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  2. DoubleClick Bid Manager Basics Assessment Answers
  3. 11/03/2018 (Sun, 11 Mar)

DoubleClick Bid Manager Basics Assessment Answers

DoubleClick Bid Manager Basics Assessment Answers

How can Bid Manager users add a profit margin to their revenue calculation?

Remove all partner costs
Add a % markup to their revenue models
Use automated bidding
Add a flat CPM partner revenue model

What information does the Inventory Availability Report provide?

  1. Potential impressions and unique users for your targeting settings
  2. Click and conversion metrics for each ad exchange
  3. Trending spend and performance metrics across all active campaigns
  4. Performance metrics for each campaign and creative

100% Correct Answer

  • Potential impressions and unique users for your targeting settings

Which section in Bid Manager allows you to view all of your creatives and create new ones?

  1. Advertiser
  2. Admin
  3. Insertion Orders
  4. Partner

100% Correct Answer

  • Advertiser

What can cause a delay for a campaign’s launch in Bid Manager?

The advertiser has multiple creatives assigned to a single line items
A line item has automated bidding strategy
There isn’t sufficient targeting set for the line item
Creatives are disapproved due to ad policy issues

How does Bid Manager access creative assets that are stored on a third-party ad server?

When the auction is taking place on the exchange, the creative is called to determine its quality score.
When an impression becomes available, Bid Manager searches multiple ad servers for the right creative.
A creative is assigned to a line item in Bid Manager, which automatically adds the creative to the ad server.
An ad tag becomes a creative in Bid Manager, and when the creative loads, it calls the appropriate ad server.

Which report helps to optimize which sites the advertiser targets?

  1. An Inventory Availability Report
  2. Inline metrics
  3. A General report, grouped by site
  4. A Page Category report

100% Correct Answer

  • A General report, grouped by site

This “broadest reach” strategy allows marketers to serve ads to new users who have not previously visited their website.

  1. Retargeting
  2. Prospecting
  3. Keyword and category targeting
  4. Mobile app

100% Correct Answer

  • Prospecting

What are three main campaign strategies?

Audience targeting, brand blasts, and dayparting
Prospecting, category targeting, and keyword targeting
Prospecting, audience targeting, and remarketing
Brand blasts, geotargeting and remarketing

Which type of optimization is useful for refining your content targeting?

  1. Day and time optimization
  2. Site optimization
  3. Geo optimization
  4. Frequency optimization

100% Correct Answer

  • Site optimization

What is one demand side platform offering that allows advertisers to reach their customers in the moment that matters?

  1. Pre-negotiated CPA buys
  2. Sophisticated audience targeting
  3. Keyword-based search bidding
  4. Offline conversion tracking

100% Correct Answer

  • Sophisticated audience targeting

How long is a typical in-stream video ad?

  1. 15 – 30 seconds
  2. 5 – 10 seconds
  3. 25 – 40 seconds
  4. 30 – 60 seconds

100% Correct Answer

  • 15 – 30 seconds

What benefit does a demand side platform provide to an advertiser?

Templatized forms, such as “terms and conditions” agreements
The ability to buy programmatic inventory between a buyer and seller
A creative API that lets an advertiser build Rich Media ads
A guaranteed minimum number and costs of ad impressions

In which section of Bid Manager can you enable a new ad exchange?

Line Items
Insertion order
Advertisers
Partner

In which section of Bid Manager can you set alerts?

Users
Reporting
Creatives
User Settings

What makes Bid Manager a unique solution for advertisers using a demand side platform?

  1. Integration with DoubleClick products
  2. Integration with ad exchanges and third-party data providers
  3. Real-time bidding capabilities
  4. Bidding, targeting, and serving ads to users in real-time

100% Correct Answer

  • Integration with DoubleClick products

How do budgets behave within a Bid Manager insertion order (IO)?

  1. Budgets can be set up to spend across multiple flight windows within a single IO.
  2. Budget caps are used for reporting purposes only. The system will spend based on bids and performance.
  3. Line items can spend more than the IO budget if they’re over-performing.
  4. One budget is set across all IOs and line items to control the advertiser’s overall spend.

100% Correct Answer

  • Budgets can be set up to spend across multiple flight windows within a single IO.

What are two ways to target an audience online?

Keyword and time of day
URL and category
Demographics and geography
Device and IP address

What does the partner revenue model define?

  1. the “revenue” metric, which is used in reporting
  2. the relationship between third-party data providers and exchanges
  3. the purchase pathway for first-party audience targeting
  4. data costs recorded for third-party data segments

100% Correct Answer

  • the “revenue” metric, which is used in reporting

Which level of the Bid Manager hierarchy is used for targeting and bids?

Budgets
Campaigns
Insertion Orders
Line Items

In which section of Bid Manager can you assign creatives?

  1. Pixels
  2. Line Items
  3. Audiences
  4. Insertion Orders

100% Correct Answer

  • Line Items

When does the creative approval process occur?

  1. When a creative is added to Bid Manager
  2. When the line item is created in Bid Manager
  3. When the ad is served on a publisher’s site
  4. When the line item starts generating impressions

100% Correct Answer

  • When a creative is added to Bid Manager

How is content targeting different from audience targeting options?

  1. Content targeting only works with video ads
  2. Content targeting can be used with additional audience targeting
  3. Content targeting requires an additional CPM fee
  4. Content targeting is only available on DoubleClick Ad Exchange

100% Correct Answer

  • Content targeting can be used with additional audience targeting

Which ad format is recommended to serve across all display campaigns?

  1. HTML5
  2. JS
  3. .MOV
  4. FLASH

100% Correct Answer

  • HTML5

What is Bid Manager’s main source of inventory?

  1. Blogs
  2. Ad exchanges
  3. Networks
  4. Google Search

100% Correct Answer

  • Ad exchanges

What is an example of a data cost?

The costs for creative approval process
A % markup from a partner revenue models
A fee that accrues based on data integrity
An additional CPM for audience targeting

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