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  2. Google Analytics Certification Exam Answers
  3. Posted on Sun, 17 Dec, 2017 at 9:15 AM

By default, when will Google Analytics NOT be able to identify sessions from the same user?

  1. When the sessions happen in the same browser on the same day
  2. When the sessions happen in different browsers on the same device
  3. When the sessions share the same browser cookie
  4. When the sessions happen in the same browser on the same device
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Google Analytics Certification Exam Answers

A visitor comes to your site but stops looking at pages and generating events. Which of the following will occur by default?

  1. [A] The visitor’s session expires after 30 minutes of inactivity.
  2. [B] The visitor’s session expires after 5 minutes of inactivity.
  3. [C] The visitor’s session expires once the visitor has exited your site.
  4. [D] Google Analytics does not keep track of sessions by default.

Adding filters to a view in Google Analytics allows you to

  1. [A] exclude visits from a particular IP address
  2. [B] replace complicated page URLs with readable text strings
  3. [C] modify historical data
  4. [D] A and B only
  5. [E] A, B, and C

Assigning a value to a Google Analytics Goal allows you to do which of the following?

  1. Compare goal conversions and measure changes and improvements to your site
  2. Track real-time revenue for your business
  3. Analyze the conversion funnel on your website.
  4. Track actual revenue from your conversions

100% Correct Answer

Auto-tagging is a feature that is used with which type of traffic?

  1. [A] Any search engine traffic that is not from Google
  2. [B] AdWords Campaign traffic
  3. [C] Website referrals
  4. [D] Social media referrals

Auto-tagging is used to collect data from which kinds of traffic?

  1. Social media traffic
  2. Search engine traffic other than Google
  3. AdWords Campaign traffic
  4. Website referral traffic

100% Correct Answer

By default, when does an Analytics session expire?

  1. After 30 minutes, regardless of user activity on your website
  2. At noon every day
  3. When a user opens another browser window
  4. When a user is inactive on your website for more than 30 minutes

100% Correct Answer

By default, when will Google Analytics NOT be able to identify sessions from the same user?

  1. When the sessions happen in the same browser on the same day
  2. When the sessions happen in different browsers on the same device
  3. When the sessions share the same browser cookie
  4. When the sessions happen in the same browser on the same device

By default, which of these are NOT Remarketing audiences that you can define?

  1. Users who visited your physical store
  2. Users who visited a specific page on your website
  3. Users who played a video on your website
  4. Users who speak a particular language

100% Correct Answer

By default, which of these is NOT considered a “source” in Google Analytics?

  1. email
  2. googlemerchandisestore.com
  3. google
  4. (direct)

100% Correct Answer

By default, which of these traffic source dimensions does Google Analytics capture for each user that visits your website?

  1. Campaign and Ad Content
  2. Campaign and Medium
  3. Source and Medium
  4. Source, Medium, Campaign, and Ad Content

Custom Dimensions can be used as which of the following?

  1. Secondary dimensions in Standard reports
  2. Primary dimensions in Custom Reports
  3. Secondary dimensions in Custom Reports
  4. All of the above

Custom Reports will NOT let you do what?

  1. Use a Custom Dimension as a primary dimension
  2. Use multiple dimensions together in the same report
  3. Create a report with Custom Metrics
  4. Pair metrics and dimensions of different scopes

100% Correct Answer

Google Analytics can collect behavioral data from which systems?

  1. [A] E-commerce platforms
  2. [B] Mobile Applications
  3. [C] Online point-of-sales systems
  4. [D] A and B only
  5. [E] A, B, and C

Google Analytics can identify that two sessions are from the same user if

  1. the sessions happen in the same browser on the same device
  2. the sessions happen on the same day
  3. the sessions happen in the same browser
  4. the sessions occur within 30 minutes of each other

Google Analytics uses which model by default when attributing conversion values in non-Multi-Channel Funnel reports

  1. [A] First Interaction model
  2. [B] Last Interaction model
  3. [C] Last Non-Direct Click model
  4. [D] Linear model

How does Google Analytics credit a channel that contributes to a conversion prior to a transaction?

  1. Assisted conversion
  2. Second-to-last-click attribution
  3. Last-click attribution
  4. Primary conversion

100% Correct Answer

How would you determine the mobile ecommerce conversion rate for paid traffic (CPC)?

