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  2. DoubleClick Search Mobile Basics Assessment Answers
  3. 11/03/2018 (Sun, 11 Mar)

DoubleClick Search Mobile Basics Assessment Answers

DoubleClick Search Mobile Basics Assessment Answers

Due to a change in budgeting, you need to quickly adjust your entire campaign to automatically increase bids on mobile devices by 20 percent. How can you accomplish this?

  1. Device bid adjustment
  2. Bid strategy opportunities
  3. Custom Floodlight variables
  4. Manual cost-per-click (CPC) bidding

100% Correct Answer

  • Device bid adjustment

Denise has just set up of a call-tracking service and uploaded her first batch of conversions. How does Denise report on these offline conversions in DoubleClick Search?

  1. By specifying offline activity as the conversion source in her report
  2. Create a formula column that manipulates the existing data in her reports
  3. She cannot accomplish this without agency manager or advertiser manager access in DoubleClick Search
  4. Create a custom Floodlight column containing the offline Floodlight activities

100% Correct Answer

  • Create a custom Floodlight column containing the offline Floodlight activities

Ingrid’s client is the online sporting goods retailer, Sports Gear. What is a key factor of their business that will influence how Ingrid determines their mobile tracking strategy?

  1. Sports Gear does not sell snowboards.
  2. Sports Gear has a mobile app on both iOS and Android.
  3. Sports Gear’s research has shown that their customers also enjoy good coffee.
  4. The Sports Gear website looks great on large desktop screens.

100% Correct Answer

  • Sports Gear has a mobile app on both iOS and Android.

When setting up Floodlight activities for a call-tracking service, what should the primary source of conversions be?

  1. All transactions
  2. Offline activity
  3. Selected conversions
  4. All actions

100% Correct Answer

  • Offline activity

Hassan’s client places specific value on conversions based on which device they occur on. How can Hassan define the specific weighted values of each of these conversions, so he can include them in his bid strategy?

  1. Add a formula column that assigns this weighted value to each device
  2. Define the weighted values in a separate application and work with a third party to upload this data
  3. Ensure that mobile bid modifiers are automatically optimized
  4. Use custom Floodlight variables

100% Correct Answer

  • Add a formula column that assigns this weighted value to each device

How would you track in-app conversions in an Android app?

  1. AdWords conversion tracker
  2. Floodlight
  3. Pure downloads
  4. Google Tag Manager

100% Correct Answer

  • AdWords conversion tracker

Which client goal appropriately matches with the use of app extension ads for a campaign?

  1. Installs of app and website visits
  2. Track Floodlight tags
  3. Follow cross-environment conversions
  4. Drive click-to-calls

100% Correct Answer

  • Installs of app and website visits

What type of data can be collected when using a Google forwarding number with a call extension?

  1. Call duration
  2. Caller phone number
  3. Call location
  4. Caller name

100% Correct Answer

  • Call duration

Alice is creating an app install ad for her client’s search campaign. She needs to ensure it works for both Android and iOS versions of their app. What does Alice need to do to ensure the app directs the user to the appropriate store based on the user’s device?

  1. Link to each store so the user can click on the correct one
  2. Create a separate ad group for each store
  3. Provide a survey question up-front and ask the user what type of device they’re using
  4. Link to the company’s website to avoid the store altogether

100% Correct Answer

  • Create a separate ad group for each store

What measurement gap can a call-tracking service fill?

  1. Mobile in-app conversions
  2. Cross-device conversions
  3. Offline conversions
  4. Mobile web conversions

100% Correct Answer

  • Offline conversions

Your client, Bean Coffee, has a mobile site with a mobile-specific URL — m.beancoffees.com. How do you ensure their ad directs users to the correct site for their device?

  1. By using ifmobile and ifnotmobile landing page parameters to specify which URL is used
  2. By using Adwords conversion tracker
  3. With cross-device conversion reporting
  4. No action is required, as it’s a single version of the website that works across all devices

100% Correct Answer

  • By using ifmobile and ifnotmobile landing page parameters to specify which URL is used

How do you include cross-device conversion data in bid strategies?

  1. Use cross-environment conversions when computing bid adjustments
  2. Ensure that mobile bid modifiers are automatically optimized
  3. Manually set device bid adjustments for each ad group
  4. Create a formula column

100% Correct Answer

  • Use cross-environment conversions when computing bid adjustments

Ally’s client wants to know which of their campaigns had the greatest cross-device uplift. How can she apply a calculation to the data in her report that will provide her client with this information?

  1. Use a formula column
  2. Add the “Actions cross-env” column
  3. Use the Call metrics report
  4. Segment by device

100% Correct Answer

  • Use a formula column

Ali is creating a call-only ad group. Using this type of ad, which type of data can Ali track?

  1. Caller area code
  2. Call duration
  3. Click to calls
  4. Call start and end time

100% Correct Answer

  • Click to calls

To more fully capture mobile’s contribution to a sale, advertisers need to consider what?

  1. Just the last click
  2. More than just the last click
  3. The first and last click
  4. Customer intent

100% Correct Answer

  • More than just the last click
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