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Campaign Manager Certification Assessment Answers

Campaign Manager Certification Assessment Answers

  1. 03/05/2019 The “DCM/DFA Trafficking and Reporting API” can directly accomplish which two tasks? (select two)
  2. 03/05/2019 Which conditions must be true in order to designate an advertiser as a “child”?
  3. 03/05/2019 What object in Campaign Manager is equivalent to a creative in Display & Video 360?
  4. 03/05/2019 Audience lists created in Campaign Manager can be automatically shared with which linked applications? (select three)
  5. 03/05/2019 Which two methods measure impressions served in a mobile app? (select two)
  6. 03/05/2019 Which two features may be used to log additional information about a click? (select two)
  7. 03/05/2019 Counters and Total Interactions metrics are available for which type of creatives?
  8. 03/05/2019 The Insights tab in Reporting shows the view performance against which three goals? (select three)
  9. 03/05/2019 What are two Video Verification metrics? (select two)
  10. 03/05/2019 When assets are added to an existing creative, where will these updates be reflected?
  11. 03/05/2019 What action can be taken to select which columns appear in the trafficking interface?
  12. 03/05/2019 What must a Floodlight tag include to capture product data alongside a conversion?
  13. 03/05/2019 What ad setting ensures a qualified user will always be served a city-targeted ad first over a country-targeted ad when both ads are assigned to the same placement?
  14. 03/05/2019 At what level can landing pages be set, so they are the same across multiple ads?
  15. 03/05/2019 If a publisher serves a placement tag after the campaign end date, what ad will serve?
  16. 03/05/2019 What level is used to calculate conversions if the lookback window differs between objects?
  17. 03/05/2019 Agency Admin, Agency Trafficker, and Site Trafficker are examples of what?
  18. 03/05/2019 What counting method tracks the number of sales made or items purchased?
  19. 03/05/2019 What Floodlight feature can be used to create a custom audience list that targets customers who purchased a specific product or service?
  20. 03/05/2019 What section within a Floodlight activity’s settings allows users to add publisher tracking tags?
  21. 03/05/2019 To set ad status to “active,” which two objects must be assigned to an ad?
  22. 03/05/2019 Which two tabs in Reporting provide access to viewability data? (select two)
  23. 03/05/2019 What Settings Are Required To Give A User Reporting Access For A Single Advertiser?
  24. 03/05/2019 What are three benefits of using Internal Redirect tags? (select three)
  25. 03/05/2019 What is the more cost-effective way to restrict ads served to a specific geographic region?
  26. 02/05/2019 Paid search dimensions in Report Builder are compatible with what metric?
  27. 02/05/2019 What report in Report Builder shows the number of unique users who have interacted with ads?
  28. 02/05/2019 What are two benefits of using the INS tag? (select two)
  29. 02/05/2019 Where in Campaign Manager can the Site ID(s) required to push placements to Display & Video 360 be found?
  30. 02/05/2019 Which two methods count impressions on site-served creatives? (select two)
  31. 02/05/2019 What HTML elements of a Floodlight tag’s iFrame code identify the unique activity?
  32. 02/05/2019 Unless default ads are disabled, what campaign trafficking action triggers the automatic creation of a default ad for display placements?
  33. 02/05/2019 What report tracks Floodlight attribution in Reporting?
  34. 02/05/2019 What Floodlight conversion counting method would report the first visit for each user within a given day?
  35. 02/05/2019 Which three workflows can be used to make bulk edits? (select three)
  36. 02/05/2019 What is the limit to retrieve log data from a Data Transfer Google Bucket?
  37. 02/05/2019 Where would purchased inventory for a campaign be entered in Campaign Manager?
  38. 02/05/2019 Which metric is NOT available in Data Transfer?
  39. 02/05/2019 In the Insights tab in Reporting, which two cards show a snapshot of performance? (select two)
  40. 02/05/2019 What account structure should be used to share Floodlight tags and audience lists between multiple Advertisers?
  41. 02/05/2019 What action must occur for a team member to get access to Data Transfer files in Google Cloud Storage?
  42. 02/05/2019 When is an impression counted in Reporting?
  43. 02/05/2019 When a “plan” is executed in Planning, what information is pushed to Campaign Manager?
  44. 02/05/2019 At what level can landing pages be managed across campaigns?
  45. 02/05/2019 Which functionalities are available to manage conversion data using the API? (select two)
  46. 02/05/2019 What feature can be used to combine log-level impression and click data for a custom reach analysis?
  47. 02/05/2019 When using a placement media cost cap, what will happen once the cap is reached?
  48. 02/05/2019 When a Top Conversion Paths report shows that most users enter the purchase cycle with a rich media interaction, what action can be taken to optimize the campaign?
  49. 02/05/2019 What ad setting limits the number of times that ad can be shown to a particular user?
  50. 02/05/2019 What report shows how long it takes for a customer to convert after interacting with an ad?
  51. 02/05/2019 What timezone is used in Data Transfer (DT) timestamps for impression and click files?
  52. 02/05/2019 What data is provided in Video Verification?
  53. 02/05/2019 Cross-environment conversion methodology takes into account what data sources?
  54. 02/05/2019 What is required to track mobile app conversions using Floodlight tags?
  55. 02/05/2019 In a Path to Conversion report, when a user selects to “Pivot On Interaction Path,” what are two major differences from the unpivoted report? (select two)
  56. 02/05/2019 In which two tags can the keyword macro (%k) be added? (select two)
  57. 02/05/2019 What attribution model uses Floodlight data from both attributed and non-attributed conversions?
  58. 02/05/2019 What targeting rules display an ad to users who have viewed a product, but not purchased it?
  59. 02/05/2019 What does an “execution channel” represent in the Planning process?
  60. 02/05/2019 Which information can be extracted from the data in the Verification tab? (select two)
  61. 02/05/2019 If an Agency Trafficker can only see a subset of active campaigns within their account view, where would a Agency Admin go to adjust access to all campaigns?
  62. 02/05/2019 What happens when a user meets the frequency cap for an ad?
  63. 02/05/2019 For Floodlight tags to properly attribute in-app conversions, what needs to happen within the app?
  64. 02/05/2019 When would a VPAID asset be used?
  65. 02/05/2019 When the primary HTML5 assets get delayed, what will serve in a user’s browser as it’s loading?
  66. 02/05/2019 Where are Campaign Manager and Display & Video 360 linked?
  67. 02/05/2019 What cost model only calculates cost for impressions measured as viewable by Active View?
  68. 02/05/2019 To link a Display & Video 360 advertiser, what initial step must be taken in Campaign Manager?
  69. 02/05/2019 When dynamic display creatives are published from Studio, what creative type is set in Campaign Manager?

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