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  3. Posted on Thu, 15 Feb, 2018 at 12:41 PM ›

True or False: Advertisers cannot combine AdWords remarketing lists with a video remarketing list created in YouTube.

  1. True
  2. False

The correct answer is:

  • False
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Google AdWords Video Advertising Certification Exam Answers

TrueView in-display ads run on which YouTube pages?

  1. Search only
  2. Home, watch, and search
  3. Home, watch, and subscriptions
  4. Watch only

The correct answer is:

  • Home, watch, and search

With TrueView in-display ads, advertisers can target:

  1. The Google Display Network (GDN).
  2. YouTube and the Google Display Network (GDN).
  3. All of the listed answers are incorrect.
  4. YouTube.

The correct answer is:

  • YouTube and the Google Display Network (GDN).

True of False: Advertisers can use call-to-action overlays (CTAs) for free.

  1. False
  2. True

The correct answer is:

  • True

With AdWords for video, an advertiser can target:

  1. All of the listed answers are correct
  2. Websites on the Google Display Network (GDN)
  3. Specific YouTube channels
  4. Specific YouTube videos

The correct answer is:

  • All of the listed answers are correct

____ targeting enables advertisers to target specific websites, YouTube videos, and YouTube Partner channels with TrueView ads.

  1. Placement
  2. Contextual
  3. Interest
  4. Topic

100% Correct Answer

  • Placement

TrueView in-display video ads run on:

  1. The Search Network and the Display Network
  2. The YouTube Network
  3. The Display Network
  4. YouTube video and search pages and the Display Network

The correct answer is:

  • YouTube video and search pages and the Display Network

What does linking an AdWords account to a YouTube account allow an advertiser to do?

  1. Access additional video reporting metrics
  2. All of the listed answers are correct
  3. Create call-to-action (CTA) overlays
  4. Create a remarketing list

100% Correct Answer

  • All of the listed answers are correct

With TrueView in-stream ads, an advertiser pays:

  1. on a cost-per-thousand-impressions (CPM) basis
  2. when the viewer watches at least 30 seconds of the video or completes it
  3. only when the viewer clicks the video
  4. when the viewer watches five seconds of the video

The correct answer is:

  • when the viewer watches at least 30 seconds of the video or completes it

A TrueView in-display video ad needs to be:

  1. There isn’t a time limit
  2. about 2 minutes
  3. less than 30 seconds
  4. more than 30 seconds

The correct answer is:

  • There isn’t a time limit

TrueView in-display ads can run on:

  1. The Display Network
  2. The Search Network and the Display Network
  3. YouTube and the Display Network
  4. YouTube

The correct answer is:

  • YouTube and the Display Network

True or False: Advertisers can implement a remarketing tag for mastheads

  1. True
  2. False

The correct answer is:

  • True

True or False: The standard banner size supported by YouTube is 300×250.

  1. True
  2. False

The correct answer is:

  • True

Which of the following is a tip for optimizing a TrueView video ad campaign?

  1. Remove all but one targeting group from the campaign.
  2. Add exclusions to the campaign or targeting group.
  3. All of the listed answers are incorrect.
  4. Increase each target group’s bid by 100%.

The correct answer is:

  • Add exclusions to the campaign or targeting group.

An advertiser is charged for a TrueView in-display ad when a viewer:

  1. watches the entire ad.
  2. watches a TrueView in-stream ad after watching an in-display ad.
  3. chooses to watch the ad by clicking a thumbnail.
  4. shares the ad.

The correct answer is:

  • chooses to watch the ad by clicking a thumbnail.

_______ is used for AdWords for video campaigns.

  1. Cost-per-click (CPC) bidding
  2. Cost-per-acquisition (CPA) bidding
  3. Cost-per-thousand-impressions (CPM) bidding
  4. Cost-per-view (CPV) bidding

The correct answer is:

  • Cost-per-view (CPV) bidding

What is the view-through rate (VTR) of a campaign that has received 10,000 impressions and 900 views, and a channel that has received 200 subscriptions?

  1. 0.2
  2. 0.11
  3. 0.02
  4. 0.09

The correct answer is:

  • 0.09

Average video view duration metrics are accessible through:

  1. The YouTube Channel watch page.
  2. The YouTube analytics audience retention tab.
  3. AdWords reports and uploads tab.
  4. AdWords campaign tab.

