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Bing Ads Accreditation Exam Answers

Bing Ads Accreditation Exam Answers

You run a pizza delivery service in the greater New York area, delivering to Brooklyn, the Bronx, and Queens. How would you target the ads to optimize your campaign?

Answers › Bing Ads Accreditation Exam Answers › 28/04/2018

  1. Target the ads by location to the delivery areas.
  2. Target the ads by New York City.
  3. Target the ads incrementally.
  4. Target the ads by age and gender.

The correct answer is:

  • Target the ads by location to the delivery areas.

How many tags must you place on your site to track multiple campaigns?

Answers › Bing Ads Accreditation Exam Answers › 28/04/2018

  1. One tag per campaign
  2. One tag per Ad Group
  3. One tag per Account
  4. One tag per website

The correct answer is:

  • One tag per Account

Which of the following examples of automated rules can you create in your account?

Answers › Bing Ads Accreditation Exam Answers › 28/04/2018

  1. Starting and stopping campaigns for special events
  2. Keeping ads on the first page
  3. Decreasing bids on poor performing keywords
  4. All of the above

The correct answer is:

  • All of the above

Which of the following can you customize in Bing Ads Editor?

Answers › Bing Ads Accreditation Exam Answers › 28/04/2018

  1. Default keyword bids at the ad-group level
  2. Summary Grid columns
  3. Demographic targets for campaigns
  4. Device targets for ad groups
  5. All of the above

The correct answer is:

  • All of the above

When you create a Shopping Campaign, you can use product filters to choose what the campaign will target. True or false?

Answers › Bing Ads Accreditation Exam Answers › 28/04/2018

  1. True
  2. False

The correct answer is:

  • True

You should investigate which of the following to uncover the cause of increased click volume (traffic)?

Answers › Bing Ads Accreditation Exam Answers › 28/04/2018

  1. Seasonal changes, such as an increase in online shopping during the holidays
  2. Sales, discounts, or promotions
  3. Recent news events
  4. Changes to your ad headlines, text, or landing pages
  5. All of the above

The correct answer is:

  • All of the above

Which one of the following is not a report in Bing Ads?

Answers › Bing Ads Accreditation Exam Answers › 28/04/2018

  1. Keyword report
  2. Website URL report
  3. Product Dimension report
  4. Ad Sequence report

The correct answer is:

  • Ad Sequence report

Bing Ads includes robust research and reporting tools to help you identify potential areas for campaign improvement. What is it called when you improve your campaign based on the results of these tools?

Answers › Bing Ads Accreditation Exam Answers › 28/04/2018

  1. Targeting
  2. Pay-per-click
  3. Optimization
  4. Incremental keyword bidding

The correct answer is:

  • Optimization

When you use any dynamic text, such as {keyword}, you must make sure you don’t end up with ads that exceed the following character limits:

Answers › Bing Ads Accreditation Exam Answers › 28/04/2018

  1. Ad titles: 50 characters & Ad text: 35 characters
  2. Ad titles: 60 characters & Ad text: 80 characters
  3. Ad titles: 35 characters & Ad text: 85 characters
  4. Ad titles: 15 characters & Ad text: 50 characters

The correct answer is:

  • Ad titles: 60 characters & Ad text: 80 characters

A visitor to the Baldwin Museum of Science website signs up to receive its newsletter. What is this customer action called?

Answers › Bing Ads Accreditation Exam Answers › 28/04/2018

  1. Link
  2. Pay-per-click
  3. Conversion
  4. Click-through

The correct answer is:

  • Conversion

Bing Ads Keyword Planner allows you to search for new keywords using a phrase, website, or category. From which Bing Ads tabs can you access Keyword Planner?

Answers › Bing Ads Accreditation Exam Answers › 28/04/2018

  1. Home
  2. Campaigns
  3. Opportunities
  4. Tools

The correct answer is:

  • Tools

What do you call words or phrases that trigger ads when they match a customer’s search query?

Answers › Bing Ads Accreditation Exam Answers › 28/04/2018

  1. Keywords
  2. Targeting criteria
  3. Ad group
  4. None of the above

The correct answer is:

  • Keywords

Multiple Ad Groups are allowed in Campaigns.

