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Daley is managing multiple AdWords accounts for a grocery store chain and using conversion tracking. What might make her daily AdWords tasks simpler?

Daley is managing multiple AdWords accounts for a grocery store chain and using conversion tracking. What might make her daily AdWords tasks simpler?

Data shows that your client’s ad that appears to people in San Francisco gets 120 conversions at a cost of US$1200 and cost-per-acquisition (CPA) of US$10, while ads showing in Houston get 70 conversions at a cost of US$1400 and CPA of US$20. If you have a CPA goal of US$12, what bid adjustment would you set for each location?

Data shows that your client's ad that appears to people in San Francisco gets 120 conversions at a cost of US$1200 and cost-per-acquisition (CPA) of US$10, while ads showing in Houston get 70 conversions at a cost of US$1400 and CPA of US$20. If you have a CPA goal of US$12, what bid adjustment would you set for each location?

Drew is selling math textbooks and using cost-per-click (CPC) bidding for his campaign. What’s the final cost each time his ad is clicked?

Drew is selling math textbooks and using cost-per-click (CPC) bidding for his campaign. What’s the final cost each time his ad is clicked?

Dustin wants to write a great text ad that will get people’s attention when they’re searching on Google. What should he do to generate the most clicks?

Dustin wants to write a great text ad that will get people's attention when they're searching on Google. What should he do to generate the most clicks?

Dynamic search ads would be most helpful for:

Dynamic search ads would be most helpful for:

Each of these are benefits you’d expect from Shopping ads except:

Each of these are benefits you’d expect from Shopping ads except:

Exact Match Impression Share metrics:

Exact Match Impression Share metrics:

Executives at a small e-commerce company are debating AdWords performance metrics. If the budget is unlimited as long as return on investment (ROI) is positive, which recommendation best positions the company for maximum profit?

Executives at a small e-commerce company are debating AdWords performance metrics. If the budget is unlimited as long as return on investment (ROI) is positive, which recommendation best positions the company for maximum profit?

Fran decides to use custom ad scheduling to promote her farm-to-table restaurant. Why did she choose this option?

Fran decides to use custom ad scheduling to promote her farm-to-table restaurant. Why did she choose this option?

Hannah is having a sale. In her ads, she wants to include the amount of time left in the sale. What’s the best way to do this?

Hannah is having a sale. In her ads, she wants to include the amount of time left in the sale. What’s the best way to do this?

Heather has a mobile app she wants people to keep using once they’ve downloaded it. How can she make it more engaging?

Heather has a mobile app she wants people to keep using once they’ve downloaded it. How can she make it more engaging?

High quality ratings for an ad can:

High quality ratings for an ad can:

How does target cost-per-acquisition (CPA) bidding determine the optimal cost-per-click (CPC) bid?

How does target cost-per-acquisition (CPA) bidding determine the optimal cost-per-click (CPC) bid?

How might you explain to an account manager why she should identify how much a conversion costs when setting up conversion tracking for a client’s Search Network campaign?

How might you explain to an account manager why she should identify how much a conversion costs when setting up conversion tracking for a client's Search Network campaign?

How would you determine the clickthrough rate (CTR) for a client’s search ads?

How would you determine the clickthrough rate (CTR) for a client's search ads?

How would you explain the importance of ad impressions to a client who’s concerned that her Search Network campaign is generating impressions but no clicks?

How would you explain the importance of ad impressions to a client who's concerned that her Search Network campaign is generating impressions but no clicks?

If an advertiser has the same keyword in 2 different ad groups, the one entered in a given auction will have the:

If an advertiser has the same keyword in 2 different ad groups, the one entered in a given auction will have the:

If you choose a target cost-per-acquisition (CPA) of US$15, AdWords will automatically adjust your bids to try to get as many conversions at what amount, on average?

If you choose a target cost-per-acquisition (CPA) of US$15, AdWords will automatically adjust your bids to try to get as many conversions at what amount, on average?

If you want to prioritize downloads of your mobile app instead of visits to your mobile site, you should:

If you want to prioritize downloads of your mobile app instead of visits to your mobile site, you should:

If you want to target ads to only people who speak Spanish, you can:

If you want to target ads to only people who speak Spanish, you can:

If you’re currently using text, display, and video ads but also want to more specifically control spending on ads that appear when someone searches on Google, which additional campaign type would you choose?

If you're currently using text, display, and video ads but also want to more specifically control spending on ads that appear when someone searches on Google, which additional campaign type would you choose?

If your campaign’s daily budget is US$20, how much of your budget can be spent to show your ads on certain days, based on fluctuations in traffic?

If your campaign’s daily budget is US$20, how much of your budget can be spent to show your ads on certain days, based on fluctuations in traffic?

In an AdWords account managed by multiple users, one user noticed a surprising jump in impressions. Where should this user look for details on what might have created the impression increase?

In an AdWords account managed by multiple users, one user noticed a surprising jump in impressions. Where should this user look for details on what might have created the impression increase?

In order to differentiate ads from those of competitors, advertisers should:

In order to differentiate ads from those of competitors, advertisers should:

Jonathan, who has a Bay Area sailing excursion business, notices that his text ads show below a competitor’s in search results when people enter keywords like “sailing excursions on San Francisco Bay.” Which automated bid strategy could help him attain the top position?

