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Dig into ad formats on Ad Exchange Assessment Answers

Dig into ad formats on Ad Exchange Assessment Answers

Which task could be best accomplished using the Ad Exchange Marketplace?

Answers › Dig into ad formats on Ad Exchange Assessment Answers › 13/03/2018

  1. View average cost per click for a specific mobile creative.
  2. View total bids won at auction for a specific mobile creative.
  3. Identify available inventory for mobile device types.
  4. Identify the optimal bidding strategy for a specific type of mobile creative.

100% Correct Answer

  • Identify available inventory for mobile device types.

Which mobile ad format would you use if your client wanted their ad to run before product review video clips on a popular tech website?

Answers › Dig into ad formats on Ad Exchange Assessment Answers › 13/03/2018

  1. Native video ads
  2. Mobile app instream
  3. Mobile app interstitial
  4. Mobile web instream

100% Correct Answer

  • Mobile web instream

Which steps would best help you retrieve information on cost per click for a native advertising campaign?

Answers › Dig into ad formats on Ad Exchange Assessment Answers › 13/03/2018

  1. Open the real-time-bidding (RTB) Breakout tool, filter by creative ID, generate a report.
  2. Open the real-time-bidding (RTB) Breakout tool, filter by creative type, generate a report.
  3. Open the Query Tool, filter ads by creative size, and report on the cost-per-click metric.
  4. Open the Query Tool, query ads by type, and report on the cost-per-click metric.

100% Correct Answer

  • Open the Query Tool, filter ads by creative size, and report on the cost-per-click metric.

Which information about a creative would you retrieve using the real-time-bidding (RTB) Breakout tool?

Answers › Dig into ad formats on Ad Exchange Assessment Answers › 13/03/2018

  1. Ad dimensions
  2. Bids lost in auction
  3. Tips for winning auctions
  4. Monthly budget

100% Correct Answer

  • Bids lost in auction

Which of the following are features of mobile app interstitials?

Answers › Dig into ad formats on Ad Exchange Assessment Answers › 13/03/2018

  1. Desktop compatibility and high available inventory
  2. Full-screen display and low clickthrough rate
  3. Full-screen display and high clickthrough rate
  4. Mobile rich media ad interface definition (MRAID) compatibility and limited available inventory

100% Correct Answer

  • Full-screen display and high clickthrough rate

While browsing a real estate website on your mobile phone, you come across a native ad. What best describes its appearance?

Answers › Dig into ad formats on Ad Exchange Assessment Answers › 13/03/2018

  1. The ad is an interactive game.
  2. The ad is rendered in a way to match the look, feel, and function of the site.
  3. The ad is a full-sized image.
  4. The ad is a banner ad displayed at the top of the screen.

100% Correct Answer

  • The ad is rendered in a way to match the look, feel, and function of the site.

The mobile rich media ad interface definition (MRAID) standard would most help you make which type of ad?

Answers › Dig into ad formats on Ad Exchange Assessment Answers › 13/03/2018

  1. An ad that blends seamlessly with surrounding webpage content
  2. An ad that a user can expand by clicking it
  3. A static banner ad that displays in mobile apps
  4. An ad with high viewability with a low cost per click

100% Correct Answer

  • An ad that a user can expand by clicking it

What is an important creative detail to keep in mind when buying cross-screen TV advertisements?

Answers › Dig into ad formats on Ad Exchange Assessment Answers › 13/03/2018

  1. “DeviceType” bid request signals are irrelevant.
  2. Interactive media ads using VAST (Video Ad Serving Template) are not accepted.
  3. VPAID (Video Player-Ad Interface Definition) ad streaming is not accepted.
  4. High-quality MP4 videos are not necessary.

100% Correct Answer

  • VPAID (Video Player-Ad Interface Definition) ad streaming is not accepted.
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