To optimize a client’s campaign to get the most out of her mobile advertising, you can:

  1. edit the campaign’s ad text to include information about how customers can purchase her product on their computers
  2. set a mobile bid adjustment for the campaign based on insights from estimated cross-device conversion and total estimated conversion data
  3. use the maximize clicks flexible bidding strategy to increase the number of clicks her ads get from users viewing her ads on mobile devices
  4. set shorter conversion windows to capture users who convert after researching on multiple devices

100% Correct Answer

  • set a mobile bid adjustment for the campaign based on insights from estimated cross-device conversion and total estimated conversion data

Google AdWords Search Advertising Certification Exam Answers

  1. Benefits you’d expect from Product Listing Ads except Automatically produced video commercials
  2. A high Quality Score can:
  3. This could be a result of receiving multiple clicks from a single IP address
  4. This formula describes value-per-conversion
  5. What is the definition of actual CPC?
  6. An advertiser targeting only France determines that clicks have been received from users in Switzerland. Why might clicks outside of the target location occur?
  7. Sarah manages 2 AdWords accounts for a client. Which tool would she use to search and replace a group of keywords across several ad groups?
  8. An advertiser who sells designer dresses is selecting a landing page to pair with new ads for spring dresses. A good landing page for the spring dress collection ads would display:
  9. A new coffeehouse downtown would like to run an “afternoon espresso” promotion to increase sales during the afternoon hours on weekdays.
  10. Local Google+ pages created on Google My Business can be:
  11. An advertiser gets more conversions from ads that appear to people in Paris. What should this advertiser do to try and increase the number of conversions?
  12. The keyword insertion code in an ad’s headline is “Buy {KeyWord:Books}.” The ad appears when someone searches on “flower books” and the query matches a broad match keyword, “gardening books.” How would the headline read?
  13. Having launched her first Search campaign, Asha wants to know just how many calls are being generated from the number in her ads, on her website, or clicks on a phone number on her mobile website. What conversion source should she track?
  14. Joanna would like to direct users to specific pages on her website directly from her text ads, in addition to her ad’s final URL. What feature should she make sure to include in the formatting of her text ads to accomplish this goal?
  15. ”Mobile app engagement” campaigns can be used to:
  16. A client is asking you why he should evaluate the number of clicks on his search ads relative to the number of impressions received. What should you tell him?
  17. A client wants to get more clicks on his ad and also raise his Quality Score. Which of these actions may get him more clicks but won’t raise his Quality Score?
  18. A florist is advertising 5 types of bouquets, including those with roses. Which landing page is more likely to convert to a sale when someone searches on “roses”?
  19. A florist is advertising five types of flowers, including red roses. When a user types the phrase “red roses” into Google, the advertiser’s ad is displayed and clicked on. Which landing page is more likely to convert to a sale?
  20. A furniture store owner is creating her first AdWords campaign. What’s the best way to group her products?
  21. A new client wants to promote his 3 Indian restaurants, in different areas of London, to people searching for places to eat. How might you organize his account?
  22. A successful AdWords text ad:
  23. A user conducts a search on the term “laptop computers” and clicks on an ad. Which landing page would be the most relevant to that user?
  24. According to 2015 Google Trends data, which term would consumers on mobile phones be most likely to type in a search engine?
  25. According to Google data, 70% of mobile searchers who’ve recently made a purchase have:
  26. According to Google data, after seeing an ad on their smartphone, more than half of people:
  27. According to Google data, among consumers who conduct a local search on their smartphone, how many then visit a store within a day?
  28. AdWords Editor lets users do all of these things except:
  29. After searching for shoes, Sean clicks on an ad promoting a sale on sneakers, which has several pop-ups. What should the advertiser do to improve Sean’s experience?
  30. An ad group contains the phrase-matched keyword “underwater camera.” Which search query may trigger an ad in this ad group to be shown?
  31. An ad group contains the phrase-matched keyword “underwater camera.” Which search query may trigger an ad in this ad group to display?
  32. An advertiser attempts to enable target cost-per-acquisition (CPA) bidding but the option isn’t available. The most likely reason is that the advertiser:
  33. An advertiser enables target cost-per-acquisition (CPA) bidding and notices that conversions decrease. What might cause this?
