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DoubleClick Campaign Manager Basics Assessment Answers

DoubleClick Campaign Manager Basics Assessment Answers

Which report shows conversion-specific information about your campaign?

  1. Floodlight report
  2. Reach Basic report
  3. Standard Dynamic report
  4. Reach True View report

100% Correct Answer

  • Floodlight report

Which of the following groups of statements about placements, ads, and creatives are true?

Placements determine what will show to your audience. Ads hold your ad slot on the publisher’s site. Creatives can only be one specific size.
The placement enables various targeting options. There can be only one creative per campaign. The two types of ads are mobile and desktop ads.
Within the placement, you determine when your creatives will be shown. The creative hosts the image. The ad can be selected from pre-set templates.
Creatives are visible to potential customers. Placements hold the ad slot on a publisher’s site. Ads connect the creative with the intended placement.

Tom just finished creating both the ad and the placement, and has uploaded the creatives for his campaign. What does Tom need to do next?

  1. Assign campaign
  2. Download placement tags
  3. Create ads
  4. Select advertiser

100% Correct Answer

  • Download placement tags

How does Campaign Manager track conversion activities on an advertiser’s site?

Ad tags
1×1 impression trackers
Floodlight tags
Remarketing tags

Shauna is considering using Campaign Manager for her company’s digital marketing efforts. She wants to gain insights to improve their advertising strategy. Which benefit best matches her need?

  1. Campaign Manager lets you manage all of your campaigns in one place
  2. Campaign Manager allows you to reach millions of publisher sites
  3. Campaign Manager enables sophisticated targeting to reach specific customers
  4. Campaign Manager’s reporting and optimization abilities allow you to track and improve campaign performance

100% Correct Answer

How does Campaign Manager benefit traffickers?

  1. Traffickers manually send ads to publishers
  2. Traffickers place ads on a small number of publisher sites
  3. Traffickers manage creative assets in one centralized system
  4. Traffickers get separate performance reports from each website

100% Correct Answer

  • Traffickers manage creative assets in one centralized system

Which system integrates with Campaign Manager?

  1. Bid Manager
  2. Google Play
  3. All of the above
  4. DoubleClick Studio

100% Correct Answer

  • All of the above

How is a display ad served through an ad server?

  1. An ad tag calls the ad server when a site wants to show one of the ads
  2. An ad trafficker manually selects the best match for the ad on a website
  3. An ad trafficker uploads search banners to the ad server
  4. Targeting criteria gets assigned to the ad tag

100% Correct Answer

  • An ad tag calls the ad server when a site wants to show one of the ads

How are default ads created?

Automatically, as soon as the creative batch uploader matches the .gif or .jpg with the HTML5 creative at any level
Automatically, as soon as a trafficker adds a creative to the advertiser
Automatically, as soon as a trafficker adds an image creative at the campaign level
Manually, as soon as a trafficker matches the .gif or .jpg with the HTML5 creative at the campaign level

What does a placement specify?

  1. The look and feel of the advertisement
  2. The creative type
  3. The dimensions and run dates of the ad slot
  4. The click-through URL

100% Correct Answer

  • The dimensions and run dates of the ad slot

Sports Gear has an upcoming campaign that is targeted to Brazil. What should the trafficker do to see how many conversions occurred from users in Brazil?

Create a Cross-Dimension Reach report to view the overlap metrics
Visit the “Floodlight Activities” page and check out the number of Floodlight impressions in the last 24 hours
Create a Standard or Floodlight report with location dimensions and Floodlight conversion metrics
View location data under the “Verification” tab

How does a Unique Floodlight Counter tag count conversion activities?

  1. A user is only counted once per lookback window
  2. A user is only counted once per day
  3. A user is only counted once per 48 hours
  4. A user is only counted once per session

100% Correct Answer

  • A user is only counted once per day

What metric does a Reach report provide?

Clicks
Total impressions served by your campaign over time
Conversion rate
Number of unique users your campaigns reached over a period of time

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