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Your boss is interested in getting results fast and asks you to purchase a list of email addresses to send your marketing messages. What should you tell your boss?

Your boss is interested in getting results fast and asks you to purchase a list of email addresses to send your marketing messages. What should you tell your boss?

Your boss tells you that you need to double the number of NEW visitors to your site next month. In order to accomplish this feat, you decide to create a new piece of content. Which of the following content formats would be MOST likely to help you achieve your goal?

Your boss tells you that you need to double the number of NEW visitors to your site next month. In order to accomplish this feat, you decide to create a new piece of content. Which of the following content formats would be MOST likely to help you achieve your goal?

Your boss wants a report on the success of your blog. What information should you NOT analyze

Your boss wants a report on the success of your blog. What information should you NOT analyze

Your boss wants you to blog primarily about your company, its services and various corporate events. What is your response?

Your boss wants you to blog primarily about your company, its services and various corporate events. What is your response?

Your company has decided to use an inbound approach to sales. Which of the following does NOT align with your company’s new inbound sales practices?

Your company has decided to use an inbound approach to sales. Which of the following does NOT align with your company’s new inbound sales practices?

Your company is growing and you want to scale the alignment between your Marketing and Sales teams. Which of the following is the BEST strategy to help achieve that alignment?

Your company is growing and you want to scale the alignment between your Marketing and Sales teams. Which of the following is the BEST strategy to help achieve that alignment?

Your company makes high-end LED light fixtures. You have two target audiences: architects who design commercial buildings and contractors who work on building renovations. You need to send a different email to each audience. Which of the following would be the most effective way to segment your list?

Your company makes high-end LED light fixtures. You have two target audiences: architects who design commercial buildings and contractors who work on building renovations. You need to send a different email to each audience. Which of the following would be the most effective way to segment your list?

Your computer is on its last legs and you’re hoping to purchase a new one that suits your needs before your existing desktop model finally bites the dust. Since it’s been a while since you’ve purchased a computer, you’re not quite sure what your options are. Which stage of the buyer’s journey are you most likely in?

Your computer is on its last legs and you’re hoping to purchase a new one that suits your needs before your existing desktop model finally bites the dust. Since it’s been a while since you’ve purchased a computer, you’re not quite sure what your options are. Which stage of the buyer’s journey are you most likely in?

Your executive, finance and sales teams should be solving for and serving the customer.

Your executive, finance and sales teams should be solving for and serving the customer.

Your sales manager wants you to focus on explaining the value of your product or service in a way that helps your prospect identify with the pain you solve for. Which of the following is the MOST effective way to accomplish this?

Your sales manager wants you to focus on explaining the value of your product or service in a way that helps your prospect identify with the pain you solve for. Which of the following is the MOST effective way to accomplish this?

Your VP of Sales thinks SLAs are unnecessary and does not support you taking the time to create one for your Marketing and Sales teams. How can you explain the benefit of an SLA in order to convince your VP of Sales it’s worth creating one?

Your VP of Sales thinks SLAs are unnecessary and does not support you taking the time to create one for your Marketing and Sales teams. How can you explain the benefit of an SLA in order to convince your VP of Sales it’s worth creating one?

A Progressive Web App:

A Progressive Web App:

According to a Google poll, what is the top frustration when users browse the web on their mobile device?

According to a Google poll, what is the top frustration when users browse the web on their mobile device?

AMP ______ the page ______ waiting for resources to download:

AMP ______ the page ______ waiting for resources to download:

At a minimum, what page weight should you be aiming for?

At a minimum, what page weight should you be aiming for?

At a minimum, what Speed Index score should you be aiming for?

At a minimum, what Speed Index score should you be aiming for?

Before introducing mobile site design best practices to your clients, you should examine their.

Before introducing mobile site design best practices to your clients, you should examine their.