The correct answer is:

  • The YouTube analytics audience retention tab.

True or False: YouTube remarketing lists can be used with standard text ads and display ads.

  1. False
  2. True

The correct answer is:

  • True

An advertiser who wants to ensure a specific reach for a specific price on YouTube should use:

  1. Reservation buying.
  2. Placement targeting.
  3. TrueView video ads.
  4. Interest targeting.

The correct answer is:

  • Reservation buying.

If an advertiser adds interest categories and topics to the same targeting group, then a TrueView ad will show:

  1. only on targeted topics.
  2. only on targeted interest categories.
  3. on targeted topics and interest categories.
  4. only when targeted topics and interest categories match.

The correct answer is:

  • only when targeted topics and interest categories match.

______________ is the most effective way to control the number of times a user sees an ad.

  1. Setting a lower cost-per-view (CPV) bid at the campaign-level
  2. Monitoring audience retention metrics with YouTube Analytics
  3. Setting a frequency cap
  4. Lowering bidding levels

The correct answer is:

  • Setting a frequency cap

True or False: With TrueView in-stream ads, the advertiser pays when a user clicks the video.

  1. True
  2. False

The correct answer is:

  • False

TrueView video discovery ads run on:

  1. YouTube videos and YouTube search pages
  2. The YouTube Network
  3. The Display Network
  4. The Search Network and the Display Network

100% Correct Answer

  • YouTube videos and YouTube search pages

Related Options:

  1. YouTube watch pages and Masthead ads, and Google search results
  2. YouTube videos and search results, and the Display Network
  3. Google TV, Google search results, and the Display Network
  4. YouTube homepage, channels, watch pages, and search results, and the Display Network

100% Correct Answer

  • YouTube homepage, channels, watch pages, and search results, and the Display Network

Related Options

  1. The Display Network
  2. YouTube video and search pages and the Display Network
  3. The YouTube Network
  4. The Search Network and the Display Network

100% Correct Answer
YouTube video and search pages and the Display Network

Please Note:
TrueView video discovery ads can run across YouTube and Google Display Network. On YouTube they can run on the search results and watch pages for both desktop and m.youtube.com, as well as the homepages for desktop and YouTube mobile apps.

The best way to initiate a reserve buy is to:

  1. All of the listed answers are incorrect.
  2. Contact a Google sales representative.
  3. Create a reservation campaign in AdWords.
  4. Create a normal video campaign in AdWords.

The correct answer is:

  • All of the listed answers are incorrect.

What are creative best practices for a TrueView in-stream ad?

  1. Add a call-to-action (CTA) overlay.
  2. Deliver the most important message early in the video.
  3. Provide clear next steps that customers can take action on.
  4. All of the listed answers are correct.

The correct answer is:

  • All of the listed answers are correct.

Advertisers who want to pay only when a user watches their ad should use:

  1. Text ads.
  2. YouTube homepage ads.
  3. Cost-per-thousand-impressions (CPM).
  4. TrueView in-stream ads.

The correct answer is:

  • TrueView in-stream ads.

Viewers are added to an advertiser’s YouTube remarketing list when they:

  1. watch, comment, like, or share an advertiser’s YouTube video.
  2. sign in to YouTube.
  3. set up a YouTube account.
  4. click a text ad in Google search results.

The correct answer is:

  • watch, comment, like, or share an advertiser’s YouTube video.

Where does the user land if they click a TrueView in-display ad?

  1. The advertiser’s YouTube watch page or channel.
  2. The advertiser’s website.
  3. The advertiser’s YouTube masthead.
  4. The ad’s destination URL.

The correct answer is:

  • The ad’s destination URL.

Initial remarketing list size for AdWords for video campaigns includes users from the last:

  1. 15 days.
  2. 540 days.
  3. 30 days.
  4. You cannot include visitors from past days.

The correct answer is:

  • 30 days.

TrueView in-display ads run on which networks:

  1. Google Search Network and Google Display Network
  2. YouTube Search Network and Google Display Network
  3. YouTube Search Network
  4. Google Display Network

The correct answer is:

  • Google Search Network and Google Display Network

Which of these can be created to run on YouTube and the Google Display Network?

