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A buyer persona primarily helps:

A buyer persona primarily helps:

A content publisher is most likely to track actions that __________ as their desired outcome.

A content publisher is most likely to track actions that __________ as their desired outcome.

A deep link is:

A deep link is:

A socalled honey trap can filter spam that is created on contact forms by automated programs by hiding a box from human view.

A socalled honey trap can filter spam that is created on contact forms by automated programs by hiding a box from human view.

A/B testing is:

A/B testing is:

Above the fold means:

Above the fold means:

According to Google, each XML sitemap should contain no more than:

According to Google, each XML sitemap should contain no more than:

Ad rank components are:

Ad rank components are:

Affiliate marketing is:

Affiliate marketing is:

All businesses should improve their local SEO.

All businesses should improve their local SEO.

ALT tags are:

ALT tags are:

An inbound link is a link that comes from another domain.

An inbound link is a link that comes from another domain.

An XML Sitemap can be tested & submitted to Google using Google Search Console.

An XML Sitemap can be tested & submitted to Google using Google Search Console.

Anchor text is the name given to the snippet of content used to promote pages in the search results.

Anchor text is the name given to the snippet of content used to promote pages in the search results.

Big data is often defined by the 3 Vs. Which of the following is not one of them?

Big data is often defined by the 3 Vs. Which of the following is not one of them?

Bounce rate is the percentage of visitors to a site who actively click away to a different site from a specific page.

Bounce rate is the percentage of visitors to a site who actively click away to a different site from a specific page.

CMS stands for:

CMS stands for:

Crowdsourced content means creating your own content

Crowdsourced content means creating your own content

CTR is calculated by the below formula:

CTR is calculated by the below formula:

Declaring a language has no effect on SEO as search engines can detect a website’s language.

Declaring a language has no effect on SEO as search engines can detect a website’s language.

Dublin core is the list of the core elements of a website.

Dublin core is the list of the core elements of a website.

Dynamic serving serves different HTML for one URL depending on the user-agent.

Dynamic serving serves different HTML for one URL depending on the user-agent.

Evergreen content has a short shelf life.

Evergreen content has a short shelf life.

Feature phones are:

Feature phones are:

Flash content is known for being easily indexed by search engines.

Flash content is known for being easily indexed by search engines.

Fonts used for email campaigns should always be web-friendly

Fonts used for email campaigns should always be web-friendly

Formative usability testing is:

Formative usability testing is:

Google Analytics is capable of tracking user activity on any digitally connected device.

Google Analytics is capable of tracking user activity on any digitally connected device.

Google Analytics tracking code should be inserted:

Google Analytics tracking code should be inserted:

Google Analytics: Which of the following is not a metric?

Google Analytics: Which of the following is not a metric?

Google.co.uk is a top level domain.

Google.co.uk is a top level domain.

Google’s ‘Search Analytics’ allows users to track and filter Clicks, Impressions, Clickthrough rate & Positions, using data from the last 3 months.

Google’s ‘Search Analytics’ allows users to track and filter Clicks, Impressions, Clickthrough rate & Positions, using data from the last 3 months.

hreflang tags can be implemented in the XML sitemap.

hreflang tags can be implemented in the XML sitemap.

If no title tag and/or meta description is specified for webpage, Google will generate one automatically using the content on the page.

If no title tag and/or meta description is specified for webpage, Google will generate one automatically using the content on the page.

In a PPC model, the advertiser optimizes for impressions rather than the acquisition of clicks.

In a PPC model, the advertiser optimizes for impressions rather than the acquisition of clicks.

In email marketing, spam complaints often occur when the sender has no permission to contact the receiving party.

In email marketing, spam complaints often occur when the sender has no permission to contact the receiving party.

In emails, more attention is typically paid to information that is:

In emails, more attention is typically paid to information that is:

In Google Analytics, the value (not set) appears for the selected dimension when no information is available.

In Google Analytics, the value (not set) appears for the selected dimension when no information is available.

In PPC the advertiser pays for:

In PPC the advertiser pays for:

In the context of SEO, what does “PR” stand for?

In the context of SEO, what does “PR” stand for?

In the initial meeting with a small business owner who needs help with his/her online strategy, you start by:

In the initial meeting with a small business owner who needs help with his/her online strategy, you start by:

In the linear attribution model in Google Analytics:

In the linear attribution model in Google Analytics:

Internal links and inbound links are the same.

Internal links and inbound links are the same.

It is a best practice to block javascript and CSS in the robots.txt file.

It is a best practice to block javascript and CSS in the robots.txt file.

It is better to use hyphens in URLs rather than underscores.

It is better to use hyphens in URLs rather than underscores.

It is better to use underscores in URLs rather than hyphens.

It is better to use underscores in URLs rather than hyphens.

It’s possible to use Google Analytics to track search terms entered into a search box placed on your website.

It’s possible to use Google Analytics to track search terms entered into a search box placed on your website.

Keyword stuffing is:

Keyword stuffing is:

Meta tags and alt tags serve the same function.

Meta tags and alt tags serve the same function.

Multiple H3 tags can be used on all pages.

Multiple H3 tags can be used on all pages.