  1. [A] Go to Audience > Mobile > Overview. Add a secondary dimension showing Traffic type in order to see the traffic coming from paid search
  2. [B] Go to Acquisition > All traffic > Channels. Add a secondary dimension showing device category in order to see the paid search traffic coming from mobile
  3. [C] Both A and B
  4. [D] In Analytics you can only see traffic coming from desktop or from Mobile/tablet together. There is no way you can see mobile traffic only

How would you reduce the time it takes to compile reports in Google Analytics?

  1. Remove any filters you have added to the view
  2. Remove any Secondary Dimensions you have added to the report
  3. Choose “Greater precision” in the sampling pulldown menu
  4. Choose “Faster response” in the sampling pulldown menu

How would you track visitors coming from an email or newsletter campaign?

  1. [A] By turning auto-tagging on
  2. [B] Analytics will track visits coming from any campaign automatically
  3. [C] By manually tagging the destination urls of the campaign
  4. [D] It is not possible to track visitors coming from non adwords campaigns

If you want to track users and sessions across multiple domains, what must you set up?

  1. Data Import
  2. Cross-domain tracking
  3. AdWords Linking
  4. Ad Exchange Linking

100% Correct Answer

If you wanted to track what search terms customers used to find products on your website, what would you set up?

  1. Search filters
  2. Site Search
  3. Enhanced Ecommerce
  4. Data Import

100% Correct Answer

In Multi-Channel Funnel Reports, which channel could NOT be credited with a conversion?

  1. Website referrals
  2. Television commercials
  3. Social network
  4. Paid and organic search

100% Correct Answer

  • Television commercials

In the multi-channel funnel reports, which of the following metrics would be most useful in measuring how many conversions were initiated by Paid Search?

  1. [A] Assisted Conversion Value
  2. [B] Conversion Rate
  3. [C] First Interaction (Click) Conversions
  4. [D] none of these metrics

Segments are applied before sampling in reports.

  1. TRUE
  2. FALSE

100% Correct Answer

Segments are subsets of your Analytics data. Which of the following are not true of Analytics segments?

  1. [A] Segments are filters that permanently change your data
  2. [B] Segments let you isolate and analyze your data
  3. [C] You can use segments to build custom Remarketing lists
  4. [D] Segments represent either subsets of sessions or subsets of users

The Measurement Protocol is a standard set of rules for collecting and sending hits to Google Analytics. Using the Measurement Protocol you can

  1. [A] send data to Google Analytics from any web-connected device
  2. [B] send data to Google Analytics from a kiosk or a point of sale system
  3. [C] upload aggregated data tables to Google Analytics
  4. [D] A and B only
  5. [E] A, B, and C

The Solutions Gallery allows you to import or share which of the following reporting tools or assets?

  1. [A] Goals
  2. [B] Segments
  3. [C] Custom reports
  4. [D] B & C only
  5. [E] A, B, and C

The User ID feature is commonly used with which of the following website scenarios?

  1. [A] Users can create an account on your website and log in on all types of devices.
  2. [B] Users can navigate between your website and multiple subdomains within one session.
  3. [C] Users must navigate to a 3rd party shopping cart domain to complete a purchase.
  4. [D] You have content that displays on another domain through an iFrame.

The User ID feature lets you associate engagement data from multiple devices and different sessions with unique IDs. In order to use the User ID feature in Analytics you must

  1. [A] use Google Tag Manager for your Analytics tracking
  2. [B] be able to generate your own unique IDs
  3. [C] create a new Analytics account for User ID reporting
  4. [D] all of the above

To collect how many times users downloaded a product catalog, what would you set up ?

  1. Event Tracking
  2. Custom Report
  3. Custom Dimension
  4. Calculated Metrics

100% Correct Answer

To recognize users across different devices, what feature must you enable?

  1. Attribution Models
  2. AdWords Linking
  3. Audience Definitions
  4. User ID

100% Correct Answer

  • User ID

To send data from a web-connected device like a point-of-sale system to Google Analytics, what would you use?

  1. Data Import
  2. The Networking Protocol
  3. Browser cookies
  4. The Measurement Protocol

100% Correct Answer

True or False: If a user views one page of a website, completes an Event on this page, and then leaves the site, this session will be counted as a bounce in Google Analytics.