  1. Homepage expandable Masthead ads
  2. TrueView and VideoPlus ads
  3. VideoPlus ads
  4. TrueView and Lightbox ads

The correct answer is:

  • TrueView and Lightbox ads

Which of the following remarketing lists can be used for a video campaign?

  1. People who skipped your TrueView in-stream ads
  2. People who clicked the +1 button on the advertiser’s Google+ page
  3. All of the listed answers are correct
  4. People who watched certain videos from the advertiser’s YouTube channel

The correct answer is:

  • People who watched certain videos from the advertiser’s YouTube channel

True or False: TruView in-stream ads and TruView in-display ads can be in the same video campaign.

  1. False
  2. True

The correct answer is:

  • True

With TrueView Video Discovery ads, advertisers can target:

  1. The Google Display Network (GDN).
  2. YouTube and the Google Display Network (GDN).
  3. All of the listed answers are incorrect.
  4. YouTube.

The correct answer is:

  • YouTube and the Google Display Network (GDN).

____ ads can show on YouTube search results before they’re approved, but they can’t run on YouTube or the Google Display Network until fully reviewed and approved.

  1. Approved
  2. Eligible
  3. Paused
  4. Disapproved

The correct answer is:

  • Eligible

What’s the maximum number of targeting groups you can create in a video campaign?

  1. There isn’t a limit
  2. 50
  3. 1
  4. 10

The correct answer is:

  • 10

Which is true when creating a targeting group for a video campaign?

  1. You can see estimates for views and average cost-per-view (CPV) values
  2. All of the listed answers are correct
  3. You can customize bids per TrueView ad format
  4. You can enable targeting groups for certain ads

The correct answer is:

  • All of the listed answers are correct

How is a user added to a video remarketing list?

  1. After five seconds of the video.
  2. When the user clicks the video.
  3. When a view occurs.
  4. When the user purchases something from the advertiser’s website.

The correct answer is:

  • When a view occurs.

True or False: TrueView in-stream ads and TrueView in-display ads can be in the same AdWords for video campaign.

  1. False
  2. True

The correct answer is:

  • True

True or False: Advertisers have to implement a code to use the remarketing feature on AdWords for video.

  1. False
  2. True

The correct answer is:

  • False

Why should a YouTube account be linked to a Google+ page?

  1. So your video ads appear on Google+, too
  2. To get a “YouTube tab” on the Google+ profile
  3. For auto-sharing of uploads to Google+ with customized posts
  4. To get a “YouTube” tab on the Google+ profile and for auto-sharing of uploads to Google+ with customized posts

The correct answer is:

  • To get a “YouTube” tab on the Google+ profile and for auto-sharing of uploads to Google+ with customized posts

True or False: Advertisers cannot combine AdWords remarketing lists with a video remarketing list created in YouTube.

  1. True
  2. False

The correct answer is:

  • False

What’s the first step when determining the right video solution for your campaign?

  1. Find the KPIs that measure your goal
  2. Determine your campaign goals
  3. Choose the video solution that drives that goal
  4. Optimize your campaign

100% Correct Answer

  • Determine your campaign goals

Which of the following can be targeted when building a mobile video masthead?

  1. YouTube.com
  2. All of the listed answers are correct
  3. An iOS app
  4. An Android app

The correct answer is:

  • All of the listed answers are correct

A video targeting group:

  1. mixes and matches targeting settings for the best exposure
  2. combines a video ad with a display ad for the best exposure
  3. combines several of a campaign’s targeting groups for the best exposure
  4. places multiple video ads from a campaign on select websites

The correct answer is:

  • mixes and matches targeting settings for the best exposure

How much did the amount of time people spend watching video on the internet grow between the end of 2013 and the end of 2014?

  1. 28.5%
  2. 18.5%
  3. 48.5%
  4. 38.5%

The correct answer is:

  • 38.5%

When setting up targeting groups for video ads, it’s most effective to:

  1. select a maximum of 3 targeting groups
  2. select at least 5 advanced audience options
  3. target broadly by demographic groups, topics, or interests
  4. target narrowly by demographic groups, topics, or interests

The correct answer is:

  • target narrowly by demographic groups, topics, or interests

Which video ads can be created with AdWords for video?

  1. Homepage expandable masthead unit
  2. TrueView ads
  3. Engagement ads
  4. InVideo ads

The correct answer is:

  • TrueView ads

True or False: AdWords for video is only recommended for branding.

