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Viewable impressions allow you to:

  1. pay for ads that are viewed and also converted
  2. pay for ads when they are displayed in a viewable position
  3. only pay for video ads that are viewed within an hour
  4. only pay for those ads that are actually viewed

100% Correct Answer

  • pay for ads when they are displayed in a viewable position
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Google AdWords Mobile Advertising Certification Exam Answers

  1. The Mobile App Acquisition reports provide data for which of the following?
  2. You can use the Mobile App Overview report to do which of the following?
  3. AdWords cross-device conversions don’t:
  4. In AdWords, you can create and manage video campaigns targeting mobile devices by using:
  5. True or false: Firebase can reduce complication for advertisers by providing them only one SDK to track all traffic sources, including ad networks.
  6. To connect Firebase to Google Analytics, which of these is required?
  7. The Mobile App Behavior reports provide data for:
  8. Target cost-per-acquisition (CPA), which factors in auction-time signals including device, location, time of day, remarketing list, language, and operating system, automatically optimizes bids across:
  9. An app advertiser would want to use a third-party tracking company to:
  10. Your company has chosen a third-party app analytics service and they happen to be a part of the App Attribution Partners program. In order to share data between AdWords and your partner’s platform, what do you need to do?
  11. To track conversions in an app, you can add the Firebase SDK to your app. SDK stands for:
  12. If you value mobile traffic over desktop, which bid adjustment should you set?
  13. When you use an automated bid strategy, it will automatically optimize your bids based on:
  14. Automated bidding is ideal for advertisers who:
  15. To connect Firebase to AdWords, which of these is required?
  16. Which kind of targeting can help deliver ads to mobile users when they’re physically near your business location?
  17. What two things can you track with AdWords out of the box without making any code changes to your app?
  18. To more fully capture mobile’s contribution to a sale, advertisers need to consider what?
  19. Which automated bid strategy might help improve the chances that your ad gets to the top of the page?
  20. AdWords Smart Bidding uses machine learning and your account data to help you do what?
  21. Assuming Google forwarding numbers are available in your country, what do you need before you can set up conversion tracking for calls from an ad or a website?
  22. A driver stops for gas and their smartphone buzzes with a text offering a free coffee inside the gas station. What does mobile provide advertisers that enables them to offer this to customers?
  23. Call conversions, which can be tracked by businesses in eligible countries, can help advertisers understand the value that calls from their ads are driving by counting calls of a minimum duration to a Google forwarding number as conversions.
  24. Why should you build a mobile site or app instead of just resizing your desktop site for a smaller screen?
  25. Say you’ve got a campaign that performs well on mobile devices with a max CPC bid of US$2. To show your ad to more customers on mobile devices, you increase your bid by 15% for searches on mobile devices. What would be the resulting bid for searches on mobile devices bid amount?
  26. Where can universal app campaigns run?
  27. Why do mobile advertisers care about driving physical store traffic?
  28. Which extensions can help drive installs of your mobile app?
  29. How can you re-engage users who have abandoned your app after their first use?
  30. An app developer might use remarketing if they wanted to promote a paid version of their game to everyone who played the free version and reached level 10.
  31. Your universal app campaign ad can appear as an in-stream video ad on YouTube provided which is true?
  32. Firebase can reduce complication for advertisers by providing them only one SDK to track all traffic sources, including ad networks.
  33. To show an ad, which is eligible to appear on search partner sites, on the mobile version of Google Maps, you should use:
  34. What is a reason many advertisers end up undervaluing mobile’s contribution to conversions?
  35. How does AdWords data-driven attribution give credit for conversions?
  36. A newer kind of mobile site can do a lot of what only apps used to do, so the line has blurred between sites and apps. What are these sites called?
  37. Generally speaking, mobile sites are good for acquiring new customers and inspiring new relationships while mobile apps are good for servicing and engaging existing customers and retaining current relationships.
  38. Marissa is the marketing lead for a popular free-to-play mobile game. Her goal is to increase revenue that her company earns from in-game purchases. What should Marissa optimize for in her universal app campaign?
  39. What does a call extension let users do that call-only ads do not?
  40. Viewable impressions allow you to:
  41. What is a simple way to target ads to mobile users when they’re near your physical store locations?
  42. These are all key to good mobile site design except?
  43. Call conversions, which can be tracked by businesses in eligible countries, can be used to track calls from users who visited a website from any source.
  44. Why do advertisers care about driving calls to their business?
  45. Which is a good app design practice?
  46. Which of the following is true about mobile optimized websites?
  47. Roger has your app installed on his phone. While browsing products online, he happens upon a link to one of your products. He’s interested and clicks the link. If you enabled deep linking, where does Roger go to next?
  48. All of these were recommended to help build a faster site except?
  49. Call-only ads are like ad call extensions in that they let you start a call with a touch. How are they different from ad call extensions?
  50. _______ are a type of ad format that show extra information about your business.
  51. ________ is a tool that can show you what happens after a customer clicks on your ads; whether they made a purchase, downloaded an app, or called your business.