  1. [A] True: A session is considered a ‘bounce’ if the user views one page of the site and then leaves
  2. [B] False: Because there was more than one interaction hit in the session (pageview hit and event hit) this session would not be considered a bounce

True or False: If you have updated your tracking code to analytics.js, then no additional configuration is required to track subdomains.

  1. [A] True. With analytics.js you can track across your domain and subdomains with no additional configuration.
  2. [B] False. You must always set up cross domain tracking in order to track subdomains.

True or False: Once a view is deleted it cannot be restored.

  1. [A] True. Deleted views cannot be restored at any time.
  2. [B] False. You have 35 days to restore a view after it is deleted.

True or False: The order in which filters appear in your view settings matters.

  1. [A] True. Filters are executed in the order in which they appear.
  2. [B] False. Filters are not necessarily executed in the order in which they appear.

True or False: When a new view is created, it will show the historical data from the first view you created for the property.

  1. [A] True. Any new view will include all historical website data.
  2. [B] False. Views will report data from the day they are created.

True or False: When you share a link to a custom report, you share the data in the report.

  1. [A] True. Sharing a link to a custom report shares the data in the report.
  2. [B] False. Sharing a link to a custom report only shares a template for the report.

What analysis tool would you use to analyze the behavior of new customers vs. returning customers on your website?

  1. [A] Real Time reporting
  2. [B] Segmentation
  3. [C] View filters
  4. [D] Multi-channel funnels

What are the four scope levels available for dimensions and metrics in Google Analytics?

  1. Hit-level, session-level, product-level, or user-level scope
  2. Location-level, duration-level, product-level, or user-level scope
  3. Event-level, session-level, transaction-level, or user-level scope
  4. Event-level, duration-level, transaction-level, or user-level scope

100% Correct Answer

What are UTM parameters?

  1. [A] Parameters that are added to custom campaigns in order to correctly track the performance of these campaign in your Analytics reports.
  2. [B] Parameters that are added in your website source code that allow Analytics to identify traffic coming from Adwords campaigns.
  3. [C] Parameters that are added to URLs in order to track organic traffic, referral traffic and CPC traffic.
  4. [D] Parameters that are added to your site for Event tracking

What does the time lag report indicate?

  1. [A] Time lag in between goal completions
  2. [B] Lag on the load time of the site
  3. [C] Time lag in between the original session and a goal completion
  4. [D] Time lag in between page view during the goal completion

What feature would you set up to collect company-specific data such as Member Status?

  1. Event Tracking
  2. Custom Metric
  3. Custom Dimension
  4. Custom Filter

100% Correct Answer

What four parameters can you include with an event hit for reporting?

  1. Category, Action, Label, Unique Events
  2. Category, Action, Label, Value
  3. Category, Action, Label, Total Events
  4. Event, Category, Action, Label

100% Correct Answer

What four types of Goals are available in Google Analytics?

  1. Pageview, Event, Transaction, Social
  2. Destination, Event, Pageview, Social
  3. Destination, Event, Duration, Pages/Screens per Session
  4. Location, Event, Time, Users per Session

100% Correct Answer

What is a “dimension” in Google Analytics?

  1. The total amount of revenue a business has made in a given date range.
  2. A comparison of data between two date ranges.
  3. A report that offers information about your audience.
  4. An attribute of a data set that can be organized for better analysis.

What is a “metric” in Google Analytics?

  1. A dimension that can help you analyze site performance.
  2. The numbers in a data set often paired with dimensions.
  3. The dates in your date range.
  4. A segment of data separated out in a report for comparison.

What is a “secondary dimension” in Google Analytics?

  1. An additional metric you can add to a report for more specific analysis.
  2. An additional widget you can add to a dashboard for more specific analysis.
  3. An additional dimension you can add to a report for more specific analysis.
  4. A visualization that allows you to understand the impact of your data.

100% Correct Answer

What is a benefit of using Google Analytics for Remarketing?

  1. [A] You can target customers who have previously been to your site with customized creatives.
  2. [B] You can create remarketing lists without making any changes to your existing GA tag.
  3. [C] You can create remarketing lists based on custom segments and targets, for example, users who’ve been to your site more than once in a 30 day period.
  4. [D] A and C only
  5. [E] A, B, and C

What is an assisted conversion?

  1. [A] When one goal completion leads to another
  2. [B] When one traffic source results in a later goal completion through another traffic source
  3. [C] An AdWords view through conversion
  4. [D] When an AdWords visitor returns to the site directly to convert

What is an attribution model in Google Analytics?

