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DoubleClick Optimize bids and creatives in Ad Exchange Assessment Answers

DoubleClick Optimize bids and creatives in Ad Exchange Assessment Answers

You’ve been invited to submit a bid through a Private Auction and would like to participate. What do you set the deal ID to so you will limit your bid to that deal only?

Answers › DoubleClick Optimize bids and creatives in Ad Exchange Assessment Answers › 13/03/2018

  1. deal_id = 1
  2. deal_id not set
  3. deal_id = 1234
  4. deal_id =

100% Correct Answer

  • deal_id =

For a Programmatic Guaranteed deal with a cost-per-day (CPD) budget, what occurs when you purchase more impressions than the minimum?

Answers › DoubleClick Optimize bids and creatives in Ad Exchange Assessment Answers › 13/03/2018

  1. Your deal will be cancelled.
  2. You’ll be charged the CPD daily rate.
  3. You’ll be charged more than the CPD daily rate.
  4. You won’t be charged.

100% Correct Answer

  • You’ll be charged the CPD daily rate.

Alicia is purchasing ad inventory for a major holiday campaign. Since she’s under pressure to complete her task in time, she needs to quickly find out why her bid responses were filtered. What tool can she use to discover this information?

Answers › DoubleClick Optimize bids and creatives in Ad Exchange Assessment Answers › 13/03/2018

  1. DoubleClick Creative Solutions
  2. DoubleClick Creative Recommendation Tool
  3. RTB Breakout
  4. Query Tool

100% Correct Answer

  • RTB Breakout

What type of transaction and/or auction occurs when a seller invites a buyer to participate?

Answers › DoubleClick Optimize bids and creatives in Ad Exchange Assessment Answers › 13/03/2018

  1. Invite-only Auction
  2. Preferred Deal or Private Auction
  3. Open Auction
  4. Programmatic Guaranteed deal

100% Correct Answer

  • Preferred Deal or Private Auction

Your bid response is filtered due to the ad category of your advertiser. This is an example of what type of rejection?

Answers › DoubleClick Optimize bids and creatives in Ad Exchange Assessment Answers › 13/03/2018

  1. Google-filtered
  2. Publisher-filtered
  3. Content-filtered
  4. Auction-filtered

100% Correct Answer

  • Publisher-filtered

A creative was excluded during the publisher review stage of the filtering process. What could have been a reason for this?

Answers › DoubleClick Optimize bids and creatives in Ad Exchange Assessment Answers › 13/03/2018

  1. The product category URL is excluded.
  2. The maximum cost per thousand impressions (CPM) is 0 or negative.
  3. The incorrect use of bid response protocol.
  4. The bid amount is lower than the publisher’s requirements.

100% Correct Answer

  • The product category URL is excluded.

Once Derek’s demand-side platform has submitted their bids, what is one tool they can use to get more details on the creative approval status?

Answers › DoubleClick Optimize bids and creatives in Ad Exchange Assessment Answers › 13/03/2018

  1. Impression query
  2. Auction report
  3. Creative (REST) API
  4. Snippet status report

100% Correct Answer

  • Snippet status report

You are concerned about the potential of purchasing counterfeit inventory. How does ads.txt help you avoid this problem?

Answers › DoubleClick Optimize bids and creatives in Ad Exchange Assessment Answers › 13/03/2018

  1. Ads.txt conducts searches of each publisher and distributor to see if they have any past history of fraudulent inventory.
  2. Publishers and distributors must publicly declare the companies they authorize to sell their digital inventory.
  3. Ads.txt provides publishers and distributors with a verification code that is listed as part of the auction invite. This code verifies that the publisher or distributor is approved to sell inventory.
  4. Publishers and distributors are required to register with ads.txt and submit documentation of their eligibility to sell digital inventory.

100% Correct Answer

  • Publishers and distributors must publicly declare the companies they authorize to sell their digital inventory.

What must be set up in your demand-side platform’s pretargeting to properly integrate and execute Programmatic Guaranteed deals with Ad Exchange?

Answers › DoubleClick Optimize bids and creatives in Ad Exchange Assessment Answers › 13/03/2018

  1. To always include Guaranteed deals
  2. To never bid on Programmatic Guaranteed callouts
  3. To require fewer callouts than ad requests
  4. To respond to only the first ad size in a bid request

100% Correct Answer

  • To always include Guaranteed deals

Now that Brianne has worked with her demand-side platform to resolve some of the issues causing her bids to be filtered, she’d like to report on the performance of a new campaign she just launched. Which tool can she use to do this?

Answers › DoubleClick Optimize bids and creatives in Ad Exchange Assessment Answers › 13/03/2018

  1. DoubleClick Creative Recommendation Tool
  2. Query Tool
  3. Google Web Designer
  4. A third-party ad verification service

100% Correct Answer

  • Query Tool

You trafficked an ad that was rejected due to creative issues. What’s a reason it might have been rejected?

Answers › DoubleClick Optimize bids and creatives in Ad Exchange Assessment Answers › 13/03/2018

  1. The creative is animated, but remains static after 10 seconds.
  2. The initial download is under 100k.
  3. The destination URL does not lead to a parked domain.
  4. The creative makes use of Flash cookies

100% Correct Answer

  • The creative makes use of Flash cookies

Bid responses on Ad Exchange are screened at which point in the process?

Answers › DoubleClick Optimize bids and creatives in Ad Exchange Assessment Answers › 13/03/2018

  1. Bid responses are only filtered if the maximum cost per thousand impressions (CPM) is above the required threshold.
  2. Before bid responses enter the auction
  3. After the auction is complete and only if the auction is lost
  4. After the auction is complete and only if the auction is won

100% Correct Answer

  • Before bid responses enter the auction

Using RTB Breakout, you determine that the biggest reason your bid responses were filtered was due to the clickthrough URL being too short. What additional information can you gain by investigating your “Filtered bids”?

Answers › DoubleClick Optimize bids and creatives in Ad Exchange Assessment Answers › 13/03/2018

  1. The clickthrough URL you should use instead
  2. The creative IDs and total bids filtered
  3. A list of guaranteed deals that will potentially accept your clickthrough URL
  4. A recommendation for the best tool to correct the rejection

100% Correct Answer

  • The creative IDs and total bids filtered

You’re looking to do a Programmatic Guaranteed deal on Ad Exchange Marketplace. Which action must you take to execute your campaign?

Answers › DoubleClick Optimize bids and creatives in Ad Exchange Assessment Answers › 13/03/2018

  1. You must choose from a different set of inventory than you would through traditional reservation buys.
  2. You must manage separate invoices for each publisher you’ve agreed to a deal with.
  3. You must sign deal terms for every change in the campaign.
  4. You must upload creative to your demand-side platform and not send ad tags to the publisher.

100% Correct Answer

  • You must upload creative to your demand-side platform and not send ad tags to the publisher.

You’ve decided to create an offer to describe the type of inventory you’re seeking. You’re looking for inventory from any publisher who has access to Preferred Deals in Ad Exchange. What type of offer is this?

Answers › DoubleClick Optimize bids and creatives in Ad Exchange Assessment Answers › 13/03/2018

  1. Open offer
  2. Direct offer
  3. Programmatic Guaranteed offer
  4. Preferred Exchange offer

100% Correct Answer

  • Open offer
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