  34. An advertiser implements target cost-per-acquisition (CPA) bidding and notices that the campaigns are receiving fewer conversions. What could help increase the number of conversions?
  35. An advertiser makes edits to an ad and notices that its position is lower than that of the previous version. What’s the most likely cause?
  36. An advertiser selling computer monitors is writing new ad text for an existing ad group. Which meets AdWords editorial and professional requirements?
  37. An advertiser targeting only France determines that clicks have been received from people in Switzerland. Why might this happen?
  38. An advertiser wants to improve the position of ads on Google but isn’t willing to raise bids. What else could increase Ad Rank?
  39. An advertiser who sells designer dresses is selecting a landing page to pair with ads for a collection of spring dresses. A good landing page would show:
  40. An advertiser who uses ad scheduling has a custom bid adjustment for 9 p.m. to 12 a.m. on weeknights. The normal bid is US$0.40 and the bid multiplier is -25%. How much is the advertiser bidding for that time period?
  41. An advertiser who works for a large company wants to make frequent, specific changes to bids based on criteria for more than 100,000 keywords. Which would be the most efficient tool for that advertiser to use?
  42. Assuming default cookie expiration timing, a conversion (1-per-click) is recorded when:
  43. Based on AdWords editorial and professional requirements, which headline is most likely to generate clicks?
  44. Blake is selling baseball caps and using conversion tracking. What information might he learn from the conversion tracking data?
  45. Chanara, a senior account manager at a large digital agency, likes having an AdWords manager account. What can she do with a manager account that she can’t do with an individual account?
  46. Customers who want to increase app downloads should use which campaign type?
  47. Daley is managing multiple AdWords accounts for a grocery store chain and using conversion tracking. What might make her daily AdWords tasks simpler?
  48. Data shows that your client’s ad that appears to people in San Francisco gets 120 conversions at a cost of US$1200 and cost-per-acquisition (CPA) of US$10, while ads showing in Houston get 70 conversions at a cost of US$1400 and CPA of US$20. If you have a CPA goal of US$12, what bid adjustment would you set for each location?
  49. Drew is selling math textbooks and using cost-per-click (CPC) bidding for his campaign. What’s the final cost each time his ad is clicked?
  50. Dustin wants to write a great text ad that will get people’s attention when they’re searching on Google. What should he do to generate the most clicks?
  51. Dynamic search ads would be most helpful for:
  52. Each of these are benefits you’d expect from Shopping ads except:
  53. Exact Match Impression Share metrics:
  54. Executives at a small e-commerce company are debating AdWords performance metrics. If the budget is unlimited as long as return on investment (ROI) is positive, which recommendation best positions the company for maximum profit?
  55. Fran decides to use custom ad scheduling to promote her farm-to-table restaurant. Why did she choose this option?
  56. Hannah is having a sale. In her ads, she wants to include the amount of time left in the sale. What’s the best way to do this?
  57. Heather has a mobile app she wants people to keep using once they’ve downloaded it. How can she make it more engaging?
  58. High quality ratings for an ad can:
  59. How does target cost-per-acquisition (CPA) bidding determine the optimal cost-per-click (CPC) bid?
  60. How might you explain to an account manager why she should identify how much a conversion costs when setting up conversion tracking for a client’s Search Network campaign?
  61. How would you determine the clickthrough rate (CTR) for a client’s search ads?
  62. How would you explain the importance of ad impressions to a client who’s concerned that her Search Network campaign is generating impressions but no clicks?
  63. If an advertiser has the same keyword in 2 different ad groups, the one entered in a given auction will have the:
  64. If you choose a target cost-per-acquisition (CPA) of US$15, AdWords will automatically adjust your bids to try to get as many conversions at what amount, on average?
  65. If you want to prioritize downloads of your mobile app instead of visits to your mobile site, you should:
  66. If you want to target ads to only people who speak Spanish, you can:
  67. If you’re currently using text, display, and video ads but also want to more specifically control spending on ads that appear when someone searches on Google, which additional campaign type would you choose?
  68. If your campaign’s daily budget is US$20, how much of your budget can be spent to show your ads on certain days, based on fluctuations in traffic?
  69. In an AdWords account managed by multiple users, one user noticed a surprising jump in impressions. Where should this user look for details on what might have created the impression increase?
