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Google adwords display advertising exam answers 2016

google adwords display advertising exam answers 2016

You’ve just opened your new bakery shop in Paris, and would like to have more customers in your shop. Which bid strategy do you need to select when setting up your campaign to get the required results?

30/01/2018 - You've just opened your new bakery shop in Paris, and would like to have more customers in your shop. Which bid strategy do you need to select when setting up your campaign to get the required results?

John launched a new line of men’s shoes on his fashion website, and he wants to build awareness about the launch. Which targeting option should he use?

26/01/2018 - John launched a new line of men's shoes on his fashion website, and he wants to build awareness about the launch. Which targeting option should he use?

You’re seeking an ad format to support influencing consideration for your brand. You’d also like the ad to automatically adjusts its size, appearance, and format to fit available ad spaces and better fit content users came to see. Which ad format suits these needs?

26/01/2018 - You're seeking an ad format to support influencing consideration for your brand. You'd also like the ad to automatically adjusts its size, appearance, and format to fit available ad spaces and better fit content users came to see. Which ad format suits these needs?

Which ad format is recommended for building awareness?

26/01/2018 - Which ad format is recommended for building awareness?

Which ad format is recommended for getting more users for your app, as well as finding users who are likely to complete in-app actions?

26/01/2018 - Which ad format is recommended for getting more users for your app, as well as finding users who are likely to complete in-app actions?

If John is setting up a new video campaign, which manual bidding strategy should he use?

26/01/2018 - If John is setting up a new video campaign, which manual bidding strategy should he use?

When should you use automated bidding?

26/01/2018 - When should you use automated bidding?

A running shoe company wants to reach “avid marathon runners” instead of just “sports fans”. Which targeting method should this advertiser use?

26/01/2018 - A running shoe company wants to reach "avid marathon runners" instead of just "sports fans". Which targeting method should this advertiser use?

Your budget is $500 a month, your goal is to drive visits to your site, and your average sale price is around $10. Which bidding strategy is best for you?

26/01/2018 - Your budget is $500 a month, your goal is to drive visits to your site, and your average sale price is around $10. Which bidding strategy is best for you?

You are interested in understanding how campaigns are driving traffic to your site. What metric would you look at to see how often people who see your ad end up clicking it?

26/01/2018 - You are interested in understanding how campaigns are driving traffic to your site. What metric would you look at to see how often people who see your ad end up clicking it?

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