  1. [A] the set of rules that determine which AdWords ads are credited with a conversion
  2. [B] the set of rules for assigning sessions to new vs returning users
  3. [C] the set of rules that determine how credit for sales and conversions is assigned to touchpoints in conversion paths
  4. [D] the set of rules for assigning specific interest categories to each session

What is required for User ID to track users across different devices?

  1. Google Tag Manager
  2. Sign-in that generates and sets unique IDs
  3. A new Analytics account for reporting
  4. All of the above

100% Correct Answer

What is the “Bounce Rate” in Google Analytics?

  1. The percentage of visits when a user landed on your website and exited without any interactions
  2. The percentage of total site exits
  3. The number of times unique users returned to your website in a given time period
  4. The percentage of sessions in which a user exits from your homepage

100% Correct Answer

What is the best analysis tool to use in order to see a traffic comparison of Converters vs. Non Converters?

  1. [A] View filters
  2. [B] Advanced Segments
  3. [C] Report filters
  4. [D] Custom Dimensions

What is the main purpose of the Multi-Channel funnel report?

  1. [A] To show which goals are bringing in the most revenue
  2. [B] To evaluate the interaction and contribution of multiple channels in the conversion/purchase cycle for your site
  3. [C] To analyze the funnel steps for multiple goals
  4. [D] To see which channels resulted in the highest number of pageviews

What reports would you use to determine if you should consider expanding your advertising to new markets?

  1. [A] Location and Language reports
  2. [B] Frequency and recency reports
  3. [C] Intelligence events
  4. [D] Source/Medium report

What type of data does Google Analytics prohibit you from collecting?

  1. Product SKU(s)
  2. Purchase amount
  3. Personally identifable information
  4. Billing city

100% Correct Answer

What will happen if a user clears the Analytics cookie from their browser?

  1. Analytics will not be able to associate user behavior data with past data collected
  2. Analytics will set a new unique ID the next time a browser loads a tracked page
  3. Analytics will set a new browser cookie the next time a browser loads a tracked page
  4. All of the above

What will happen if you install the same default tracking code on pages with different domains?

  1. Analytics will alert you about duplicate data collection
  2. Analytics will not associate these users and sessions with any domain
  3. Analytics will associate these users and sessions with a single domain
  4. Analytics will associate these users and sessions with their respective domains

100% Correct Answer

What would you set up to collect how many comments users posted to a webpage on your site?

  1. Custom Dimension
  2. Custom Channel Groupings
  3. Calculated Metric
  4. Custom Metric

100% Correct Answer

  • Custom Metric

When a report is based on data from a large number of sessions, you may see the following notice at the top of the report: “This report is based on N sessions.” You can adjust the sampling rate of the report by:

  1. [A] changing the sampling rate in your view settings
  2. [B] adjusting the session timeout control
  3. [C] adjusting a control in the reporting interface for greater or less precision
  4. [D] You cannot adjust the sample rate

When analyzing the goal flow report, you see that many users are dropping off after the second step in the funnel. With this information you can infer that:

  1. [A] You are possibly targeting the wrong audience who is not as interested in your product
  2. [B] The navigation between the second and third steps of the purchase process could be improved
  3. [C] You should consider directing traffic through a different entrance point for your goal
  4. [D] all of the above

When should you use manual tagging?

  1. [A] You should use manual tagging in order to track all of your advertising campaigns, like AdWords or Facebook.
  2. [B] You should use manual tagging for any non-AdWords custom campaign.
  3. [C] You should use manual tagging to track only AdWords campaigns.

When will the Analytics tracking code send a pageview hit to Google Analytics?

  1. Every time a user searches on a website
  2. Every time a user clicks a video on a website
  3. Every time a user loads a webpage with embedded tracking code
  4. Every time a user adds an item to an online shopping cart

100% Correct Answer

When will the Analytics tracking code send an event hit to Google Analytics?

  1. Every time a user performs an action with pageview tracking implemented
  2. Every time a user makes a reservation
  3. Every time a user performs an action with event tracking implemented
  4. Every time a user adds an event to their calendar

When you create a new Channel Grouping in a view, you can

  1. [A] immediately select it in the Acquisition Overview and Channels reports.
  2. [B] apply it retroactively and see historical data classified by your new channel definitions.
  3. [C] change how reports display your data, without changing the data itself.
  4. [D] A and C only
  5. [E] A,B, and C

Where in the HTML of your webpage should you place your Analytics tracking code?