Answers › Bing Ads Accreditation Exam Answers › 28/04/2018

  1. True
  2. False

The correct answer is:

  • True

Automated rules can only be applied at the campaign level. True or false?

Answers › Bing Ads Accreditation Exam Answers › 28/04/2018

  1. True
  2. False

The correct answer is:

  • False

What happens if your account reaches its credit limit?

Answers › Bing Ads Accreditation Exam Answers › 28/04/2018

  1. Your account credit limit will increase.
  2. Your alternative payment method will be charged instead.
  3. Your account is put hold with campaigns paused until outstanding invoices are solved and/or paid.
  4. Your account is permanently deleted.

The correct answer is:

  • Your account is permanently deleted.

Which of the following audiences can you define with remarketing lists?

Answers › Bing Ads Accreditation Exam Answers › 28/04/2018

  1. Home page visitors
  2. Added item to shopping cart
  3. Visited a form page
  4. All of the above

The correct answer is:

  • All of the above

Which Bing Ads resources should you use to help you optimize your performance?

Answers › Bing Ads Accreditation Exam Answers › 28/04/2018

  1. Accounts Summary
  2. Universal Event Tracking
  3. Bing Ads Intelligence
  4. Bing Ads Editorial Review
  5. All of the above

The correct answer is:

  • All of the above

What Bing Ads feature allows you to specify how closely a customer’s search query must match your keyword before your ad is displayed?

Answers › Bing Ads Accreditation Exam Answers › 28/04/2018

  1. Website exclusions
  2. Keyword match type
  3. Targeting
  4. Incremental bidding
  • Keyword match type

Synchronization operations are only applied to the accounts and campaigns you’ve downloaded to the Bing Ads Editor. True or false?

Answers › Bing Ads Accreditation Exam Answers › 28/04/2018

  1. True
  2. False

The correct answer is:

  • True

You can set default keyword bids at what level?

Answers › Bing Ads Accreditation Exam Answers › 28/04/2018

  1. Account
  2. Campaign
  3. Ad group
  4. Keyword

The correct answer is:

  • Ad group

With search advertising, what happens when a customer clicks your ad?

Answers › Bing Ads Accreditation Exam Answers › 28/04/2018

  1. You are charged if the customer makes a purchase.
  2. You are charged for the click.
  3. The user lands on your website
  4. A conversion is recorded by the Bing Ads conversion-tracking tool.

The correct answer is:

  • You are charged for the click.
  • The user lands on your website

Keyword research templates are available in the Template Pane, but they do not incorporate Excel features. True of false?

Answers › Bing Ads Accreditation Exam Answers › 28/04/2018

  1. True
  2. False

The correct answer is:

  • False

You want to calculate the absolute change and percentage change in performance metrics. Which should you use?

Answers › Bing Ads Accreditation Exam Answers › 28/04/2018

  1. Campaign report
  2. Share of Voice Report
  3. Compare to previous in date range selector
  4. Keyword report
  5. Change History report

The correct answer is:

  • Compare to previous in date range selector

Which of the following statements describes inline editorial feedback during ad creation?

Answers › Bing Ads Accreditation Exam Answers › 28/04/2018

  1. Bing ads will inform you why an ad is disapproved and direct you to a solution
  2. Bing ads checks for character limits, word counts and missing or incorrectly formatted URL
  3. Bing ads alerts you to possible trademark infringements
  4. All of the above

The correct answer is:

  • Bing ads checks for character limits, word counts and missing or incorrectly formatted URL

To optimize your product feeds no matter the priority or filter, you must make sure to take the following actions:

Answers › Bing Ads Accreditation Exam Answers › 28/04/2018

  1. Upload your feed at least every 30 days
  2. Use generic labels
  3. Use high quality images
  4. Use negative keywords

The correct answer is:

  • Upload your feed at least every 30 days
  • Use high quality images

Which of the following ideas should you consider implementing when writing your ad?

Answers › Bing Ads Accreditation Exam Answers › 28/04/2018

  1. Describe what sets your product apart.
  2. List the price of your product or service.
  3. Include a call to action.
  4. Use ad extensions to make your ad eye-catching.
  5. All of the above
  • All of the above

On which page can you check if you r ad is appearing or not and if not, why?

