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The AdWords Application Programming Interface (API) allows developers to use applications that:

  1. interact directly with the AdWords server
  2. are accessible only through AdWords Editor
  3. can be uploaded into the Ad gallery
  4. can appear throughout the Google Search Network

The correct answer is:

  • can appear throughout the Google Search Network
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Google AdWords Search Advertising Certification Exam Answers

Which best describes the relationship between maximum cost-per-click (CPC) bids and Ad Rank?

Mar 22, 2018 › FindsGood › Answers › Google AdWords Search Advertising Certification Exam Answers ›

  1. An increased CPC bid leads directly to a small increase in Ad Rank.
  2. CPC bid only affects Ad Rank on the Search Network.
  3. An increased CPC bid leads directly to a large increase in Ad Rank.
  4. CPC bid is one factor that affects Ad Rank.

The correct answer is:

  • CPC bid is one factor that affects Ad Rank.

What information does the Conversion Optimizer need in order to find the optimal cost-per-click (CPC) bid for an ad each time the ad is eligible to appear?

Mar 22, 2018 › FindsGood › Answers › Google AdWords Search Advertising Certification Exam Answers ›

  1. Manual bid changes
  2. Historical conversion data
  3. Forecast data
  4. Test conversions

The correct answer is:

  • Historical conversion data

A florist is advertising five types of flowers, including red roses. When a user types the phrase “red roses” into Google, the advertiser’s ad is displayed and clicked on. Which landing page is more likely to convert to a sale?

Mar 22, 2018 › FindsGood › Answers › Google AdWords Search Advertising Certification Exam Answers ›

  1. The homepage that displays all five types of flowers
  2. The page on the site where users can register as “frequent shoppers”
  3. The page on the site that displays only roses
  4. The “Contact Us” page of the site

The correct answer is:

  • The page on the site that displays only roses

You can add a ‘+’ modifier in front of broad match keywords to…

Mar 22, 2018 › FindsGood › Answers › Google AdWords Search Advertising Certification Exam Answers ›

  1. Overrides negative keywords with an explicit positive keyword.
  2. Only trigger ads when the Google+ social extension is available.
  3. Indicate that this keyword should be dynamically inserted into your ad text.
  4. Specify that certain words must be included in someone’s search term to trigger your ads.

The correct answer is:

  • Specify that certain words must be included in someone’s search term to trigger your ads.

A user clicks on an ad promoting a sale on sneakers. Upon clicking, the user is taken to a page that does not contain sneakers, but rather discount sunglasses. The user also encounters pop-ups while trying to navigate the site. What should the advertiser do to improve the user’s experience?

Mar 22, 2018 › FindsGood › Answers › Google AdWords Search Advertising Certification Exam Answers ›

  1. Ensure that the pop-ups relate to the user’s search.
  2. Edit the ad text to promote the sunglasses in addition to the sneakers.
  3. Link to the webpage that is relevant to the ad and remove the pop-ups.
  4. Provide original content that cannot be found on another site.

The correct answer is:

  • Link to the webpage that is relevant to the ad and remove the pop-ups.

Often, the “last click” before a conversion gets all the credit. But there are often assist clicks and assist impressions that help guide your customers to conversion. Which built-in AdWords report can show you this performance data?

Mar 22, 2018 › FindsGood › Answers › Google AdWords Search Advertising Certification Exam Answers ›

  1. Billing Preferences
  2. Campaign Settings
  3. Search Funnels
  4. AdWords Editor

The correct answer is:

  • Search Funnels

An advertiser attempts to enable Conversion Optimizer but the feature is not available in the account. Which is the most likely reason?

Mar 22, 2018 › FindsGood › Answers › Google AdWords Search Advertising Certification Exam Answers ›

  1. The advertiser advertises a service rather than a product.
  2. The advertiser’s campaign targets the Google Display Network only.
  3. The advertiser has fewer than 15 conversions in the last 30 days.
  4. The advertiser’s daily budget is not set to the recommended amount.

The correct answer is:

  • The advertiser has fewer than 15 conversions in the last 30 days.

Which approach to bidding is best suited to maximize profit?

Mar 22, 2018 › FindsGood › Answers › Google AdWords Search Advertising Certification Exam Answers ›

  1. Balance CPA and # of conversions
  2. Minimize CPA
  3. Maximize conversions
  4. Maximize ROI as a percentage

The correct answer is:

  • Balance CPA and # of conversions

An advertiser notices that the clickthrough rate (CTR) in one ad group has significantly decreased throughout the past few weeks. What could this advertiser do in an attempt to increase CTR and maintain relevant website traffic?

Mar 22, 2018 › FindsGood › Answers › Google AdWords Search Advertising Certification Exam Answers ›

  1. Use keyword matching options to help remove irrelevant searches.
  2. Edit the ad text to include a more relevant destination URL.
  3. Upgrade to a faster web server to reduce page load time.
  4. Redesign the landing page to create a better experience for users.

The correct answer is:

  • Use keyword matching options to help remove irrelevant searches.

If the query “Seattle plumbers” is entered into Google, Google will use the location term that is part of the query to show ads:

Mar 22, 2018 › FindsGood › Answers › Google AdWords Search Advertising Certification Exam Answers ›

  1. Targeted to areas surrounding the city of Seattle.
  2. That have included “Seattle” as an exact match in keyword lists.
  3. Targeted to Seattle, regardless of the user’s location as long as they are in the US.
  4. To that user based on IP (Internet Protocol) address.

The correct answer is:

  • Targeted to Seattle, regardless of the user’s location as long as they are in the US.

In a Reach and Frequency report, “Frequency” is defined as the:

Mar 22, 2018 › FindsGood › Answers › Google AdWords Search Advertising Certification Exam Answers ›

  1. Average number of times a video ad is played by a user.
  2. Average number of times a user is exposed to an ad.
  3. Total number of ad impressions.
  4. Average number of times an ad appears on a single webpage.

The correct answer is:

  • Average number of times a user is exposed to an ad.

The keyword insertion code in an ad’s headline reads: “Buy {KeyWord:Books}.” The related ad appeared when a user searched “flower books” and the query expanded to a broad-matched keyword in the account, “gardening books.” In this example, how would the ad’s headline be displayed?

Mar 22, 2018 › FindsGood › Answers › Google AdWords Search Advertising Certification Exam Answers ›

  1. Buy keyword books
  2. Buy Gardening Books
  3. Buy flower books
  4. Buy Books

The correct answer is:

  • Buy Gardening Books

What kind of click volume increase is likely to be immediately filtered from an AdWords campaign?

Mar 22, 2018 › FindsGood › Answers › Google AdWords Search Advertising Certification Exam Answers ›

  1. A related press release.
  2. “peak season” of a product or service.
  3. improvement in an ad’s position.
  4. automated clicks.

The correct answer is:

  • automated clicks.

You’re an independent consultant selling an ebook you wrote about Search Engine Marketing for $50. You have campaigns across multiple online advertising platforms: search networks, display networks, & other advertising networks. Which approach to CPA targets and budget is best suited to maximize your total profit?

Mar 22, 2018 › FindsGood › Answers › Google AdWords Search Advertising Certification Exam Answers ›

  1. Predetermined budget, to be divided equally across all platforms. Minimize CPA on all platforms. Unlimited budget on all platforms where ROI is positive.
  2. Find a different CPA for each platform which maximizes profit based on costs, sales volume, & contribution to overall marketing campaign.
  3. Predetermined budget to be divided across all platforms. Allocate the most budget to the platforms with the lowest CPA.
  4. Unlimited budget on all platforms where ROI is positive. Use a single CPA target for all channels which matches the channel with the lowest CPA.

The correct answer is:

  • Predetermined budget, to be divided equally across all platforms. Minimize CPA on all platforms. Unlimited budget on all platforms where ROI is positive.

What is a benefit of using the AdWords Application Programming Interface (API)?

Mar 22, 2018 › FindsGood › Answers › Google AdWords Search Advertising Certification Exam Answers ›

  1. Programming skills are not necessary.
  2. Advertisers can log into the AdWords account to upload changes.
  3. Programmers benefit from third-party coding support.
  4. Advertisers can make dynamic changes to their AdWords accounts at scale.

The correct answer is:

  • Advertisers can make dynamic changes to their AdWords accounts at scale.

You own a pizzeria in downtown Chicago. With call extensions, a customer who searches for pizza on her mobile phone can see your ad along with your phone number and make the call with one click. How is that priced?

Mar 22, 2018 › FindsGood › Answers › Google AdWords Search Advertising Certification Exam Answers ›

  1. Click-to-call ads are flat-fee based on the caller’s phone model.
  2. Click-to-call ads are priced by the minute based on the call’s duration.
  3. The cost is the same as a standard click on the ad.
  4. Prices are negotiated in advance with discounts for bulk purchases.

The correct answer is:

  • The cost is the same as a standard click on the ad.

In order to achieve the best performance possible from text ads, which is a best practice that should be followed?

Mar 22, 2018 › FindsGood › Answers › Google AdWords Search Advertising Certification Exam Answers ›

  1. Include words like “find” and “search” in the ad text.
  2. Include no more than one ad text per ad group.
  3. Use at least five keywords from the ad group directly in the ad text.
  4. Use account statistics and reports to monitor ad performance.

The correct answer is:

  • Use account statistics and reports to monitor ad performance.

How should advertisers use their websites to help them structure their accounts?

Mar 22, 2018 › FindsGood › Answers › Google AdWords Search Advertising Certification Exam Answers ›

  1. Organize ad groups and campaigns to reflect the layout of the website.
  2. Organize keywords to cover each word represented on the website.
  3. Add the website’s URL as a keyword to each ad group.
  4. Add the headings from the website as keywords across campaigns.

The correct answer is:

  • Organize ad groups and campaigns to reflect the layout of the website.

How might an advertiser compare, over time, two campaign metrics such as “cost per conversion” and “cost”?

Mar 22, 2018 › FindsGood › Answers › Google AdWords Search Advertising Certification Exam Answers ›

  1. Select the two metrics in “Graph options” on the Campaigns tab.
  2. Search the account for keywords with high average cost-per-click (CPC) bids.
  3. Run an impression share report and select to display the two metrics.
  4. Filter all keywords with an average position greater than three.

The correct answer is:

  • Select the two metrics in “Graph options” on the Campaigns tab.

An advertiser enabled Conversion Optimizer and noticed a decrease in the number of conversions. What could have caused this decrease to occur?

Mar 22, 2018 › FindsGood › Answers › Google AdWords Search Advertising Certification Exam Answers ›

  1. The specific Conversion Optimizer code snippet was not added to the site.
  2. The cost-per-click (CPC) bid was lower than the recommended amount.
  3. The ads in the campaign are waiting to be approved.
  4. The maximum cost-per-acquisition (CPA) bid was lower than the recommended amount.

The correct answer is:

  • The maximum cost-per-acquisition (CPA) bid was lower than the recommended amount.

To improve the performance of an ad group on the Search Network, advertisers should create ad groups containing:

Mar 22, 2018 › FindsGood › Answers › Google AdWords Search Advertising Certification Exam Answers ›

  1. Keywords that are also included in the ad text.
  2. Destination URLs set at the ad group level.
  3. At least 50 keywords.
  4. Managed placements and keywords.

The correct answer is:

  • Keywords that are also included in the ad text.

Which is the quickest way to add a long list of locations to target in an AdWords campaign?

Mar 22, 2018 › FindsGood › Answers › Google AdWords Search Advertising Certification Exam Answers ›

  1. Select “Bulk locations” in the advanced section of a campaign’s location settings.
  2. Search for each location in the search tab of location settings.
  3. Add locations as keywords to the campaign.
  4. Enter a value in the “Show my ads within” box.

The correct answer is:

  • Select “Bulk locations” in the advanced section of a campaign’s location settings.

Jane’s e-commerce site sells a wide variety of bicycle equipment. She wants to estimate her profit-per-conversion for each ad group to get a sense of which ad groups are immediately profitable in the short term. Which formula best estimates Jane’s profit-per-conversion before advertising expenses?

Mar 22, 2018 › FindsGood › Answers › Google AdWords Search Advertising Certification Exam Answers ›

  1. (Avg CPC) * (Conversion Rate)
  2. (Avg Profit per Order) * (Conversion Rate)
  3. (Avg Revenue per Order) * (Profit Margin)
  4. (Total Profit) / (Total Revenue)

The correct answer is:

  • (Avg Revenue per Order) * (Profit Margin)

You are CEO of a small e-commerce shop and your team is debating AdWords performance metrics to maximize profit. Budget is unlimited as long as ROI is positive. Whose recommendations most effectively position you for maximum profit?

Mar 22, 2018 › FindsGood › Answers › Google AdWords Search Advertising Certification Exam Answers ›

  1. Lou: “We get a CPA of $15 on our e-mail campaign. Let’s meet or beat that benchmark across all marketing platforms.”
  2. Joe: “An MBA class once suggested ad-spend should always be 9% of revenue. Let’s use that as our target ROI.”
  3. Jane: “A $15 CPA is okay, but if we could get it down to $10 that would give us more profit-per-customer.”
  4. Pete: “Let’s start by verifying our campaign is profitable, then test different CPA targets to find which maximizes total profit.”

The correct answer is:

  • Pete: “Let’s start by verifying our campaign is profitable, then test different CPA targets to find which maximizes total profit.”

Which AdWords feature is compatible with Conversion Optimizer?