  1. Just after the openingtag of your website
  2. Just after the openingtag of your website
  3. Just before the closing tag of your website
  4. Just before the closing tag of your website

Which Analytics API allows you to access your Google Analytics account configuration data?

  1. [A] Core Reporting API
  2. [B] Embed API
  3. [C] Management API
  4. [D] You cannot access this data with an API

Which campaign parameter is NOT standard in Google Analytics?

  1. utm_source
  2. utm_medium
  3. utm_adgroup
  4. utm_content

100% Correct Answer

Which campaigns require you to add manual tags to destination URLs for tracking?

  1. AdWords campaigns
  2. Email campaigns
  3. AdWords and email campaigns
  4. None of the above

100% Correct Answer

Which data table display compares report metrics to the website average?

  1. Percentage
  2. Performance
  3. Pivot
  4. Comparison

100% Correct Answer

Which dimension is not included in the Adwords reporting section of Google Analytics?

  1. [A] Bid adjustment
  2. [B] Keyword
  3. [C] Invalid click
  4. [D] Destination URL
  5. [E] TrueView Video ad

Which filter would you apply if you only wanted to include data from a campaign titled “Back to School” in Campaign reports?

  1. Custom Include filter with field “Page Title” and pattern “back to school”
  2. Custom Search and Replace filter with field “Campaign Name”, string “back to school”, and pattern “include”
  3. Predefined Include filter with “traffic to the hostname” “that are equal to” “back to school”
  4. Custom Include filter with field “Campaign Name” and pattern “back to school”

100% Correct Answer

Which kinds of hits does Google Analytics track?

  1. Page-tracking hit
  2. Event-tracking hit
  3. Ecommerce-tracking hit
  4. All of the above

Which of the following are possible uses of views within a single Google Analytics account?

  1. [A] to look more closely at traffic to a specific subdomain
  2. [B] to look more closely at traffic to a specific part of a site (a page or selection of pages)
  3. [C] to limit a user’s access to a subset of data
  4. [D] A and C only
  5. [E] A, B, and C

Which of the following attribution models would be useful for evaluating ads and campaigns that are designed to create initial awareness about a brand?

  1. [A] Last Interaction model
  2. [B] First Interaction model
  3. [C] Linear model
  4. [D] Last Non-Direct Click model

Which of the following could be measured by defining a goal in Google Analytics?

  1. [A] the percentage of visits that result in a site registration
  2. [B] the percentage of visits that contain only one page view
  3. [C] the percentage of visits during which visitors spent at least two minutes on the site
  4. [D] All of these could be measured by defining a goal in Google Analytics

Which of the following criteria could NOT be used for a Dynamic Remarketing audience?

  1. Users who viewed your homepage
  2. Users who viewed a search result page on your website
  3. Users who viewed product detail pages
  4. Users who returned an item they purchased

Which of the following is a benefit of using segments in your data analysis?

  1. You can compare behavior metrics for groups of users like Converters vs non Converters
  2. You can analyze your users and/or their sessions according to single or multi-session conditions
  3. You can isolate and analyze specific conversion paths using conversion segments
  4. You can permanently modify the data in your view, for example excluding internal or bot traffic
  5. A,B, and C only
  6. A,B,C &D

Which of the following is a hit type tracked by Google Analytics?

  1. [A] page tracking hit
  2. [B] event tracking hit
  3. [C] ecommerce tracking hit
  4. [D] all of these are hit types tracked in Google Analytics

Which of the following is an advantage of implementing Google Tag Manager?

  1. [A] You can add Google Analytics tags to your site without editing site code.
  2. [B] You can add AdWords tags to your site without editing site code.
  3. [C] You can add non-Google tags to your site without editing site code.
  4. [D] You can change configuration values in your mobile app without rebuilding a new binary.
  5. [E] All of these answers are correct.

Which of the following is not a required parameter in the URL builder?

  1. [A] Campaign Name
  2. [B] Campaign Medium
  3. [C] Campaign Content
  4. [D] Campaign Source
  5. [E] All of these are required

Which of the following metrics is available when Site Search tracking is enabled?