Answers › Bing Ads Accreditation Exam Answers › 27/04/2018

  1. Bing Ads Editor
  2. Ad Campaigns
  3. Ad Preview and Diagnostics Tool
  4. Approved Content

The correct answer is:

  • Ad Preview and Diagnostics Tool

Alpine Ski House is promoting weekend getaways for retired couples who live near Denver. What are the best targeting options for this customer?

Answers › Bing Ads Accreditation Exam Answers › 27/04/2018

  1. Age and time of day
  2. Age and geographical
  3. Gender and geographical
  4. Age and gender

The correct answer is:

  • Age and geographical

How do your keyword bids and your daily budget work together?

Answers › Bing Ads Accreditation Exam Answers › 27/04/2018

  1. Your bid affects the number of times your ad is displayed; your budget affects the position of your ad on the page.
  2. Your bid affects the number of times your ad is displayed; your budget affects how closely a search query must match your keyword.
  3. The higher your budget, the more likely your ad will be displayed in position one for the keyword.
  4. Your bid affects the position of your ad on the page; your budget affects the number of times your ad can be clicked.

The correct answer is:

  • Your bid affects the position of your ad on the page; your budget affects the number of times your ad can be clicked.

Keywords can be analyzed by what factors?

Answers › Bing Ads Accreditation Exam Answers › 27/04/2018

  1. Traffic
  2. Keyword Categories
  3. Age Group and Gender
  4. Keyword performance
  5. All of the above

The correct answer is:

  • Keyword performance

From which Bing Ads Editor pane can you bulk-edit all of the items selected in the Summary Grid?

Answers › Bing Ads Accreditation Exam Answers › 27/04/2018

  1. Browser
  2. Editor
  3. Error
  4. All of the above

The correct answer is:

  • Editor

Which of the following factors could impact the performance and delivery of your ad?

Answers › Bing Ads Accreditation Exam Answers › 27/04/2018

The relevance of your keywords
Your keyword bid amount
The click-through rate on Bing Network results pages
All of the above.

What is a keyword bid?

Answers › Bing Ads Accreditation Exam Answers › 27/04/2018

  1. Specifies the number of times your ad is displayed in a given month.
  2. Specifies the maximum price you are willing to pay each time someone clicks your ad.
  3. Specifies how closely a search query must match your keyword.
  4. Specifies what price you must pay for your keywords in order to reach position one.

The correct answer is:

  • Specifies the maximum price you are willing to pay each time someone clicks your ad.

A tracking tag (UET tag) is designed to help advertisers retarget their audience for which purpose?

Answers › Bing Ads Accreditation Exam Answers › 27/04/2018

  1. Take advantage of inline alerts
  2. Track customers for remarketing
  3. Increase ad spend
  4. Validate a tag

The correct answer is:

  • Track customers for remarketing

Coho Winery wants their ad to display for the keyword “white wines” when a customer’s search query is either “white wines” or “buy wines white.” Which keyword match option should they select?

Answers › Bing Ads Accreditation Exam Answers › 27/04/2018

  1. Broad match
  2. Phrase match
  3. Exact match
  4. Negative keyword

The correct answer is:

  • Broad match

What is the best way to learn how many clicks Bing Ads has identified as low quality?

Answers › Bing Ads Accreditation Exam Answers › 27/04/2018

  1. Use commercial web-tracking software to monitor site traffic.
  2. Use performance reports to identify sources of low-quality activities.
  3. Set up a monthly budget that allows for trends and fluctuations.
  4. Contact Bing Ads Support periodically.

The correct answer is:

  • Use performance reports to identify sources of low-quality activities.

You can import Google campaigns directly into Bing Ads using your Google AdWords credentials. True or false?

Answers › Bing Ads Accreditation Exam Answers › 27/04/2018

  1. True
  2. False

The correct answer is:

  • True

Which exclusions are permitted at the campaign level to keep your ad from displaying?

Answers › Bing Ads Accreditation Exam Answers › 27/04/2018

  1. Location
  2. Website
  3. IP Address
  4. All of the above

The correct answer is:

  • All of the above

Which components are not required for a Bing Ads text ad?