Before the browser can render the page, it needs to construct the:

Before the browser can render the page, it needs to construct the:

For each font on your website you should:

For each font on your website you should:

Google Optimize does NOT currently allow you to:

Google Optimize does NOT currently allow you to:

How can you make the job a lot simpler for the browser?

How can you make the job a lot simpler for the browser?

How do you prioritize optimization of the mobile site for browser versions or screen resolutions:

How do you prioritize optimization of the mobile site for browser versions or screen resolutions:

How does AMP work?

How does AMP work?

How many times per second do most devices refresh their screens?

How many times per second do most devices refresh their screens?

If you’re in an animation like scrolling, you should ideally be looking to keep your JavaScript to something in the region of ______. Any longer than that and you risk taking up too much time.

If you’re in an animation like scrolling, you should ideally be looking to keep your JavaScript to something in the region of ______. Any longer than that and you risk taking up too much time.

Image _____ can be sacrificed to reduce the file size, and chances are the user will still like the resulting image.

Image _____ can be sacrificed to reduce the file size, and chances are the user will still like the resulting image.

Image information such as location and camera description can often be deleted to reduce image sizes. This type of information is called:

Image information such as location and camera description can often be deleted to reduce image sizes. This type of information is called:

In the layout step, the browser:

In the layout step, the browser:

In which of the following situations can a high bounce rate be interpreted as a good metric?

In which of the following situations can a high bounce rate be interpreted as a good metric?

Keeping CSS independent of HTML allows us to treat_______and _______as separate concerns.

Keeping CSS independent of HTML allows us to treat_______and _______as separate concerns.

Mobile sites:

Mobile sites:

Research shows that mobile users expect to:

Research shows that mobile users expect to:

Resources with responses that are ______ for all users are great candidates to be cached by a CDN.

Resources with responses that are ______ for all users are great candidates to be cached by a CDN.

Some users are not comfortable converting on their mobile device. What could be an action you can take to improve their experience?

Some users are not comfortable converting on their mobile device. What could be an action you can take to improve their experience?

The first step to optimize the critical rendering path is:

The first step to optimize the critical rendering path is:

The render tree contains:

The render tree contains:

To optimize for speed, you shouldn’t use too many webfonts and you should minimize the number of _____.

To optimize for speed, you shouldn't use too many webfonts and you should minimize the number of _____.

True or false: A/B testing allows you to test two or more elements on the site to understand their effects on each other

True or false: A/B testing allows you to test two or more elements on the site to understand their effects on each other

True or false: Constructing the DOM requires style information.

True or false: Constructing the DOM requires style information.

True or false: Images should never change when rotating a device screen or between different device sizes.

True or false: Images should never change when rotating a device screen or between different device sizes.

True or false: JavaScript can block DOM construction unless explicitly declared as async.

True or false: JavaScript can block DOM construction unless explicitly declared as async.

True or false: Mobile pages that load 1s faster see up to a 27% increase in CvR.

True or false: Mobile pages that load 1s faster see up to a 27% increase in CvR.

True or false: Using a mix of desktop and mobile-optimized pages on mobile sites improves the user experience since some users are more familiar with the desktop version of the site.

True or false: Using a mix of desktop and mobile-optimized pages on mobile sites improves the user experience since some users are more familiar with the desktop version of the site.

True or false: You can experiment with Google Analytics features by using the Google Merchandise Store demo account.

True or false: You can experiment with Google Analytics features by using the Google Merchandise Store demo account.

What does “Variant A” in A/B Testing usually represent?

What does “Variant A” in A/B Testing usually represent?

What is a benefit of mobile site over an app for businesses?

What is a benefit of mobile site over an app for businesses?

What is a tool that you can use to emulate and simulate a site that’s experiencing poor or unreliable connectivity?

What is a tool that you can use to emulate and simulate a site that's experiencing poor or unreliable connectivity?

What is a valid event for a Service Worker to emit when it’s registered?

What is a valid event for a Service Worker to emit when it's registered?

What is it that the App shell helps with

What is it that the App shell helps with