  70. In order to differentiate ads from those of competitors, advertisers should:
  71. Jonathan, who has a Bay Area sailing excursion business, notices that his text ads show below a competitor’s in search results when people enter keywords like “sailing excursions on San Francisco Bay.” Which automated bid strategy could help him attain the top position?
  72. Jose has a limited AdWords budget, and his ads aren’t showing as often as he wants. How might he improve results without spending more money on the campaigns limited by budget?
  73. Keyword Planner can do all of these things except:
  74. Maria would like to target people who’ve already browsed her online clothing boutique by offering them a 10% discount on their first purchase. What tool should she use to reach these people on the Search Network?
  75. Megan enabled target cost-per-acquisition (CPA) bidding in all 6 of her campaigns. How can she tell if it’s improving her campaign performance?
  76. Nick sells 5 flavors of gourmet popcorn. Why is he bundling ads for his best-selling flavor, “Sweet & spicy coconut,” with related keywords like “coconut snacks” in a single ad group?
  77. Obi added a sitelink extension to her text ad and and wants it to show as often as possible. What’s the best way to achieve this?
  78. One factor the AdWords system uses to calculate an ad’s actual cost-per-click (CPC) is the:
  79. One reason for using Conversion Optimizer is to:
  80. Return on investment (ROI) information can help you manage a client’s campaign by helping you determine how to:
  81. Roxanne’s online estate-jewelry sales are lagging despite running a great text ad. What else might she do to drive sales?
  82. Search terms report data shows that people who click on ads promoting your prescription glasses were searching for terms like “wine glasses” and “drinking glasses.” Which might you add as negative keywords to prevent your ads from showing on such searches?
  83. Small-business owner Marcos set up his AdWords campaign by thinking of “obvious” keywords off of the top of his head. What’s one way he might improve them?
  84. Someone searches on “laptop computers” and clicks an ad. Which landing page would be most relevant?
  85. The AdWords Application Programming Interface (API) allows developers to use applications that:
  86. The automated “Maximize clicks” bid strategy attempts to get advertisers the most:
  87. The format of a Shopping ad is different from that of a standard text ad in that it includes:
  88. The IP Exclusion tool allows advertisers to:
  89. The majority of consumers want ads customized to their:
  90. The owners of a coffeehouse would like to run an “afternoon espresso” promotion to increase sales on weekdays. Which AdWords feature would be most effective for preventing their search ads from appearing at night and on weekends?
  91. The purpose of a developer or authentication token is to track:
  92. The strategic use of different marketing channels affects:
  93. To create a customer experience that’s relevant and useful at every touchpoint, a search advertiser should focus on:
  94. To get an idea of whether you should continue to run a Search Network campaign on search partner sites, you can:
  95. To optimize a client’s campaign to get the most out of her mobile advertising, you can:
  96. True or false: Adding an extension to a text ad improves an advertiser’s Quality Score.
  97. True or false: If you’d prefer to reach as many people as possible, use exact match or phrase match keywords.
  98. True or false: Shopping ads use Merchant Center product data to decide how and where to show ads.
  99. What can you learn from attribution reports?
  100. What information does a target cost-per-acquisition (CPA) bid strategy need in order to find the optimal cost-per-click (CPC) bid for an ad each time it’s eligible to appear?
  101. Which ad rotation setting shows all ads in an ad group, even those with a lower clickthrough or conversion rate?
  102. Which allows advertisers to automate AdWords reporting and campaign management?
  103. Which best describes the relationship between maximum cost-per-click (max. CPC) bids and Ad Rank?
  104. Which conversion metric can give you more insight into how your ads drive conversions on mobile phones, computers, and tablets?
  105. Which is a best practice for creating a mobile-preferred ad?
  106. Which is a best practice for optimizing a landing page for AdWords?
  107. Which is a best practice for writing an effective text ad?
  108. Which lets you change keywords, campaigns, ads, ad groups, and product groups?
  109. Which of these statements is true?
  110. Which option can you use to capture potential business later in the day, even on a limited budget?
  111. Which report and metric should you analyze to see how often your client’s ads are showing above search results in comparison with other advertisers?
