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Which of the following is NOT a benefit that can be gained from closed-loop reporting?

Which of the following is NOT a benefit that can be gained from closed-loop reporting?

Which of the following is NOT a component of good website formatting as discussed in the “Optimizing Your Website” class?

Which of the following is NOT a component of good website formatting as discussed in the “Optimizing Your Website” class?

Which of the following is not a direct benefit of using sales and marketing dashboards?

Which of the following is not a direct benefit of using sales and marketing dashboards?

Which of the following is NOT a good topic to cover in a weekly smarketing meeting?

Which of the following is NOT a good topic to cover in a weekly smarketing meeting?

Which of the following is NOT a metric to consider when analyzing a content offer?

Which of the following is NOT a metric to consider when analyzing a content offer?

Which of the following is NOT a primary way to research buyer personas?

Which of the following is NOT a primary way to research buyer personas?

Which of the following is NOT an inbound best practice?

Which of the following is NOT an inbound best practice?

Which of the following is the BEST definition of a buyer persona?

Which of the following is the BEST definition of a buyer persona?

Which of the following is the BEST definition of a Service Level Agreement (SLA)?

Which of the following is the BEST definition of a Service Level Agreement (SLA)?

Which of the following is the BEST definition of content?

Which of the following is the BEST definition of content?

Which of the following is the BEST example of how email can be used to generate new leads?

Which of the following is the BEST example of how email can be used to generate new leads?

Which of the following is the best example of why the sales process has changed?

Which of the following is the best example of why the sales process has changed?

Which of the following is the MOST important reason a landing page should always lead to a thank you page?

Which of the following is the MOST important reason a landing page should always lead to a thank you page?

Which of the following is/are blog formatting best practices?

Which of the following is/are blog formatting best practices?

Which of the following is/are good metric(s) for your Marketing team to track in order to measure progress towards their goal?

Which of the following is/are good metric(s) for your Marketing team to track in order to measure progress towards their goal?

Which of the following is/are NOT an effective way to optimize your social media profiles:

Which of the following is/are NOT an effective way to optimize your social media profiles:

Which of the following should you not focus on to make a page easy to understand and crawl?

Which of the following should you not focus on to make a page easy to understand and crawl?

Which of the following types of content would not be appropriate to email to someone in the decision stage of the Buyer’s Journey?

Which of the following types of content would not be appropriate to email to someone in the decision stage of the Buyer’s Journey?

Which of the following would be the most appropriate call-to-action to place at the bottom of an Awareness Stage blog post?

Which of the following would be the most appropriate call-to-action to place at the bottom of an Awareness Stage blog post?

Which of these is NOT a best practice when optimizing your emails for mobile?

Which of these is NOT a best practice when optimizing your emails for mobile?

Who is responsible for delighting customers?

Who is responsible for delighting customers?

Why is “analyze” NOT a stage in the Inbound Methodology?

Why is “analyze” NOT a stage in the Inbound Methodology?

Why is “analyze” not depicted in the Inbound Methodology diagram?

Why is “analyze” not depicted in the Inbound Methodology diagram?

Why is delight only a post-sale activity?

Why is delight only a post-sale activity?

Why is the Sales Qualified Lead (SQL) stage important for both your sales and marketing teams?

Why is the Sales Qualified Lead (SQL) stage important for both your sales and marketing teams?

You are a sales rep who has decided to try out an inbound approach to sales. One morning when you turn on your computer you see you already have a new inbound lead in your inbox. What is the FIRST thing you should do?

You are a sales rep who has decided to try out an inbound approach to sales. One morning when you turn on your computer you see you already have a new inbound lead in your inbox. What is the FIRST thing you should do?

You find that some of your leads are not getting any follow up, while others are getting too many emails from both their sales rep AND your marketing team. Which of the following is most likely to be the cause?

You find that some of your leads are not getting any follow up, while others are getting too many emails from both their sales rep AND your marketing team. Which of the following is most likely to be the cause?

You have spent a lot of time planning and creating a great content offer. You are now done with the content process and should move on to create your next piece of content.

You have spent a lot of time planning and creating a great content offer. You are now done with the content process and should move on to create your next piece of content.

You have to explain to your boss why she should care about optimizing your company’s website. What do you say?

You have to explain to your boss why she should care about optimizing your company’s website. What do you say?

You just interviewed a potential new hire. You examined their culture fit, experience, skill sets, and beliefs. You decided to hire them! What are the next two steps you must take in order to set them up to delight your customers?

You just interviewed a potential new hire. You examined their culture fit, experience, skill sets, and beliefs. You decided to hire them! What are the next two steps you must take in order to set them up to delight your customers?

You just wrote a blog post and published a tweet promoting it. Should you share the post on Twitter again in the future?

You just wrote a blog post and published a tweet promoting it. Should you share the post on Twitter again in the future?

You let your team know that you need to start blogging on a consistent and frequent basis to start seeing the results that you’re looking for. They ask you what that means in a more numeric sense. How would you respond?

