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  2. DoubleClick Ad Exchange Brand Controls Basics Assessment Answers
  3. Posted on Wed, 14 Mar, 2018 at 3:59 PM

DoubleClick Ad Exchange Brand Controls Basics Assessment Answers

DoubleClick Ad Exchange Brand Controls Basics Assessment Answers

How does Google determine which content is suitable for advertising on the Display Network?

Answers › DoubleClick Campaign Manager Brand Controls Basics Assessment Answers › 14/03/2018

  1. It categorizes content into three categories: low, medium, and premier.
  2. All publishers are required to adhere to the AdSense policies, which dictate the types of content suitable for ads.
  3. Once Google approves a new publisher, all of that publisher’s content is eligible to serve ads through the Display Network.
  4. Publishers tell Google which content is suitable for ads.

100% Correct Answer

  • All publishers are required to adhere to the AdSense policies, which dictate the types of content suitable for ads.

Who controls the type of site content that’s acceptable for your ads to appear on?

Answers › DoubleClick Ad Exchange Brand Controls Basics Assessment Answers › 14/03/2018

You
Google
Industry-respected certification organizations
Consumers who watch ads

A Partner Program channel can serve ads on YouTube once it reaches 100 views.

Answers › DoubleClick Campaign Manager Brand Controls Basics Assessment Answers › 14/03/2018

  1. False
  2. True

100% Correct Answer

  • False

Why would an advertiser use pre-targeting vertical exclusions?

Answers › DoubleClick Ad Exchange Brand Controls Basics Assessment Answers › 14/03/2018

  1. If they wanted to prevent their ads from running on inventory from specific domains, channels, videos, and about certain subjects
  2. If they wanted to prevent their ads from running on a specific mobile app
  3. If they wanted to prevent their ads from running on a specific publisher domain
  4. If they wanted to prevent their ads from running on mobile and tablet devices

100% Correct Answer

  • If they wanted to prevent their ads from running on inventory from specific domains, channels, videos, and about certain subjects

An advertiser wants to serve on sites that are suitable for all age groups and wants to prevent their ads from running on sexually-suggestive content. What brand control should they use?

Answers › DoubleClick Ad Exchange Brand Controls Basics Assessment Answers › 14/03/2018

  1. Third-party verification
  2. Pre-targeting URL exclusions
  3. Sensitive categories
  4. Pre-targeting vertical exclusions

100% Correct Answer

  • Sensitive categories

To be eligible for advertising, which of the following must videos comply with?

Answers › DoubleClick Campaign Manager Brand Controls Basics Assessment Answers › 14/03/2018

  1. Nothing
  2. Search Network Policies
  3. Advertiser friendly content guidelines
  4. AdSense Program Policies

100% Correct Answer

  • AdSense Program Policies

These were created to promote a positive community for video creators, users, and advertisers alike on YouTube.

Answers › DoubleClick Campaign Manager Brand Controls Basics Assessment Answers › 14/03/2018

  1. Google Display Network Policies
  2. YouTube Community Guidelines
  3. AdSense Program Policies
  4. YouTube Partner Program

100% Correct Answer

  • YouTube Community Guidelines
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