  1. [A] Sessions with Search: The number of sessions that used your site’s search function at least once.
  2. [B] Search Exits: The number of searches made immediately before leaving the site.
  3. [C] Time after Search: The amount of time users spend on your site after performing a search.
  4. [D] Search Refinements: The number of times a user searched again immediately after performing a search.
  5. [E] All of the above

Which of the following metrics would most strongly suggest a poorly performing website?

  1. [A] Bounce Rate > 90%
  2. [B] Bounce Rate < 90%
  3. [C] % New Visits > 90%
  4. [D] Avg. Session Duration > 5 minutes
  5. [E] None of these answers

Which of the following questions can be answered using the goal flow report?

  1. [A] Are there a lot of unexpected exits from a step in the middle of my conversion funnel?
  2. [B] Do visitors usually start my conversion process from the first step or somewhere in the middle?
  3. [C] Is there a place in my funnel where traffic loops back to the beginning of the conversion process to start over?
  4. [D] Are there any steps in my conversion process that don’t perform well on mobile devices compared to desktop devices?
  5. [E] All of these can be answered using the goal flow report.

Which of the following should you NOT collect with the Google Analytics ecommerce JavaScript?

  1. [A] product SKU(s)
  2. [B] purchase amount
  3. [C] billing city
  4. [D] tax amount
  5. [E] credit card number

Which of the following statements about segments is incorrect?

  1. Segments are filters that permanently alter your data
  2. Segments are either subsets of sessions or subsets of users
  3. Segments let you isolate and analyze your data
  4. You can use segments to build custom Remarketing lists

100% Correct Answer

Which of the following statements is true about Multi-Channel Funnel (MCF) reports?

  1. [A] You can create your own custom channel grouping in addition to the default MCF Channel grouping.
  2. [B] The channel labels that you see in Multi-Channel Funnels reports are defined as part of the MCF Channel Grouping.
  3. [C] When you share a Custom Channel Grouping, only the configuration information is shared. Your data remains private.
  4. [D] All of these statements are true.

Which of the following would prevent URL destination goal conversions from being recorded?

  1. [A] There was a misspelling in the URL of the goal definition
  2. [B] The tracking code is missing from the conversion page
  3. [C] The match type in the goal definition is incorrect
  4. [D] No URL destination goals have been defined
  5. [E] All of these answers apply

Which of these are required for Multi-Channel Funnels?

  1. Goals or Ecommerce
  2. In-page Analytics
  3. Advertising Features
  4. Custom Dimensions

100% Correct Answer

Which of these can be imported to define a remarketing audience?

  1. Custom Metric
  2. Custom Report
  3. Custom Segment
  4. Custom Dimension

100% Correct Answer

Which of these can join offline business systems data with online data collected by Google Analytics?

  1. Data import
  2. User ID
  3. AdWords Linking
  4. Goal tracking

100% Correct Answer

Which of these can you NOT share using The Solutions Gallery?

  1. Segments
  2. Custom reports
  3. Custom Dimensions
  4. Goals

100% Correct Answer

Which of these CANNOT be collected by the default Analytics tracking code?

  1. Page visits
  2. Device and operating system
  3. Browser language setting
  4. User’s favorite website

100% Correct Answer

Which of these could NOT be tracked using Goals in Google Analytics?

  1. Making a purchase
  2. Watching a video
  3. Customer’s lifetime value
  4. Signing up for a newsletter

100% Correct Answer

Which of these criteria CANNOT be used to create a Custom Segment?

  1. Metrics
  2. Ad type
  3. Dimensions
  4. Sequences of user actions

100% Correct Answer

Which of these does Google Analytics use to distinguish new and returning users?

  1. Artificial intelligence
  2. Facial recognition technology
  3. A randomly-assigned unique identifier and browser cookie
  4. A sequentially-assigned unique identifier and browser cookie

100% Correct Answer

Which of these is a scope for Custom Metrics?

  1. Event
  2. User
  3. Session
  4. Hit

100% Correct Answer

Which of these is NOT a benefit of Remarketing in Google Analytics?

  1. Show customized ads to customers who have previously visited your site
  2. Create remarketing lists without making changes to your existing Analytics snippet
  3. Allow customers to reorder an item they have previously purchased
  4. Create remarketing lists based on custom segments and targets

Which of these is NOT a benefit of using segments in your data analysis?

  1. You can isolate and analyze specific conversion paths using conversion segments
  2. You can analyze users by single or multi-session conditions
  3. You can permanently modify the data in your view
  4. You can compare behavior metrics for groups of users like Converters vs non Converters

100% Correct Answer

Which of these is NOT a valid metric-dimension combination?

