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An optimized profile for every social media network should contain all of the following EXCEPT:

An optimized profile for every social media network should contain all of the following EXCEPT:

Analyzing the number of views for a blog post can tell you all of the following EXCEPT:

Analyzing the number of views for a blog post can tell you all of the following EXCEPT:

As an inbound sales rep, acting as an information gatekeeper and holding power over the entire sales process helps you win more sales.

As an inbound sales rep, acting as an information gatekeeper and holding power over the entire sales process helps you win more sales.

As you launch a new website, your boss tells you she wants to get found for the keyword “teamwork”. Which is the best response to her request?

As you launch a new website, your boss tells you she wants to get found for the keyword “teamwork”. Which is the best response to her request?

As you launch a new website, your boss tells you that she wants to get found for the keyword “teamwork”. Which is the best response to her request?

As you launch a new website, your boss tells you that she wants to get found for the keyword “teamwork”. Which is the best response to her request?

At a high level, what three things should you keep in mind when creating buyer personas?

At a high level, what three things should you keep in mind when creating buyer personas?

At the start of the year, your company has 5,000 leads. Over the course of the year, you generate another 1,000 leads. True or false: you now have 6,000 leads in your database that you can email.

At the start of the year, your company has 5,000 leads. Over the course of the year, you generate another 1,000 leads. True or false: you now have 6,000 leads in your database that you can email.

Beyond attracting visitors to your site and allowing for real-time customer service to delight customers, social media interaction is also valuable for:

Beyond attracting visitors to your site and allowing for real-time customer service to delight customers, social media interaction is also valuable for:

Blogging increases the volume of traffic to your website in all of the following ways, EXCEPT:

Blogging increases the volume of traffic to your website in all of the following ways, EXCEPT:

Buyer persona stores should contain information about:

Buyer persona stores should contain information about:

Buyer persona stories should contain information about:

Buyer persona stories should contain information about:

Buyer personas represent the ideal customers your organization is trying to attract, convert, close, and delight. Personas are most effective in:

Buyer personas represent the ideal customers your organization is trying to attract, convert, close, and delight. Personas are most effective in:

Buyers have so much information available to them that they typically have already made 30% of their purchase decision before even talking to a sales rep.

Buyers have so much information available to them that they typically have already made 30% of their purchase decision before even talking to a sales rep.

Calls-to-action are primarily used for offers targeted to prospects who are in the awareness stage of the Buyer’s Journey.

Calls-to-action are primarily used for offers targeted to prospects who are in the awareness stage of the Buyer’s Journey.

Choose the BEST answer to fill in the blank: _________ is/are your marketing assets like your blog, email campaigns, and social media messages; _________ is how you know what those things should be about.

Choose the BEST answer to fill in the blank: _________ is/are your marketing assets like your blog, email campaigns, and social media messages; _________ is how you know what those things should be about.

Content is defined by 3 things. What are they?

Content is defined by 3 things. What are they?

Customizing the meta description for your blog posts will ALWAYS help improve that post’s search engine ranking.

Customizing the meta description for your blog posts will ALWAYS help improve that post’s search engine ranking.

Does this sample follow best practices for thank you pages? “Thank you. We will send an email to you soon.”

Does this sample follow best practices for thank you pages? “Thank you. We will send an email to you soon.”

Each prospect who comes to your website for the first time is always in the Awareness stage of the Buyer’s Journey.

Each prospect who comes to your website for the first time is always in the Awareness stage of the Buyer’s Journey.

Fill in the blank: __________ helps marketers establish a consistent tone on their social media networks.

Fill in the blank: __________ helps marketers establish a consistent tone on their social media networks.

Fill in the blank: A ______ is an email that has been returned to the sender because the email address is invalid.

Fill in the blank: A ______ is an email that has been returned to the sender because the email address is invalid.

Fill in the blank: A call-to-action (CTA) is a button that promotes an offer and links to a(n) ______.

Fill in the blank: A call-to-action (CTA) is a button that promotes an offer and links to a(n) ______.

Fill in the blank: Dashboards are key to integrating smarketing into an organization because they provide _______, _______, and _______ updates as to how marketing and sales are performing.

Fill in the blank: Dashboards are key to integrating smarketing into an organization because they provide _______, _______, and _______ updates as to how marketing and sales are performing.

Fill in the blank: Landing pages are designed to _________.

Fill in the blank: Landing pages are designed to _________.

Fill in the blank: Marketing and sales should be aligned around the same goal. Typically this is a shared _____ goal.