Mar 22, 2018 › FindsGood › Answers › Google AdWords Search Advertising Certification Exam Answers ›

  1. Separate Display Network bids
  2. Advanced Ad Scheduling
  3. Enhanced CPC
  4. Ad Extensions

The correct answer is:

  • Separate Display Network bids

Which is a recommended action for new mobile preferred ad creative?

Mar 22, 2018 › FindsGood › Answers › Google AdWords Search Advertising Certification Exam Answers ›

  1. Use a mobile-optimized landing page
  2. Use exact match
  3. Only Target Search Network
  4. Only Integrate mobile Flash video ads

The correct answer is:

  • Use a mobile-optimized landing page

Business listings in Google Places can be:

Mar 22, 2018 › FindsGood › Answers › Google AdWords Search Advertising Certification Exam Answers ›

  1. Physical locations or mobile applications.
  2. Entered into their own ad auction.
  3. Location extensions in AdWords
  4. Conversions in AdWords.

The correct answer is:

  • Location extensions in AdWords

Reviewing “Keyword details” data on the Keywords tab will help advertisers to identify:

Mar 22, 2018 › FindsGood › Answers › Google AdWords Search Advertising Certification Exam Answers ›

  1. keywords with low Quality Scores.
  2. New keyword ideas for a campaign.
  3. Potential new placements to target on the Google Display Network.
  4. Ad groups or campaigns that should be paused.

The correct answer is:

  • New keyword ideas for a campaign.

Which is the next stage of detection in an AdWords account, if Google’s automatic filtering system does not successfully remove all potentially invalid clicks?

Mar 22, 2018 › FindsGood › Answers › Google AdWords Search Advertising Certification Exam Answers ›

  1. Proactive offline analysis by the Google Ad Traffic Quality Team
  2. Advertiser reports suspicious activity in the account
  3. Alert from the AdSense team about publisher suspension
  4. Third-party analysis of advertiser’s web server logs data

The correct answer is:

  • Proactive offline analysis by the Google Ad Traffic Quality Team

You are launching a new campaign selling stylish office furniture. You would like to grow it to maximize profit for all traffic available on your current keywords. If only allowed one cycle, which order of steps below is most likely to capture the most profit?

Mar 22, 2018 › FindsGood › Answers › Google AdWords Search Advertising Certification Exam Answers ›

  1. Test different bids to optimize profit? Achieve profitability? Gradually increase AdWords daily budget to traffic available, maintaining profitability each step Achieve profitability?
  2. Test different bids to optimize profit? Gradually increase AdWords daily budget to traffic available, maintaining profitability each step
  3. Achieve profitability? Gradually increase AdWords daily budget to traffic available, maintaining profitability each step?
  4. Test different bids to optimize profit ? Gradually increase AdWords daily budget to traffic available, maintaining profitability each step ? Achieve profitability

The correct answer is:

  • Test different bids to optimize profit? Achieve profitability? Gradually increase AdWords daily budget to traffic available, maintaining profitability each step Achieve profitability?

An advertiser that uses ad scheduling has a custom bid adjustment for 9pm- 12am on weeknights. The normal bid is USD$0.40 and the bid multiplier is 75%. How much is the advertiser bidding between 9pm-12am on weeknights?

Mar 22, 2018 › FindsGood › Answers › Google AdWords Search Advertising Certification Exam Answers ›

  1. USD$0.03
  2. USD$0.33
  3. USD$0.70
  4. USD$0.30

The correct answer is:

  • USD$0.70

An advertiser has several keywords set to broad match and would like to see the actual search queries that triggered his ads. This information can be found in the:

Mar 22, 2018 › FindsGood › Answers › Google AdWords Search Advertising Certification Exam Answers ›

  1. “Keyword details” section of the Keywords tab.
  2. “Tools” menu on the Opportunities tab.
  3. Ads tab of a specific ad group.
  4. Ad Extensions tab.

The correct answer is:

  • “Keyword details” section of the Keywords tab.

In a Reach and Frequency report, “Reach” is defined as the:

Mar 22, 2018 › FindsGood › Answers › Google AdWords Search Advertising Certification Exam Answers ›

  1. Number of unique users exposed to an ad.
  2. Demographic populations to which an ad is served.
  3. Geographic locations in which an ad is served.
  4. Distance between a user exposed to an ad and the business location of the advertiser.

The correct answer is:

  • Number of unique users exposed to an ad.

Which feature distinguishes location extensions from regional and customized campaign targeting?

Mar 22, 2018 › FindsGood › Answers › Google AdWords Search Advertising Certification Exam Answers ›

  1. Location extensions will appear when an advertiser has targeted a specific region or location.
  2. Location extensions will appear when a user located near the advertised business searches on relevant terms.
  3. Customized campaign targeting determines which address appears below the ad.
  4. Customized campaign targeting is required in order to enable location extensions.

The correct answer is:

  • Location extensions will appear when a user located near the advertised business searches on relevant terms.

How can advertisers see specific search queries that have caused their ads to show, even if those queries are not keywords within their accounts?

Mar 22, 2018 › FindsGood › Answers › Google AdWords Search Advertising Certification Exam Answers ›

  1. Select “Keyword details” on the Keywords tab.
  2. Review “Automatic placements” on the Display Network tab.
  3. Use the Ad Preview and Diagnosis Tool on the Tools and Analysis tab.
  4. Add a customized column for “queries” on the Keywords tab.

The correct answer is:

  • Select “Keyword details” on the Keywords tab.

What are Sitelinks?

Mar 22, 2018 › FindsGood › Answers › Google AdWords Search Advertising Certification Exam Answers ›

  1. Links to other websites that appear beneath the text of your Search ads.
  2. Links from other sites to your site.
  3. Links to more pages of your site that appear beneath the text of your Search ads.
  4. Links from your site to other sites.

The correct answer is:

  • Links to more pages of your site that appear beneath the text of your Search ads.

An advertiser can apply mobile bid adjustments at which of the following levels?

Mar 22, 2018 › FindsGood › Answers › Google AdWords Search Advertising Certification Exam Answers ›

  1. Campaign level
  2. Keyword level
  3. Account level
  4. Ad level

The correct answer is:

  • Campaign level

Which determines a keyword’s clickthrough rate (CTR)?

Mar 22, 2018 › FindsGood › Answers › Google AdWords Search Advertising Certification Exam Answers ›

  1. Number of impressions divided by the number of clicks
  2. Number of impressions divided by the average position
  3. Number of clicks divided by the number of impressions
  4. Number of clicks accrued per day

The correct answer is:

  • Number of clicks divided by the number of impressions

Jane uses AdWords to promote her online shoe store and her conversion rate has remained constant over the last year. While checking her web server logs for December, she notices she sometimes gets two clicks from the same IP address within a few minutes. The most likely cause of this is:

Mar 22, 2018 › FindsGood › Answers › Google AdWords Search Advertising Certification Exam Answers ›

  1. Automated software designed to click on her ads.
  2. Users who are comparison shopping for shoes.
  3. Users who click on an ad on the Google Display Network.
  4. Inaccurate web server log information.

The correct answer is:

  • Users who are comparison shopping for shoes.

Information an advertiser would find in the Change History tool would be:

Mar 22, 2018 › FindsGood › Answers › Google AdWords Search Advertising Certification Exam Answers ›

  1. Credit card information associated with the account.
  2. Adjustments made to the daily budget.
  3. Timestamps for when ads were approved or disapproved.
  4. Changes made by the Ad Automator feature.

The correct answer is:

  • Adjustments made to the daily budget.

An advertiser who sells laptop computers only wants to reach consumers who are ready to make an immediate purchase online. When building the keyword list for an ad group, the advertiser should include:

Mar 22, 2018 › FindsGood › Answers › Google AdWords Search Advertising Certification Exam Answers ›

  1. Phrase match keywords such as “laptop” or “computer.”
  2. Negative match keywords such as -buy or -purchase.
  3. Exact match keywords such as [rate], , or [compare].
  4. Negative match keywords such as -review or -comparison.

The correct answer is:

  • Negative match keywords such as -review or -comparison.

AdWords Editor allows users to:

Mar 22, 2018 › FindsGood › Answers › Google AdWords Search Advertising Certification Exam Answers ›

  1. Access multiple accounts offline.
  2. Make live edits to multiple accounts simultaneously.
  3. Invite new users to share accounts.
  4. Find relevant ads on Google partner sites.

The correct answer is:

  • Access multiple accounts offline.

If an advertiser has the same keyword in two different ad groups, the one to win a given auction will be the keyword with the:

Mar 22, 2018 › FindsGood › Answers › Google AdWords Search Advertising Certification Exam Answers ›

  1. Most historical data in the account.
  2. Highest Ad Rank.
  3. Highest maximum cost-per-click (CPC) bid.
  4. Best Quality Score.

The correct answer is:

  • Best Quality Score.

Which are key elements to keep in mind when optimizing a landing page for AdWords?

Mar 22, 2018 › FindsGood › Answers › Google AdWords Search Advertising Certification Exam Answers ›

  1. Clear landing page layout and several links to related websites
  2. Correct programming language used to construct site
  3. Prominent headlines in several font styles and text sizes
  4. Relevant and original content that clearly represents the business

The correct answer is:

  • Relevant and original content that clearly represents the business

An advertiser in Canada wants to view ads as they would appear to users in Mexico. Which tool should this advertiser use to accomplish this goal?

Mar 22, 2018 › FindsGood › Answers › Google AdWords Search Advertising Certification Exam Answers ›

  1. Placement Tool
  2. Ad Preview and Diagnosis Tool
  3. Traffic Estimator
  4. Search-based Keyword Tool

The correct answer is:

  • Ad Preview and Diagnosis Tool

Linking your Google+ Page to your AdWords account…

Mar 22, 2018 › FindsGood › Answers › Google AdWords Search Advertising Certification Exam Answers ›

  1. Cannot be done if you have a Google Merchant account.
  2. Enables users to login to your website through your Search advertisements.
  3. Requires a 2-month approval process.
  4. Enables you to show more endorsements for your business from your customers and supporters.

The correct answer is:

  • Enables you to show more endorsements for your business from your customers and supporters.

AdWords Campaign Experiments allow you to…

Mar 22, 2018 › FindsGood › Answers › Google AdWords Search Advertising Certification Exam Answers ›

  1. Test changes to your account for a portion of the auctions that your ads participates in.
  2. Automate different images and text on your site to understand what converts most effectively.
  3. Receive written feedback from users based on their experience on your site.
  4. Request a formal analysis from Google’s Campaign Experiments team that isolates the effect of online advertisements on offline purchases.

The correct answer is:

  • Test changes to your account for a portion of the auctions that your ads participates in.

How does Conversion Optimizer use an advertiser’s cost-per-acquisition (CPA) bid to determine the optimal equivalent cost-per-click (CPC) bid for each auction?

Mar 22, 2018 › FindsGood › Answers › Google AdWords Search Advertising Certification Exam Answers ›

  1. The CPC bid is one-tenth of the CPA bid by default.
  2. The actual CPC bid is based on current max CPC settings.
  3. The CPA bid is the highest the system will allow the CPC bid to reach.
  4. The CPA bid is multiplied by the predicted conversion rate.

The correct answer is:

  • The CPA bid is the highest the system will allow the CPC bid to reach.

Bud would like to test new logic in his application that uses the AdWords Application Programming Interface (API) without modifying his live AdWords campaigns. Which tool would allow him to do this?

Mar 22, 2018 › FindsGood › Answers › Google AdWords Search Advertising Certification Exam Answers ›

  1. Ad Preview Tool
  2. AdWords API Sandbox
  3. Traffic Estimator
  4. AdWords API Tokens

The correct answer is:

  • AdWords API Sandbox

On which tab can advertisers see credits for invalid clicks within their AdWords accounts?

Mar 22, 2018 › FindsGood › Answers › Google AdWords Search Advertising Certification Exam Answers ›

  1. Billing
  2. Opportunities
  3. Campaigns
  4. My account

The correct answer is:

  • Billing

Advertisers can provide physical address information about their businesses through Google Places accounts. Ads that include this type of information are eligible to show on:

Mar 22, 2018 › FindsGood › Answers › Google AdWords Search Advertising Certification Exam Answers ›

  1. Any networks selected in the campaign’s settings.
  2. Mobile devices with GPS enabled only.
  3. Google Maps only.
  4. Google search only.

The correct answer is:

  • Any networks selected in the campaign’s settings.

An advertiser notices that clicks have suddenly increased and is concerned that they might be due to invalid activity. What is the first thing the advertiser should do to investigate this situation?

Mar 22, 2018 › FindsGood › Answers › Google AdWords Search Advertising Certification Exam Answers ›

  1. Pause the affected campaign until an invalid clicks investigation is complete.
  2. Look at click patterns over time and rule out legitimate reasons for increased activity.
  3. Submit an invalid clicks report to the Google AdWords team.
  4. Submit new ad text variations for review.

The correct answer is:

  • Look at click patterns over time and rule out legitimate reasons for increased activity.

You are gaining a reputation as a true wizard of AdWords and just won a multi- million dollar client to consult on bidding strategy. Your new client asks you to set bids that maximize profit, focus on the top 3 positions, and minimize CPA. How can you most effectively meet their goals?

Mar 22, 2018 › FindsGood › Answers › Google AdWords Search Advertising Certification Exam Answers ›

  1. Set bids that minimize CPA while maximizing profit, but explain that position can’t effectively be optimized simultaneously.
  2. Explain that all three objectives contradict each other and the tradeoffs at risk. Understand the client’s priorities and adopt a bidding strategy with minimal contradictions.
  3. Set bids that minimize CPA within the top 3 positions, but explain that profit can’t effectively be optimized simultaneously.
  4. Set bids that simultaneously optimize profit, position, and CPA all to the perfect point.

