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Dig into programmatic and Ad Exchange Assessment Answers

Dig into programmatic and Ad Exchange Assessment Answers

Helen’s clients require a report of their top sellers delivered to them on the first of each month. What is the most time-efficient way for Helen to deliver them this report?

Answers › Dig into programmatic and Ad Exchange Assessment Answers › 13/03/2018

  1. Copy an existing query each month.
  2. Set a default query to run every time she opens the Query Tool.
  3. Every month, update the query to slice performance breakout by month.
  4. Schedule the report to automatically run on a monthly basis.

100% Correct Answer

  • Schedule the report to automatically run on a monthly basis.

You’ve been invited to an auction to bid for inventory against other buyers. Which transaction type best describes these attributes?

Answers › Dig into programmatic and Ad Exchange Assessment Answers › 13/03/2018

  1. Open auction
  2. A programmatic guaranteed deal
  3. A preferred deal
  4. A private auction

100% Correct Answer

  • A private auction

You’ve executed your search in Marketplace and have found a publisher with inventory offers. You want to tailor your own offer and send it to the publisher. How would you do this?

Answers › Dig into programmatic and Ad Exchange Assessment Answers › 13/03/2018

  1. Keep searching for offers more suited.
  2. Send the publisher a message.
  3. Create a proposal under the publisher in question.
  4. Edit one of the existing offers from the publisher.

100% Correct Answer

  • Create a proposal under the publisher in question.

The dimension “Web property name” provides you with data on what aspect of your account’s performance?

Answers › Dig into programmatic and Ad Exchange Assessment Answers › 13/03/2018

  1. The mobile apps on which ads are served
  2. The devices or platforms on which ads are served
  3. The seller’s network name on which ads are served
  4. The content categories of the pages on which ads are served

100% Correct Answer

  • The seller’s network name on which ads are served

Which feature in Ad Exchange allows you to discover inventory and make deals with publishers directly?

Answers › Dig into programmatic and Ad Exchange Assessment Answers › 13/03/2018

  1. Pretargeting
  2. Real-time-bidding (RTB) Breakout
  3. Marketplace
  4. Query Tool

100% Correct Answer

  • Marketplace

While your bids are transacting and making it to auction, you discover that you’re not winning the volume that you require. What action can you take to improve performance?

Answers › Dig into programmatic and Ad Exchange Assessment Answers › 13/03/2018

  1. Checking pretargeting configurations to ensure that the “All Deals” criterion in the “Deals” category is included.
  2. Make specific changes on sellers with whom you have a low win rate.
  3. Ensure you do not have any overlapping deals.
  4. Ensure that targeting isn’t overly restrictive by comparing the targeting in your bidder against inventory your publisher has made available.

100% Correct Answer

  • Make specific changes on sellers with whom you have a low win rate.

Dave’s client wants to run a campaign where the deal is between themselves and one publisher. They want to pay a fixed price to serve 10,000 impressions. Which deal is best suited for Dave’s client?

Answers › Dig into programmatic and Ad Exchange Assessment Answers › 13/03/2018

  1. A programmatic guaranteed deal
  2. A preferred deal
  3. A private auction deal

100% Correct Answer

  • A programmatic guaranteed deal

Your real-time-bidding (RTB) Breakout is showing a low number of available impressions, inventory matches, and bid requests. How do you address this to ensure you’re getting the inventory you need?

Answers › Dig into programmatic and Ad Exchange Assessment Answers › 13/03/2018

  1. Check with your publisher to ensure there are no overlapping deals
  2. Adjust your bidding strategy
  3. Check RTB Breakout details for filtering
  4. Review your creatives

100% Correct Answer

  • Check RTB Breakout details for filtering
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