  52. 50% of purchase–related conversions happened within ______ of the mobile searches that initiated them.
  53. A ______ specifies a location in an app that corresponds to the content you’d like to show.
  54. A mobile app is an application that can be downloaded and installed on your mobile device or rendered within a browser.
  55. A(n) ____ gives your app users the ability to open your app directly from other apps by clicking a link.
  56. According to a Nielsen study, what percentage of purchase–related conversions happened within an hour of the mobile searches that initiated them?
  57. Admob is ____.
  58. An advertiser with stores throughout the country could use Location Extension Targeting to:
  59. An advertiser would NOT use AdWords’ mobile offering to:
  60. An app developer might use remarketing if they wanted to promote a paid version of their game to all users of the free version who reached Level 10 of the game.
  61. App Downloads are conversions that are tracked when a user downloads or installs a mobile application for the first time.
  62. App remarketing allows you to target people who:
  63. Assuming you are not using any bid adjustment and you value mobile traffic over desktop, which bid adjustment should you set?
  64. Auto exclusions allow:
  65. Automatic bidding is ideal for advertisers who:
  66. Deep–linking allows:
  67. For someone who wants to run a Display Network campaign, which tool is best suited for providing targeting ideas and estimates?
  68. How do upgraded URLs help advertisers with 3rd party conversion tracking?
  69. If you want to reach certain categories of apps with in–app display ads, or if you know the apps you want to target, you should:
  70. If your campaign is running on the Display Network, your ads:
  71. In AdWords, you can create and manage video campaigns targeting mobile devices by using ___.
  72. iOS app conversion tracking cannot be set up using:
  73. iOS App Install confirmation is a feedback mechanism which enables customers to receive confirmation from Google every time an iOS app install event can be attributed to an AdWords ad click or view. Why would an advertiser use this solution?
  74. Many successful mobile sites have large “touch targets” for clicking that take into account ______.
  75. Mobile presents an opportunity for a more targeted marketing message because you have an understanding of context such as time, location, and proximity of the customer.
  76. Once an advertiser opts in to advertise with our search partners (the default setting) in their campaign network settings, they should use _______ to have their ads populate within Google Maps for Mobile.
  77. Select the one way NOT to track app conversions.
  78. Setting up Mobile App Analytics requires:
  79. Showing your ads on top of the mobile page in search results is beneficial because:
  80. Showrooming refers to:
  81. Sitelink extensions:
  82. The App Overview report is a summary of the most salient data from all of the Mobile App Analytics reports. Use this report to:
  83. The codeless conversion tracking solution is usually recommended for app downloads on Android OS over SDK or server to server solution when speed and ease of implementation is a priority.
  84. The conversion optimizer for apps allows:
  85. The Mobile App Analytics Acquisition reports give you data about:
  86. The Mobile App Analytics Behavior reports give you data about:
  87. The mobile video Masthead is a homepage ad similar to the desktop video Masthead and will appear on the homepage of all of the YouTube mobile and tablet properties, including _____.
  88. The path to conversion on mobile is not the same as on desktop or tablet due to ALL of the following EXCEPT:
  89. The two types of conversions for YouTube on mobile are:
  90. Third–party analytics companies can reduce complication for advertisers by providing them only one SDK to add to their apps.
  91. To find the right mobile bid, you would calculate:
  92. To re–engage users with an app, use the following strategies:
  93. To track conversions in an app, you can add the AdWords Conversion Tracking SDK to your app. SDK stands for:
  94. To understand the full value of mobile, you must take into account:
  95. Usage data allows advertisers to:
  96. Viewable impressions:
  97. What is a lightbox ad?
  98. What is an app engagement ad?
  99. What is an app install ad?
  100. What time of day does mobile usage generally peak?
  101. What will you need before you can set up conversion tracking for calls from an ad or from a website (assuming Google forwarding numbers are available in your country)?
  102. When conversion data shows that mobile drives more value, you would _____ your mobile bid. When conversion data shows that desktop drives more value, you would ______ your mobile bid.
  103. When should an advertiser use an app extension instead of an app promotion ad?
  104. When you use a flexible bid strategy, it will automatically optimize your bids based on:
  105. Where can app ads run?
  106. Which flexible bid strategy might help improve the chances that your ad gets to the top of the page?
  107. Which is a benefit of using server–to–server app conversion tracking over an SDK?
  108. Which of the following is a way for an advertiser to monetize their app?
  109. Which of the following is incorrect about AdWords cross–device conversions?
  110. Which of the following is NOT a type of mobile ad extension?
  111. Which of the following is NOT true about an app URL scheme?
  112. Which of the following is the main reason an app advertiser would want to use a 3rd party conversion tracking company?
  113. Which of the following is true about apps?
  114. Which of the following is true about mobile optimized sites?
  115. With a business in an eligible country, advertisers can use Website Call Conversions to track calls to a Google forwarding number on their site from users who arrived there from any source.
  116. With a business in an eligible country, call conversions help advertisers understand the value that calls from their ads are driving by counting calls of a minimum duration to a Google forwarding number as conversions.
  117. With YouTube Mastheads you can get 100% share of voice, not just on the desktop YouTube site, but also across screens with:
  118. You can use a mobile specific display URL to: