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Successful landing pages require you to: 1) identify your buyer personas, 2) identify the Buyer’s Journey stage, 3) create a relevant offer, 4) execute the conversion process and 5) execute the landing page best practices.

Successful landing pages require you to: 1) identify your buyer personas, 2) identify the Buyer’s Journey stage, 3) create a relevant offer, 4) execute the conversion process and 5) execute the landing page best practices.

The goal of a call-to-action is to:

The goal of a call-to-action is to:

The rate of visitors converting on a landing page is affected by the CTA.

The rate of visitors converting on a landing page is affected by the CTA.

To ensure that search engines understand the content on your page, you should:

To ensure that search engines understand the content on your page, you should:

Traditionally, salespeople have interrupted prospects, pitched their product, and closed hard. As an inbound sales rep, how do you best put yourself in the position to be a sales educator?

Traditionally, salespeople have interrupted prospects, pitched their product, and closed hard. As an inbound sales rep, how do you best put yourself in the position to be a sales educator?

True or False: A landing page navigation menu should be different from the rest of the site.

True or False: A landing page navigation menu should be different from the rest of the site.

True or False: Social media can be used at every stage of the inbound methodology.

True or False: Social media can be used at every stage of the inbound methodology.

True or False? Every page should have a unique meta description.

True or False? Every page should have a unique meta description.

Understanding what a searcher’s intent is can help you to:

Understanding what a searcher’s intent is can help you to:

We optimize our website for search engines.

We optimize our website for search engines.

Webpage formatting best practices discussed in the “Optimizing Your Website” class apply to the following pages except:

Webpage formatting best practices discussed in the “Optimizing Your Website” class apply to the following pages except:

What are inbound links?

What are inbound links?

What are the most important on-page SEO elements?

What are the most important on-page SEO elements?

What are the pillars of customer delight?

What are the pillars of customer delight?

What are the three elements you must get right in order to be successful with your email marketing?

What are the three elements you must get right in order to be successful with your email marketing?

What are the three stages of the Buyer’s Journey?

What are the three stages of the Buyer’s Journey?

What are the two keys to creating remarkable content?

What are the two keys to creating remarkable content?

What defines a clear conversion path?

What defines a clear conversion path?

What do a CTA, landing page, and thank you page create when working together?

What do a CTA, landing page, and thank you page create when working together?

What does the open rate of your email indicate?

What does the open rate of your email indicate?

What elements should be tested on your CTA?

What elements should be tested on your CTA?

What is lead nurturing?

What is lead nurturing?

What is SEO?

What is SEO?

What is the “content golden rule?”

What is the “content golden rule?”

What is the Buyer’s Journey?

What is the Buyer’s Journey?

What is the content process comprised of?

What is the content process comprised of?

What is the most important reason for why marketing and sales should share the same goal(s)?

What is the most important reason for why marketing and sales should share the same goal(s)?

What is/are the best type(s) content to post to Twitter?

What is/are the best type(s) content to post to Twitter?

What’s an effective way to empower your team while not micro-managing them?

What’s an effective way to empower your team while not micro-managing them?

When a visitor comes to your website and clicks on a call-to-action for a “complimentary guide,” what page should they be taken to next?

When a visitor comes to your website and clicks on a call-to-action for a “complimentary guide,” what page should they be taken to next?

When an individual is looking to purchase a solution to solve a problem or fulfill a need/want, what is the typical order of their buyer’s journey?

When an individual is looking to purchase a solution to solve a problem or fulfill a need/want, what is the typical order of their buyer’s journey?

When converting visitors into leads, you should only utilize consideration stage content.

When converting visitors into leads, you should only utilize consideration stage content.

When creating a buyer persona, you should ONLY interview your ideal customers.

When creating a buyer persona, you should ONLY interview your ideal customers.

When dealing with prospects over the phone, each prospect should always walk away having learned something from you – no matter the outcome of the call.

When dealing with prospects over the phone, each prospect should always walk away having learned something from you – no matter the outcome of the call.

When it comes to social media, what is the “cocktail party” rule?

When it comes to social media, what is the “cocktail party” rule?

When picking a keyword to focus on for a new piece of content, which metric should you prioritize?

When picking a keyword to focus on for a new piece of content, which metric should you prioritize?

When should you focus on delighting people?

When should you focus on delighting people?

When writing blog posts, what or who should you first prioritize focusing on addressing with your content?

When writing blog posts, what or who should you first prioritize focusing on addressing with your content?

Where do MOST blog posts fit into the Buyer’s Journey?

Where do MOST blog posts fit into the Buyer’s Journey?

Which Buyer’s Journey stage does someone fall into if they are experiencing and expressing a problem?

Which Buyer’s Journey stage does someone fall into if they are experiencing and expressing a problem?

Which interactions will build or destroy trust?

Which interactions will build or destroy trust?

Which is a main component for how search engines rank search results?

Which is a main component for how search engines rank search results?

Which is NOT a best practice for publishing on social media networks?

Which is NOT a best practice for publishing on social media networks?

Which is the MOST important reason why blog post title length matters?

Which is the MOST important reason why blog post title length matters?

Which of the following are good metrics for your Marketing team to track in order to measure progress towards their goal?

Which of the following are good metrics for your Marketing team to track in order to measure progress towards their goal?

Which of the following copy focuses on benefits, not features?

Which of the following copy focuses on benefits, not features?

Which of the following could be effective strategies for generating leads with your blog?

Which of the following could be effective strategies for generating leads with your blog?

Which of the following descriptions would make the BEST thank you page for an awareness stage offer?

Which of the following descriptions would make the BEST thank you page for an awareness stage offer?

Which of the following is a sign that you do NOT have closed-loop reporting set up?

Which of the following is a sign that you do NOT have closed-loop reporting set up?

Which of the following is a way you could segment your contacts database?

Which of the following is a way you could segment your contacts database?