The correct answer is:

  • Explain that all three objectives contradict each other and the tradeoffs at risk. Understand the client’s priorities and adopt a bidding strategy with minimal contradictions.

An advertiser runs a report at the Campaign level and includes invalid clicks statistics. The report indicates that 20% of clicks received during the selected time period were invalid. This means that the invalid clicks were:

Mar 22, 2018 › FindsGood › Answers › Google AdWords Search Advertising Certification Exam Answers ›

  1. Filtered out of the account before they accrued cost.
  2. Removed as a result of a proactive investigation.
  3. Credited to the account.
  4. Charged to the account.

The correct answer is:

  • Filtered out of the account before they accrued cost.

An advertiser made edits to an AdWords ad and noticed that the position of the ad decreased. What is the most likely cause for the decrease in position?

Mar 22, 2018 › FindsGood › Answers › Google AdWords Search Advertising Certification Exam Answers ›

  1. The Quality Score for the account was reset after the ad was edited.
  2. The edited ad is less relevant to the keywords within the ad group.
  3. The edited ad has a lower conversion rate after the changes were made.
  4. The advertiser’s landing page is down for maintenance.

The correct answer is:

  • The edited ad is less relevant to the keywords within the ad group.

Which is a benefit of using AdWords Editor?

Mar 22, 2018 › FindsGood › Answers › Google AdWords Search Advertising Certification Exam Answers ›

  1. Multiple users can share archives and proposals for an account.
  2. Conflicts between changes made by importing a file do not need to be resolved prior to posting.
  3. Users with My Client Center (MCC) Reports Access can make edits to an account.
  4. Multiple users can make offline changes to Account Preferences.

The correct answer is:

  • Multiple users can share archives and proposals for an account.

Automatic cost-per-click (CPC) bidding attempts to get advertisers the most:

Mar 22, 2018 › FindsGood › Answers › Google AdWords Search Advertising Certification Exam Answers ›

  1. Clicks for their daily budget.
  2. Impressions for their daily budget.
  3. Conversions based on their conversion goals.
  4. Impressions in their preferred position range.

The correct answer is:

  • Clicks for their daily budget.

You’re running a Search campaign for an accounting software provider that wants to estimate lifetime customer value as a primary benchmark for performance. They charge $10/mo for Basic service and $20/mo for Pro. Which formula best describes their average lifetime customer value across all service offerings?

Mar 22, 2018 › FindsGood › Answers › Google AdWords Search Advertising Certification Exam Answers ›

  1. ($10)*(% Basic customers) + ($20)*(% Pro customers)
  2. ($10)*(% Basic customers)*(Basic average lifetime in months) + ($20)*(% Pro customers)*(Pro average lifetime in months)
  3. ($10*20)*(Total monthly conversions) / (Total customer count)
  4. ($10+$20)*(% Basic customers)*(Basic average lifetime in months) / ($20)*(% Pro customers)*(Pro average lifetime in months)

The correct answer is:

  • ($10)*(% Basic customers) + ($20)*(% Pro customers)

Which can be specified at the campaign level?

Mar 22, 2018 › FindsGood › Answers › Google AdWords Search Advertising Certification Exam Answers ›

  1. Destination URLs
  2. Billing preferences
  3. Ad text
  4. Network distribution

The correct answer is:

  • Network distribution

Where on an e-commerce website should an advertiser install the AdWords Conversion Tracking code?

Mar 22, 2018 › FindsGood › Answers › Google AdWords Search Advertising Certification Exam Answers ›

  1. Confirmation page after a purchase
  2. Shopping cart header
  3. Website homepage
  4. Landing page of an ad

The correct answer is:

  • Confirmation page after a purchase

An advertiser’s ad is not appearing in the Ad Preview and Diagnosis Tool when exact keywords are queried. Which action would help the advertiser to determine why the ad is not showing?

Mar 22, 2018 › FindsGood › Answers › Google AdWords Search Advertising Certification Exam Answers ›

  1. Run a keyword diagnosis for the keyword in question.
  2. View the Search Query Performance Report to determine the root cause.
  3. Perform Google searches on the same keywords to build data points.
  4. Use the Keyword Tool to include more variations of a given keyword.

The correct answer is:

  • Run a keyword diagnosis for the keyword in question.

Which scenario would record to two conversions (1-per-click)?

Mar 22, 2018 › FindsGood › Answers › Google AdWords Search Advertising Certification Exam Answers ›

  1. A user clicks on an ad, converts, and returns to the site using a bookmark within 30 days and converts again.
  2. A user clicks on an ad and converts. The user performs the search again the following day, clicks on the same ad and converts again.
  3. A user clicks on an ad and does not convert. The user performs the search again the following day, clicks on the same ad and converts.
  4. A user clicks on an ad, does not convert, then returns to the site using a bookmark within 30 days and converts.

The correct answer is:

  • A user clicks on an ad, converts, and returns to the site using a bookmark within 30 days and converts again.

Which is a benefit of linking a Google Places account to an AdWords campaign?

Mar 22, 2018 › FindsGood › Answers › Google AdWords Search Advertising Certification Exam Answers ›

  1. Additional icon options are available for ads when using Google Places.
  2. Free organic search results for the advertiser’s business will be more likely to show on Google Maps.
  3. Geographical targeting automatically expands to include all regions.
  4. Adding or updating addresses in Google Places automatically updates validated addresses used for ads.

The correct answer is:

  • Adding or updating addresses in Google Places automatically updates validated addresses used for ads.

In an AdWords account, which statistic is viewable for each ad group?

Mar 22, 2018 › FindsGood › Answers › Google AdWords Search Advertising Certification Exam Answers ›

  1. Purchase funnel abandonment by step
  2. Percent of impressions blocked by negative keywords
  3. Average cost-per-click (CPC)
  4. Performance by Internet Protocol (IP) address

The correct answer is:

  • Average cost-per-click (CPC)

How could an advertiser determine the most profitable keywords within a campaign?

Mar 22, 2018 › FindsGood › Answers › Google AdWords Search Advertising Certification Exam Answers ›

  1. Identify the keywords with the highest clickthrough rates (CTRs).
  2. Compare the total clicks to total conversions for each keyword in the account.
  3. Identify the keywords with the lowest “first page bid estimates.”
  4. Compare the costs accrued by each keyword with the conversion data for that keyword.

The correct answer is:

  • Compare the costs accrued by each keyword with the conversion data for that keyword.

Megan enabled Conversion Optimizer in all six of her campaigns. How can she tell if Conversion Optimizer is improving campaign performance?

Mar 22, 2018 › FindsGood › Answers › Google AdWords Search Advertising Certification Exam Answers ›

  1. Compare average CPA and conversion rate before and after using the Conversion Optimizer.
  2. Monitor overall changes in clicks received.
  3. Install new Conversion Tracking code.
  4. Enable and disable Conversion Optimizer every other day to observe differences.

The correct answer is:

  • Compare average CPA and conversion rate before and after using the Conversion Optimizer.

What can be learned from a Search Funnel?

Mar 22, 2018 › FindsGood › Answers › Google AdWords Search Advertising Certification Exam Answers ›

  1. Search impression share for the last 30 days compared to CPC trends over time.
  2. Budget usage for all Search campaigns, including budget limitations and opportunities for more traffic.
  3. The series of steps a customer takes before completing a conversion, including information on ads, clicks, and other elements of your campaign.
  4. The number of searches completed during a given period of time.

The correct answer is:

  • The series of steps a customer takes before completing a conversion, including information on ads, clicks, and other elements of your campaign.

If multiple individuals make changes to one AdWords account, upon opening the account in AdWords Editor, they should:

Mar 22, 2018 › FindsGood › Answers › Google AdWords Search Advertising Certification Exam Answers ›

  1. Contact all other account managers.
  2. Refresh the account in AdWords.
  3. Click “get recent changes” in the tool bar.
  4. Disapprove any new proposals that appear.

The correct answer is:

  • Click “get recent changes” in the tool bar.

An advertiser selling anti-bacterial toothbrushes wants to invest in their brand with a set marketing budget. They want another campaign that maximizes profit as long as ROI is positive. Which account structure achieves both goals?

Mar 22, 2018 › FindsGood › Answers › Google AdWords Search Advertising Certification Exam Answers ›

  1. Run everything in a single campaign, allocating the set marketing budget to it. Automate everything in a single campaign with the Branding and ROI optimizer.
  2. Divide the marketing budget between Search and Display and run two separate campaigns.
  3. Allocate the set marketing budget across dedicated branding campaigns.
  4. Create a separate campaign that can extend its daily budget after profitability is achieved.

The correct answer is:

  • Divide the marketing budget between Search and Display and run two separate campaigns.

Given four Search campaigns that run out of daily budget, three can likely benefit from bidding or budget changes. Which is most likely configured effectively as is?

Mar 22, 2018 › FindsGood › Answers › Google AdWords Search Advertising Certification Exam Answers ›

  1. Unprofitable campaign, planning to scale up exposure if profitability can be achieved.
  2. Profitable campaign, missing additional profitable conversions when budget limits exposure.
  3. Branding campaign with set marketing budget, prioritizing more clicks over current ad position.
  4. Branding campaign with set marketing budget, prioritizing current ad position over more clicks.

The correct answer is:

  • Profitable campaign, missing additional profitable conversions when budget limits exposure.

An advertiser wants to increase the position of an ad on Google, but is not willing to raise bids to accomplish this goal. What else should the advertiser do in an attempt to increase Ad Rank?

Mar 22, 2018 › FindsGood › Answers › Google AdWords Search Advertising Certification Exam Answers ›

  1. Lower bids on keywords with high clickthrough rates (CTRs).
  2. Make changes to improve the Quality Score of the ad’s keywords.
  3. Change keyword match types from exact match to phrase match.
  4. Review Impression Share report data to identify missed opportunities.

The correct answer is:

  • Make changes to improve the Quality Score of the ad’s keywords.

It is important to identify specific goals for an AdWords campaign, so that the advertiser can then:

Mar 22, 2018 › FindsGood › Answers › Google AdWords Search Advertising Certification Exam Answers ›

  1. Bid separately for each ad variation based on its performance.
  2. Make strategic changes to the account to improve performance.
  3. Upload goals to the “Advertising Goals” section in their account.
  4. Manually increase clickthrough rate (CTR) to improve performance.

The correct answer is:

  • Make strategic changes to the account to improve performance.

At which level of an AdWords account can an advertiser make changes to network and location targeting settings?

Mar 22, 2018 › FindsGood › Answers › Google AdWords Search Advertising Certification Exam Answers ›

  1. Ad group
  2. Keyword
  3. Campaign
  4. Account

The correct answer is:

  • Campaign

You are tracking conversions in a budget-constrained campaign. If you raise CPC bids within the budget constraint, which result is most likely?

Mar 22, 2018 › FindsGood › Answers › Google AdWords Search Advertising Certification Exam Answers ›

  1. Receive more conversions while paying more on average per conversion.
  2. Receive fewer conversions while paying more on average per conversion.
  3. Receive more conversions while paying less on average per conversion.
  4. Receive fewer conversions while paying less on average per conversion.

The correct answer is:

  • Receive fewer conversions while paying more on average per conversion.

Each of the following are benefits you’d expect from Product Listing Ads except…

Feb 19, 2018 › FindsGood › Answers › Google AdWords Search Advertising Certification Exam Answers ›

  1. More traffic and leads
  2. Better qualified leads
  3. Automatically produced video commercials
  4. Ease of targeting without needing keywords

The correct answer is:

  • Automatically produced video commercials

A high Quality Score can:

Feb 19, 2018 › FindsGood › Answers › Google AdWords Search Advertising Certification Exam Answers ›

  1. Be achieved with an increase in bid.
  2. Improve an ad’s position.
  3. Be assigned to negative keywords.
  4. Prevent an ad from being served.

The correct answer is:

  • Improve an ad’s position.

Advertisers who check web server logs may find their ads received multiple clicks from a single Internet Protocol (IP) address. This could be a result of:

Feb 18, 2018 › FindsGood › Answers › Google AdWords Search Advertising Certification Exam Answers ›

  1. Query parsing being used to show geo-targeted ads to users in a different city.
  2. Incorrect IP address information filtered from Google Analytics.
  3. Internet Service Providers (ISPs) who assign the same IP address to multiple users.
  4. Duplicate keywords added to multiple ad groups in one campaign.

The correct answer is:

  • Internet Service Providers (ISPs) who assign the same IP address to multiple users.

Intergalactic Teleportation Inc uses AdWords to generate leads for their sales team. Leads are tracked by Conversion Tracking via a Contact Sales form. The sales team converts 10% of leads into deals. For each deal an additional 15% of business is gained from word-of-mouth. Which formula best describes value-per-conversion?

Feb 18, 2018 › FindsGood › Answers › Google AdWords Search Advertising Certification Exam Answers ›

  1. (Average deal value) * (10%) / (115%)
  2. (Average deal value) * (10%) * (15%)
  3. (Average deal value) * (10%) * (115%)
  4. (Average deal value) * (0.15)

The correct answer is:

  • (Average deal value) * (10%) * (115%)

What is the definition of actual CPC?

Feb 18, 2018 › FindsGood › Answers › Google AdWords Search Advertising Certification Exam Answers ›

  1. The least possible CPC the advertiser needs to pay to maintain an achieved position.
  2. The average CPC the advertiser needs to pay in order to achieve top position.
  3. The CPC according to a price list, which is then updated daily.
  4. The CPC an advertiser was charged minus credits for overshot daily budget.