  1. True
  2. False

The correct answer is:

  • False

Which should be considered when analyzing campaign performance of different TrueView video ad formats?

  1. Quartiles only.
  2. View-through rate (VTR) only.
  3. View-through rate (VTR) and quartiles.
  4. Quartiles and website clicks.

The correct answer is:

  • View-through rate (VTR) and quartiles.

True or False: AdWords for video ads can use private videos.

  1. True
  2. False

The correct answer is:

  • False

Using advanced campaign settings, YouTube remarketing, and call-to-action overlays (CTAs) are all tips for optimizing:

  1. video ad campaigns.
  2. bidding strategies.
  3. cost-per-view (CPV) bidding strategies.
  4. TrueView in-display ads.

The correct answer is:

  • video ad campaigns.

TrueView in-stream ads and in-display ads appear, respectively:

  1. before videos and as clickable thumbnails
  2. as clickable thumbnails and before videos
  3. to the left and right of videos
  4. at the top and bottom of videos

The correct answer is:

  • before videos and as clickable thumbnails

Your manager wants to know how Google can help your brand get in front of mobile users. What might you say?

  1. Google does not provide cross-device targeting at this time.
  2. Mobile is a behavior and not a technology. The Google Network has massive reach and enables brands to easily tap into these behaviors in real time.
  3. TV is the way to go. On mobile alone, TV reaches more 18- to 49-year-olds than YouTube.
  4. Google doesn’t have the mobile ad formats across search, display, and video to persuade our customers.

100% Correct Answer

  • Mobile is a behavior and not a technology. The Google Network has massive reach and enables brands to easily tap into these behaviors in real time.

What does digital media offer that TV advertising does not?

  1. Demographic targeting
  2. Upfront deals
  3. Reach
  4. Real-time optimization

100% Correct Answer

  • Real-time optimization

Yoko wants to re-engage prior customers who’ve visited her YouTube channel but haven’t downloaded the shopping app. What can she identify to make a video remarketing list?

Ad impressions, users who have downloaded the app
Ad impressions, users who have subscribed to her company’s video channel
Users who have subscribed to her company’s video channel, users who haven’t downloaded the app
Ad impressions, users who haven’t downloaded the app

If the primary goal for your video campaign is influencing consideration, what are the KPIs you’d look at?

  1. View-through rate, watch time, favorability lift, consideration lift, and brand interest lift
  2. Views, impressions, unique users, awareness lift, and ad recall lift
  3. Sales and purchase intent lift
  4. Clicks, calls, and sign-ups

100% Correct Answer

  • View-through rate, watch time, favorability lift, consideration lift, and brand interest lift

Sebastien wants to get a good read on how his users are interacting with his videos across different geographies of his target demographic. For example, it would be helpful to know what calls-to-action are driving higher clickthrough rates. In which report of YouTube Analytics would he be able to access this kind of data?

  1. Engagement report
  2. Likes and dislikes report
  3. Audience retention report
  4. Watch time report

100% Correct Answer

  • Engagement report

These people are redefining what it means to be a celebrity by being approachable, conversational, and authentic to millions of dedicated followers. They can activate millions of fans with a click of the “publish” button — and some are sharing the spotlight with brands.

  1. Brands
  2. Fans
  3. Creators
  4. Networks

The correct answer is:

  • Creators

Video campaign up and running, check! Now how’s it doing? Holly has just a few minutes to pull some data together on how her audience is responding to the ads. In particular, she wants to know how well her ads are resonating — whether viewers are interacting with the ads they see. What metric should she investigate in AdWords Reporting?

  1. Clickthrough rate (CTR)
  2. Cost-per-view (CPV)
  3. View rate
  4. Viewthrough rate

100% Correct Answer

  • Clickthrough rate (CTR)

Where on YouTube can TrueView video discovery ads run?

  1. YouTube watch pages and Masthead ads, and Google search results
  2. YouTube homepage, YouTube search results and watch pages
  3. YouTube videos and Google search results
  4. Google TV, Google search results, and the Display Network

100% Correct Answer

  • YouTube homepage, YouTube search results and watch pages

Your agency is looking to run a video campaign that has flexible pricing, real-time optimization, and an ad format that allows users to opt out of watching. Where can you implement this campaign?