Jonathan, who has a Bay Area sailing excursion business, notices that his text ads show below a competitor’s in search results when people enter keywords like “sailing excursions on San Francisco Bay.” Which automated bid strategy could help him attain the top position?

Jose has a limited AdWords budget, and his ads aren’t showing as often as he wants. How might he improve results without spending more money on the campaigns limited by budget?

Jose has a limited AdWords budget, and his ads aren’t showing as often as he wants. How might he improve results without spending more money on the campaigns limited by budget?

Keyword Planner can do all of these things except:

Keyword Planner can do all of these things except:

Maria would like to target people who’ve already browsed her online clothing boutique by offering them a 10% discount on their first purchase. What tool should she use to reach these people on the Search Network?

Maria would like to target people who’ve already browsed her online clothing boutique by offering them a 10% discount on their first purchase. What tool should she use to reach these people on the Search Network?

Megan enabled target cost-per-acquisition (CPA) bidding in all 6 of her campaigns. How can she tell if it’s improving her campaign performance?

Megan enabled target cost-per-acquisition (CPA) bidding in all 6 of her campaigns. How can she tell if it’s improving her campaign performance?

Nick sells 5 flavors of gourmet popcorn. Why is he bundling ads for his best-selling flavor, “Sweet & spicy coconut,” with related keywords like “coconut snacks” in a single ad group?

Nick sells 5 flavors of gourmet popcorn. Why is he bundling ads for his best-selling flavor, “Sweet & spicy coconut,” with related keywords like “coconut snacks” in a single ad group?

Obi added a sitelink extension to her text ad and and wants it to show as often as possible. What’s the best way to achieve this?

Obi added a sitelink extension to her text ad and and wants it to show as often as possible. What’s the best way to achieve this?

One factor the AdWords system uses to calculate an ad’s actual cost-per-click (CPC) is the:

One factor the AdWords system uses to calculate an ad's actual cost-per-click (CPC) is the:

One reason for using Conversion Optimizer is to:

One reason for using Conversion Optimizer is to:

Return on investment (ROI) information can help you manage a client’s campaign by helping you determine how to:

Return on investment (ROI) information can help you manage a client's campaign by helping you determine how to:

Roxanne’s online estate-jewelry sales are lagging despite running a great text ad. What else might she do to drive sales?

Roxanne’s online estate-jewelry sales are lagging despite running a great text ad. What else might she do to drive sales?

Search terms report data shows that people who click on ads promoting your prescription glasses were searching for terms like “wine glasses” and “drinking glasses.” Which might you add as negative keywords to prevent your ads from showing on such searches?

Search terms report data shows that people who click on ads promoting your prescription glasses were searching for terms like "wine glasses" and "drinking glasses." Which might you add as negative keywords to prevent your ads from showing on such searches?

Small-business owner Marcos set up his AdWords campaign by thinking of “obvious” keywords off of the top of his head. What’s one way he might improve them?

Small-business owner Marcos set up his AdWords campaign by thinking of “obvious” keywords off of the top of his head. What's one way he might improve them?

Someone searches on “laptop computers” and clicks an ad. Which landing page would be most relevant?

Someone searches on "laptop computers" and clicks an ad. Which landing page would be most relevant?

The AdWords Application Programming Interface (API) allows developers to use applications that:

The AdWords Application Programming Interface (API) allows developers to use applications that:

The automated “Maximize clicks” bid strategy attempts to get advertisers the most:

The automated "Maximize clicks" bid strategy attempts to get advertisers the most:

The format of a Shopping ad is different from that of a standard text ad in that it includes:

The format of a Shopping ad is different from that of a standard text ad in that it includes:

The IP Exclusion tool allows advertisers to:

The IP Exclusion tool allows advertisers to:

The majority of consumers want ads customized to their:

The majority of consumers want ads customized to their:

The owners of a coffeehouse would like to run an “afternoon espresso” promotion to increase sales on weekdays. Which AdWords feature would be most effective for preventing their search ads from appearing at night and on weekends?

The owners of a coffeehouse would like to run an "afternoon espresso" promotion to increase sales on weekdays. Which AdWords feature would be most effective for preventing their search ads from appearing at night and on weekends?

The purpose of a developer or authentication token is to track:

The purpose of a developer or authentication token is to track:

The strategic use of different marketing channels affects:

The strategic use of different marketing channels affects:

To create a customer experience that’s relevant and useful at every touchpoint, a search advertiser should focus on:

To create a customer experience that’s relevant and useful at every touchpoint, a search advertiser should focus on:

To get an idea of whether you should continue to run a Search Network campaign on search partner sites, you can:

To get an idea of whether you should continue to run a Search Network campaign on search partner sites, you can:

To optimize a client’s campaign to get the most out of her mobile advertising, you can:

To optimize a client's campaign to get the most out of her mobile advertising, you can:

True or false: Adding an extension to a text ad improves an advertiser’s Quality Score.

True or false: Adding an extension to a text ad improves an advertiser’s Quality Score.