FindsGood

DoubleClick Optimize your Bid Manager campaign Assessment Answers

DoubleClick Optimize your Bid Manager campaign Assessment Answers (Bid Manager Optimization Assessment)

What is the most important factor to consider when evaluating viewability and ad position performance?

Answers › DoubleClick Optimize your Bid Manager campaign Assessment Answers › 14/03/2018

  1. Whether the position was relative to the size of the screen
  2. That you’re counting apps and sites equally
  3. That viewability and ad position data are measurable
  4. That below the fold inventory cannot also be “viewable”

100% Correct Answer

  • That viewability and ad position data are measurable

Which can be one of the most effective strategies for driving action?

Answers › DoubleClick Optimize your Bid Manager campaign Assessment Answers › 14/03/2018

Including the “Thank you” page in your first-party audience targeting
Always targeting a filtered URL and app list based on where users have converted in the past
Setting the cost per action (CPA) goal 50 percent lower than your target CPA
Using recency targeting with first-party audience lists

You have an insertion order designed to get more customers to install your app. What is its goal?

Answers › DoubleClick Optimize your Bid Manager campaign Assessment Answers › 14/03/2018

Influence consideration
Drive action
Create loyalty
Build awareness

How can the pacing metrics help you to optimize remarketing line items?

Answers › DoubleClick Optimize your Bid Manager campaign Assessment Answers › 14/03/2018

By showing you what inventory more spend might have acquired
By helping you ensure your bids and budgets are not limiting impressions won
By showing you specifically what pacing should be set at in the next flight
By helping you ensure the frequency settings do not cause impression loss

Paul wants to make sure his ads reach users who visit a popular delivery app. Which dimension will he choose when setting up his bid multipliers?

Answers › DoubleClick Optimize your Bid Manager campaign Assessment Answers › 14/03/2018

Audience Lists
Apps and URLs
Geography
Demographics

When optimizing to build awareness, what components should you optimize first?

Answers › DoubleClick Optimize your Bid Manager campaign Assessment Answers › 14/03/2018

Sites, creatives, and time of day
Audience, creatives, and brand
Viewability, budget, and pacing
Spend, pacing, and frequency

At its most basic, how do you optimize your campaign?

Answers › DoubleClick Optimize your Bid Manager campaign Assessment Answers › 14/03/2018

Find out which components are best at getting the results you want, then update your campaign to favor those components.
Find out which components are driving the most revenue, then update your campaign to favor these components.
Find out which creatives are most effective, then run more creatives like those.
Find out which sites and apps bring the best response, then target more of them.

What is a key reason to check pacing for TrueView insertion orders right after launch?

Answers › DoubleClick Optimize your Bid Manager campaign Assessment Answers › 14/03/2018

To ensure TrueView bids are not cost-per-view (CPV) because that could cause overspend
To ensure they have not been rejected due to ad policy
To ensure TrueView ads always pace ahead because they are more profitable
To ensure the daily budget has been manually calculated correctly.

What is a way to improve your targeting when your goal is influencing consideration?

Answers › DoubleClick Optimize your Bid Manager campaign Assessment Answers › 14/03/2018

Bid up on the highest-performing audience lists.
Increase targeting until the audience is under 1,000 users.
Bid up on the audiences with the highest impressions.
Bid up on the sites with the highest cost per thousand impressions (CPMs) and the lowest number of clicks (because they’re guaranteed to be premium inventory).

What is the maximum amount Bid Manager will increase your bids when using bid multipliers?

Answers › DoubleClick Optimize your Bid Manager campaign Assessment Answers › 14/03/2018

  1. 5x
  2. 20x
  3. 15x
  4. 10x

100% Correct Answer

  • 15x

When would you avoid setting your display insertion order’s pacing to “ASAP”?

Answers › DoubleClick Optimize your Bid Manager campaign Assessment Answers › 14/03/2018

  1. To keep spend easy to track and report
  2. When you want to ensure you don’t consume your budget too soon and miss valuable impressions
  3. When your unclaimed budget can be reclaimed by your advertising department
  4. To ensure you always get some of the very best inventory, no matter when it was auctioned

100% Correct Answer

  • When you want to ensure you don’t consume your budget too soon and miss valuable impressions

Which of the following is an example of low performers when trying to influence consideration?

Answers › DoubleClick Optimize your Bid Manager campaign Assessment Answers › 14/03/2018

Audiences with many conversions and high costs per thousand impressions (CPMs)
Sites with low viewability and no conversions
Sites with low volume, but high conversions
Sites with high viewability and clicks

What’s the best way to optimize for creatives with high click rates?

Answers › DoubleClick Optimize your Bid Manager campaign Assessment Answers › 14/03/2018

  1. Add them to a blacklist so you can exclude them from bidding.
  2. Bid higher for their entire insertion order.
  3. Move them to their own line items and bid higher for them.
  4. Update their visuals and messaging to make them even more compelling.

100% Correct Answer

  • Move them to their own line items and bid higher for them.

What’s a promising way to increase your remarketing list’s potential impressions?

Answers › DoubleClick Optimize your Bid Manager campaign Assessment Answers › 14/03/2018

  1. Include the audience that has been to the “Thank you” page
  2. Decrease the frequencing setting
  3. Include similar audiences
  4. Group multiple audiences using AND logic

100% Correct Answer

  • Include similar audiences

What can you do to optimize in the final week of your campaign’s flight?

Answers › DoubleClick Optimize your Bid Manager campaign Assessment Answers › 14/03/2018

  1. Decrease all of your bids to ensure the best cost per thousand impressions (CPM).
  2. Delete any line items that don’t meet your cost-per-action (CPA) goal.
  3. Make sure that the budget is spent in full on the highest-performing insertion orders.
  4. Let auto-optimization handle the last week of the flight.

100% Correct Answer

  • Make sure that the budget is spent in full on the highest-performing insertion orders.

What’s a good frequency when your goal is to start raising awareness with new people?

Answers › DoubleClick Optimize your Bid Manager campaign Assessment Answers › 14/03/2018

  1. Ten per day — spend some extra so they remember you.
  2. Unlimited — make sure they remember your brand.
  3. Three per day — build awareness, but don’t waste budget on unneeded reintroductions.
  4. One per day — you’re just trying to meet new people

100% Correct Answer

  • Three per day — build awareness, but don’t waste budget on unneeded reintroductions.

Why is defining a primary goal the first step of optimizing your online advertising campaign?

Answers › DoubleClick Optimize your Bid Manager campaign Assessment Answers › 14/03/2018

It tells you how to configure your campaign to be effective until you have performance data to guide you.
Campaign budget is based on goal, from lowest when creating loyalty to highest for awareness raising campaigns.
Bid Manager’s optimization wizard uses it to configure the campaign to drive your goal.
It’s the first field you fill out when starting a new campaign in Bid Manager.

What’s an important consideration when excluding keywords of categories that you deem unsafe for your brand?

Answers › DoubleClick Optimize your Bid Manager campaign Assessment Answers › 14/03/2018

  1. This can expand your reach to sites you do not intend.
  2. Categories change so frequently that they have an unpredictable effect on reach.
  3. Doing so can significantly reduce the inventory your ads can appear with.
  4. It can be expensive to implement and maintain.

100% Correct Answer

  • Doing so can significantly reduce the inventory your ads can appear with.
Follow YouTube