Answers › Bing Ads Accreditation Exam Answers › 27/04/2018

  1. Ad title
  2. Company name
  3. Ad text
  4. Targeting
  5. Display URL
  6. Destination URL

The correct answer is:

  • Company name
  • Targeting

The Negative Keywords Conflicts report provides useful information about how negative keywords may be reducing campaign effectiveness. This report returns which of the following information?

Answers › Bing Ads Accreditation Exam Answers › 27/04/2018

  1. Determine if your ad and keyword are receiving impressions.
  2. How many impressions were lost because of the conflict.
  3. Which keywords and negative keywords are conflicting.
  4. Whether the conflict is at the campaign or ad group level.

The correct answer is:

  • Which keywords and negative keywords are conflicting.
  • Whether the conflict is at the campaign or ad group level.

The Negative Keywords Conflicts report provides useful information about how negative keywords may be reducing campaign effectiveness. This report returns which of the following information? (Select two)

Answers › Bing Ads Accreditation Exam Answers › 27/04/2018

Determine if your ad and keyword are receiving impressions.
How many impressions were lost because of the conflict.
Which keywords and negative keywords are conflicting.
Whether the conflict is at the campaign or ad group level.

If you set up multiple bid modifiers, more than one of your target criterion is met, and your ad is clicked, you pay for each of the bid adjustments that match.

Answers › Bing Ads Accreditation Exam Answers › 27/04/2018

  1. True
  2. False

The correct answer is:

  • True

Trey Research sells vegetable seeds and does not want its ad to display when a customer searches for flower seeds. To avoid displaying an ad when a customer searches for flower seeds, which Bing Ads option should they select?

Answers › Bing Ads Accreditation Exam Answers › 27/04/2018

  1. Broad match
  2. Phrase match
  3. Param 3
  4. Negative keyword

The correct answer is:

  • Negative keyword

Bing Ads Editor allows you to work and make changes offline and online. True or False?

Answers › Bing Ads Accreditation Exam Answers › 27/04/2018

  1. True
  2. False

The correct answer is:

  • True

What are two ways to import a file? (Select two)

Answers › Bing Ads Accreditation Exam Answers › 27/04/2018

  1. Excel
  2. CSV file
  3. Google AdWords
  4. Default settings

The correct answer is:

  • CSV file
  • Google AdWords

Which item is not a possible Campaign Exclusion?

Answers › Bing Ads Accreditation Exam Answers › 27/04/2018

  1. Geographic locations
  2. Age and gender
  3. IP address
  4. Website

The correct answer is:

  • Age and gender

What Bing Ads feature allows you to schedule changes to your campaigns ahead of time?

Answers › Bing Ads Accreditation Exam Answers › 27/04/2018

  1. Bing Ads Intelligence
  2. Automated rules
  3. Universal Event Tagging
  4. Remarketing

The correct answer is:

  • Automated rules

If you set a daily accelerated budget too low for the traffic generated by your keywords, what might happen?

Answers › Bing Ads Accreditation Exam Answers › 27/04/2018

  1. Bing Ads will automatically recalculate a higher daily budget for your campaign.
  2. Bing Ads might not allow you to change your daily budget and keyword bids.
  3. You might deplete your campaign’s daily budget before the end of the day.
  4. You might deplete your campaign’s daily budget before the end of the month.

The correct answer is:

  • You might deplete your campaign’s daily budget before the end of the day.

In Bing Ads, which customer actions are considered conversions?

Answers › Bing Ads Accreditation Exam Answers › 27/04/2018

  1. Completing a transaction.
  2. Performing a search query.
  3. Purchasing a product or service.
  4. Filling out a registration form.
  5. Clicking the ad.

The correct answer is:

  • Completing a transaction.
  • Purchasing a product or service.
  • Filling out a registration form.

With pay-per-click search advertising, when are you charged?

Answers › Bing Ads Accreditation Exam Answers › 27/04/2018

  1. Each time your ad is displayed on the search results page.
  2. Each time a customer makes a purchase from your website.
  3. When your ad goes live.
  4. Each time a customer clicks your ad.

The correct answer is:

  • Each time a customer clicks your ad.

How do incremental bids affect the display of your ad?

Answers › Bing Ads Accreditation Exam Answers › 27/04/2018

  1. They trigger the display of your ad when terms in your keyword appear in any order in the search query.
  2. They cause a word or phrase to be inserted at display time into the ad.
  3. They affect the number of times your ad is displayed in a given month.
  4. They increase the likelihood that your ads are displayed in a better position to customers who meet your targeting criteria.

