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An advertiser who decides to edit the location targeting of an ad can do this at the:

An advertiser who decides to edit the location targeting of an ad can do this at the:

An advertiser wants to increase the Quality Score of a low–performing keyword. Which approach would you recommend?

An advertiser wants to increase the Quality Score of a low–performing keyword. Which approach would you recommend?

An advertiser wants to increase clickthrough rate (CTR). Which would help to eliminate irrelevant impressions?

An advertiser wants to increase clickthrough rate (CTR). Which would help to eliminate irrelevant impressions?

An advertiser wants to allocate additional budget to advertising a new product line. In order to accomplish this goal, the advertiser should create:

An advertiser wants to allocate additional budget to advertising a new product line. In order to accomplish this goal, the advertiser should create:

An advertiser wants to achieve the top position in paid search results. Which recommendations would improve the likelihood of top ad position?

An advertiser wants to achieve the top position in paid search results. Which recommendations would improve the likelihood of top ad position?

An advertiser should group their campaigns by:

An advertiser should group their campaigns by:

An advertiser looking to drive conversions is using manual cost–per–click (CPC) bidding. Which factor should be most important for this advertiser when deciding keyword bids?

An advertiser looking to drive conversions is using manual cost–per–click (CPC) bidding. Which factor should be most important for this advertiser when deciding keyword bids?

An advertiser is focused primarily on direct response, as opposed to branding. The advertiser should delete keywords from a search campaign if the keywords:

An advertiser is focused primarily on direct response, as opposed to branding. The advertiser should delete keywords from a search campaign if the keywords:

An advertiser creates a new search campaign with the goal of driving traffic to a new website. The advertiser wants to spend very little time setting and managing individual keyword bids. Which is the best bidding option for this advertiser?

An advertiser creates a new search campaign with the goal of driving traffic to a new website. The advertiser wants to spend very little time setting and managing individual keyword bids. Which is the best bidding option for this advertiser?

An advertiser has decided that they want to spend $608 per month for their campaign. How would you recommend they set their budget in their AdWords account?

An advertiser has decided that they want to spend $608 per month for their campaign. How would you recommend they set their budget in their AdWords account?

An advertiser creates a new ad group in a campaign that is set to run on all relevant sites across the Google Display Network. If both keywords and placements are added to the ad group, they would work together to:

An advertiser creates a new ad group in a campaign that is set to run on all relevant sites across the Google Display Network. If both keywords and placements are added to the ad group, they would work together to:

An advertiser adds negative keywords to an ad group within a search campaign. This means that the ad will not show if the negative keywords:

An advertiser adds negative keywords to an ad group within a search campaign. This means that the ad will not show if the negative keywords:

Amy, a new account manager at Bobs agency, will be working with three specific accounts underneath a My Client Center (MCC) account. Which is the best way for Bob to limit her access to only those accounts?

Amy, a new account manager at Bobs agency, will be working with three specific accounts underneath a My Client Center (MCC) account. Which is the best way for Bob to limit her access to only those accounts?

All other things being equal, if you’ve set a maximum cost–per–click (max. CPC) bid of $1.00 for your ads, and if the next most competitive bid is $0.50 for the same ad position, what is the actual amount you’d pay for that click?

All other things being equal, if you've set a maximum cost–per–click (max. CPC) bid of $1.00 for your ads, and if the next most competitive bid is $0.50 for the same ad position, what is the actual amount you'd pay for that click?

Advertising on TV, print, and radio typically requires a predetermined budget. What key differences enable some online advertising campaigns to invest with more flexibility without a predetermined budget in mind?

Advertising on TV, print, and radio typically requires a predetermined budget. What key differences enable some online advertising campaigns to invest with more flexibility without a predetermined budget in mind?

Advertisers on Google search accrue cost in AdWords when:

Advertisers on Google search accrue cost in AdWords when:

Adding placements to an ad group

Adding placements to an ad group

Ad groups should be used to:

Ad groups should be used to:

According to ad policies, what types of words, phrases, or characters can not be included in an AdWords text ad?

According to ad policies, what types of words, phrases, or characters can not be included in an AdWords text ad?

A standard AdWords text ad is made up of:

A standard AdWords text ad is made up of:

A primary benefit of location targeting is that advertisers can:

A primary benefit of location targeting is that advertisers can:

A My Client Center (MCC) account manager wants to grant Standard Access to a linked client. Before making this change, the account manager should consider that Standard Access users can:

A My Client Center (MCC) account manager wants to grant Standard Access to a linked client. Before making this change, the account manager should consider that Standard Access users can:

A My Client Center (MCC) account functions primarily as:

A My Client Center (MCC) account functions primarily as:

A lower CPA does not necessarily indicate higher profit. Why?

A lower CPA does not necessarily indicate higher profit. Why?

A keyword with very low clickthrough rate (CTR) will usually receive:

A keyword with very low clickthrough rate (CTR) will usually receive:

A client who owns an online running shoe store wants to drive sales of a particular model of women’s running shoes. What keywords should you include in this client’s keyword list to help achieve their goal?

A client who owns an online running shoe store wants to drive sales of a particular model of women's running shoes. What keywords should you include in this client's keyword list to help achieve their goal?

A client wants to promote her new mobile app by showing her ads in other mobile apps. How can AdWords help accomplish her goal?

A client wants to promote her new mobile app by showing her ads in other mobile apps. How can AdWords help accomplish her goal?

A client that owns a fine–dining restaurant in London wants to get more phone calls from people researching places to eat on their mobile phones. How should you optimize this client’s campaign to help achieve their goal?

A client that owns a fine–dining restaurant in London wants to get more phone calls from people researching places to eat on their mobile phones. How should you optimize this client's campaign to help achieve their goal?

A bilingual user searches on Google.com (the Google U.S. domain) and has set Spanish as the preferred Google interface language. In order to target this particular user, which campaign language setting should an advertiser use?

A bilingual user searches on Google.com (the Google U.S. domain) and has set Spanish as the preferred Google interface language. In order to target this particular user, which campaign language setting should an advertiser use?