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Tara is your agency’s Campaign Manager specialist. You reach out to her to figure out why there are additional cost-per-thousand-impressions (CPM) fees on this month’s invoice. What did Tara do to incur this increase in fees?

  1. She launched a new rich media campaign
  2. She set up click trackers
  3. She enabled day and time targeting
  4. She increased media spend, which moved her to a higher rate tier

100% Correct Answer

  • She launched a new rich media campaign
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DoubleClick Billing Basics Assessment Answers