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Performance – Smart Assessment Answers

Performance – Smart Assessment Answers

  1. 11/05/2019 DSA is fully compatible with target CPA, and it’s a best practice to combine this smart bidding option with DSA.
  2. 11/05/2019 Explain what “observations” are in the new AdWords experience.
  3. 11/05/2019 Gmail targeting includes signals from which of the following? Select All Correct Responses
  4. 11/05/2019 Google users can visit the Ads Preferences Manager to manage ad personalization.
  5. 11/05/2019 How can you improve Quality Score?
  6. 11/05/2019 How many extension types can show up in any given ad auction?
  7. 11/05/2019 How should an advertiser exercise control over DSA campaigns?
  8. 11/05/2019 How should you pitch your clients on ad formats if they are using image or HTML5 ads today?
  9. 11/05/2019 Identify how UAC uses Machine Learning.
  10. 11/05/2019 Identify when it is appropriate to use target and bid for targeting in the new AdWords experience.
  11. 11/05/2019 Identify which remarketing solution you would use for each scenario.
  12. 11/05/2019 If a client wants to add a layer of auction-time optimization to their 3rd-party autobidding system, what autobidding strategy should they use?
  13. 11/05/2019 If an advertiser wants to cover generic keywords or seasonal keywords that they normally couldn’t afford with RLSA, what is the best recommendation?
  14. 11/05/2019 If an advertiser wants to maximize performance and also has branding guidelines, what would be a good recommendation?
  15. 11/05/2019 Including a logo in a responsive ad…
  16. 11/05/2019 Indicate one difference on conversion tracking between iOS apps and Android apps.
  17. 11/05/2019 It’s important to wait at least two weeks after implementation before measuring the results of a Smart Bidding campaign.
  18. 11/05/2019 Match each autobidding strategy to the right campaign goal.
  19. 11/05/2019 Match each display targeting solution to its targeted audience.
  20. 11/05/2019 Match each explanation to its key benefit of using display responsive ads in a remarketing campaign.
  21. 11/05/2019 Match each of the following statements to its corresponding DSA benefit.
  22. 11/05/2019 Match each of the “Big Three” ad rank recommendations to their definition.
  23. 11/05/2019 Match each recommended display auto-bidding strategy to its corresponding lead client.
  24. 11/05/2019 Match examples of app activities to the corresponding vertical.
  25. 11/05/2019 Match the appropriate solution to the client’s issue when investgating internal factors in the client’s AdWords account.
  26. 11/05/2019 Match the client goal to the correct ad extension.
  27. 11/05/2019 Match the client’s objective to the DSA solution.
  28. 11/05/2019 Match the following autobidding strategy to the right client objective.
  29. 11/05/2019 Match the recommended option to tag your advertisers GDN remarketing campaigns to the Google product.
  30. 11/05/2019 Order the four steps used to maximize an advertisers investment in RLSA.
  31. 11/05/2019 Put the following steps in order to describe how RLSA works.
  32. 11/05/2019 Put the following steps in order to show how static display remarketing works.
  33. 11/05/2019 RLSA lists should start with all site visitors. Further segments can follow the advertiser’s website structure, which usually groups visitors at various stages in the conversion cycle.
  34. 11/05/2019 Since DSA is an automation solution, there’s no need to add audience lists to the campaign.
  35. 11/05/2019 Sort the following ways to target a client’s website with DSA, from the largest coverage to the most narrow.
  36. 11/05/2019 What are prohibited categories you should avoid pitching RLSA to?
  37. 11/05/2019 What are some broad revenue generators in an app?
  38. 11/05/2019 What are the three key benefits of RLSA?
  39. 11/05/2019 What are the three main factors that determine ad quality?
  40. 11/05/2019 What are the three universal ad extensions that every marketer should be using to enhance their text ad?
  41. 11/05/2019 What can be customized with audience signals to make the acquisition of website visitors more efficient and ensure that users who are searching are re-acquired before they visit any competitor sites?
  42. 11/05/2019 What does GDN’s inventory include? Select All Correct Responses
  43. 11/05/2019 What is automatically included in AdWords optimized lists?
  44. 11/05/2019 What is dynamic remarketing?
  45. 11/05/2019 What is the difference between a “Success Action” and a “Proxy Action”?
  46. 11/05/2019 What is the minimum list size for search required to run RLSA?
  47. 11/05/2019 What is the recommended range of lists to apply to ensure that management and reporting is not overly difficult?
  48. 11/05/2019 When calculating customer value, other valuable actions, such as friend referral should not be included.
  49. 11/05/2019 When should a max conversions bidding strategy be pitched?
  50. 11/05/2019 Which attributes describe a good landing page experience? Select all that apply. Select All Correct Responses
  51. 11/05/2019 Which list size metric should be examined to see if a list can be actively used in RLSA?
  52. 11/05/2019 Which of the following allows advertisers to test out new keywords or ad copy that will serve only to specific audience members?
  53. 11/05/2019 Which of the following best practices should be followed when applying target CPA to a campaign? Select All Correct Responses
  54. 11/05/2019 Which of the following is a core benefit of AdWords autobidding?
  55. 11/05/2019 Which of the following is not considered a “Smart Bidding” strategy?
  56. 11/05/2019 Which of the following signal is currently NOT used by our algorithm to set up bids automatically?
  57. 11/05/2019 Which of the following statements is true?
  58. 11/05/2019 Which of the following targeting options is NOT available in Gmail?
  59. 11/05/2019 Which of the following user trends is NOT a rationale for advertisers to use DSA?
  60. 11/05/2019 Which of these customers likely has the highest potential value to bid on when searching for flowers?
  61. 11/05/2019 Which of these statements are TRUE? Select all that apply.
  62. 11/05/2019 Which option allows advertisers to use their list in an existing campaign by applying a bid adjustment to modify their remarketing list members?
  63. 11/05/2019 Which part of the search ad is not automatically generated by DSA?
  64. 11/05/2019 Which policies apply when recommending RLSA? Select all that apply. Select All Correct Responses
  65. 11/05/2019 Which settings should be removed to optimize a remarketing campaign performance?
  66. 11/05/2019 Why do search ad extensions matter to clients?
  67. 11/05/2019 Why is Target CPA the recommended choice for a remarketing bidding solution?
  68. 11/05/2019 Why should an advertiser consider automated bidding? Select all that apply. Select All Correct Responses
  69. 11/05/2019 With UAC, we recommend setting a CPA bid using the average CLV of a customer who completes the ‘Success Action’

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