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When carrying out keyword research for your pages, which of the following should you do?

When carrying out keyword research for your pages, which of the following should you do?

When convincing a potential buyer, the most important aspect of the interaction is:

When convincing a potential buyer, the most important aspect of the interaction is:

When searching for keywords, which tool would you NOT use:

When searching for keywords, which tool would you NOT use:

When speaking of title tag character limit or length, spaces are not counted.

When speaking of title tag character limit or length, spaces are not counted.

When the URL of a page is changed, it’s usually best practice to:

When the URL of a page is changed, it’s usually best practice to:

Where does the expression “PageRank” come from?

Where does the expression “PageRank” come from?

Which Facebook metric reflects the number of people who have seen the content?

Which Facebook metric reflects the number of people who have seen the content?

Which of the below best describes Facebook engagement?

Which of the below best describes Facebook engagement?

Which of the below statements is true?

Which of the below statements is true?

Which of the following animals is associated with a Google penalty that relates to low quality web pages and thin content?

Which of the following animals is associated with a Google penalty that relates to low quality web pages and thin content?

Which of the following animals represents a Google penalty that is triggered by low quality link building?

Which of the following animals represents a Google penalty that is triggered by low quality link building?

Which of the following does Google consider as ‘Cloaking’?

Which of the following does Google consider as ‘Cloaking’?

Which of the following HTTP status codes is returned when a page cannot be found?

Which of the following HTTP status codes is returned when a page cannot be found?

Which of the following is against Google’s Webmaster Guidelines?

Which of the following is against Google’s Webmaster Guidelines?

Which of the following is generally a bad email marketing practice?

Which of the following is generally a bad email marketing practice?

Which of the following is not a tool that can be used for social promotion?

Which of the following is not a tool that can be used for social promotion?

Which of the following is not an accepted markup format by Google?

Which of the following is not an accepted markup format by Google?

Which of the following is NOT mobile friendly?

Which of the following is NOT mobile friendly?

Which of the following is not one of four pillars of content marketing?

Which of the following is not one of four pillars of content marketing?

Which of the following is the ideal length for a title tag?

Which of the following is the ideal length for a title tag?

Which of the following redirects is known as the ‘Permanent’ redirect?

Which of the following redirects is known as the ‘Permanent’ redirect?

Which of the following statements is true about a website’s title tags?

Which of the following statements is true about a website’s title tags?

Which of the following URL redirects is known to pass PageRank?

Which of the following URL redirects is known to pass PageRank?

Which of the following would prevent search spiders from crawling www.mysite.com/example in a robots.txt file?

Which of the following would prevent search spiders from crawling www.mysite.com/example in a robots.txt file?

Which one does not belong to the 3 essential steps of content marketing?

Which one does not belong to the 3 essential steps of content marketing?

Which one of the below statements is false?

Which one of the below statements is false?

Which one of these is a dimension in Google Analytics?

Which one of these is a dimension in Google Analytics?

Who needs local SEO?

Who needs local SEO?

60% of a buyer’s purchase decision has already been made before even talking to a sales rep. What does that mean for inbound sales?

60% of a buyer’s purchase decision has already been made before even talking to a sales rep. What does that mean for inbound sales?

A blog post from April 2012 has been helping drive a lot of organic traffic to your website in the last few years, but recently the views have decreased. What’s the BEST way to increase traffic again?

A blog post from April 2012 has been helping drive a lot of organic traffic to your website in the last few years, but recently the views have decreased. What’s the BEST way to increase traffic again?

A company published an ebook about the effects of off-site team building. What social media marketing action should they take to help generate leads for the offer?

A company published an ebook about the effects of off-site team building. What social media marketing action should they take to help generate leads for the offer?

A CTA should always contain:

A CTA should always contain:

A customer called in with a product issue: they were upset because your product wasn’t working as designed. One of your employees worked with the customer to solve their problem, then provide some additional recommendations to help the customer get even more value out of your product. The customer hung up the phone happy and very satisfied. What did the employee most likely use to delight the customer.

A customer called in with a product issue: they were upset because your product wasn’t working as designed. One of your employees worked with the customer to solve their problem, then provide some additional recommendations to help the customer get even more value out of your product. The customer hung up the phone happy and very satisfied. What did the employee most likely use to delight the cus…

A form on your landing page should only ask the questions that your sales team needs to have answered.

A form on your landing page should only ask the questions that your sales team needs to have answered.

A landing page and its associated offer must be in harmony with what your buyer persona(s) are looking for based on where they are:

A landing page and its associated offer must be in harmony with what your buyer persona(s) are looking for based on where they are:

A landing page is specifically designed:

A landing page is specifically designed:

A landing page should connect to a thank you page.

A landing page should connect to a thank you page.

A lead tweets out that your latest offer is “completely lame.” What do you do?

A lead tweets out that your latest offer is “completely lame.” What do you do?

A properly optimized landing page should contain which of the following components?

A properly optimized landing page should contain which of the following components?

A thank you page optimized for lead engagement contains:

A thank you page optimized for lead engagement contains:

According to Gleanster Research, 50% of your leads are qualified but not yet ready to buy. Which two stages of the Buyer’s Journey are responsible for generating the majority of these leads?

According to Gleanster Research, 50% of your leads are qualified but not yet ready to buy. Which two stages of the Buyer’s Journey are responsible for generating the majority of these leads?

According to the delight class, which of the following is most essential to customer delight?

According to the delight class, which of the following is most essential to customer delight?

According to the marketing and sales funnel, prospects are defined as:

According to the marketing and sales funnel, prospects are defined as:

After watching the Inbound Certification classes, you’re inspired to create a piece of content about how inbound can be used in your industry. What’s the BEST way to deliver/distribute this piece of content?

After watching the Inbound Certification classes, you’re inspired to create a piece of content about how inbound can be used in your industry. What’s the BEST way to deliver/distribute this piece of content?

All of the following are reasons that you should link to external sources in your blog posts EXCEPT:

All of the following are reasons that you should link to external sources in your blog posts EXCEPT:

All of the following are reasons to place a call-to-action on a thank you page EXCEPT:

All of the following are reasons to place a call-to-action on a thank you page EXCEPT:

All of the following are terms that you could monitor to find your prospective customers on social media EXCEPT:

All of the following are terms that you could monitor to find your prospective customers on social media EXCEPT:

All of the following elements will help readers easily digest the content of a blog post EXCEPT:

All of the following elements will help readers easily digest the content of a blog post EXCEPT:

All visitors who download a whitepaper or eBook over 10 pages in length are qualified leads.

All visitors who download a whitepaper or eBook over 10 pages in length are qualified leads.

An adventure travel company wants to create a piece of content for their buyer persona. This persona is interested in building team trust, since they work in an industry with high employee turnover. Which would most likely be an effective Awareness Stage offer for getting this persona?s attention?

An adventure travel company wants to create a piece of content for their buyer persona. This persona is interested in building team trust, since they work in an industry with high employee turnover. Which would most likely be an effective Awareness Stage offer for getting this persona?s attention?