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Why is it important to understand the expectations a client has of you?

  1. To give you the opportunity to tell the client if she is unreasonable in her requests, so you can help her achieve her goals
  2. It is only important if you think the client may have false assumptions on how the campaign will work
  3. It will help you better understand how your client wants to be served so you can provide a great experience
  4. It is important so you can persuade the client into spending more money

100% Correct Answer
It will help you better understand how your client wants to be served so you can provide a great experience

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Google Digital Sales Certification Exam Answers

  1. Which is a good example of a question to better understand the client’s primary motivating factor for using AdWords?
  2. Before asking your client questions about her business, it is best to tell her the reasons for the questions and the benefit because:
  3. Asking a client questions about his desired business objectives is:
  4. Before the start of a meeting, thinking about the meeting’s desired outcome will:
  5. “I can see how that would be frustrating” and “That is a valid concern. Many of my clients have expressed that same concern before starting their campaign” are both examples of speaking with a concerned client. These types of responses are:
  6. Before you meet with your new client, your online research showed that she played golf for a local college you also attended. Bringing this up in when you meet would:
  7. Your client mentions he has some concerns about implementing a Google Search campaign. Which is a good example of clarifying the client’s concerns?
  8. You are nearing the end of a successful meeting with a client, when she tells you, “this all sounds really great, but I do not have the budget for Google Search right now.” What should you do next?
  9. A good guideline for asking your client questions to understand her marketing needs and how you might be able to help her is:
  10. A client that owns a fine-dining restaurant in London wants to get more phone calls from people researching places to eat on their mobile phones. How should you optimize this client’s campaign to help achieve their goal?
  11. A question that includes factual information based on market research, such as, “Four in five consumers want search ads to be customized to their city or immediate surroundings. How are you approaching your local online opportunity?” is a good example of:
  12. A positioning statement is a quick 90 second explanation of what type of clients you work with, what challenges they face, and how they can benefit from working with you. When is it appropriate to use a positioning statement?
  13. Which is a benefit of doing pre-call planning before pitching online advertising solutions to a client?
  14. Anne-Marie’s business goal is to generate online sales of her handmade purses. Her AdWords costs are $100 per week and she wants to know if her advertising investment is paying off. What additional information do you need in order to calculate her return on investment (ROI)?
  15. When introducing yourself to a new client, it is important to share:
  16. Why is it important to understand the expectations a client has of you?
  17. You have a meeting with a new client. Why would it be a good idea to share anonymized data (such as conversion rate and cost-per-conversion) from some successful clients in the same industry as this client?
  18. You recently read a great article about the importance of a quality mattress in preventing back problems and it reminds you of your client who owns several mattress stores. After reading the article, you:
  19. All other things being equal, if you’ve set a maximum cost-per-click (max. CPC) bid of $1.00 for your ads, and if the next most competitive bid is $0.50 for the same ad position, what is the actual amount you’d pay for that click?
  20. You are about to conclude your meeting with a new client who would like to start an online marketing campaign. Before concluding the meeting, what best practice should you use?
  21. During a sales meeting, you use the Google Trends tool to show insights and link back to what the client said about hiring someone to create online campaigns for her toy store website. What is the purpose of doing this?
  22. Your client wants to improve his ad positioning. You recommend that one way he can do this is by increasing his bid amount. Why is it a good idea to also explain to your client how this will benefit him?
  23. When covering the agenda at the beginning of a meeting, stating the purpose should be:
  24. What is the main purpose of summarizing the conversation with the client at the end of a meeting?
  25. Your client is interested in switching from TV, print, and radio advertising. What are the return on investment (ROI) benefits of online advertising campaigns?
  26. Asking the client, “Is there anything else you want to be sure we discuss during our meeting?” is:
  27. Starting a client meeting with an agenda:
  28. Your client wants to show ads to people who’ve visited her website before. Which AdWords feature would you recommend she use?
  29. Your client wants to increase the number of people visiting his website. When analyzing the data for his Search campaign, which metric do you most want to improve?
  30. Your client wants to improve her ad position. What would you recommend?
  31. Your ad can show on the Google Search Network when someone searches for terms that are similar to your:
  32. You would choose to advertise on the Search Network if you wanted to:
  33. You would choose to advertise on the Display Network if you wanted to:
  34. You would advise a client that’s launching a new product line to advertise on the Google Display Network because she can:
  35. You want to generate leads with your AdWords campaign by encouraging people to fill out an interest form on your website. What do you need to know to measure return on investment (ROI) for this campaign?
  36. You can use Keyword Planner to identify:
  37. You can use Display Planner to:
  38. You can use audience targeting to show your ads to:
  39. Which statistic indicates how often a click has led to a conversion?
  40. Which of these metrics is especially important to clients who are running a branding campaign?
  41. Which of the following items is not a component of Quality Score?
  42. Which is a benefit of advertising online?
  43. Which is a benefit of advertising online with Google AdWords?
  44. Which client would you advise to use radius targeting?
  45. Which client would you advise to advertise on the Google Search Network?
  46. Which ad extension would you use for an advertiser who has a chain of restaurants?
  47. Negative keywords can help advertisers refine the targeting of their ads by:
  48. Nadia manages a local gym and is running an ad to drive more free trial memberships. What could she include in her ad text?
  49. In order to appeal to customers on mobile devices, it’s important to:
  50. If you’d like your ads to show on certain sites across the Internet, you can add these websites as:
  51. If you want to direct people to specific pages on your website from your ad, you can create an ad that uses:
  52. Google Analytics can help you learn more about the behavior of your client’s customers because it shows you how:
  53. Conversion Tracking helps you improve the return on investment (ROI) from your online advertising because it:
  54. An advertiser wants to achieve the top position in paid search results. Which recommendations would improve the likelihood of the advertiser’s ad showing in the top position?
  55. Advertising on TV, print, and radio typically requires a predetermined budget. What key differences enable some online advertising campaigns to invest with more flexibility without a predetermined budget in mind?
  56. A standard AdWords text ad is made up of: