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True or False: Advertisers have to implement a code to use the remarketing feature on a video campaign.

  1. True
  2. False

100% Correct Answer
False

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Google AdWords Video Advertising Certification Exam Answers

  1. TrueView in-display ads run on which YouTube pages?
  2. With TrueView in-display ads, advertisers can target:
  3. True of False: Advertisers can use call-to-action overlays (CTAs) for free.
  4. With AdWords for video, an advertiser can target:
  5. ____ targeting enables advertisers to target specific websites, YouTube videos, and YouTube Partner channels with TrueView ads.
  6. TrueView in-display video ads run on:
  7. What does linking an AdWords account to a YouTube account allow an advertiser to do?
  8. With TrueView in-stream ads, an advertiser pays:
  9. A TrueView in-display video ad needs to be:
  10. TrueView in-display ads can run on:
  11. True or False: Advertisers can implement a remarketing tag for mastheads
  12. True or False: The standard banner size supported by YouTube is 300×250.
  13. Which of the following is a tip for optimizing a TrueView video ad campaign?
  14. An advertiser is charged for a TrueView in-display ad when a viewer:
  15. _______ is used for AdWords for video campaigns.
  16. What is the view-through rate (VTR) of a campaign that has received 10,000 impressions and 900 views, and a channel that has received 200 subscriptions?
  17. Average video view duration metrics are accessible through:
  18. True or False: YouTube remarketing lists can be used with standard text ads and display ads.
  19. An advertiser who wants to ensure a specific reach for a specific price on YouTube should use:
  20. If an advertiser adds interest categories and topics to the same targeting group, then a TrueView ad will show:
  21. ______________ is the most effective way to control the number of times a user sees an ad.
  22. True or False: With TrueView in-stream ads, the advertiser pays when a user clicks the video.
  23. TrueView video discovery ads run on:
  24. The best way to initiate a reserve buy is to:
  25. What are creative best practices for a TrueView in-stream ad?
  26. Advertisers who want to pay only when a user watches their ad should use:
  27. Viewers are added to an advertiser’s YouTube remarketing list when they:
  28. Where does the user land if they click a TrueView in-display ad?
  29. Initial remarketing list size for AdWords for video campaigns includes users from the last:
  30. TrueView in-display ads run on which networks:
  31. Which of these can be created to run on YouTube and the Google Display Network?
  32. Which of the following remarketing lists can be used for a video campaign?
  33. True or False: TruView in-stream ads and TruView in-display ads can be in the same video campaign.
  34. With TrueView Video Discovery ads, advertisers can target:
  35. ____ ads can show on YouTube search results before they’re approved, but they can’t run on YouTube or the Google Display Network until fully reviewed and approved.
  36. What’s the maximum number of targeting groups you can create in a video campaign?
  37. Which is true when creating a targeting group for a video campaign?
  38. How is a user added to a video remarketing list?
  39. True or False: TrueView in-stream ads and TrueView in-display ads can be in the same AdWords for video campaign.
  40. True or False: Advertisers have to implement a code to use the remarketing feature on AdWords for video.
  41. Why should a YouTube account be linked to a Google+ page?
  42. True or False: Advertisers cannot combine AdWords remarketing lists with a video remarketing list created in YouTube.
  43. What’s the first step when determining the right video solution for your campaign?
  44. Which of the following can be targeted when building a mobile video masthead?
  45. A video targeting group:
  46. How much did the amount of time people spend watching video on the internet grow between the end of 2013 and the end of 2014?
  47. When setting up targeting groups for video ads, it’s most effective to:
  48. Which video ads can be created with AdWords for video?
  49. True or False: AdWords for video is only recommended for branding.
  50. Which should be considered when analyzing campaign performance of different TrueView video ad formats?
  51. True or False: AdWords for video ads can use private videos.
  52. Using advanced campaign settings, YouTube remarketing, and call-to-action overlays (CTAs) are all tips for optimizing:
  53. TrueView in-stream ads and in-display ads appear, respectively:
  54. Your manager wants to know how Google can help your brand get in front of mobile users. What might you say?
  55. What does digital media offer that TV advertising does not?
  56. Yoko wants to re-engage prior customers who’ve visited her YouTube channel but haven’t downloaded the shopping app. What can she identify to make a video remarketing list?
  57. If the primary goal for your video campaign is influencing consideration, what are the KPIs you’d look at?
  58. Sebastien wants to get a good read on how his users are interacting with his videos across different geographies of his target demographic. For example, it would be helpful to know what calls-to-action are driving higher clickthrough rates. In which report of YouTube Analytics would he be able to access this kind of data?
  59. These people are redefining what it means to be a celebrity by being approachable, conversational, and authentic to millions of dedicated followers. They can activate millions of fans with a click of the “publish” button — and some are sharing the spotlight with brands.
  60. Video campaign up and running, check! Now how’s it doing? Holly has just a few minutes to pull some data together on how her audience is responding to the ads. In particular, she wants to know how well her ads are resonating — whether viewers are interacting with the ads they see. What metric should she investigate in AdWords Reporting?
