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TrueView in DoubleClick Bid Manager Basics Assessment Answers

TrueView in DoubleClick Bid Manager Basics Assessment Answers

  1. Your advertiser is a global company with very high levels of brand awareness. How do you create a TrueView campaign that keeps your advertiser’s message fresh?
  2. Your client has agreed to begin work on their TrueView campaign. How do you activate TrueView for this advertiser in DoubleClick Bid Manager?
  3. What is the required pacing for TrueView insertion orders?
  4. Your advertiser wants their video promoted alongside relevant YouTube search results. What kind of TrueView ad format is best for them?
  5. What benefit will you gain by linking your brand’s channel to your DoubleClick Bid Manager advertiser?
  6. Your client is running a TrueView campaign to drive installs of their mobile app. What is an appropriate call-to-action for their in-stream creative?
  7. You’re interested in the impact of the campaign on your advertiser’s brand and YouTube channels. Which metrics do you look at?
  8. How should you approach the development of video discovery creatives?
  9. Your client is a DoubleClick Campaign Manager advertiser. What do you do with the code provided to you when you activate conversion tracking in their pixel’s basic settings?
  10. TrueView is a cost-per-view (CPV) ad format. What does this mean?
  11. Your TrueView campaign for Bean Coffee performs significantly better on smartphones and tablets than on desktop. How do you optimize your campaign, given this information?
  12. Which of these options is a property of an in-stream creative?
  13. What is positively correlated with an increase in brand awareness and consideration?
  14. Your campaign has a single budget that can be allocated across multiple targeting strategies and formats. How do you set up your TrueView ad groups?
  15. In order to qualify for the greatest amount of available inventory, what do your pixels need to comply with?
  16. To ensure the highest possible view-through rate (VTR), what is the most important part of your in-stream video creative?
  17. How can you organize your TrueView ads to optimize by length?
  18. Your client wants their TrueView campaign to drive increased sales on their site. How do you design effective video discovery creative to accomplish this?
  19. What are two audiences that can be added to audience lists for remarketing in DoubleClick Bid Manager?
  20. Your client is a shoe retailer that wants their TrueView campaign to reach users who have shown an interest in running. What kind of audience targeting is this?
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