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DoubleClick Search Ecommerce Management Assessment Answers

DoubleClick Search Ecommerce Management Assessment Answers (Manage ecommerce with DoubleClick Search)

Your client is a hotel chain that wants to easily generate search ads based on their available inventory of hotel rooms at their more than 500 locations. What type of campaign is best suited to their needs?

Answers › DoubleClick Search Ecommerce Management Assessment Answers › 14/03/2018

  1. Inventory campaign
  2. Adaptive Shopping campaign
  3. AdWords campaign
  4. Native Shopping campaign

100% Correct Answer

  • Inventory campaign

Your client is preparing to create a new inventory campaign. What is the first thing he has to do?

Answers › DoubleClick Search Ecommerce Management Assessment Answers › 13/03/2018

  1. Create an inventory plan
  2. Apply formulas to the templates
  3. Choose a name for his template
  4. Create a template

100% Correct Answer

  • Create an inventory plan

Amanda is running an inventory campaign for her client, a large car dealership. Due to unexpected demand, they’ve run out of a popular car model, and Amanda needs to pause the ads for this particular model. How does she accomplish this?

Answers › DoubleClick Search Ecommerce Management Assessment Answers › 13/03/2018

  1. Pause the entire ad campaign, as an ad cannot be individually paused
  2. Include logic that pauses ads when the number of cars drops below a certain threshold
  3. Locate the ad and pause it manually
  4. Delete the car model from the product feed

100% Correct Answer

  • Include logic that pauses ads when the number of cars drops below a certain threshold

You’re building an adaptive Shopping campaign for your client, a retailer of designer shoes. What attribute is required for a product data feed?

Answers › DoubleClick Search Ecommerce Management Assessment Answers › 13/03/2018

  1. Size type to identify what sizing system you are using
  2. Shortened product title that better fits an ad headline
  3. More than one product image to give potential customers a better view of the product
  4. Product ID that uniquely identifies the item

100% Correct Answer

  • Product ID that uniquely identifies the item

You’re setting up a campaign to offer free shipping for all products over $25. How can you make sure the text “Free Shipping” is automatically generated for ads for all products over $25?

Answers › DoubleClick Search Ecommerce Management Assessment Answers › 13/03/2018

  1. You would apply specific settings to your template to establish how your data is converted into entities.
  2. You would create a multiplier that would be applied to your campaign template.
  3. You would use a formula to create a dynamic filter at the ad and ad group level to only display products over $25 with “Free Shipping” appended.
  4. You would add the text to each campaign after it’s generated.

100% Correct Answer

  • You would use a formula to create a dynamic filter at the ad and ad group level to only display products over $25 with “Free Shipping” appended.

Michelle is working with a client that needs to submit her feed through the DoubleClick Search support team. Why does she need to submit a sample feed two weeks before she wants it to go live?

Answers › DoubleClick Search Ecommerce Management Assessment Answers › 13/03/2018

  1. She wants the support team to have time to provide her with an implementation timeline.
  2. A sample feed needs to be submitted two weeks early so the support team can approve the field attributes.
  3. The support team needs to add the feed to their FTP server.
  4. The support team needs time to make changes to her feed prior to implementation.

100% Correct Answer

  • She wants the support team to have time to provide her with an implementation timeline.

You’re a marketing specialist at a large retailer, and you’re looking to create an adaptive Shopping campaign based on your inventory of available shoes. What is the first thing you have to do to get the process started?

Answers › DoubleClick Search Ecommerce Management Assessment Answers › 13/03/2018

  1. Set up a feed in Merchant Center
  2. Contact the DoubleClick Search support team
  3. Create a feed of product data
  4. Create a text ad

100% Correct Answer

  • Set up a feed in Merchant Center

Using DoubleClick Search to create a campaign with a product feed means you’ll need to input what kind of information?

Answers › DoubleClick Search Ecommerce Management Assessment Answers › 13/03/2018

  1. The precise ad groups you require to optimize your campaign
  2. Specific ad copy for each of your ads
  3. Relevant keywords for search queries you want your ads to appear in
  4. Up-to-date product data

100% Correct Answer

  • Up-to-date product data

Denise is running an inventory campaign and wants to make sure her top products are eligible to show. How does she set up her report to get this information?

Answers › DoubleClick Search Ecommerce Management Assessment Answers › 13/03/2018

  1. She will add an “Inventory management enabled” column.
  2. She will sort the data by highest clicks or conversions and view the product status columns.
  3. She will set up her report to track product sales based on style.
  4. She will add an “Inventory template” column to her report.

100% Correct Answer

  • She will sort the data by highest clicks or conversions and view the product status columns.

You want to create an adaptive Shopping campaign advertising your new line of swimsuits. What do you need to do?

Answers › DoubleClick Search Ecommerce Management Assessment Answers › 13/03/2018

  1. Create a feed that filters for product code
  2. Set up your ads so DoubleClick Search will automatically subdivide your product groups by product type
  3. Create a single campaign for swimsuits
  4. Set up your ads so DoubleClick Search will automatically subdivide your product groups by keyword

100% Correct Answer

  • Set up your ads so DoubleClick Search will automatically subdivide your product groups by product type

You just launched a campaign to advertise a new line of purses. You really want to know the revenue generated by these specific products in the inventory feed. What do you need to do to generate this report?

Answers › DoubleClick Search Ecommerce Management Assessment Answers › 13/03/2018

  1. Set up your feed so it filters out all other products
  2. Create a separate feed for the line of purses and then generate a report on that specific feed
  3. Make sure Floodlight transaction tags are set up
  4. Change your account settings in DoubleClick Search

100% Correct Answer

  • Make sure Floodlight transaction tags are set up
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