  61. Where on YouTube can TrueView video discovery ads run?
  62. Your agency is looking to run a video campaign that has flexible pricing, real-time optimization, and an ad format that allows users to opt out of watching. Where can you implement this campaign?
  63. Maria wants to make sure and share her video ads when her target audience is most likely to view them! When setting up her TrueView Standard video campaign in AdWords, what setting allows her to adjust these parameters?
  64. Cards are a great way to increase engagement with your video ad or brand. Where do you create cards?
  65. For her latest TrueView in-stream ad, Jacquline’s primary goal is to get her brand noticed with the 18-25 year-old set. What could she incorporate in her video to help humanize her brand?
  66. Your agency wants to run an ad campaign that reaches audiences that are hard to find on TV, impacts customers with engaging formats, and allows your team to measure and optimize their campaigns in near real time. Where can you advertise to accomplish all three of these objectives?
  67. What benefit of advertising with TrueView best serves a new video advertiser hoping to share his niche brand story with just the right audience?
  68. What tool measures brand metrics along the marketing funnel like brand consideration or purchase intent?
  69. What is a key difference between reservation buying and auction buying?
  70. Tom has his sights set on this TrueView in-stream ad launching his new food truck company app. What creative element encourages his customers to interact with the ad and actually take action?
  71. Before finalizing the target audience for his next campaign, Sacha would like to find out more about what his potential audience, especially what they think about his product. What Google tool could he use to gain this insight quickly?
  72. If the primary goal for your video campaign is building awareness, what are the KPIs you’d look at?
  73. Which ad format gives viewers the choice of whether or not to watch your ad, and helps drive brand consideration?
  74. TrueView video ads can be especially effective for driving what goals?
  75. Jared would like to use video remarketing to re-engage his current YouTube audience with a new product release. What’s the critical first step he needs to take within AdWords to start a video remarketing campaign?
  76. What can you use to connect with people based on their purchase intent?
  77. Video campaigns can help advertisers optimize for:
  78. A huge fan of both in-stream and discovery ads, what advice would you share with Andreas who would like to set up his video campaign in AdWords?
  79. _______ is used to measure video campaigns.
  80. What are the three components in the YouTube ecosystem?
  81. You work for an advertiser or agency with an upfront deal. What is the best way to reserve Google Preferred inventory?
  82. How can you launch Google Preferred and/or Mastheads ads?
  83. Which is the best tip for optimizing a TrueView video for viewer engagement?
  84. You’re an agency that needs to know the technical specifications to build and implement your upcoming video campaign. Where can you go to find out how each ad format works, creative submission timelines, technical specifications, reporting, and third-party tracking capabilities?
  85. You want to plan YouTube media in terms of reach and frequency, talk in terms of GRPs and cost per points. What Google measurement solution will you use?
  86. What is Google’s programmatic buying platform?
  87. Linking a YouTube channel to an AdWords account lets you:
  88. Google helps marketers connect with people using what three kinds of data?
  89. In his TrueView discovery ad, Amir wants to invite people to click to watch his YouTube video about a DIY home improvement project. What call to action language gives learners a reason to take action?
  90. Mavi wants to do a collaboration with a YouTube star in which she includes her brand’s message in the creator’s video. What type of collaboration does this describe?
  91. Matias is thrilled about including video remarketing in his latest campaign strategy to bolster pre-holiday sales of his company’s new toy release. He is eager to re-engage with his prior customers who are exploring his YouTube content. What benefit of video remarketing meets his need?
  92. An advertiser wants to know the minimum amount of money that she must spend on an AdWords campaign. What should you tell her?
  93. Using a variety of Google tools, Jose was able to glean insight into jean preferences for the area of Chicago in which his new store is opening. However, he has plans to expand nationally! What Google tool could he use to get insight into trends and popularity of products across the U.S.?
  94. A tech-savvy musician, Josef wants to create his first video ad and he has budget to do so! Although he’s a bit concerned about the actual filmmaking part, he is excited to make this ad himself using YouTube’s Director app. Which app feature best supports his need?
  95. On mobile alone, what platform reaches more 18- to 49-year-olds than any broadcast or cable TV network?
  96. In setting up her latest video campaign on YouTube, Susan is faced with the Video targeting tab and a myriad of audience settings. What strategy should she adopt to optimize her campaign’s view rates?
  97. In looking at her performance data, Mia recognizes her video ads aren’t driving traffic to her website as well as she had hoped. In particular the clickthrough rates (CTR) are low. What could she do to increase the CTR over time?
  98. John launched a new line of men’s shoes on his fashion website, and he wants to build awareness about the launch. Which targeting option should he use?
  99. A running shoe company wants to reach “avid marathon runners” instead of just “sports fans”. Which targeting method should this advertiser use?
  100. Which targeting option allows you to re-engage with people who visited your site by serving them ads containing the products they viewed on their visit?
  101. What is the Google Network?
  102. How are rich media ads different from other ad formats?
  103. An advertiser wants to know if Shopping ads will appear on YouTube. What should you tell her?
  104. _______ is used for video campaigns.