The correct answer is:

  • They increase the likelihood that your ads are displayed in a better position to customers who meet your targeting criteria.

Which feature should you use to create a custom filter that shows items with different attributes?

Answers › Bing Ads Accreditation Exam Answers › 27/04/2018

  1. Advanced search
  2. Find and replace
  3. Match types
  4. None of the above

The correct answer is:

  • Advanced search

Why is it important to choose the right keywords?

Answers › Bing Ads Accreditation Exam Answers › 27/04/2018

  1. Prevents your campaign from being paused.
  2. Helps more customers find your ads.
  3. Drives more relevant traffic to your website.
  4. Lowers your incremental bids.

The correct answer is:

  • Drives more relevant traffic to your website.
  • Lowers your incremental bids.

When implementing conversion tracking, what is the first step?

Answers › Bing Ads Accreditation Exam Answers › 27/04/2018

  1. Create a destination URL
  2. Use UET Tag Helper
  3. Create a conversion goal
  4. Tag your site

The correct answer is:

  • Create a conversion goal

From which tab can you access your online billing statement?

Answers › Bing Ads Accreditation Exam Answers › 27/04/2018

  1. Campaigns
  2. Accounts & Billing
  3. Opportunities
  4. Tools

The correct answer is:

  • Accounts & Billing

What is the first step in creating your store in the Bing Merchant Center?

Answers › Bing Ads Accreditation Exam Answers › 27/04/2018

  1. Create a Product Catalog
  2. Link your online store (or site) to Bing Ads
  3. Import your Excel file
  4. Export your CSV file
  • Link your online store (or site) to Bing Ads

Tablet investment can be controlled by bid modifiers of:

Answers › Bing Ads Accreditation Exam Answers › 27/04/2018

  1. +900%
  2. -1000%
  3. +1000%
  4. -100%

The correct answer is:

  • +900%
  • -100%

What is the main advantage of using dynamic text in your ads?

Answers › Bing Ads Accreditation Exam Answers › 27/04/2018

  1. Allows you to exceed the character limits for Bing Ads ads.
  2. Helps you find synonyms for the keywords you’ve chosen.
  3. Displays ads only to customers most interested in purchasing.
  4. Turns generic ads into custom ads.

The correct answer is:

  • Turns generic ads into custom ads.

How can you overwrite your offline changes with what you have online?

Answers › Bing Ads Accreditation Exam Answers › 27/04/2018

  1. Post Changes
  2. Import
  3. Get Changes
  4. All of the above

The correct answer is:

  • Get Changes

Which Delivery status is given to ads or keywords that violate the Bing Ads policies?

Answers › Bing Ads Accreditation Exam Answers › 27/04/2018

  1. Ad paused
  2. Pending editorial review
  3. Disapproved
  4. Eligible

The correct answer is:

  • Disapproved

Unified Device Targeting combines PCs, laptops, mobile devices and tablets into one category. How do you optimize your bid for tablets?

Answers › Bing Ads Accreditation Exam Answers › 27/04/2018

  1. Increase the bid for all devices
  2. Increase tablet bid
  3. Decrease PC/laptop bid
  4. It’s not possible to optimize bids for tablets

The correct answer is:

  • Increase tablet bid

What happens if you have Param 1 in your ad, but there is no corresponding value at the keyword level?

Answers › Bing Ads Accreditation Exam Answers › 27/04/2018

  1. Without it, the ad will not serve
  2. Without it, the ad will exceed character limits
  3. Without it, the destination URL will not work.
  4. Without it, the placeholder ad title won’t appear.

The correct answer is:

  • Without it, the ad will exceed character limits

What option will ensure/increase the chances that your ad is approved?

Answers › Bing Ads Accreditation Exam Answers › 27/04/2018

  1. The landing page is under construction.
  2. The landing page generates a pop up survey.
  3. The landing page includes more than one of your keywords.
  4. The landing page is not relevant to the ad text and keywords.

The correct answer is:

  • The landing page includes more than one of your keywords.

An online clothing store sells clothing exclusively to young women. What are the best targeting options for this advertiser?