The correct answer is:

  • The least possible CPC the advertiser needs to pay to maintain an achieved position.

An advertiser targeting only France determines that clicks have been received from users in Switzerland. Why might clicks outside of the target location occur?

Feb 18, 2018 › FindsGood › Answers › Google AdWords Search Advertising Certification Exam Answers ›

  1. Users globally are searching Google from mobile phones.
  2. Users in Switzerland are searching on Google’s French domain.
  3. French users are visiting Switzerland and searching Google.
  4. French users were looking at Swiss news sites that show Google display ads.

The correct answer is:

  • Users in Switzerland are searching on Google’s French domain.

Sarah manages 2 AdWords accounts for a client. Which tool would she use to search and replace a group of keywords across several ad groups?

Feb 18, 2018 › FindsGood › Answers › Google AdWords Search Advertising Certification Exam Answers ›

  1. Keyword Planner
  2. AdWords Editor
  3. AdWords API
  4. Bid Simulator

The correct answer is:

  • AdWords Editor

An advertiser who sells designer dresses is selecting a landing page to pair with new ads for spring dresses. A good landing page for the spring dress collection ads would display:

Feb 18, 2018 › FindsGood › Answers › Google AdWords Search Advertising Certification Exam Answers ›

  1. a page of the top-selling dresses for all seasons.
  2. a catalog of all dresses available on the website.
  3. several colors of spring dresses.
  4. spring dresses, skirts, belts, and shoes.

The correct answer is:

  • several colors of spring dresses.

A new coffeehouse downtown would like to run an “afternoon espresso” promotion to increase sales during the afternoon hours on weekdays. Which AdWords feature is most effective for preventing their search ads from appearing at night or on weekends?

Feb 18, 2018 › FindsGood › Answers › Google AdWords Search Advertising Certification Exam Answers ›

  1. Managed placements
  2. Automatic bidding
  3. Custom ad scheduling
  4. Keyword Planner

The correct answer is:

  • Custom ad scheduling

Local Google+ pages created on Google My Business can be:

Feb 18, 2018 › FindsGood › Answers › Google AdWords Search Advertising Certification Exam Answers ›

  1. physical locations or mobile applications.
  2. entered into their own ad auction.
  3. location extensions in AdWords.
  4. conversions in AdWords.

The correct answer is:

  • location extensions in AdWords.

An advertiser gets more conversions from ads that appear to people in Paris. What should this advertiser do to try and increase the number of conversions?

Feb 18, 2018 › FindsGood › Answers › Google AdWords Search Advertising Certification Exam Answers ›

  1. Change the zip code in the AdWords account.
  2. Set a location bid adjustment.
  3. Show ads only on the Search Network.
  4. Set a language bid adjustment.

The correct answer is:

  • Set a location bid adjustment.

The keyword insertion code in an ad’s headline is “Buy {KeyWord:Books}.” The ad appears when someone searches on “flower books” and the query matches a broad match keyword, “gardening books.” How would the headline read?

Feb 3, 2018 › FindsGood › Answers › Google AdWords Search Advertising Certification Exam Answers ›

  1. Buy keyword books
  2. Buy plant books
  3. Buy flower-arranging books
  4. Buy Gardening Books

100% Correct Answer

  • Buy Gardening Books

Having launched her first Search campaign, Asha wants to know just how many calls are being generated from the number in her ads, on her website, or clicks on a phone number on her mobile website. What conversion source should she track?

Feb 3, 2018 › FindsGood › Answers › Google AdWords Search Advertising Certification Exam Answers ›

  1. Phone calls
  2. Apps
  3. Imports
  4. Website

100% Correct Answer

  • Phone calls

Joanna would like to direct users to specific pages on her website directly from her text ads, in addition to her ad’s final URL. What feature should she make sure to include in the formatting of her text ads to accomplish this goal?

Feb 3, 2018 › FindsGood › Answers › Google AdWords Search Advertising Certification Exam Answers ›

  1. Keywords
  2. A landing page
  3. Ad extensions
  4. Headlines

100% Correct Answer

  • Ad extensions

”Mobile app engagement” campaigns can be used to:

Dec 16, 2017 › FindsGood › Answers › Google AdWords Search Advertising Certification Exam Answers ›

  1. encourage people to rate an app in the app store
  2. encourage people to download a new app
  3. re-engage people who’ve downloaded an app
  4. increase in-store call conversions

The correct answer is:
re-engage people who’ve downloaded an app

A client is asking you why he should evaluate the number of clicks on his search ads relative to the number of impressions received. What should you tell him?

Dec 16, 2017 › FindsGood › Answers › Google AdWords Search Advertising Certification Exam Answers ›

  1. He can get an idea of how many people who’ve seen his ads actually became customers
  2. He can better understand whether potential customers find his ads appealing
  3. He can get an idea of how many people double clicked his ads
  4. He can better understand what happens after potential customers click his ads

100% Correct Answer

  • He can better understand whether potential customers find his ads appealing

A client wants to get more clicks on his ad and also raise his Quality Score. Which of these actions may get him more clicks but won’t raise his Quality Score?

Dec 16, 2017 › FindsGood › Answers › Google AdWords Search Advertising Certification Exam Answers ›

  1. Adding an extension
  2. Using the Shopping ad format
  3. Reducing prices on his inventory
  4. Improving a lower-level page on his website

The correct answer is:

Wrong answers:

  • Adding an extension

A florist is advertising 5 types of bouquets, including those with roses. Which landing page is more likely to convert to a sale when someone searches on “roses”?

Dec 16, 2017 › FindsGood › Answers › Google AdWords Search Advertising Certification Exam Answers ›

  1. The page showing rose bouquets
  2. The “Contact us” page
  3. The home page, showing 5 types of bouquets that include roses
  4. The page on which people can sign up for coupons

100% Correct Answer

  • The page showing rose bouquets

A florist is advertising five types of flowers, including red roses. When a user types the phrase “red roses” into Google, the advertiser’s ad is displayed and clicked on. Which landing page is more likely to convert to a sale?

Dec 16, 2017 › FindsGood › Answers › Google AdWords Search Advertising Certification Exam Answers ›

  1. The homepage that displays all five types of flowers
  2. The page on the site where users can register as “frequent shoppers”
  3. The page on the site that displays only roses
  4. The “Contact Us” page of the site

The correct answer is:
The page on the site that displays only roses

A furniture store owner is creating her first AdWords campaign. What’s the best way to group her products?

Dec 16, 2017 › FindsGood › Answers › Google AdWords Search Advertising Certification Exam Answers ›

  1. Group them in a single ad group
  2. Separate them in ad groups based on what she thinks will sell best on the Search vs. the Display Network
  3. Separate them in ad groups with themes like sofa beds, king-size beds, and queen-size beds
  4. Create a new campaign for every bed she sells in her store

The correct answer is:
Separate them in ad groups with themes like sofa beds, king-size beds, and queen-size beds

A new client wants to promote his 3 Indian restaurants, in different areas of London, to people searching for places to eat. How might you organize his account?

Dec 16, 2017 › FindsGood › Answers › Google AdWords Search Advertising Certification Exam Answers ›

  1. Create 1 campaign with an ad group for each menu item
  2. Create 1 campaign with an ad group for all restaurant locations
  3. Create 1 campaign with an ad group for each restaurant location
  4. Create several campaigns with 2 ad groups each: dine in and takeout

100% Correct Answer

  • Create 1 campaign with an ad group for each restaurant location

A successful AdWords text ad:

Dec 16, 2017 › FindsGood › Answers › Google AdWords Search Advertising Certification Exam Answers ›

  1. ties the call-to-action to the landing page
  2. has a wrapping headline and at least 2 paragraphs of text
  3. mentions at least 4 key selling points
  4. talks about the advertiser’s reputation

100% Correct Answer

  • ties the call-to-action to the landing page

A user conducts a search on the term “laptop computers” and clicks on an ad. Which landing page would be the most relevant to that user?

Dec 16, 2017 › FindsGood › Answers › Google AdWords Search Advertising Certification Exam Answers ›

  1. A category page containing both laptop and desktop computers
  2. A product page for a desktop computer
  3. An electronic store’s homepage
  4. A category page containing a variety of laptop computers

According to 2015 Google Trends data, which term would consumers on mobile phones be most likely to type in a search engine?

Dec 16, 2017 › FindsGood › Answers › Google AdWords Search Advertising Certification Exam Answers ›

  1. Shoe store sales
  2. Great shoe stores
  3. Shoe store addresses
  4. Shoe stores near me

100% Correct Answer

  • Shoe stores near me

According to Google data, 70% of mobile searchers who’ve recently made a purchase have:

Dec 16, 2017 › FindsGood › Answers › Google AdWords Search Advertising Certification Exam Answers ›

  1. called a similar business from their phone
  2. clicked to call a business from the search results page
  3. visited a business’s website from the search results page
  4. saved a business as a contact on their phone

The correct answer is:

  • clicked to call a business from the search results page

According to Google data, after seeing an ad on their smartphone, more than half of people:

Dec 16, 2017 › FindsGood › Answers › Google AdWords Search Advertising Certification Exam Answers ›

  1. do a mobile search
  2. send a text
  3. go to the company’s website and buy the product
  4. go to a store and buy the product

The correct answer is:

  • go to a store and buy the product

According to Google data, among consumers who conduct a local search on their smartphone, how many then visit a store within a day?

Dec 16, 2017 › FindsGood › Answers › Google AdWords Search Advertising Certification Exam Answers ›

  1. About 50%
  2. About 10%
  3. Nearly everyone who’s ready to buy
  4. About 20%

100% Correct Answer

  • About 50%

AdWords Editor lets users do all of these things except:

Dec 16, 2017 › FindsGood › Answers › Google AdWords Search Advertising Certification Exam Answers ›

  1. keep working while offline
  2. simultaneously make edits to multiple accounts online
  3. view statistics for all campaigns
  4. export and import files

100% Correct Answer

  • simultaneously make edits to multiple accounts online

After searching for shoes, Sean clicks on an ad promoting a sale on sneakers, which has several pop-ups. What should the advertiser do to improve Sean’s experience?

Dec 16, 2017 › FindsGood › Answers › Google AdWords Search Advertising Certification Exam Answers ›

  1. Ensure that the pop-ups relate to the search
  2. Remove the pop-ups
  3. Ensure that the pop-ups get Sean’s attention
  4. Remove all but one of the pop-ups

100% Correct Answer

  • Remove the pop-ups

An ad group contains the phrase-matched keyword “underwater camera.” Which search query may trigger an ad in this ad group to be shown?

Dec 16, 2017 › FindsGood › Answers › Google AdWords Search Advertising Certification Exam Answers ›

  1. underwater lens camera
  2. underwater digital camera
  3. underwater camera case
  4. camera for use under water

100% Correct Answer

  • underwater camera case

An ad group contains the phrase-matched keyword “underwater camera.” Which search query may trigger an ad in this ad group to display?

Dec 16, 2017 › FindsGood › Answers › Google AdWords Search Advertising Certification Exam Answers ›

  1. camera for use underwater
  2. underwater camera case
  3. affordable underwater digital camera
  4. water-proof camera

An advertiser attempts to enable target cost-per-acquisition (CPA) bidding but the option isn’t available. The most likely reason is that the advertiser:

Dec 16, 2017 › FindsGood › Answers › Google AdWords Search Advertising Certification Exam Answers ›

  1. has fewer than 15 conversions in the last 30 days
  2. has fewer than 5 conversions in the last 15 days
  3. is using another automated bid strategy
  4. is using Google Analytics

100% Correct Answer

  • has fewer than 15 conversions in the last 30 days

An advertiser enables target cost-per-acquisition (CPA) bidding and notices that conversions decrease. What might cause this?

Dec 16, 2017 › FindsGood › Answers › Google AdWords Search Advertising Certification Exam Answers ›

  1. The target CPA bid was higher than the recommended amount
  2. The cost-per-click (CPC) bid was lower than the recommended amount
  3. The target CPA bid was lower than the recommended amount
  4. The conversion tracking code snippet was not added to the site

100% Correct Answer

  • The target CPA bid was lower than the recommended amount

An advertiser implements target cost-per-acquisition (CPA) bidding and notices that the campaigns are receiving fewer conversions. What could help increase the number of conversions?

Dec 16, 2017 › FindsGood › Answers › Google AdWords Search Advertising Certification Exam Answers ›

  1. Specify the bid amount for each individual campaign
  2. Try a different automated bid strategy
  3. Increase the target CPA bid
  4. Set the campaign budget to a 30-day cycle

100% Correct Answer

  • Increase the target CPA bid

An advertiser makes edits to an ad and notices that its position is lower than that of the previous version. What’s the most likely cause?

Dec 16, 2017 › FindsGood › Answers › Google AdWords Search Advertising Certification Exam Answers ›

  1. The edited ad is less relevant to the keywords in the ad group
  2. The edited ad has a lower conversion rate
  3. The advertiser’s budget has been depleted
  4. The advertiser’s landing page is down for maintenance

An advertiser selling computer monitors is writing new ad text for an existing ad group. Which meets AdWords editorial and professional requirements?

Dec 16, 2017 › FindsGood › Answers › Google AdWords Search Advertising Certification Exam Answers ›

  1. **Free** shipping on LCDs
  2. 20-70% off LCD monitors
  3. Cheap, cheap, cheap monitors
  4. BUY affordable LCDs

100% Correct Answer

  • 20-70% off LCD monitors

An advertiser targeting only France determines that clicks have been received from people in Switzerland. Why might this happen?