  112. Which statement about ad extensions isn’t true?
  113. Which statement is true?
  114. Why would the data for a Search Network campaign show conversions but no view-through conversions?
  115. With call extensions, a customer who searches for Thai food on her mobile phone can see an ad for a Thai restaurant, along with a phone number, and make the call with one click. How is that priced?
  116. Yoon, who sells designer jeans, has a mobile app to help women determine what leg style looks best on their body type. What could she do to bring in more prospective customers?
  117. You can add a “+” modifier in front of the words in a broad match keyword to:
  118. You can use target cost-per-acquisition (CPA) bidding to help:
  119. You can use the AdWords Application Programming Interface (API) to:
  120. You have a budget of US$75 per day for your client’s Search campaign, and you’d like to set a maximum cost-per-click (max. CPC) bid of US$1. How can you validate that this is the right bid amount for getting the most clicks?
  121. You have a food truck and want to reach people who are nearby on their mobile phones. Your maximum cost-per-click (max. CPC) bid is US$1. You set a mobile bid adjustment of +20% and a location bid adjustment of +50%. What’s the final bid amount?
  122. You have a friend starting her first AdWords campaign. What would you suggest about how to choose keywords?
  123. You have a maximum cost-per-click (max. CPC) bid of US$2 for a keyword. To determine the prospective impact of raising this bid to US$3, you could use:
  124. You have an online electronics business and you’ve set up an ad group for digital cameras. What keywords could make this ad group as effective as possible?
  125. You manage the campaigns for a baby stroller manufacturer that sells its products online and through large retailers. To calculate the total profits from these campaigns, you should:
  126. You manage the campaigns for a client that runs a wine tour business in Florence. The ads have stopped showing on Google. If the budget is limited, what might help make sure the ads show?
  127. You might analyze exact match impression share data to get an idea of:
  128. You own a bed and breakfast in southern France and want to target English-speaking tourists looking for accommodations after they’ve arrived in France. What language and location should you target?
  129. You own a pet-supply store with various category pages on your website, and you’ve set up a tracking template so you can manage tracking and redirect information. Your final URL for the keyword “dog treats” could be something like:
  130. You sell chocolate and want to tailor your text ads so they more directly match people’s search terms, like “dark chocolate.” You use keyword insertion code “We sell {KeyWord:Chocolate}”. Your headline could look like this:
  131. You want to see how raising your client’s target cost-per-acquisition (CPA) might affect his ad performance. Which tool could help?
  132. You want to use AdWords to promote your dog-sitting service. What kind of campaign might you create to reach dog owners, whether they’re searching on Google or surfing a pet-supply website?
  133. You’re reviewing the campaigns of a new client who wants to better promote his child daycare facility to parents researching childcare on their mobile devices. Currently, his ads include generic text about childcare. To optimize his ads for mobile, you might create an ad with:
  134. You’re reviewing the paid & organic search report for a client who runs a Maui snorkeling tour business, and you see that her business appears only in organic search for queries such as “boat snorkeling tour” and “beachside snorkeling tour.” You can use this information to:
  135. You’re the account manager for a client who wants to increase reservations at her boutique hotel. You’ve been manually managing the bids for her campaigns, and you’re looking for ways to save time and optimize. How can you most effectively do this?
  136. You’re working on the bidding strategy for a Search Network campaign. If the cost-per-conversion for mobile is lower than for desktop, how might you optimize the bidding strategy to increase the number of conversions?
  137. You’re tracking conversions in a budget-constrained campaign. If you raise cost-per-click (CPC) bids within the budget constraint, which result is most likely?
  138. You’re using target search page location bidding. You know it’s working because you see your ad:
  139. Your average bid is US$10 and you’ve enabled enhanced cost-per-click bidding (ECPC). Assuming you haven’t set any bid adjustments, ECPC can raise your bid to which amount when AdWords sees an auction that’s more likely to lead to a sale?
  140. Your client sells gardening supplies online. You suggest she use sitelinks because they can:
  141. Your client’s product costs US$50 to produce, and it sells for US$150. She’s sold 10 units and spent US$700 on her AdWords campaign. How would you calculate her return on investment (ROI) to help her understand the benefit of using AdWords?
  142. Zoe has a website selling customizable electronic greeting cards. What could be interfering with her getting the most possible conversions?