  1. Sessions / Source
  2. Time on Page / Device Type
  3. Sessions / Bounce rate
  4. Total Events / User Type

100% Correct Answer

Which of these is NOT possible when you link your AdWords account to Google Analytics?

  1. Create remarketing lists in Analytics to use in AdWords campaigns
  2. Import Analytics goals and transactions into AdWords as conversions
  3. Adjust keyword bids inside Google Analytics
  4. View AdWords click and cost data alongside your site engagement data in Google Analytics

100% Correct Answer

Which of these represents the hierarchical structure of a Google Analytics account?

  1. Account > Property > View
  2. Property > Account > View
  3. View > Account > Property
  4. Account > View > Property

Which of these user characteristics CANNOT be used to create a Custom Segment?

  1. Users who have children
  2. Users that viewed a page on your website and then watched a video
  3. Users 25 to 34 years of age who have their browser set to Spanish
  4. Users that engaged in your social media or email campaigns

100% Correct Answer

Which of these would prevent data from appearing in a Custom Report?

  1. You haven’t shared that Custom report with users in the same view
  2. You’ve applied too many dimensions to the Custom Report
  3. You’ve applied a filter that filters out all of your data
  4. You’ve applied too many metrics to the Custom Report

Which report can compare metrics based on user acquisition date over a series of weeks?

  1. Users Flow report
  2. User Explorer report
  3. Cohort Analysis report
  4. Active Users report

100% Correct Answer

Which report demonstrates how well specific parts of your website performed?

  1. Location report
  2. Top Events report
  3. Frequency and Recency report
  4. Content Drilldown report

100% Correct Answer

Which report helps identify which browsers may have had problems with your website?

  1. The new vs Returning report
  2. The active Users report
  3. The Source/Medium report
  4. The Browser & OS report

100% Correct Answer

Which report helps you determine the percent of your site traffic that has visited previously?

  1. New vs Returning report
  2. Referrals report
  3. Frequency & Recency report
  4. Sales Performance report

Which report helps you understand which kinds of mobile devices were used to visit your website?

  1. Technology > Network report
  2. All Traffic > Source/Medium report
  3. Mobile > Devices report
  4. Site Content > Landing Page report

Which report indicates the last page users viewed before leaving your website?

  1. All Pages report
  2. Landing Pages report
  3. Pages report
  4. Exit Pages report

100% Correct Answer

Which report indicates the pages of your website where users first arrived?

  1. All Pages report
  2. Landing Pages report
  3. Pages report
  4. Location report

Which report shows a visual representation of user interactions on your website?

  1. Landing Pages report
  2. Treemaps report
  3. Content Drilldown report
  4. Behavior Flow report

100% Correct Answer

Which report shows the percentage of traffic that has visited your site before?

  1. Interests > Affinity categories report
  2. Behavior > New vs returning report
  3. All traffic > Referrals report
  4. Behavior > Frequency and Recency report

Which report shows users who initiated sessions over 1-day, 7-day, 14-day, and 30-day periods?

  1. Active Users report
  2. User Explorer report
  3. Users Flow report
  4. Cohort Analysis report

100% Correct Answer

Which report shows which pages on your site get the most traffic and highest engagement?

  1. Frequency and Recency report
  2. Engagement report
  3. Active Users report
  4. All Pages report

100% Correct Answer

Which report would give you insight into how many Display conversions were assisted by Search paid traffic?

  1. [A] Ecommerce reports
  2. [B] Multi channel funnels reports
  3. [C] Interests report
  4. [D] Goals reports
  5. [E] Campaigns reports

Which report would you use to determine the % of your site traffic that has already been to your site before?

  1. [A] Behaviour – New vs returning report
  2. [B] Behaviour – Frequency & Recency report
  3. [C] Interests – Affinity categories report
  4. [D] All traffic – Referrals report
  5. [E] Ecommerce – Sales performance report

Which report would you use to determine where users start or exit the conversion funnel?

  1. Cohort Analysis report
  2. Treemaps report
  3. Goal Flow report
  4. User Timings report

100% Correct Answer

Which reporting or data collection feature(s) do you get access to by activating Advertising Features in Google Analytics?