Dec 16, 2017 › FindsGood › Answers › Google AdWords Search Advertising Certification Exam Answers ›

  1. People located in Switzerland are searching using France-related words, like “hotels in Paris”
  2. People located in France are using Swiss-related words like “hotels in Switzerland”
  3. French people visiting Switzerland are searching on Google for information about Switzerland
  4. Swiss people are searching on Google for information about Switzerland

100% Correct Answer

  • People located in Switzerland are searching using France-related words, like “hotels in Paris”

An advertiser wants to improve the position of ads on Google but isn’t willing to raise bids. What else could increase Ad Rank?

Dec 16, 2017 › FindsGood › Answers › Google AdWords Search Advertising Certification Exam Answers ›

  1. Change keyword match types from exact match to phrase match
  2. Lower bids on keywords with a low clickthrough rate (CTR)
  3. Make changes to improve the components of Quality Score
  4. Review impression share data to identify missed opportunities

100% Correct Answer

  • Make changes to improve the components of Quality Score

An advertiser who sells designer dresses is selecting a landing page to pair with ads for a collection of spring dresses. A good landing page would show:

Dec 16, 2017 › FindsGood › Answers › Google AdWords Search Advertising Certification Exam Answers ›

  1. a single best-selling dress
  2. a catalog of spring and summer dresses
  3. spring dresses in several colors
  4. top-selling dresses for all seasons

100% Correct Answer

  • spring dresses in several colors

An advertiser who uses ad scheduling has a custom bid adjustment for 9 p.m. to 12 a.m. on weeknights. The normal bid is US$0.40 and the bid multiplier is -25%. How much is the advertiser bidding for that time period?

Dec 16, 2017 › FindsGood › Answers › Google AdWords Search Advertising Certification Exam Answers ›

  1. US$0.31
  2. US$0.03
  3. US$0.30
  4. US$0.32

100% Correct Answer

  • US$0.30

Related Question:

  • An advertiser who uses ad scheduling has a custom bid adjustment for 9 p.m. to 12 a.m. on weeknights. The normal bid is £0.40 and the bid multiplier is -25%. How much is the advertiser bidding for that time period?

An advertiser who works for a large company wants to make frequent, specific changes to bids based on criteria for more than 100,000 keywords. Which would be the most efficient tool for that advertiser to use?

Dec 16, 2017 › FindsGood › Answers › Google AdWords Search Advertising Certification Exam Answers ›

  1. AdWords Application Programming Interface (API)
  2. Automatic cost-per-click (CPC) bidding
  3. AdWords Editor
  4. AdWords account manager

Assuming default cookie expiration timing, a conversion (1-per-click) is recorded when:

Dec 16, 2017 › FindsGood › Answers › Google AdWords Search Advertising Certification Exam Answers ›

  1. a user clicks on an AdWords ad.
  2. multiple conversions result from a single AdWords ad click.
  3. a single conversion is made within 30 days following an AdWords ad click.
  4. a user visits a website within 30 days of clicking on an AdWords ad.

Based on AdWords editorial and professional requirements, which headline is most likely to generate clicks?

Dec 16, 2017 › FindsGood › Answers › Google AdWords Search Advertising Certification Exam Answers ›

  1. “Free shipping on CuStOm Ts”
  2. “Custom Tees, Click Here”
  3. “Design Your Own T-shirt”
  4. “We sell custom t-shirts!”

100% Correct Answer

  • “Design Your Own T-shirt”

Blake is selling baseball caps and using conversion tracking. What information might he learn from the conversion tracking data?

Dec 16, 2017 › FindsGood › Answers › Google AdWords Search Advertising Certification Exam Answers ›

  1. Most people clicking on his ad already own at least 1 baseball cap
  2. Lots of his site visitors are 49ers fans
  3. Most of his customers are watching a ballgame when they visit his site
  4. Lots of his site visitors are signing up for his baseball trivia newsletter

100% Correct Answer

  • Lots of his site visitors are signing up for his baseball trivia newsletter

Chanara, a senior account manager at a large digital agency, likes having an AdWords manager account. What can she do with a manager account that she can’t do with an individual account?

Dec 16, 2017 › FindsGood › Answers › Google AdWords Search Advertising Certification Exam Answers ›

  1. Upgrade each individual AdWords account
  2. Upgrade multiple manager accounts
  3. Access the AdWords Application Programming Interface (API)
  4. Use a single sign-in for all accounts

100% Correct Answer

  • Use a single sign-in for all accounts

Customers who want to increase app downloads should use which campaign type?

Dec 16, 2017 › FindsGood › Answers › Google AdWords Search Advertising Certification Exam Answers ›

  1. Mobile app installs
  2. Ads in mobile apps
  3. Mobile app engagement
  4. Call only

The correct answer is:

  • Mobile app installs

Daley is managing multiple AdWords accounts for a grocery store chain and using conversion tracking. What might make her daily AdWords tasks simpler?

Dec 16, 2017 › FindsGood › Answers › Google AdWords Search Advertising Certification Exam Answers ›

  1. Combining the accounts for streamlined reporting
  2. Using 1 conversion code snippet with cross-account conversion tracking
  3. Using multiple conversion code snippets with single-account conversion tracking
  4. Setting up automated conversion rules for both accounts

100% Correct Answer

  • Using 1 conversion code snippet with cross-account conversion tracking

Data shows that your client’s ad that appears to people in San Francisco gets 120 conversions at a cost of US$1200 and cost-per-acquisition (CPA) of US$10, while ads showing in Houston get 70 conversions at a cost of US$1400 and CPA of US$20. If you have a CPA goal of US$12, what bid adjustment would you set for each location?

Dec 16, 2017 › FindsGood › Answers › Google AdWords Search Advertising Certification Exam Answers ›

  1. +40% for San Francisco, -20% for Houston
  2. +20% for San Francisco, -40% for Houston
  3. +40% for San Francisco, -40% for Houston
  4. +20% for San Francisco, -20% for Houston

100% Correct Answer

  • +20% for San Francisco, -40% for Houston

Related Question:

  • Data shows that your client’s ad that appears to people in San Francisco gets 120 conversions at a cost of £1200 and cost-per-acquisition (CPA) of £10, while ads showing in Houston get 70 conversions at a cost of £1400 and CPA of £20. If you have a CPA goal of £12, what bid adjustment would you set for each location?

Drew is selling math textbooks and using cost-per-click (CPC) bidding for his campaign. What’s the final cost each time his ad is clicked?

Dec 16, 2017 › FindsGood › Answers › Google AdWords Search Advertising Certification Exam Answers ›

  1. The projected maximum cost-per-click (max. CPC)
  2. The minimum amount needed to maintain a higher rank than the rank held by the next-highest bidder in the auction
  3. The average amount needed to make the ad appear somewhere on the page
  4. The average amount charged each time someone clicks on his ad

100% Correct Answer

  • The minimum amount needed to maintain a higher rank than the rank held by the next-highest bidder in the auction

Dustin wants to write a great text ad that will get people’s attention when they’re searching on Google. What should he do to generate the most clicks?

Dec 16, 2017 › FindsGood › Answers › Google AdWords Search Advertising Certification Exam Answers ›

  1. Include his business address in the ad text
  2. Put special characters in the ad headline
  3. Put the ad headline in all capital letters
  4. Include his keywords in the ad text

100% Correct Answer

  • Include his keywords in the ad text

Dynamic search ads would be most helpful for:

Dec 16, 2017 › FindsGood › Answers › Google AdWords Search Advertising Certification Exam Answers ›

  1. a local restaurant with a dynamically changing menu that offers fresh, new entrees every day
  2. websites with hundreds or thousands of products, services, or listings that change frequently
  3. moving an ad’s position dynamically in whatever direction a person’s eyes are looking
  4. campaigns that need to reduce exposure on competitive keywords

100% Correct Answer

  • websites with hundreds or thousands of products, services, or listings that change frequently

Related Options:

  1. a global, online clothing retailer that changes its inventory seasonally
  2. moving an ad’s position dynamically in whatever direction a person’s eyes are looking
  3. a local restaurant with a dynamically changing menu that offers fresh, new entrees every day
  4. campaigns that need to reduce exposure on competitive keywords

100% Correct Answer

  • a global, online clothing retailer that changes its inventory seasonally

Each of these are benefits you’d expect from Shopping ads except:

Dec 16, 2017 › FindsGood › Answers › Google AdWords Search Advertising Certification Exam Answers ›

  1. more traffic and leads
  2. ease of targeting without needing keywords
  3. free listings
  4. better-qualified leads

100% Correct Answer

  • free listings

Exact Match Impression Share metrics:

Dec 16, 2017 › FindsGood › Answers › Google AdWords Search Advertising Certification Exam Answers ›

  1. are only available at the account level.
  2. summarize impression share statistics for all keywords currently set to exact match.
  3. calculate impression share as if all keywords were set to exact match.
  4. are available for both Search and Display Network campaigns.

Executives at a small e-commerce company are debating AdWords performance metrics. If the budget is unlimited as long as return on investment (ROI) is positive, which recommendation best positions the company for maximum profit?

Dec 16, 2017 › FindsGood › Answers › Google AdWords Search Advertising Certification Exam Answers ›

  1. The company’s email campaigns are the most profitable, with a cost-per-acquisition of US$15, so it should use that as a benchmark when setting target cost-per-acquisition (CPA) bids
  2. Decrease the target cost-per-acquisition (CPA) for the campaigns from US$15 to US$10 to drive an increase in profit per customer
  3. Ad spend should always be 7% of revenue, which should be used as the target ROI
  4. Determine whether the campaigns are profitable, then test different target cost-per-acquisition (CPA) bid increases to see which maximizes total profit

100% Correct Answer

  • Determine whether the campaigns are profitable, then test different target cost-per-acquisition (CPA) bid increases to see which maximizes total profit

Fran decides to use custom ad scheduling to promote her farm-to-table restaurant. Why did she choose this option?

Dec 16, 2017 › FindsGood › Answers › Google AdWords Search Advertising Certification Exam Answers ›

  1. She prefers not to limit ad exposure, regardless of when the restaurant is open
  2. Her ads generate 95% of her business on Fridays, so she’d like to show them more on that day
  3. She can’t afford to run ads at all times of the day and on all days of the week
  4. She’s using a “Standard” campaign
  1. She prefers not to limit ad exposure, regardless of when the restaurant is open
  2. Her ads generate 95% of her business on Fridays, so she’d like to show them more on that day
  3. She can’t afford to run ads at all times of the day and on all days of the week
  4. Her “goal’ is for people to visit her website

100% Correct Answer

  • Her ads generate 95% of her business on Fridays, so she’d like to show them more on that day

Hannah is having a sale. In her ads, she wants to include the amount of time left in the sale. What’s the best way to do this?

Dec 16, 2017 › FindsGood › Answers › Google AdWords Search Advertising Certification Exam Answers ›

  1. Note the sale end date in the text
  2. Use the “Countdown” function
  3. Insert the AdWords clock icon in each ad
  4. Use the “Sale duration” function

100% Correct Answer

  • Use the “Countdown” function

Heather has a mobile app she wants people to keep using once they’ve downloaded it. How can she make it more engaging?

Dec 16, 2017 › FindsGood › Answers › Google AdWords Search Advertising Certification Exam Answers ›

  1. Set up custom deep links
  2. Add some large, memory-intensive graphics
  3. Use the bid strategy “Maximize engagement”
  4. Customize the app for each format (phone, tablet, computer)

100% Correct Answer

  • Set up custom deep links

High quality ratings for an ad can:

Dec 16, 2017 › FindsGood › Answers › Google AdWords Search Advertising Certification Exam Answers ›

  1. increase its average cost-per-click (avg. CPC) bid
  2. be achieved with an increase in bid
  3. improve its position
  4. increase how often people click on it

100% Correct Answer

  • improve its position

How does target cost-per-acquisition (CPA) bidding determine the optimal cost-per-click (CPC) bid?

Dec 16, 2017 › FindsGood › Answers › Google AdWords Search Advertising Certification Exam Answers ›

  1. It adjusts CPC bids based on existing bid adjustments
  2. It uses conversion history to set higher bids when a conversion is more likely
  3. It sets CPC bids as one-tenth of the current CPA bid setting
  4. It bids a static CPC value based on the current maximum CPC settings

100% Correct Answer

  • It uses conversion history to set higher bids when a conversion is more likely

How might you explain to an account manager why she should identify how much a conversion costs when setting up conversion tracking for a client’s Search Network campaign?

Dec 16, 2017 › FindsGood › Answers › Google AdWords Search Advertising Certification Exam Answers ›

  1. Cost-per-conversion data can be compared with competitors’ cost-per-conversion data
  2. Knowing the cost-per-conversion can help her better optimize the campaign’s bids and budgets
  3. Cost-per-conversion data can indicate whether her profit will increase
  4. Knowing the cost-per-conversion can help her better optimize the campaign’s keywords

100% Correct Answer

  • Knowing the cost-per-conversion can help her better optimize the campaign’s bids and budgets

How would you determine the clickthrough rate (CTR) for a client’s search ads?

Dec 16, 2017 › FindsGood › Answers › Google AdWords Search Advertising Certification Exam Answers ›

  1. Divide the number of clicks the ad gets by the number of impressions it gets
  2. Evaluate the number of clicks the ad accrues per day
  3. Divide the number of impressions the ad gets by its average position
  4. Divide the number of impressions the ad gets by the number of clicks it gets

100% Correct Answer

  • Divide the number of clicks the ad gets by the number of impressions it gets

How would you explain the importance of ad impressions to a client who’s concerned that her Search Network campaign is generating impressions but no clicks?