  1. AdWords and DoubleClick Bid Manager
  2. AdWords only
  3. DoubleClick Bid Manager only
  4. YouTube

The correct answer is:

  • AdWords and DoubleClick Bid Manager

Maria wants to make sure and share her video ads when her target audience is most likely to view them! When setting up her TrueView Standard video campaign in AdWords, what setting allows her to adjust these parameters?

  1. Mobile and Tablet options
  2. Scheduling and Delivery
  3. Budget
  4. Bidding

100% Correct Answer

  • Scheduling and Delivery

Cards are a great way to increase engagement with your video ad or brand. Where do you create cards?

  1. Bumper ads
  2. AdWords
  3. YouTube
  4. Google Preferred

100% Correct Answer

  • YouTube

For her latest TrueView in-stream ad, Jacquline’s primary goal is to get her brand noticed with the 18-25 year-old set. What could she incorporate in her video to help humanize her brand?

  1. Add music
  2. Feature animation
  3. Use humor
  4. Collaborate with a YouTube creator

100% Correct Answer

  • Collaborate with a YouTube creator

Your agency wants to run an ad campaign that reaches audiences that are hard to find on TV, impacts customers with engaging formats, and allows your team to measure and optimize their campaigns in near real time. Where can you advertise to accomplish all three of these objectives?

  1. Your local newspaper
  2. Radio
  3. TV
  4. YouTube

100% Correct Answer

  • YouTube

What benefit of advertising with TrueView best serves a new video advertiser hoping to share his niche brand story with just the right audience?

  1. You can tell a personal brand story.
  2. You can set up a video campaign in just a few minutes.
  3. You can reach a targeted audience on YouTube and with partners across the Google Display Network.
  4. You can measure your success using the powerful video performance tools AdWords Video Analytics and YouTube Analytics.

The correct answer is:

  • You can reach a targeted audience on YouTube and with partners across the Google Display Network.

What tool measures brand metrics along the marketing funnel like brand consideration or purchase intent?

  1. YouTube Analytics
  2. AdWords Reporting
  3. Video Performance Data
  4. Google Brand Lift

The correct answer is:

  • Google Brand Lift

What is a key difference between reservation buying and auction buying?

  1. Reservation buying means pre-packaged lineups, while auction buying is for individual impressions.
  2. Reservation buying is done programmatically, while auction buying is done manually.
  3. Reservation buying is done manually, while auction buying is done through a Google representative.
  4. Reservation buying includes hard-to-sell inventory, while auction buying does not.

The correct answer is:

  • Reservation buying means pre-packaged lineups, while auction buying is for individual impressions.

Tom has his sights set on this TrueView in-stream ad launching his new food truck company app. What creative element encourages his customers to interact with the ad and actually take action?

  1. His company’s brand name
  2. A direct call-to-action (CTA)
  3. His company logo
  4. Background music

The correct answer is:

  • A direct call-to-action (CTA)

Before finalizing the target audience for his next campaign, Sacha would like to find out more about what his potential audience, especially what they think about his product. What Google tool could he use to gain this insight quickly?

  1. Google Shopping Insights
  2. Google Trends
  3. Google Correlate
  4. Google Surveys

100% Correct Answer

  • Google Surveys

If the primary goal for your video campaign is building awareness, what are the KPIs you’d look at?

  1. View-through rate, watch time, favorability lift, consideration lift, and brand interest lift
  2. Views, impressions, unique users, awareness lift, and ad recall lift
  3. Clicks, calls, and sign-ups
  4. Sales and purchase intent lift

The correct answer is:

  • Views, impressions, unique users, awareness lift, and ad recall lift

Which ad format gives viewers the choice of whether or not to watch your ad, and helps drive brand consideration?

  1. Google Preferred
  2. TrueView ads
  3. Mastheads
  4. Bumper ads

100% Correct Answer

  • TrueView ads

TrueView video ads can be especially effective for driving what goals?

  1. Consideration and action
  2. Awareness and consideration
  3. Only awareness
  4. Action and awareness

100% Correct Answer

  • Consideration and action

Jared would like to use video remarketing to re-engage his current YouTube audience with a new product release. What’s the critical first step he needs to take within AdWords to start a video remarketing campaign?