You let your team know that you need to start blogging on a consistent and frequent basis to start seeing the results that you’re looking for. They ask you what that means in a more numeric sense. How would you respond?

You read through a blog post your colleague created and you realized it’s on more than one topic. Is this a good or bad thing?

You read through a blog post your colleague created and you realized it’s on more than one topic. Is this a good or bad thing?

You should treat every component of an email as a call-to-action.

You should treat every component of an email as a call-to-action.

You should use an inline thank you message if you want to give more information to your new lead.

You should use an inline thank you message if you want to give more information to your new lead.

You want to improve your customer experience processes and your products to ensure you?re focused on delight. Which should you do to get the largest, most representative sample?

You want to improve your customer experience processes and your products to ensure you?re focused on delight. Which should you do to get the largest, most representative sample?

You want to post a picture of your office Halloween party to your company’s Facebook page, but your boss tells you it’s unprofessional and will cast your business in a negative light. Is your boss correct?

You want to post a picture of your office Halloween party to your company’s Facebook page, but your boss tells you it’s unprofessional and will cast your business in a negative light. Is your boss correct?

You were just hired as the social media marketer and want to learn more about your Twitter audience. What can help you do this?

You were just hired as the social media marketer and want to learn more about your Twitter audience. What can help you do this?

You work for a marketing services agency named Inbound Corporation that helps people do better inbound marketing. One of your buyer persona’s primary interests is getting more traffic to their site. Which would most likely be an effective awareness stage offer getting your persona’s attention?

You work for a marketing services agency named Inbound Corporation that helps people do better inbound marketing. One of your buyer persona’s primary interests is getting more traffic to their site. Which would most likely be an effective awareness stage offer getting your persona’s attention?

You work for a travel agency and need to write your next blog post. What topic should you write about to attract families that have never heard of you and are looking to take a vacation?

You work for a travel agency and need to write your next blog post. What topic should you write about to attract families that have never heard of you and are looking to take a vacation?

You’re building a company website from the ground up. What is the first thing that you should do?

You’re building a company website from the ground up. What is the first thing that you should do?

You’re interviewing a potential new hire. They’re highly qualified for the job itself, but you want to make sure they’re also qualified to serve and delight your customers. Which quality is the most important to identify in order to ensure the employee would be equipped to delight your customers?

You’re interviewing a potential new hire. They’re highly qualified for the job itself, but you want to make sure they’re also qualified to serve and delight your customers. Which quality is the most important to identify in order to ensure the employee would be equipped to delight your customers?

You’ve been doing inbound marketing for a while, but you decide to try out an inbound approach to sales for a week or two. When you turn on your computer the next morning, you see you already have a new inbound lead in your inbox. Woohoo! What is the FIRST thing you should do?

You’ve been doing inbound marketing for a while, but you decide to try out an inbound approach to sales for a week or two. When you turn on your computer the next morning, you see you already have a new inbound lead in your inbox. Woohoo! What is the FIRST thing you should do?

You’ve created a thank you page that you want to use to not only deliver the offer, but also move people farther through the buyer’s journey. What can you add to your thank you page to help guide a potential customer to the decision stage of the Buyer’s Journey?

You’ve created a thank you page that you want to use to not only deliver the offer, but also move people farther through the buyer’s journey. What can you add to your thank you page to help guide a potential customer to the decision stage of the Buyer’s Journey?

You’ve just completed all your research on your new lead. Now it’s time to pick up the phone! What are the 4 guidelines to keep in mind when connecting with your leads over the phone?

You’ve just completed all your research on your new lead. Now it’s time to pick up the phone! What are the 4 guidelines to keep in mind when connecting with your leads over the phone?

You’ve just spent the past week creating a 25-page eBook. You want to be sure all your hard work pays off and the eBook works as an effective lead generation tool. Which of the following is MOST essential to leveraging that eBook to achieve your business goals?

You’ve just spent the past week creating a 25-page eBook. You want to be sure all your hard work pays off and the eBook works as an effective lead generation tool. Which of the following is MOST essential to leveraging that eBook to achieve your business goals?

You’ve set out to determine how a “sales-ready lead” is defined within your organization. Which factors are most important to identify in order to determine if a lead is “sales-ready” or not?

You’ve set out to determine how a “sales-ready lead” is defined within your organization. Which factors are most important to identify in order to determine if a lead is “sales-ready” or not?

You’ve written two versions of a marketing email that differ based on their first paragraphs. Both get across your message, but you’re not sure which email version to use. Which of the following is the BEST way to determine which email is most effective?

You’ve written two versions of a marketing email that differ based on their first paragraphs. Both get across your message, but you’re not sure which email version to use. Which of the following is the BEST way to determine which email is most effective?

Your boss asks you to do some reporting on your email performance from last quarter. Which email metric can you ignore?

Your boss asks you to do some reporting on your email performance from last quarter. Which email metric can you ignore?

Your boss asks you to explain what the purpose of Google’s ranking and indexing algorithms are. How do you best explain this?

Your boss asks you to explain what the purpose of Google’s ranking and indexing algorithms are. How do you best explain this?