Dec 16, 2017 › FindsGood › Answers › Google AdWords Search Advertising Certification Exam Answers ›

  1. They can help her evaluate how engaging her ad is to potential customers
  2. They can give her an idea of how often her ad is shown to potential customers
  3. They can give her an idea of how often someone clicked on her ad
  4. They can help her calculate how often someone clicked on her ad and then converted

100% Correct Answer

  • They can give her an idea of how often her ad is shown to potential customers

If an advertiser has the same keyword in 2 different ad groups, the one entered in a given auction will have the:

Dec 16, 2017 › FindsGood › Answers › Google AdWords Search Advertising Certification Exam Answers ›

  1. highest Ad Rank
  2. highest cost-per-acquisition (CPA) bid
  3. lowest maximum CPC bid
  4. highest maximum cost-per-click (max. CPC) bid

100% Correct Answer

  • highest Ad Rank

Related Question:

  • If an advertiser has the same keyword in two different ad groups, the one to win a given auction will be the keyword with the:

If you choose a target cost-per-acquisition (CPA) of US$15, AdWords will automatically adjust your bids to try to get as many conversions at what amount, on average?

Dec 16, 2017 › FindsGood › Answers › Google AdWords Search Advertising Certification Exam Answers ›

  1. US$18
  2. US$30
  3. US$45
  4. US$15

The correct answer is:

  • US$15

Related Question:

  • If you choose a target cost-per-acquisition (CPA) of £15, AdWords will automatically adjust your bids to try to get as many conversions at what amount, on average?

If you want to prioritize downloads of your mobile app instead of visits to your mobile site, you should:

Dec 16, 2017 › FindsGood › Answers › Google AdWords Search Advertising Certification Exam Answers ›

  1. run an app install ad
  2. include the word “install” in the ad text
  3. add a call extension
  4. add a sitelink extension

100% Correct Answer

  • run an app install ad

Related Options:

  1. include the word “install” in the ad text
  2. create a Universal App campaign
  3. add a sitelink extension
  4. add a call extension

100% Correct Answer

  • create a Universal App campaign

If you want to target ads to only people who speak Spanish, you can:

Dec 16, 2017 › FindsGood › Answers › Google AdWords Search Advertising Certification Exam Answers ›

  1. write your ad and keywords in Spanish and target the Spanish language
  2. have Google translate your ad and keywords into Spanish
  3. in your ad text, make a reference to Spanish speakers
  4. write your ad and keywords in English and target the Spanish language

100% Correct Answer

  • write your ad and keywords in Spanish and target the Spanish language

If you’re currently using text, display, and video ads but also want to more specifically control spending on ads that appear when someone searches on Google, which additional campaign type would you choose?

Dec 16, 2017 › FindsGood › Answers › Google AdWords Search Advertising Certification Exam Answers ›

  1. Search Network only
  2. Search Network with Display Select
  3. Display Network, advanced
  4. Display Network only

100% Correct Answer

  • Search Network only

Related Options:

  1. Search Network
  2. Display Network
  3. Search Network with Display opt-in
  4. Universal App

100% Correct Answer

  • Search Network

If your campaign’s daily budget is US$20, how much of your budget can be spent to show your ads on certain days, based on fluctuations in traffic?

Dec 16, 2017 › FindsGood › Answers › Google AdWords Search Advertising Certification Exam Answers ›

  1. Up to US$30
  2. Up to US$21
  3. Up to US$20
  4. Up to US$24

100% Correct Answer

  • Up to US$24

Related Question:

  • If your campaign’s daily budget is £20, how much of your budget can be spent to show your ads on certain days, based on fluctuations in traffic?

In an AdWords account managed by multiple users, one user noticed a surprising jump in impressions. Where should this user look for details on what might have created the impression increase?

Dec 16, 2017 › FindsGood › Answers › Google AdWords Search Advertising Certification Exam Answers ›

  1. Billing Summary
  2. Change History
  3. Keyword Tool
  4. Campaign Settings

In order to differentiate ads from those of competitors, advertisers should:

Dec 16, 2017 › FindsGood › Answers › Google AdWords Search Advertising Certification Exam Answers ›

  1. use special characters, such as asterisks or hashtags
  2. include prices and promotions
  3. use exclamation points and words in all capital letters
  4. mention competitor offers and prices

The correct answer is:

  • include prices and promotions

Jonathan, who has a Bay Area sailing excursion business, notices that his text ads show below a competitor’s in search results when people enter keywords like “sailing excursions on San Francisco Bay.” Which automated bid strategy could help him attain the top position?

Dec 16, 2017 › FindsGood › Answers › Google AdWords Search Advertising Certification Exam Answers ›

  1. Enhanced cost-per-click (ECPC)
  2. Maximize clicks
  3. Target return on ad spend (ROAS)
  4. Target outranking share

100% Correct Answer

  • Target outranking share

Jose has a limited AdWords budget, and his ads aren’t showing as often as he wants. How might he improve results without spending more money on the campaigns limited by budget?

Dec 16, 2017 › FindsGood › Answers › Google AdWords Search Advertising Certification Exam Answers ›

  1. Slightly raise bids
  2. Replace his 3 most expensive keywords with lower-priced keywords
  3. Choose accelerated instead of standard delivery
  4. Slightly lower bids

100% Correct Answer

  • Slightly lower bids

Keyword Planner can do all of these things except:

Dec 16, 2017 › FindsGood › Answers › Google AdWords Search Advertising Certification Exam Answers ›

  1. multiply keyword lists together
  2. provide historical statistics on search volume
  3. suggest keywords and ad groups that may not have occurred to you
  4. provide Quality Score estimates and validate keywords

100% Correct Answer

  • provide Quality Score estimates and validate keywords

Maria would like to target people who’ve already browsed her online clothing boutique by offering them a 10% discount on their first purchase. What tool should she use to reach these people on the Search Network?

Dec 16, 2017 › FindsGood › Answers › Google AdWords Search Advertising Certification Exam Answers ›

  1. Retargeting lists for text ads
  2. Dynamic search ads
  3. Flexible bidding
  4. Remarketing lists for search ads

100% Correct Answer

  • Remarketing lists for search ads

Megan enabled target cost-per-acquisition (CPA) bidding in all 6 of her campaigns. How can she tell if it’s improving her campaign performance?

Dec 16, 2017 › FindsGood › Answers › Google AdWords Search Advertising Certification Exam Answers ›

  1. Enable and disable target CPA bidding every other day to observe differences
  2. Monitor overall changes in clicks received
  3. Compare average CPA and conversion rate before and after using target CPA bidding
  4. Install a new conversion tracking code

The correct answer is:

  • Compare average CPA and conversion rate before and after using target CPA bidding

The correct answer is:

  • Megan enabled target cost-per-acquisition (CPA) bidding in all six of her campaigns. How can she tell if it’s improving her campaign performance?

Nick sells 5 flavors of gourmet popcorn. Why is he bundling ads for his best-selling flavor, “Sweet & spicy coconut,” with related keywords like “coconut snacks” in a single ad group?

Dec 16, 2017 › FindsGood › Answers › Google AdWords Search Advertising Certification Exam Answers ›

  1. To make sure “Sweet & spicy coconut” continues to be the bestseller
  2. To show ads promoting all the flavors to people searching for “gourmet popcorn”
  3. To show ads promoting “Sweet & spicy coconut” to people searching for that flavor
  4. It’s most efficient to have a single ad group

100% Correct Answer

  • To show ads promoting “Sweet & spicy coconut” to people searching for that flavor

Obi added a sitelink extension to her text ad and and wants it to show as often as possible. What’s the best way to achieve this?

Dec 16, 2017 › FindsGood › Answers › Google AdWords Search Advertising Certification Exam Answers ›

  1. Raise her maximum cost-per-click (max. CPC)
  2. Add a second type of extension
  3. Lower her maximum cost-per-click (max. CPC)
  4. Lower her Ad Rank

100% Correct Answer

  • Raise her maximum cost-per-click (max. CPC)

One factor the AdWords system uses to calculate an ad’s actual cost-per-click (CPC) is the:

Dec 16, 2017 › FindsGood › Answers › Google AdWords Search Advertising Certification Exam Answers ›

  1. location targeting of the ad showing one position lower on the page
  2. maximum CPC bid of the ad showing in the #1 position on the page
  3. maximum CPC bid of the ad showing one position lower on the page
  4. cost-per-thousand impressions (CPM) of the ad showing one position lower on the page

100% Correct Answer

  • maximum CPC bid of the ad showing one position lower on the page

One reason for using Conversion Optimizer is to:

Dec 16, 2017 › FindsGood › Answers › Google AdWords Search Advertising Certification Exam Answers ›

  1. Avoid unprofitable clicks.
  2. Generate more clicks than manual bidding would generate
  3. Dynamically manage ad position
  4. Maximize ad exposure

Return on investment (ROI) information can help you manage a client’s campaign by helping you determine how to:

Dec 16, 2017 › FindsGood › Answers › Google AdWords Search Advertising Certification Exam Answers ›

  1. optimize your client’s ad text
  2. All of the listed answers are correct
  3. adjust your client’s budget
  4. optimize your client’s keywords

100% Correct Answer

  • All of the listed answers are correct

Roxanne’s online estate-jewelry sales are lagging despite running a great text ad. What else might she do to drive sales?

Dec 16, 2017 › FindsGood › Answers › Google AdWords Search Advertising Certification Exam Answers ›

  1. Increase the number of keywords in each ad group
  2. Use the Shopping ad format
  3. Add a location extension to her ad
  4. Increase her maximum cost-per-click (max. CPC) bid

The correct answer is:

  • Use the Shopping ad format

Search terms report data shows that people who click on ads promoting your prescription glasses were searching for terms like “wine glasses” and “drinking glasses.” Which might you add as negative keywords to prevent your ads from showing on such searches?

Dec 16, 2017 › FindsGood › Answers › Google AdWords Search Advertising Certification Exam Answers ›

  1. prescription and “glasses”
  2. “wine” and “drinking”
  3. drinking and “glasses”
  4. glasses and “wine”

100% Correct Answer

  • “wine” and “drinking”

Small-business owner Marcos set up his AdWords campaign by thinking of “obvious” keywords off of the top of his head. What’s one way he might improve them?

Dec 16, 2017 › FindsGood › Answers › Google AdWords Search Advertising Certification Exam Answers ›

  1. See the suggestions on the Keywords tab
  2. Click the “Automatic keyword refresh” button
  3. See the suggestions on the Opportunities tab
  4. Stick with the current keywords for 2 months to collect enough viable data

100% Correct Answer

  • See the suggestions on the Opportunities tab

Related Options:

  1. See the suggestions on the Opportunities page
  2. Stick with the current keywords for 2 months to collect enough viable data
  3. Click the “Automatic keyword refresh” button
  4. See the suggestions on the Keywords page

100% Correct Answer

  • See the suggestions on the Opportunities page

Someone searches on “laptop computers” and clicks an ad. Which landing page would be most relevant?

Dec 16, 2017 › FindsGood › Answers › Google AdWords Search Advertising Certification Exam Answers ›

  1. A computer store homepage
  2. A page showing both laptops and desktops
  3. A page showing laptops
  4. A page showing a tablet

100% Correct Answer

  • A page showing laptops

The AdWords Application Programming Interface (API) allows developers to use applications that:

Dec 16, 2017 › FindsGood › Answers › Google AdWords Search Advertising Certification Exam Answers ›

  1. interact directly with the AdWords server
  2. are accessible only through AdWords Editor
  3. can be uploaded into the Ad gallery
  4. can appear throughout the Google Search Network

The correct answer is:

  • can appear throughout the Google Search Network

The automated “Maximize clicks” bid strategy attempts to get advertisers the most:

Dec 16, 2017 › FindsGood › Answers › Google AdWords Search Advertising Certification Exam Answers ›

  1. clicks for their daily budget
  2. conversions based on their conversion goals
  3. impressions for their daily budget
  4. impressions in their preferred position range

100% Correct Answer

  • clicks for their daily budget

The format of a Shopping ad is different from that of a standard text ad in that it includes:

Dec 16, 2017 › FindsGood › Answers › Google AdWords Search Advertising Certification Exam Answers ›

  1. a product image, title, and price
  2. a product image, title, price, and merchant name
  3. a product image, background color, and price
  4. a product image, title, price, and extension

100% Correct Answer

  • a product image, title, price, and merchant name

The IP Exclusion tool allows advertisers to:

Dec 16, 2017 › FindsGood › Answers › Google AdWords Search Advertising Certification Exam Answers ›

  1. Obtain IP addresses for valuable website visitors.
  2. Determine which IP addresses have seen ads.
  3. Discover IP addresses of competitors.
  4. Prevent specific IP addresses from seeing their ads.

The majority of consumers want ads customized to their:

Dec 16, 2017 › FindsGood › Answers › Google AdWords Search Advertising Certification Exam Answers ›

  1. interests and hobbies
  2. age group
  3. city, zip code, or immediate surroundings
  4. country or nationality

100% Correct Answer

  • city, zip code, or immediate surroundings

The owners of a coffeehouse would like to run an “afternoon espresso” promotion to increase sales on weekdays. Which AdWords feature would be most effective for preventing their search ads from appearing at night and on weekends?

