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Mobile in DoubleClick Bid Manager Basics Assessment Answers

Mobile in DoubleClick Bid Manager Basics Assessment Answers

What is a difference between an optimized mobile site and a desktop site?

Answers › Mobile in DoubleClick Bid Manager Basics Assessment Answers › 15/03/2018

  1. The mobile site’s purchase pathway must match the pathway on desktops
  2. A mobile website requires a device ID
  3. The mobile site always includes bandwidth intensive creatives
  4. An optimized mobile site is ideal for screens of various sizes

100% Correct Answer

  • An optimized mobile site is ideal for screens of various sizes

Which type of mobile ad is similar to the types of ads seen on desktop browsers?

Answers › Mobile in DoubleClick Bid Manager Basics Assessment Answers › 15/03/2018

  1. Mobile web
  2. Mobile in-app
  3. In-app interstitial
  4. Mobile proximity

100% Correct Answer

  • Mobile web

Your client, Ted’s Travel, is getting a lot of mobile traffic to their site, but not enough bookings to meet their targets. How do you remarket to these users who are visiting, but not making purchases?

Answers › Mobile in DoubleClick Bid Manager Basics Assessment Answers › 15/03/2018

  1. Use tracking pixels to obtain customer contact information and then send an email blast
  2. Build audience lists based on users who have visited mobile webpages that are pixeled
  3. Focus on premium ads and reaching an even broader audience
  4. Exclusively target users on Android devices

100% Correct Answer

  • Build audience lists based on users who have visited mobile webpages that are pixeled

What is a key benefit of generating a cross-device conversion report?

Answers › Mobile in DoubleClick Bid Manager Basics Assessment Answers › 15/03/2018

  1. The cross-device conversion ensures the user interacted with the ad, by either a click or video play
  2. Cross-device conversions include interaction values for measuring time to purchase
  3. Cross-device has unique targeting parameters based on geography
  4. The cross-device conversion report shows activity for a single user across both app and web environments as well as across devices

100% Correct Answer

  • The cross-device conversion report shows activity for a single user across both app and web environments as well as across devices

Which mobile strategy might you employ to drive mobile app downloads?

Answers › Mobile in DoubleClick Bid Manager Basics Assessment Answers › 12/03/2018

  1. Serve mobile ads to a single device ID
  2. Focus on premium ads to reach a broad audience
  3. Serve retail coupons as mobile interstitials
  4. Promote the mobile app on brand relevant mobile apps

100% Correct Answer

  • Promote the mobile app on brand relevant mobile apps

Which customers can you potentially reach with proximity targeting?

Answers › Mobile in DoubleClick Bid Manager Basics Assessment Answers › 12/03/2018

  1. Customers that are near cellular network towers
  2. Customers that are on the latest Android operating system
  3. Customers that are nearby targeted locations
  4. Customers that are running your mobile app

100% Correct Answer

  • Customers that are nearby targeted locations

Where do mobile web ads run?

Answers › Mobile in DoubleClick Bid Manager Basics Assessment Answers › 12/03/2018

  1. They run on mobile apps and require specific code adjustments to support ad serving and tracking
  2. They run in a custom-built mobile app that your developer created
  3. They run on a browser installed on a mobile device
  4. They run inside premium mobile apps that are aligned with your brand

100% Correct Answer

  • They run on a browser installed on a mobile device

Your company has an agreement with a mobile carrier to deliver special offers to their customers. How do you show these customers (and only these customers) an offer code on your mobile ads?

Answers › Mobile in DoubleClick Bid Manager Basics Assessment Answers › 12/03/2018

  1. Wi-Fi
  2. Carrier
  3. Operating system
  4. App collections

100% Correct Answer

  • Carrier

After running a cross-device report, you discover that total cross-environment conversion is 10 percent higher than single-device conversions. Why are these conversion numbers different?

Answers › Mobile in DoubleClick Bid Manager Basics Assessment Answers › 12/03/2018

  1. The single-device conversions should be larger than the total cross-environment conversions, since they include everything
  2. These extra conversions are detected across environments and devices, and were not attributed in the single-device conversions
  3. Cross-environment conversions should never exceed the single-device conversion, submit a ticket to support
  4. The video metrics sometimes aggregate stops, pauses, and starts, making the cross-environment totals higher

100% Correct Answer

  • These extra conversions are detected across environments and devices, and were not attributed in the single-device conversions

Which report should you use to compare ad performance in mobile environments?

Answers › Mobile in DoubleClick Bid Manager Basics Assessment Answers › 12/03/2018

  1. A cross-channel performance report, grouped by creative
  2. A General report, grouped by environment
  3. An audience performance report, filtered by device, grouped by environment
  4. An Inventory Availability report, grouped by environment

100% Correct Answer

  • A General report, grouped by environment

Your client has tasked you with reaching one million impressions for their new mobile campaign. How do you forecast potential reach before building the new campaign?

Answers › Mobile in DoubleClick Bid Manager Basics Assessment Answers › 12/03/2018

  1. Generate an audience performance report, filtered by device, grouped by environment
  2. Run a cross-channel performance report, grouped by creative
  3. Run a General report, filtered by environment, and grouped by URL/App
  4. Generate an Inventory Availability report, filtered by mobile environments, and grouped by “device type”

100% Correct Answer

  • Generate an Inventory Availability report, filtered by mobile environments, and grouped by “device type”

Tracking conversions in mobile apps uses what unique identifier?

Answers › Mobile in DoubleClick Bid Manager Basics Assessment Answers › 12/03/2018

  1. Resettable device IDs
  2. International Mobile Equipment Identity (IMEI)
  3. Brownies
  4. Cookies

100% Correct Answer

  • Resettable device IDs

Which DoubleClick tool can you use to research site inventory?

Answers › Mobile in DoubleClick Bid Manager Basics Assessment Answers › 12/03/2018

  1. Display Planner
  2. Google Web Designer
  3. Planning widget
  4. Inventory Availability report

100% Correct Answer

  • Inventory Availability report

You want to run animated mobile creatives that don’t require special plug-ins. What format do you recommend to your designers?

Answers › Mobile in DoubleClick Bid Manager Basics Assessment Answers › 12/03/2018

  1. SWF
  2. HTML5
  3. SDK
  4. Flash

100% Correct Answer

  • HTML5
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