Answers › Bing Ads Accreditation Exam Answers › 27/04/2018

  1. Age and time of the day
  2. Age and location
  3. Age and gender
  4. Gender and day of the week

The correct answer is:

  • Age and gender

You want to improve the relevance of your ad and landing page. First, you include dynamic text in your ad. What else can you do?

Answers › Bing Ads Accreditation Exam Answers › 27/04/2018

  1. Apply a keyword level destination URL using dynamic text
  2. Increase your keyword bids
  3. Increase your incremental bids
  4. All of the above

The correct answer is:

  • All of the above

You can create a new campaign by copying an existing campaign from one account to another. True or false?

Answers › Bing Ads Accreditation Exam Answers › 27/04/2018

  1. True
  2. False

The correct answer is:

  • True

Conversion tracking provides data about visitors who click your ad, and then continue to complete a desired action (conversion). True or False?

Answers › Bing Ads Accreditation Exam Answers › 27/04/2018

  1. True
  2. False

The correct answer is:

  • True

You want to track your search advertising budget and spend. Which report group should you select?

Answers › Bing Ads Accreditation Exam Answers › 27/04/2018

  1. Billing and budget
  2. Targeting
  3. Delivery
  4. Editorial

The correct answer is:

  • Billing and budget

The most important feature of Sitelink Extensions (including Enhanced Sitelinks) is:

Answers › Bing Ads Accreditation Exam Answers › 27/04/2018

  1. You can tailor the URL for each Sitelink Extension
  2. You can re-use the same landing page for multiple sitelinks
  3. You can display up to six links to deeper pages on a website.
  4. All of the above

The correct answer is:

  • You can tailor the URL for each Sitelink Extension

Which Bing Ads feature can help you analyze your ad campaign performance?

Answers › Bing Ads Accreditation Exam Answers › 27/04/2018

Editorial guidelines
Targeting
Reports
Dynamic text

Which UET setting allows you to count each conversion/each user who converted?

Answers › Bing Ads Accreditation Exam Answers › 27/04/2018

  1. Support for Unique conversions
  2. Account level conversion goals
  3. Conversions goals
  4. UET Tag Helper

The correct answer is:

  • UET Tag Helper

The keyword research feature can help you:

Answers › Bing Ads Accreditation Exam Answers › 27/04/2018

  1. Expand keyword or negative keyword lists
  2. Target the most relevant audience
  3. Get bid estimates
  4. All of the above

The correct answer is:

  • Expand keyword or negative keyword lists

The Summary Grid displays icons that alert you to errors or unsynchronized offline changes.

Answers › Bing Ads Accreditation Exam Answers › 27/04/2018

  1. True
  2. False

The correct answer is:

  • True

When you use the Keyword Research & Account buttons to build or expand keywords lists, newly generated keyword lists also provide additional data. Which of the following data is included?

Answers › Bing Ads Accreditation Exam Answers › 27/04/2018

  1. Keyword traffic
  2. Suggested bids
  3. Future performance
  4. Demographic targets

The correct answer is:

  • Keyword traffic
  • Suggested bids

Looking at traffic history is one way to improve your bidding strategy. True or false?

Answers › Bing Ads Accreditation Exam Answers › 27/04/2018

  1. True
  2. False

The correct answer is:

  • True

Sitelink Extensions can be associated at either the campaign or ad group level. True or false?

Answers › Bing Ads Accreditation Exam Answers › 27/04/2018

  1. True
  2. False

The correct answer is:

  • True

For locations to display in Location Extensions, they must be within how many miles of user?

Answers › Bing Ads Accreditation Exam Answers › 27/04/2018

  1. 50 miles
  2. 25 miles
  3. 15 miles
  4. 75 miles

The correct answer is:

  • 50 miles

You want to determine which ads lead to clicks and conversions, and which are not performing. Which type of report should you select?

Answers › Bing Ads Accreditation Exam Answers › 27/04/2018

  1. Campaign report
  2. Ad report
  3. Keyword report
  4. Search term report
  5. Ad group report

The correct answer is:

  • Ad report

You want to run your report on a regular basis. Which option gives you this capability?