Dec 16, 2017 › FindsGood › Answers › Google AdWords Search Advertising Certification Exam Answers ›

  1. Automatic bidding
  2. Custom ad scheduling
  3. Keyword Planner
  4. Managed placements

100% Correct Answer

  • Custom ad scheduling

The purpose of a developer or authentication token is to track:

Dec 16, 2017 › FindsGood › Answers › Google AdWords Search Advertising Certification Exam Answers ›

  1. AdWords applications.
  2. Application Programming Interface (API) access by application.
  3. AdWords usage.
  4. Application Programming Interface (API) usage.

The strategic use of different marketing channels affects:

Dec 16, 2017 › FindsGood › Answers › Google AdWords Search Advertising Certification Exam Answers ›

  1. the average amount of each sale
  2. online purchase decisions
  3. payment methods
  4. target-customer demographics

100% Correct Answer

  • online purchase decisions

To create a customer experience that’s relevant and useful at every touchpoint, a search advertiser should focus on:

Dec 16, 2017 › FindsGood › Answers › Google AdWords Search Advertising Certification Exam Answers ›

  1. carrying over the theme of her traditional ad campaign to her online campaign
  2. launching a cross-device campaign
  3. running ads only on mobile devices
  4. addressing consumers’ needs

100% Correct Answer

  • addressing consumers’ needs

To get an idea of whether you should continue to run a Search Network campaign on search partner sites, you can:

Dec 16, 2017 › FindsGood › Answers › Google AdWords Search Advertising Certification Exam Answers ›

  1. use Keyword Planner to evaluate how the campaign might perform better on search partner sites
  2. segment the campaign’s data by network and evaluate its performance on search partner sites
  3. review the top movers report to see if the campaign is getting more clicks on search partner sites
  4. evaluate the campaign’s performance on search partner sites vs. display partner sites

The correct answer is:

  • segment the campaign’s data by network and evaluate its performance on search partner sites

To optimize a client’s campaign to get the most out of her mobile advertising, you can:

Dec 16, 2017 › FindsGood › Answers › Google AdWords Search Advertising Certification Exam Answers ›

  1. edit the campaign’s ad text to include information about how customers can purchase her product on their computers
  2. set a mobile bid adjustment for the campaign based on insights from estimated cross-device conversion and total estimated conversion data
  3. use the maximize clicks flexible bidding strategy to increase the number of clicks her ads get from users viewing her ads on mobile devices
  4. set shorter conversion windows to capture users who convert after researching on multiple devices

100% Correct Answer

  • set a mobile bid adjustment for the campaign based on insights from estimated cross-device conversion and total estimated conversion data

True or false: Adding an extension to a text ad improves an advertiser’s Quality Score.

Dec 16, 2017 › FindsGood › Answers › Google AdWords Search Advertising Certification Exam Answers ›

  1. TRUE
  2. FALSE

100% Correct Answer

  • FALSE

True or false: If you’d prefer to reach as many people as possible, use exact match or phrase match keywords.

Dec 16, 2017 › FindsGood › Answers › Google AdWords Search Advertising Certification Exam Answers ›

  1. True
  2. False

100% Correct Answer

  • False

True or false: Shopping ads use Merchant Center product data to decide how and where to show ads.

Dec 16, 2017 › FindsGood › Answers › Google AdWords Search Advertising Certification Exam Answers ›

  1. True
  2. False

100% Correct Answer

  • True

What can you learn from attribution reports?

Dec 16, 2017 › FindsGood › Answers › Google AdWords Search Advertising Certification Exam Answers ›

  1. Budget usage for all Search campaigns, including limitations and opportunities for more traffic
  2. The series of steps customers take after completing a conversion, including information on ads, clicks, and other elements of a campaign
  3. The number of conversions the same customer completes after clicking an ad
  4. The series of steps customers take before completing a conversion, including information on ads, clicks, and other elements of a campaign

100% Correct Answer

  • The series of steps customers take before completing a conversion, including information on ads, clicks, and other elements of a campaign

What information does a target cost-per-acquisition (CPA) bid strategy need in order to find the optimal cost-per-click (CPC) bid for an ad each time it’s eligible to appear?

Dec 16, 2017 › FindsGood › Answers › Google AdWords Search Advertising Certification Exam Answers ›

  1. Manual bid changes
  2. Forecast data
  3. Historical conversion data
  4. Test conversions

100% Correct Answer

  • Historical conversion data

Which ad rotation setting shows all ads in an ad group, even those with a lower clickthrough or conversion rate?

Dec 16, 2017 › FindsGood › Answers › Google AdWords Search Advertising Certification Exam Answers ›

  1. Optimize for conversions
  2. Optimize for clicks
  3. Rotate randomly
  4. Rotate evenly

100% Correct Answer

  • Rotate evenly

Which allows advertisers to automate AdWords reporting and campaign management?

Dec 16, 2017 › FindsGood › Answers › Google AdWords Search Advertising Certification Exam Answers ›

  1. Execution of repetitive Data Mining Extensions (DMX) queries
  2. Execution of multiple reporting tasks from multiple computers
  3. Use of Structured Query Language (SQL) server reporting services
  4. Use of an AdWords Application Programming Interface (API) web service

The correct answer is:

  • Use of an AdWords Application Programming Interface (API) web service

Which best describes the relationship between maximum cost-per-click (max. CPC) bids and Ad Rank?

Dec 16, 2017 › FindsGood › Answers › Google AdWords Search Advertising Certification Exam Answers ›

  1. A CPC bid only affects Ad Rank on the Search Network
  2. An increased CPC bid leads directly to a large increase in Ad Rank
  3. A CPC bid is one factor that affects Ad Rank
  4. An increased CPC bid leads directly to a small increase in Ad Rank

100% Correct Answer

  • A CPC bid is one factor that affects Ad Rank

Related Question:

  • Which best describes the relationship between maximum cost-per-click (CPC) bids and Ad Rank?

Which conversion metric can give you more insight into how your ads drive conversions on mobile phones, computers, and tablets?

Dec 16, 2017 › FindsGood › Answers › Google AdWords Search Advertising Certification Exam Answers ›

  1. Click-through conversions
  2. Cross-OS conversions
  3. Cross-through conversions
  4. Cross-device conversions

100% Correct Answer

  • Cross-device conversions

Which is a best practice for creating a mobile-preferred ad?

Dec 16, 2017 › FindsGood › Answers › Google AdWords Search Advertising Certification Exam Answers ›

  1. Integrate mobile Flash video ads
  2. Use a mobile-optimized landing page
  3. Put your most important information in the second line of ad text
  4. Use the same format and content as you’d use for a laptop ad

The correct answer is:

  • Use a mobile-optimized landing page

Which is a best practice for optimizing a landing page for AdWords?

Dec 16, 2017 › FindsGood › Answers › Google AdWords Search Advertising Certification Exam Answers ›

  1. Prominent headlines in several font styles and sizes
  2. Easy-to-navigate content
  3. Several links to related websites
  4. The same programming language across the whole site

100% Correct Answer

  • Easy-to-navigate content

Which is a best practice for writing an effective text ad?

Dec 16, 2017 › FindsGood › Answers › Google AdWords Search Advertising Certification Exam Answers ›

  1. Use all capital letters in the headline
  2. End the headline with an exclamation point
  3. Make sure the headline wraps to two lines
  4. Capitalize the first letter of each word in the headline

Related Options:

  1. Write several ads and see which one performs the best
  2. Use a passive verb in the headline
  3. Make the text different from what’s on your landing page
  4. Talk about yourself and your business

100% Correct Answer

  • Write several ads and see which one performs the best

Which lets you change keywords, campaigns, ads, ad groups, and product groups?

Dec 16, 2017 › FindsGood › Answers › Google AdWords Search Advertising Certification Exam Answers ›

  1. Category editor
  2. Campaign editor
  3. Revision tool
  4. Bulk edits

The correct answer is:

  • Bulk edits

Which of these statements is true?

Dec 16, 2017 › FindsGood › Answers › Google AdWords Search Advertising Certification Exam Answers ›

  1. Location targeting determines which business address appears in an extension
  2. Location extensions appear when someone who’s physically near the business searches on relevant terms
  3. Location extensions appear when an advertiser targets a geographic location
  4. Location targeting enables location extensions

100% Correct Answer

  • Location extensions appear when someone who’s physically near the business searches on relevant terms

Which option can you use to capture potential business later in the day, even on a limited budget?

Dec 16, 2017 › FindsGood › Answers › Google AdWords Search Advertising Certification Exam Answers ›

  1. Bid allocation
  2. Ad delivery
  3. Ad automation
  4. Bid capping

100% Correct Answer

  • Ad delivery

Which report and metric should you analyze to see how often your client’s ads are showing above search results in comparison with other advertisers?

Dec 16, 2017 › FindsGood › Answers › Google AdWords Search Advertising Certification Exam Answers ›

  1. Ad group data that you customize with the Report Editor
  2. Average position metric from the top movers report
  3. Ad average position metric from the paid & organic report
  4. Top of page rate metric from the Auction insights report

100% Correct Answer

  • Top of page rate metric from the Auction insights report

Which statement about ad extensions isn’t true?

Dec 16, 2017 › FindsGood › Answers › Google AdWords Search Advertising Certification Exam Answers ›

  1. They show additional information about a business
  2. They can help improve clickthrough rate
  3. They tend to improve an ad’s visibility
  4. They often appear below the organic search results

100% Correct Answer

  • They often appear below the organic search results

Which statement is true?

Dec 16, 2017 › FindsGood › Answers › Google AdWords Search Advertising Certification Exam Answers ›

  1. Ads with call extensions only let people call the business
  2. Call-only ads only let people call the business
  3. Call-only ads are available exclusively on the Display Network
  4. Call extensions send people to a landing page with a phone number

100% Correct Answer

  • Call-only ads only let people call the business

Why would the data for a Search Network campaign show conversions but no view-through conversions?

Dec 16, 2017 › FindsGood › Answers › Google AdWords Search Advertising Certification Exam Answers ›

  1. A view-through conversion is counted when someone clicks on an image or rich media ad on the Display Network and converts on the site
  2. A view-through conversion is counted when someone clicks on an ad in Google Search and converts on the site
  3. A view-through conversion is counted when someone sees an ad in Google Search and calls the business
  4. A view-through conversion is counted when someone sees an image or rich media ad on the Display Network but doesn’t click, and later converts on the site

100% Correct Answer

  • A view-through conversion is counted when someone sees an image or rich media ad on the Display Network but doesn’t click, and later converts on the site

With call extensions, a customer who searches for Thai food on her mobile phone can see an ad for a Thai restaurant, along with a phone number, and make the call with one click. How is that priced?

Dec 16, 2017 › FindsGood › Answers › Google AdWords Search Advertising Certification Exam Answers ›

  1. The same as when someone clicks on an ad
  2. By the minute, based on the length of the call
  3. Negotiated in advance, with bulk discounts
  4. Flat fee, based on the caller’s phone model

100% Correct Answer

  • The same as when someone clicks on an ad

Yoon, who sells designer jeans, has a mobile app to help women determine what leg style looks best on their body type. What could she do to bring in more prospective customers?

Dec 16, 2017 › FindsGood › Answers › Google AdWords Search Advertising Certification Exam Answers ›

  1. Add a call-only extension to her ad
  2. Include a link to her mobile website in her ad
  3. Add a mobile-app extension to her ad
  4. Use the “Ads on mobile devices” campaign type

100% Correct Answer

  • Add a mobile-app extension to her ad

You can add a “+” modifier in front of the words in a broad match keyword to:

Dec 16, 2017 › FindsGood › Answers › Google AdWords Search Advertising Certification Exam Answers ›

  1. specify that someone’s search must include certain words or their close variations
  2. override a negative keyword with a positive one
  3. specify that certain words and their close variants be prioritized
  4. indicate that this keyword should be dynamically inserted in your ad text

100% Correct Answer

  • specify that someone’s search must include certain words or their close variations

You can use target cost-per-acquisition (CPA) bidding to help:

Dec 16, 2017 › FindsGood › Answers › Google AdWords Search Advertising Certification Exam Answers ›

  1. get as many clicks as possible within your budget
  2. get as many conversions as possible within your budget
  3. get as many conversions as possible within a flexible budget range
  4. generate more clicks than manual bidding would generate

100% Correct Answer

  • get as many conversions as possible within your budget

You can use the AdWords Application Programming Interface (API) to:

Dec 16, 2017 › FindsGood › Answers › Google AdWords Search Advertising Certification Exam Answers ›

  1. override AdWords functions you don’t need
  2. integrate data about competitors into your account
  3. integrate AdWords data with multiple manager accounts
  4. integrate AdWords data with your inventory system

The correct answer is:

  • integrate AdWords data with your inventory system

You have a budget of US$75 per day for your client’s Search campaign, and you’d like to set a maximum cost-per-click (max. CPC) bid of US$1. How can you validate that this is the right bid amount for getting the most clicks?

Dec 16, 2017 › FindsGood › Answers › Google AdWords Search Advertising Certification Exam Answers ›

  1. Raise your max. CPC to US$3 to cover possible competitive bids
  2. Bid across multiple ad groups to determine the average
  3. Use bid simulators to see CPC estimates
  4. Try various CPC amounts to determine the average

100% Correct Answer

  • Use bid simulators to see CPC estimates

Related Question:

  • You have a budget of £75 per day for your client’s Search campaign, and you’d like to set a maximum cost-per-click (max. CPC) bid of £1.

You have a food truck and want to reach people who are nearby on their mobile phones. Your maximum cost-per-click (max. CPC) bid is US$1. You set a mobile bid adjustment of +20% and a location bid adjustment of +50%. What’s the final bid amount?