Fill in the blank: Marketing and sales should be aligned around the same goal. Typically this is a shared _____ goal.

Fill in the blank: Personalization tokens and list segmentation are both examples of using _____ in email.

Fill in the blank: Personalization tokens and list segmentation are both examples of using _____ in email.

Fill in the blank: Remarkable content is _________, not __________-based.

Fill in the blank: Remarkable content is _________, not __________-based.

Fill in the blank: The outlined Content Process steps are plan, create, _______, analyze, repeat.

Fill in the blank: The outlined Content Process steps are plan, create, _______, analyze, repeat.

Fill in the blank: When using A/B testing for email, it’s important to ____.

Fill in the blank: When using A/B testing for email, it’s important to ____.

Google believes that when people complete a search using a search engine, they’re looking to do the three following things at their highest level:

Google believes that when people complete a search using a search engine, they’re looking to do the three following things at their highest level:

How can you use social media for promoting your blog posts?

How can you use social media for promoting your blog posts?

How do personas factor into your social media strategy?

How do personas factor into your social media strategy?

How should industry benchmarks be used when developing a social media strategy?

How should industry benchmarks be used when developing a social media strategy?

If your content is focused on different solutions to your buyer persona’s problem, where would that content fit into the Buyer’s Journey?

If your content is focused on different solutions to your buyer persona’s problem, where would that content fit into the Buyer’s Journey?

Imagine you work at a B2C company. You’re trying to get a jump start on your company’s social media marketing: should you start a LinkedIn Page?

Imagine you work at a B2C company. You’re trying to get a jump start on your company’s social media marketing: should you start a LinkedIn Page?

In order for sales reps to be looked to as trusted advisors, what is the MOST important thing they must first do?

In order for sales reps to be looked to as trusted advisors, what is the MOST important thing they must first do?

In order to be successful with inbound sales, you need to determine the goal of your sales calls before picking up the phone. How could you BEST do that?

In order to be successful with inbound sales, you need to determine the goal of your sales calls before picking up the phone. How could you BEST do that?

In order to have the greatest chance of being fully visible on a Google search results page, how many characters should your blog post title be?

In order to have the greatest chance of being fully visible on a Google search results page, how many characters should your blog post title be?

In order to not get cut off in a Google search result, what is the maximum number of characters that your title should be?

In order to not get cut off in a Google search result, what is the maximum number of characters that your title should be?

Inbound marketing represents a fundamental shift in the way that organizations operate because it is marketer-centric

Inbound marketing represents a fundamental shift in the way that organizations operate because it is marketer-centric

Include your primary keyword in all of the following page elements EXCEPT:

Include your primary keyword in all of the following page elements EXCEPT:

It’s not what you ____, but how you make them ____ that creates a lasting relationship.

It’s not what you ____, but how you make them ____ that creates a lasting relationship.

It’s the end of the year and you’re reporting on your most successful blog posts. What information do you use to determine which ones were the most successful?

It’s the end of the year and you’re reporting on your most successful blog posts. What information do you use to determine which ones were the most successful?

Landing pages should contain all of the following EXCEPT:

Landing pages should contain all of the following EXCEPT:

Marketing’s Service Level Agreement (SLA) to sales should always include:

Marketing’s Service Level Agreement (SLA) to sales should always include:

Mary is the social media manager. Over the last month, she has used various social media networks to promote a new ebook that her company just published. Her boss wants to know how social media has helped them increase the number of views of the ebook. What should Mary do to prove that her efforts have helped this goal?

Mary is the social media manager. Over the last month, she has used various social media networks to promote a new ebook that her company just published. Her boss wants to know how social media has helped them increase the number of views of the ebook. What should Mary do to prove that her efforts have helped this goal?

On-page SEO is the most important element of optimizing your website.

On-page SEO is the most important element of optimizing your website.

One of your industry peers’ blogs has an article that you think would strongly resonate with your own company’s buyer personas. You want to share it via social media. Do you share the article?

One of your industry peers’ blogs has an article that you think would strongly resonate with your own company’s buyer personas. You want to share it via social media. Do you share the article?

Sending the right email to the right person is about creating the right content with the right context. Which of the following is MOST useful in determining an email’s context?

Sending the right email to the right person is about creating the right content with the right context. Which of the following is MOST useful in determining an email’s context?

Smarketing is only helpful for increasing revenue for organizations with 100+ employees

Smarketing is only helpful for increasing revenue for organizations with 100+ employees