Answers › Bing Ads Accreditation Exam Answers › 27/04/2018

  1. Impression column
  2. Campaign Analytics report type
  3. Limit your report results to specific accounts
  4. Schedule this report to run automatically

The correct answer is:

  • Schedule this report to run automatically

Which column in the Bing Ads data summary table tells you the pre- and post-auction delivery status of your campaign?

Answers › Bing Ads Accreditation Exam Answers › 27/04/2018

  1. Status
  2. Impressions
  3. Click-through rate
  4. Delivery

The correct answer is:

  • Status

With the Bing Ads Intelligence tool, you can get insights on searches by user location and/or demographic. True or False?

Answers › Bing Ads Accreditation Exam Answers › 27/04/2018

  1. True
  2. False

The correct answer is:

  • True

For whom might you create a remarketing list?

Answers › Bing Ads Accreditation Exam Answers › 27/04/2018

  1. Anyone that has made a purchase
  2. Anyone that has visited a specific category page by defining that the URL contains the product.
  3. Anyone that has visited your loyalty website
  4. All of the above

The correct answer is:

  • All of the above

What kinds of error types are indicated by a red circle with an exclamation point (”!”) in the Summary Grid?

Answers › Bing Ads Accreditation Exam Answers › 27/04/2018

  1. Warning notifications
  2. Information notifications
  3. Opportunity notifications
  4. All of the above

The correct answer is:

  • All of the above

What is the first step in getting a bid estimation for keywords?

Answers › Bing Ads Accreditation Exam Answers › 27/04/2018

  1. Choose the bid amount
  2. Choose a keyword
  3. Choose the targeted position
  4. None of the above

The correct answer is:

  • Choose a keyword

When you target by time of day, which time zone does Bing Ads use?

Answers › Bing Ads Accreditation Exam Answers › 27/04/2018

  1. The distribution channel.
  2. The searcher’s location, based on IP lookup.
  3. The language in which the ad is written.
  4. The address provided at registration.

The correct answer is:

  • The searcher’s location, based on IP lookup.

Exclusions you set at the campaign level will cascade down to all of the ads in your campaign. True or false?

Answers › Bing Ads Accreditation Exam Answers › 27/04/2018

  1. True
  2. False

The correct answer is:

  • True

Which of the following might generate invalid clicks? (Select two)

Answers › Bing Ads Accreditation Exam Answers › 26/04/2018

  1. Trademark infringement
  2. Search engine robots
  3. Fraudulent activity
  4. Increased clicks due to recent news about your company

The correct answer is:

  • Search engine robots
  • Fraudulent activity

Remarketing in paid search lets you target ads to people who have interacted with your site before. True or false?

Answers › Bing Ads Accreditation Exam Answers › 26/04/2018

  1. True
  2. False

The correct answer is:

  • True

The Opportunities page helps you use specific and personalized steps to help optimize performance, listed in order of estimated impact. True or False?

Answers › Bing Ads Accreditation Exam Answers › 26/04/2018

  1. True
  2. False

The correct answer is:

  • True

Which Delivery status indicates an ad group that has passed its end date?

Answers › Bing Ads Accreditation Exam Answers › 26/04/2018

  1. Ad group paused
  2. Pending editorial review
  3. Disapproved
  4. Ad group expired

The correct answer is:

  • Ad group expired

With Bing Ads, you can export which kinds of campaigns?

Answers › Bing Ads Accreditation Exam Answers › 26/04/2018

  1. Entire account
  2. Individual campaigns
  3. Specific ad groups
  4. All of the above

The correct answer is:

  • All of the above

Which of the following will help you evaluate the effectiveness of your campaigns?

Answers › Bing Ads Accreditation Exam Answers › 26/04/2018

  1. Ad groups
  2. Universal Event Tracking
  3. Dynamic text parameters
  4. Incremental bids

The correct answer is:

  • Universal Event Tracking

You can import existing campaigns from other online search engines, like Google. True or false?

Answers › Bing Ads Accreditation Exam Answers › 26/04/2018

  1. True
  2. False

The correct answer is:

  • True

You can configure the Manager pane to provide either tabs or a drop-down list for selecting the type of item that you want to view. True or False?

Answers › Bing Ads Accreditation Exam Answers › 26/04/2018

  1. True
  2. False

The correct answer is:

  • True
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