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Adwords display exam answers 2018 - Page 2 of 14

adwords display exam answers 2018

James is marketing an online training course and wants to improve his campaign performance. He analyzes the conversion-tracking data and realizes most course registrations are coming from Atlanta, GA. What should he do?

26/01/2018 - James is marketing an online training course and wants to improve his campaign performance. He analyzes the conversion-tracking data and realizes most course registrations are coming from Atlanta, GA. What should he do?

In your next campaign you’d like to show images of your products in your ads. What campaign type do you choose?

26/01/2018 - In your next campaign you'd like to show images of your products in your ads. What campaign type do you choose?

You are leading a brand awareness campaign for a car company, and you’d like to create buzz for your new model. Which metrics do you need to look at in your reports?

26/01/2018 - You are leading a brand awareness campaign for a car company, and you'd like to create buzz for your new model. Which metrics do you need to look at in your reports?

What is the reach of the Google Display Network?

26/01/2018 - What is the reach of the Google Display Network?

There’s no one recommended bid amount that works best for everyone. Which factors do you need to consider when choosing a bid amount? (Select 3)

26/01/2018 - There's no one recommended bid amount that works best for everyone. Which factors do you need to consider when choosing a bid amount? (Select 3)

James has a campaign for an online training course and wants to understand how his campaigns are driving course sales and lesson sign-ups. What information can he learn from conversion tracking? (Choose 2)

26/01/2018 - James has a campaign for an online training course and wants to understand how his campaigns are driving course sales and lesson sign-ups. What information can he learn from conversion tracking? (Choose 2)

If you’d like users to fill in a survey on your website, which marketing objective do you need to select when setting up your Display campaign?

26/01/2018 - If you'd like users to fill in a survey on your website, which marketing objective do you need to select when setting up your Display campaign?

What is your advertising objective if you’ve just launched a product and would like to show your ads to a varied group of consumers?

26/01/2018 - What is your advertising objective if you've just launched a product and would like to show your ads to a varied group of consumers?

You’d like to create remarketing lists based on your customer’s journey through your website so that you can target them with different bids or ads. Which category describes the users that visited your homepage, but didn’t move any further into your site?

26/01/2018 - You'd like to create remarketing lists based on your customer’s journey through your website so that you can target them with different bids or ads. Which category describes the users that visited your homepage, but didn't move any further into your site?

Your client wants to reach customers who are browsing content relevant to the company’s keywords and highly likely to buy their products. You recommend using the Search Network with Display opt-in because the Display option:

26/01/2018 - Your client wants to reach customers who are browsing content relevant to the company’s keywords and highly likely to buy their products. You recommend using the Search Network with Display opt-in because the Display option:

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