  1. Link his current AdWords account to his existing YouTube channel
  2. Select the viewer actions he wants to target for his list
  3. Set the membership duration to Open to ensure he captures all users for an open ended period of time, even new ones
  4. Add the remarketing list to his campaign

100% Correct Answer

  • Link his current AdWords account to his existing YouTube channel

What can you use to connect with people based on their purchase intent?

  1. Google’s in-market audiences
  2. Similar audiences
  3. Custom affinity audiences
  4. Customer Match

100% Correct Answer

  • Google’s in-market audiences

Video campaigns can help advertisers optimize for:

  1. impressions
  2. conversions
  3. views and engagements
  4. clicks

100% Correct Answer

  • views and engagements

A huge fan of both in-stream and discovery ads, what advice would you share with Andreas who would like to set up his video campaign in AdWords?

  1. Create one ad group for both in-stream and video discovery ads
  2. Create one ad group for in-stream ads and one for video discovery ads
  3. Import videos for both in-stream and discovery ads using the import video group feature
  4. Select the video links in the video component Properties panel to add a video to an ad group

100% Correct Answer

  • Create one ad group for in-stream ads and one for video discovery ads

_______ is used to measure video campaigns.

  1. Cost-per-click (CPC) bidding
  2. Cost-per-view (CPV) bidding
  3. Cost-per-acquisition (CPA) bidding
  4. Cost-per-thousand-impressions (CPM) bidding

100% Correct Answer

  • Cost-per-view (CPV) bidding

What are the three components in the YouTube ecosystem?

  1. Brands, publishers, and advertisers
  2. Fans, creators, and advertisers
  3. Fans, publishers, and producers
  4. Creators, agencies, and publishers

100% Correct Answer

  • Fans, creators, and advertisers

You work for an advertiser or agency with an upfront deal. What is the best way to reserve Google Preferred inventory?

  1. AdWords
  2. Through a Google representative
  3. Through a third-party provider
  4. YouTube

100% Correct Answer

  • Through a Google representative

How can you launch Google Preferred and/or Mastheads ads?

  1. In YouTube
  2. With Brand Lift
  3. Through a Google representative
  4. In AdWords

100% Correct Answer

  • Through a Google representative

Which is the best tip for optimizing a TrueView video for viewer engagement?

  1. Add exclusions to the campaign
  2. Increase each target group’s bid by 100%
  3. Run both an in-stream and a video discovery version of the ad
  4. Look at engagement rate for targeting and focus on the methods with the highest view through rate

100% Correct Answer

  • Look at engagement rate for targeting and focus on the methods with the highest view through rate

You’re an agency that needs to know the technical specifications to build and implement your upcoming video campaign. Where can you go to find out how each ad format works, creative submission timelines, technical specifications, reporting, and third-party tracking capabilities?

  1. Through the third-party request form
  2. In the Google Display Specifications site
  3. Through a Google representative
  4. In the AdWords Help Center

100% Correct Answer

  • In the Google Display Specifications site

You want to plan YouTube media in terms of reach and frequency, talk in terms of GRPs and cost per points. What Google measurement solution will you use?

  1. Google’s reach solutions
  2. Sales Lift
  3. Google Consumer Surveys
  4. Brand Lift

100% Correct Answer

  • Google’s reach solutions

What is Google’s programmatic buying platform?

  1. YouTube
  2. AdWords
  3. Google Analytics
  4. DoubleClick Bid Manager

100% Correct Answer

  • DoubleClick Bid Manager

Linking a YouTube channel to an AdWords account lets you:

  1. manage one channel from one Google account and let multiple people manage a channel
  2. use brand accounts to manage many YouTube channels at once or to manage multiple Google Accounts
  3. manage one channel from one Google account
  4. manage multiple channels from one Google account

100% Correct Answer

  • use brand accounts to manage many YouTube channels at once or to manage multiple Google Accounts

Google helps marketers connect with people using what three kinds of data?

  1. Declared, social, and offline
  2. Passion, purchase intent, and personalization
  3. Declared, matched, and demographic
  4. Demographic, purchase intent, and declared

100% Correct Answer

  • Passion, purchase intent, and personalization

In his TrueView discovery ad, Amir wants to invite people to click to watch his YouTube video about a DIY home improvement project. What call to action language gives learners a reason to take action?

