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Mobile in DoubleClick Campaign Manager Assessment Answers

Mobile in DoubleClick Campaign Manager Assessment Answers

  1. You’re using a travel app to book flights on your smartphone. You see an ad appear for hotels at your destination. What type of ad is this?
  2. DinoWorld wants to track how many users installed their Android app after clicking their ad.  What is one supported way to track these installs?
  3. KidApparel wants to send mobile users to install their app and desktop users to their website. How do you accomplish this in Campaign Manager?
  4. Your client has just launched their mobile campaign and wants details on performance. Which of the following dimensions can you add to a Standard Basic report to add mobile-specific details?
  5. Sports Gear wants to know how many in-app purchases were influenced by their mobile web campaign. Which report can you generate to provide them this information?
  6. What kind of creative would be best suited for smartphone users?
  7. How are conversions tracked on mobile apps?
  8. Sally’s team has developed creatives that look really great on tablet devices. What time of day might she expect her tablet audience to peak?
  9. Which of the following is a benefit of using HTML5 for mobile advertising?
  10. Sports World has a very bandwidth-intensive creative that should only be displayed for users with sufficiently fast connections. How might they target these users with a different creative than other users?
  11. Your client has a desktop and a mobile version of their website and wants to track the two separately. How do you set this up using Floodlight tags?
  12. What mobile environment has the same functionality for Campaign Manager placements and Floodlight as desktop browsers, but optimized for mobile screens?
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