  1. [A] Remarketing
  2. [B] Interest Categories
  3. [C] Demographic reporting
  4. [D] B and C only
  5. [E] A, B, and C

Which reports can show you how website referrals, organic search, and ad campaigns assisted in the conversion process?

  1. Multi-Channel Funnel reports
  2. Ecommerce reports
  3. Acquisition reports
  4. Goals reports

100% Correct Answer

Which reports require you to activate Advertising Features?

  1. Cohort Analysis reports
  2. Real-time reports
  3. Demographics and Interests reports
  4. Geo reports

100% Correct Answer

Which reports show websites that send traffic to your pages?

  1. Demographics
  2. All Traffic
  3. Behavior
  4. Geo

Which tags does Google Analytics recommend to accurately track campaigns?

  1. Medium, Source, and Content
  2. Medium, Source, and Campaign
  3. Source, Content, and Term
  4. Campaign, Content, and Term

100% Correct Answer

Which type of Custom Report shows a static sortable table with rows of data?

  1. Map Overlay
  2. Explorer
  3. Flat Table
  4. Pivot Table

100% Correct Answer

Which user characteristic may NOT be used to change keyword bids in AdWords?:

  1. ad preference
  2. device
  3. time of day
  4. location

100% Correct Answer

Which view filter(s) would you apply if you wanted to include only users from Brazil or Argentina?

  1. Filter 1: exclude Peru or Bolivia
  2. Filter 1: include Brazil or Argentina
  3. Filter 1: include Brazil > Filter 2: include Argentina
  4. Filter 1: include Argentina > Filter 2: include Brazil

100% Correct Answer

Why can AdWords clicks differ from Analytics sessions in your reports?

  1. [A] Some visitors may have javascript disabled
  2. [B] some visitors may be blocking cookies
  3. [C] clicks and sessions are different metrics
  4. [D] all of the above

Why would it be useful to assign a value to your goal in Google Analytics?

  1. [A] Assigning a goal value allows you to track actual revenue from your conversions
  2. [B] Assigning a goal value allows you to compare goal conversions and measure changes and improvements to your site
  3. [C] Assigning a goal value allows you to use the Funnel Visualization report to analyze the conversion funnel on your website

You decide to run an email campaign that includes a link to your website. What would you need to do in order to track traffic to your site from this email campaign?

  1. [A] Email traffic will always appear as referral and can not be tracked separately.
  2. [B] Email is a default medium in Google Analytics and will automatically appear in your reports.
  3. [C] Email traffic can be tracked using manual tagging with UTM parameters.

You define a Destination URL goal by

  1. [A] Creating a new dashboard to report only on that goal page
  2. [B] adding the conversion ID to the tracking code on the goal page
  3. [C] Editing the view Goals and specifying the request URI of the conversion page
  4. [D] adding the ecommerce code to the goal page

You receive an intelligence alert notifying you that there has been an unexpected spike in your traffic. Which of the following could be possible reasons for this spike?

  1. [A] The tracking code has been altered and is reporting incorrectly
  2. [B] There is a new referral source that is directing a lot of new traffic to the site
  3. [C] There is unidentified referral traffic that is likely bot traffic
  4. [D] New pages or subdomains have been recently indexed in organic search
  5. [E] All of the above

You recently set up a new AdWords campaign and you are interested in using Smart Goals to optimize your performance. Which of the following is a prerequisite to using Smart Goals?

  1. [A] You must have at least 500 sessions from AdWords ad clicks in the Google Analytics view over the past 30 days.
  2. [B] You must modify your tracking code to support Smart Goal data collection.
  3. [C] You must enable ‘Smart Goals’ in your property settings.
  4. [D] The selected Google Analytics account must have at least 1000 pageviews over the past 30 days.

Your Multi-Channel Funnel reports have no data. What is the most likely reason?

  1. [A] You haven’t implemented Goals or Ecommerce
  2. [B] You haven’t enabled demographic data
  3. [C] You are not using Google Tag Manager
  4. [D] You are not using Content Experiments
  5. [E] You haven’t set up Goal Funnels

Your web property is “www.example.com”. You set up a destination goal of “/thankyou” and a Match Type of “Begins with”. Which of the following pages would trigger a goal conversion?

  1. [A] www.example.com/thankyou.html
  2. [B] www.example.com/thankyou.php
  3. [C] www.example.com/thankyou/receipt.php
  4. [D] All of these would trigger a goal conversion