Google AdWords Search Advertising Certification Exam Answers

Google AdWords Search Advertising Certification Exam Answers

Which best describes the relationship between maximum cost-per-click (CPC) bids and Ad Rank?

22/03/2018 - Which best describes the relationship between maximum cost-per-click (CPC) bids and Ad Rank?

What information does the Conversion Optimizer need in order to find the optimal cost-per-click (CPC) bid for an ad each time the ad is eligible to appear?

22/03/2018 - What information does the Conversion Optimizer need in order to find the optimal cost-per-click (CPC) bid for an ad each time the ad is eligible to appear?

A florist is advertising five types of flowers, including red roses. When a user types the phrase “red roses” into Google, the advertiser’s ad is displayed and clicked on. Which landing page is more likely to convert to a sale?

22/03/2018 - A florist is advertising five types of flowers, including red roses. When a user types the phrase “red roses” into Google, the advertiser’s ad is displayed and clicked on. Which landing page is more likely to convert to a sale?

You can add a ‘+’ modifier in front of broad match keywords to…

22/03/2018 - You can add a ‘+’ modifier in front of broad match keywords to…

A user clicks on an ad promoting a sale on sneakers. Upon clicking, the user is taken to a page that does not contain sneakers, but rather discount sunglasses. The user also encounters pop-ups while trying to navigate the site. What should the advertiser do to improve the user’s experience?

22/03/2018 - A user clicks on an ad promoting a sale on sneakers. Upon clicking, the user is taken to a page that does not contain sneakers, but rather discount sunglasses. The user also encounters pop-ups while trying to navigate the site. What should the advertiser do to improve the user’s experience?

Often, the “last click” before a conversion gets all the credit. But there are often assist clicks and assist impressions that help guide your customers to conversion. Which built-in AdWords report can show you this performance data?

22/03/2018 - Often, the “last click” before a conversion gets all the credit. But there are often assist clicks and assist impressions that help guide your customers to conversion. Which built-in AdWords report can show you this performance data?

An advertiser attempts to enable Conversion Optimizer but the feature is not available in the account. Which is the most likely reason?

22/03/2018 - An advertiser attempts to enable Conversion Optimizer but the feature is not available in the account. Which is the most likely reason?

Which approach to bidding is best suited to maximize profit?

22/03/2018 - Which approach to bidding is best suited to maximize profit?

An advertiser notices that the clickthrough rate (CTR) in one ad group has significantly decreased throughout the past few weeks. What could this advertiser do in an attempt to increase CTR and maintain relevant website traffic?

22/03/2018 - An advertiser notices that the clickthrough rate (CTR) in one ad group has significantly decreased throughout the past few weeks. What could this advertiser do in an attempt to increase CTR and maintain relevant website traffic?

If the query “Seattle plumbers” is entered into Google, Google will use the location term that is part of the query to show ads:

22/03/2018 - If the query “Seattle plumbers” is entered into Google, Google will use the location term that is part of the query to show ads:

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