for that time period?

An advertiser who uses ad scheduling has a custom bid adjustment for 9 p.m. to 12 a.m. on weeknights. The normal bid is US$0.40 and the bid multiplier is -25%. How much is the advertiser bidding for that time period?

An advertiser who works for a large company wants to make frequent, specific changes to bids based on criteria for more than 100,000 keywords. Which would be the most efficient tool for that advertiser to use?

An advertiser who works for a large company wants to make frequent, specific changes to bids based on criteria for more than 100,000 keywords. Which would be the most efficient tool for that advertiser to use?

Assuming default cookie expiration timing, a conversion (1-per-click) is recorded when:

Assuming default cookie expiration timing, a conversion (1-per-click) is recorded when:

Based on AdWords editorial and professional requirements, which headline is most likely to generate clicks?

Based on AdWords editorial and professional requirements, which headline is most likely to generate clicks?

Blake is selling baseball caps and using conversion tracking. What information might he learn from the conversion tracking data?

Blake is selling baseball caps and using conversion tracking. What information might he learn from the conversion tracking data?

Chanara, a senior account manager at a large digital agency, likes having an AdWords manager account. What can she do with a manager account that she can’t do with an individual account?

Chanara, a senior account manager at a large digital agency, likes having an AdWords manager account. What can she do with a manager account that she can't do with an individual account?

Customers who want to increase app downloads should use which campaign type?

Customers who want to increase app downloads should use which campaign type?