Dec 16, 2017 › FindsGood › Answers › Google AdWords Search Advertising Certification Exam Answers ›

  1. US$1.70
  2. US$1.80
  3. US$2.80
  4. US$2

100% Correct Answer

  • US$1.80

Related Question:

  • You have a food truck and want to reach people who are nearby on their mobile phones. Your maximum cost-per-click (max. CPC) bid is £1. You set a mobile bid adjustment of +20% and a location bid adjustment of +50%. What’s the final bid amount?

You have a friend starting her first AdWords campaign. What would you suggest about how to choose keywords?

Dec 16, 2017 › FindsGood › Answers › Google AdWords Search Advertising Certification Exam Answers ›

  1. Keep each keyword to a single word, rather than a phrase
  2. Set a theme for each ad group and choose related keywords
  3. Set a theme for each campaign and choose related keywords
  4. Include more than 50 keywords in 1 ad group

100% Correct Answer

  • Set a theme for each ad group and choose related keywords

You have a maximum cost-per-click (max. CPC) bid of US$2 for a keyword. To determine the prospective impact of raising this bid to US$3, you could use:

Dec 16, 2017 › FindsGood › Answers › Google AdWords Search Advertising Certification Exam Answers ›

  1. Bid Simulator
  2. CPC Simulator
  3. Portfolio Simulator
  4. Keyword Simulator

The correct answer is:

  • Bid Simulator

Related Question:

  • You have a maximum cost-per-click (max. CPC) bid of £2 for a keyword. To determine the prospective impact of raising this bid to £3, you could use:

You have an online electronics business and you’ve set up an ad group for digital cameras. What keywords could make this ad group as effective as possible?

Dec 16, 2017 › FindsGood › Answers › Google AdWords Search Advertising Certification Exam Answers ›

  1. Words from headlines on your website, like “electronics” and “sale on cameras”
  2. Brand names of your top competitors’ cameras
  3. General phrases related to photography, like “camera lens” and “camera base”
  4. Words in your ad text, like model names of digital cameras

100% Correct Answer

  • Words in your ad text, like model names of digital cameras

You manage the campaigns for a baby stroller manufacturer that sells its products online and through large retailers. To calculate the total profits from these campaigns, you should:

Dec 16, 2017 › FindsGood › Answers › Google AdWords Search Advertising Certification Exam Answers ›

  1. estimate revenue based on online sales, factor out gross margins, and subtract AdWords costs
  2. estimate revenue based on the value of a click, factor out gross margins, and subtract AdWords costs
  3. estimate revenue based on the value of an AdWords customer, factor out gross margins, and subtract AdWords costs
  4. estimate revenue based on in store sales, factor out gross margins, and subtract AdWords costs

100% Correct Answer

  • estimate revenue based on the value of an AdWords customer, factor out gross margins, and subtract AdWords costs

You manage the campaigns for a client that runs a wine tour business in Florence. The ads have stopped showing on Google. If the budget is limited, what might help make sure the ads show?

Dec 16, 2017 › FindsGood › Answers › Google AdWords Search Advertising Certification Exam Answers ›

  1. Improve the quality of the campaigns’ keywords by making sure they’re relevant to the ads’ text and landing pages
  2. Use target outranking share bidding
  3. Raise the target cost-per-acquisition (CPA) bid
  4. Use accelerated delivery to show the ads throughout the day to make sure that the entire budget isn’t spent in the morning

100% Correct Answer

  • Improve the quality of the campaigns’ keywords by making sure they’re relevant to the ads’ text and landing pages

You might analyze exact match impression share data to get an idea of:

Dec 16, 2017 › FindsGood › Answers › Google AdWords Search Advertising Certification Exam Answers ›

  1. the number of eligible impressions your broad match keywords received
  2. the percentage of eligible impressions you received for searches that exactly matched your keywords
  3. the number of times your ads were shown on the Search Network
  4. the percentage of eligible impressions you received for searches that exactly matched content on your landing page

100% Correct Answer

  • the percentage of eligible impressions you received for searches that exactly matched your keywords

You own a bed and breakfast in southern France and want to target English-speaking tourists looking for accommodations after they’ve arrived in France. What language and location should you target?

Dec 16, 2017 › FindsGood › Answers › Google AdWords Search Advertising Certification Exam Answers ›

  1. French and English; the 5-mile radius around the bed and breakfast
  2. English; southern France
  3. English; the United States
  4. English; the 25-mile radius around the bed and breakfast

The correct answer is:

  • English; southern France

You own a pet-supply store with various category pages on your website, and you’ve set up a tracking template so you can manage tracking and redirect information. Your final URL for the keyword “dog treats” could be something like:

Dec 16, 2017 › FindsGood › Answers › Google AdWords Search Advertising Certification Exam Answers ›

  1. http://www.3rdpartytracker.com/rd?keyword=751123&ad={creative}&url=http%3A%2F%2Fwww.example.com%2Ftreats%3Fstyle%3Ddog
  2. www.trackingkeyworddestinationURL=12345678987654321%dogtreatsredirect
  3. http://www.2ndpartytracker.com/keyword=751123&ad={creative}dogtreats
  4. http://www.dogtreatseasytrackingdestinationURL.com

100% Correct Answer

  • http://www.3rdpartytracker.com/rd?keyword=751123&ad={creative}&url=http%3A%2F%2Fwww.example.com%2Ftreats%3Fstyle%3Ddog

You sell chocolate and want to tailor your text ads so they more directly match people’s search terms, like “dark chocolate.” You use keyword insertion code “We sell {KeyWord:Chocolate}”. Your headline could look like this:

Dec 16, 2017 › FindsGood › Answers › Google AdWords Search Advertising Certification Exam Answers ›

  1. We Sell chocolate
  2. We sell Dark Chocolate
  3. We Sell dark chocolate
  4. We sell dark chocolate

100% Correct Answer

  • We sell Dark Chocolate

You want to see how raising your client’s target cost-per-acquisition (CPA) might affect his ad performance. Which tool could help?

Dec 16, 2017 › FindsGood › Answers › Google AdWords Search Advertising Certification Exam Answers ›

  1. Keyword Simulator
  2. Target CPA Planner
  3. Target Bid Simulator
  4. Target CPA Simulator

100% Correct Answer

  • Target CPA Simulator

You want to use AdWords to promote your dog-sitting service. What kind of campaign might you create to reach dog owners, whether they’re searching on Google or surfing a pet-supply website?

Dec 16, 2017 › FindsGood › Answers › Google AdWords Search Advertising Certification Exam Answers ›

  1. Display Network, advanced
  2. Search Network with Display Select
  3. Search Network, advanced
  4. Display Network with Search Select

Related Options:

  1. Universal App
  2. Display Network
  3. Search Network
  4. Search Network with Display opt-in

100% Correct Answer

  • Search Network with Display opt-in

You’re reviewing the campaigns of a new client who wants to better promote his child daycare facility to parents researching childcare on their mobile devices. Currently, his ads include generic text about childcare. To optimize his ads for mobile, you might create an ad with:

Dec 16, 2017 › FindsGood › Answers › Google AdWords Search Advertising Certification Exam Answers ›

  1. a headline and description text that encourages people to sign up for a tour, and uses location extensions so they know where the client’s business is located
  2. the computer version of the facility’s website as the landing page, and a headline and description text that encourages people to sign up for the facility’s newsletter
  3. a headline and description text that includes a customer testimonial, and uses the previous visits automated ad extension to let people see when they last visited the client’s website
  4. the mobile version of the facility’s website as the landing page, and uses an interactive video showing current students and teachers reading together

100% Correct Answer

  • a headline and description text that encourages people to sign up for a tour, and uses location extensions so they know where the client’s business is located

You’re reviewing the paid & organic search report for a client who runs a Maui snorkeling tour business, and you see that her business appears only in organic search for queries such as “boat snorkeling tour” and “beachside snorkeling tour.” You can use this information to:

Dec 16, 2017 › FindsGood › Answers › Google AdWords Search Advertising Certification Exam Answers ›

  1. lower the budget for all of her campaigns that contain these queries as keywords
  2. create 2 separate ad groups focused on boat and beachside snorkeling and include these queries as keywords
  3. increase the bids for the keywords that include the terms “boat,” “snorkeling,” and “beachside”
  4. increase the budget for all of her campaigns that contain these queries as keywords

100% Correct Answer

  • create 2 separate ad groups focused on boat and beachside snorkeling and include these queries as keywords

You’re the account manager for a client who wants to increase reservations at her boutique hotel. You’ve been manually managing the bids for her campaigns, and you’re looking for ways to save time and optimize. How can you most effectively do this?

Dec 16, 2017 › FindsGood › Answers › Google AdWords Search Advertising Certification Exam Answers ›

  1. Create 2 separate campaigns that include a mix of brand keywords and highly targeted keywords, and apply maximize click bidding to each campaign
  2. Create 1 campaign and apply target search page location bidding to drive visibility and reservations
  3. Apply target cost-per-acquisition (CPA) bidding to drive conversions at her desired CPA
  4. Continue to manually set the bids to focus on driving clicks to the site in order to drive conversions

100% Correct Answer

  • Apply target cost-per-acquisition (CPA) bidding to drive conversions at her desired CPA

You’re working on the bidding strategy for a Search Network campaign. If the cost-per-conversion for mobile is lower than for desktop, how might you optimize the bidding strategy to increase the number of conversions?

Dec 16, 2017 › FindsGood › Answers › Google AdWords Search Advertising Certification Exam Answers ›

  1. Increase the number of mobile-optimized text ads
  2. Decrease the mobile bid adjustment for the campaign
  3. Decrease the number of mobile-optimized text ads
  4. Increase the mobile bid adjustment for the campaign

100% Correct Answer

  • Increase the mobile bid adjustment for the campaign

You’re tracking conversions in a budget-constrained campaign. If you raise cost-per-click (CPC) bids within the budget constraint, which result is most likely?

Dec 16, 2017 › FindsGood › Answers › Google AdWords Search Advertising Certification Exam Answers ›

  1. Receive more conversions while paying less on average per conversion
  2. Receive fewer conversions while paying less on average per conversion
  3. Receive more conversions while paying more on average per conversion
  4. Receive fewer conversions while paying more on average per conversion

100% Correct Answer

  • Receive fewer conversions while paying more on average per conversion

You’re using target search page location bidding. You know it’s working because you see your ad:

Dec 16, 2017 › FindsGood › Answers › Google AdWords Search Advertising Certification Exam Answers ›

  1. repeatedly mixed in with the organic search results
  2. on the first page of Google search results or in the top positions
  3. at the bottom of the every page of search results
  4. on the second page of Google search results or in the second positions

100% Correct Answer

  • on the first page of Google search results or in the top positions

Your average bid is US$10 and you’ve enabled enhanced cost-per-click bidding (ECPC). Assuming you haven’t set any bid adjustments, ECPC can raise your bid to which amount when AdWords sees an auction that’s more likely to lead to a sale?

Dec 16, 2017 › FindsGood › Answers › Google AdWords Search Advertising Certification Exam Answers ›

  1. US$14
  2. US$11
  3. US$12
  4. US$13

The correct answer is:

  • US$13

Related Question:

  • Your average bid is £10 and you’ve enabled enhanced cost-per-click bidding (ECPC). Assuming you haven’t set any bid adjustments, ECPC can raise your bid to which amount when AdWords sees an auction that’s more likely to lead to a sale?

Your client sells gardening supplies online. You suggest she use sitelinks because they can:

Dec 16, 2017 › FindsGood › Answers › Google AdWords Search Advertising Certification Exam Answers ›

  1. take people to subpages on her site about gloves, tools, and fertilizer
  2. take people to blogs about gardening
  3. be used with Shopping campaigns
  4. bring people to her site from blogs about gardening

The correct answer is:

  • take people to subpages on her site about gloves, tools, and fertilizer

Your client’s product costs US$50 to produce, and it sells for US$150. She’s sold 10 units and spent US$700 on her AdWords campaign. How would you calculate her return on investment (ROI) to help her understand the benefit of using AdWords?

Dec 16, 2017 › FindsGood › Answers › Google AdWords Search Advertising Certification Exam Answers ›

  1. [US$1500 (revenue) – US$1200 (cost + AdWords spend)] / US$1200 (cost + AdWords spend)
  2. [US$1500 (revenue) – 10 (number of products sold)] / US$1200 (cost + AdWords spend)
  3. [US$150 (sales price) – US$1500 (cost)] / US$700 (AdWords spend)
  4. US$1500 (revenue) / US$1200 (cost + AdWords spend)

100% Correct Answer

  • [US$1500 (revenue) – US$1200 (cost + AdWords spend)] / US$1200 (cost + AdWords spend)

Related Question:

  • Your client’s product costs £50 to produce, and it sells for £150. She’s sold 10 units and spent £700 on her AdWords campaign. How would you calculate her return on investment (ROI) to help her understand the benefit of using AdWords?

Zoe has a website selling customizable electronic greeting cards. What could be interfering with her getting the most possible conversions?

Dec 16, 2017 › FindsGood › Answers › Google AdWords Search Advertising Certification Exam Answers ›

  1. It’s obvious on the landing page that she’s selling greeting cards
  2. The landing page shows popular cards, with easy navigation to specific categories like birthday, anniversary, congratulations, and get well
  3. When people click the ad, they’re taken to the get-well category
  4. Some of her keywords are on the landing page

100% Correct Answer

  • When people click the ad, they’re taken to the get-well category