  105. ________ targeting lets advertisers place ads on specific websites, YouTube videos, and YouTube Partner channels with TrueView ads.
  106. _________ ads can be created and managed through AdWords.
  107. _________ are optional, clickable thumbnail images that appear next to TrueView InStream ads on YouTube.
  108. A click on a companion banner:
  109. A client who wants to advertise before, during, or after popular videos on the Display Network should:
  110. A TrueView in-stream ad view is counted when a viewer:
  111. A TrueView video discovery ad needs to be:
  112. A viewer can skip watching a TrueView in-stream ad after:
  113. An advertiser can use a remarketing tag to target people who’ve:
  114. An advertiser can:
  115. An advertiser is charged for viewing a TrueView in-display ad when someone:
  116. Call-to-action (CTA) overlays are compatible with:
  117. Frequency capping counts include:
  118. How can an advertiser calculate the view rate of a video campaign?
  119. How can an advertiser set up AdWords conversion tracking for a TrueView in-stream ad campaign?
  120. If an advertiser adds affinity audiences and topics to the same targeting group, a TrueView ad will show:
  121. If someone clicks a TrueView in-display ad, where do they land?
  122. If your client wants a specific reach for a specific price on YouTube, you should use:
  123. If your client wants to pay only when someone views an ad, you should use:
  124. In which TrueView format(s) can an advertiser use a companion banner?
  125. Linking a YouTube channel to a Google+ page lets you:
  126. On average, how long does it take for a video ad to get approved?
  127. People are added to an advertiser’s video remarketing list when they:
  128. The best way to reserve an ad is to:
  129. The initial remarketing list size for video campaigns includes users from the past:
  130. The most effective way to control the number of times someone sees an ad is by:
  131. The standard companion banner size for TrueView in-stream ads on YouTube is:
  132. To run a TrueView video ad, the video must be uploaded to:
  133. True or False: Advertisers can set bids per ad format
  134. True or False: Advertisers have to implement a code to use the remarketing feature on a video campaign.
  135. True or False: IP address exclusion is not available for TrueView campaigns.
  136. True or False: More than one YouTube account can be linked to an AdWords account.
  137. True or False: To get full access to YouTube Analytics, you need to link your AdWords and YouTube accounts.
  138. True or False: TrueView in-stream ads and TrueView video discovery ads can be in the same video campaign.
  139. True or False: Video ads may appear in videos marked “Private” on YouTube.
  140. True or False: With TrueView in-stream video ads, the advertiser pays when someone hovers their cursor over the ad for 5 seconds.
  141. True or False: You can use contextual targeting with videos.
  142. True or False: YouTube remarketing lists can be used with standard text and display ads.
  143. TrueView campaigns can help advertisers optimize for:
  144. TrueView in-stream ads and video discovery ads appear, respectively:
  145. TrueView in-stream ads can appear on:
  146. TrueView video campaigns can include:
  147. TrueView video discovery ads can run on:
  148. TrueView in-display ads run on:
  149. Video ads can appear on:
  150. Video ads can run on:
  151. Video advertising on YouTube lets you:
  152. Video remarketing is a way to optimize:
  153. What are best practices for creating a TrueView in-stream ad?
  154. What are the targeting options for Mastheads?
  155. What do earned actions measure?
  156. What does average view frequency measure?
  157. What does linking an AdWords account to a YouTube account let an advertiser do?
  158. What is Masthead billing based on?
  159. What percentage of video views on YouTube come from mobile devices?
  160. What’s an example of a managed placement for a TrueView in-stream ad?
  161. What’s the difference between cost-per-click (CPC) bidding and cost-per-view (CPV) bidding?
  162. What’s the maximum length a TrueView video ad can be?
  163. What’s needed for an advertiser to set up a video ad campaign?
  164. What’s the view rate of an AdWords campaign that shows 10,000 impressions, 900 views, and 300 clicks?
  165. When is someone added to an advertiser’s video remarketing list?
  166. Where would a call-to-action (CTA) overlay show?
  167. Which ad rotation option can’t be used for video campaigns?
  168. Which can an advertiser include in a TrueView video ad to increase interactivity?
  169. Which can be done in YouTube Analytics?
  170. Which can’t be added to a TrueView video?
  171. Which devices can an advertiser target with a mobile video Masthead?
  172. Which is a best practice for a successful TrueView in-stream ad?
  173. Which is a tip for optimizing a TrueView video for viewer engagement?
  174. Which of these can be created to run on the Display Network?
  175. Which of these formats can be booked cross-screen (mobile and desktop)?
  176. Which of these remarketing lists can be used for a video campaign?
  177. Which should you consider when evaluating the performance of an advertiser’s TrueView campaign for brand awareness?
  178. Which targeting methods can be used with TrueView ads?
  179. Why is average view frequency important to measure?
  180. With a Masthead ad, an advertiser can reserve:
  181. With YouTube Analytics, you can track metrics on:
  182. You can see average video-view duration metrics in the:
  183. An advertiser who wants to target specific categories of video content on the Display Network should: