- “Dofollow” is a value that can be assigned to the rel attribute of an HTML element to instruct that the hyperlink should not influence the link target’s ranking in the search engine’s index
- “Nofollow” is a value that can be assigned to the rel attribute of an HTML element to instruct that the hyperlink should influence the link target’s ranking in the search engine’s index.
- 1% CTR means that for every 100 impressions there are 10 clicks.
- A 1-second delay in page response can result in a:
- A buyer persona primarily helps:
- A content publisher is most likely to track actions that __________ as their desired outcome.
- A deep link is:
- A socalled honey trap can filter spam that is created on contact forms by automated programs by hiding a box from human view.
- A/B testing is:
- Above the fold means:
- According to Google, each XML sitemap should contain no more than:
- Ad rank components are:
- Affiliate marketing is:
- All businesses should improve their local SEO.
- ALT tags are:
- An inbound link is a link that comes from another domain.
- An XML Sitemap can be tested & submitted to Google using Google Search Console.
- Anchor text is the name given to the snippet of content used to promote pages in the search results.
- Big data is often defined by the 3 Vs. Which of the following is not one of them?
- Bounce rate is the percentage of visitors to a site who actively click away to a different site from a specific page.
- CMS stands for:
- Crowdsourced content means creating your own content
- CTR is calculated by the below formula:
- Declaring a language has no effect on SEO as search engines can detect a website’s language.
- Dublin core is the list of the core elements of a website.
- Dynamic serving serves different HTML for one URL depending on the user-agent.
- Evergreen content has a short shelf life.
- Feature phones are:
- Flash content is known for being easily indexed by search engines.
- Fonts used for email campaigns should always be web-friendly
- Formative usability testing is:
- Google Analytics is capable of tracking user activity on any digitally connected device.
- Google Analytics tracking code should be inserted:
- Google Analytics: Which of the following is not a metric?
- Google.co.uk is a top level domain.
- Google’s ‘Search Analytics’ allows users to track and filter Clicks, Impressions, Clickthrough rate & Positions, using data from the last 3 months.
- hreflang tags can be implemented in the XML sitemap.
- If no title tag and/or meta description is specified for webpage, Google will generate one automatically using the content on the page.
- In a PPC model, the advertiser optimizes for impressions rather than the acquisition of clicks.
- In email marketing, spam complaints often occur when the sender has no permission to contact the receiving party.
- In emails, more attention is typically paid to information that is:
- In Google Analytics, the value (not set) appears for the selected dimension when no information is available.
- In PPC the advertiser pays for:
- In the context of SEO, what does “PR” stand for?
- In the initial meeting with a small business owner who needs help with his/her online strategy, you start by:
- In the linear attribution model in Google Analytics:
- Internal links and inbound links are the same.
- It is a best practice to block javascript and CSS in the robots.txt file.
- It is better to use hyphens in URLs rather than underscores.
- It is better to use underscores in URLs rather than hyphens.
- It’s possible to use Google Analytics to track search terms entered into a search box placed on your website.
- Keyword stuffing is:
- Meta tags and alt tags serve the same function.
- Multiple H3 tags can be used on all pages.
- Newsjacking refers to the practice of capitalizing on the popularity of a news story to amplify the impact of a piece of content.
- Nofollow links are not included in the calculation which determines the amount of PageRank that is passed through other links on a page.
- Page tag based web analytics uses IP addresses to identify unique visitors.
- Responsive design serves the same HTML for one URL and uses CSS media queries to determine how the content is rendered on the client side.
- Search engines are able to index websites based on IP instead of name.
- Spam complaints usually occur when the email loads for an extensively long time.
- Tag-based web analytics uses cookies.
- The abbreviation CTA means:
- The abbreviation UCE stands for:
- The best keywords are never long-tail.
- The canonical tag is used to instruct bots that the page can be indexed.
- The Canonical tag is used to:
- The disavow tool can be used to prevent low quality backlinks from harming your website.
- The error message “Forbidden” is an example of which HTTP status code?
- The Google Pigeon update mainly affects:
- The H1 tag:
- The hreflang tag is used to:
- The lifetime value of a client refers to:
- The meta description can help to:
- The Meta keywords tag can be used to increase the relevancy of keywords and improve rankings.
- The meta keywords tag is used by Google as a ranking signal.
- The more pages a website has indexed in Google, the better.
- The unique goal of advertising is to enhance sales.
- The XML Sitemap is used to help users easily navigate websites, providing a hierarchical list of links to all pages.
- Third party cookies are used in Google Analytics.
- To be considered mobile friendly, a website should have:
- To document a content marketing strategy can be beneficial in the long run.
- URL stands for:
- Using “domain keys” is a form of email authentication.
- utm_medium and utm_term are URL parameters that are both needed for campaign tracking.
- Very high keyword density is not an indicator of keyword stuffing.
- What % of people will abandon your website if it takes more than 3 seconds to load?
- What are external links?
- What are internal links?
- What does the abbreviation SERP stand for?
- What is an XML sitemap?
- What is anchor text?
- What is local SEO?
- What is malicious duplicate content?
- What is NOT a benefit of local SEO?
- What is not considered as an effect of well-built backlinks in SEO?
- What is not true about a favicon?
- What is PageRank?
- What is robots.txt?
- What is the main purpose of the meta description?
- What is the purpose of “nofollow” links?
- What is W3C?
- What is www resolve?
- When adding the Google Analytics tracking code to your website, it should appear:
- When calculating what it costs to send a thousand emails, the rate used is:
- When carrying out keyword research for your pages, which of the following should you do?
- When convincing a potential buyer, the most important aspect of the interaction is:
- When searching for keywords, which tool would you NOT use:
- When speaking of title tag character limit or length, spaces are not counted.
- When the URL of a page is changed, it’s usually best practice to:
- Where does the expression “PageRank” come from?
- Which Facebook metric reflects the number of people who have seen the content?
- Which of the below best describes Facebook engagement?
- Which of the below statements is true?
- Which of the following animals is associated with a Google penalty that relates to low quality web pages and thin content?
- Which of the following animals represents a Google penalty that is triggered by low quality link building?
- Which of the following does Google consider as ‘Cloaking’?
- Which of the following HTTP status codes is returned when a page cannot be found?
- Which of the following is against Google’s Webmaster Guidelines?
- Which of the following is generally a bad email marketing practice?
- Which of the following is not a tool that can be used for social promotion?
- Which of the following is not an accepted markup format by Google?
- Which of the following is NOT mobile friendly?
- Which of the following is not one of four pillars of content marketing?
- Which of the following is the ideal length for a title tag?
- Which of the following redirects is known as the ‘Permanent’ redirect?
- Which of the following statements is true about a website’s title tags?
- Which of the following URL redirects is known to pass PageRank?
- Which of the following would prevent search spiders from crawling www.mysite.com/example in a robots.txt file?
- Which one does not belong to the 3 essential steps of content marketing?
- Which one of the below statements is false?
- Which one of these is a dimension in Google Analytics?
- Who needs local SEO?
WooRank Certification Exam Answers
WooRank Certification Exam Answers
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