  1. Start now
  2. Download this
  3. Click here
  4. Learn how to build a table

The correct answer is:

  • Learn how to build a table

Mavi wants to do a collaboration with a YouTube star in which she includes her brand’s message in the creator’s video. What type of collaboration does this describe?

  1. A creator video in which the brand’s message is integrated or shared via a “shout out”
  2. A series of brand videos in which the creator is mentioned throughout
  3. An integrated approach in which the brand collaborates with multiple creators to weave in the brand story
  4. A one-off video in which the brand is highlighted

100% Correct Answer

  • A creator video in which the brand’s message is integrated or shared via a “shout out”

Matias is thrilled about including video remarketing in his latest campaign strategy to bolster pre-holiday sales of his company’s new toy release. He is eager to re-engage with his prior customers who are exploring his YouTube content. What benefit of video remarketing meets his need?

  1. It’s cost-efficient by remarketing to customers based on past behaviors that may offer a higher return on investment.
  2. It can be set up in AdWords in a few steps.
  3. It offers the opportunity to target specific customers and create personalized messaging to his audience that has shown interest for similar toys on his YouTube channel.
  4. It allows for reaching a very broad audience — a scope that includes YouTube, as well as Google’s Search and Display Network.

100% Correct Answer

  • It offers the opportunity to target specific customers and create personalized messaging to his audience that has shown interest for similar toys on his YouTube channel.

An advertiser wants to know the minimum amount of money that she must spend on an AdWords campaign. What should you tell her?

  1. $2
  2. $5
  3. $100.00
  4. There is no minimum

100% Correct Answer

  • There is no minimum

Using a variety of Google tools, Jose was able to glean insight into jean preferences for the area of Chicago in which his new store is opening. However, he has plans to expand nationally! What Google tool could he use to get insight into trends and popularity of products across the U.S.?

  1. Google Trends
  2. Google Shopping Insights
  3. Google Correlate
  4. Google Surveys

100% Correct Answer

  • Google Shopping Insights

A tech-savvy musician, Josef wants to create his first video ad and he has budget to do so! Although he’s a bit concerned about the actual filmmaking part, he is excited to make this ad himself using YouTube’s Director app. Which app feature best supports his need?

  1. The app is available at no cost to him or any businesses — big or small.
  2. It’s mobile-friendly, so he can easily create his video footage on the go.
  3. It offers 100+ ready-to-go video templates designed for a variety of businesses, including his.
  4. It helps connect him with local filmmakers for hire.

100% Correct Answer

  • It offers 100+ ready-to-go video templates designed for a variety of businesses, including his.

On mobile alone, what platform reaches more 18- to 49-year-olds than any broadcast or cable TV network?

  1. YouTube
  2. Gmail
  3. Google+
  4. Google Maps

100% Correct Answer

  • YouTube

In setting up her latest video campaign on YouTube, Susan is faced with the Video targeting tab and a myriad of audience settings. What strategy should she adopt to optimize her campaign’s view rates?

  1. Use what you know — adjust the settings to mimic those used for a prior successful video campaign.
  2. Take it easy — to start, simply go with the default targeting settings while getting used to running an AdWords video campaign.
  3. Start broad — adjust the settings to reach a wide audience, test, and then refine the settings based on the performance data.
  4. Maximize for success — take advantage of each setting to narrow things down based on the insights you’ve uncovered on your ideal audience.

The correct answer is:

  • Start broad — adjust the settings to reach a wide audience, test, and then refine the settings based on the performance data.

In looking at her performance data, Mia recognizes her video ads aren’t driving traffic to her website as well as she had hoped. In particular the clickthrough rates (CTR) are low. What could she do to increase the CTR over time?

  1. Rotate two or three different video ads
  2. Add a call-to-action (CTA) overlay
  3. Fine tune her target audience
  4. Shorten the video ad’s duration

100% Correct Answer

  • Add a call-to-action (CTA) overlay

John launched a new line of men’s shoes on his fashion website, and he wants to build awareness about the launch. Which targeting option should he use?

  1. Demographic targeting
  2. In-market audiences
  3. Similar audiences
  4. Gmail ads

100% Correct Answer

  • Demographic targeting

A running shoe company wants to reach “avid marathon runners” instead of just “sports fans”. Which targeting method should this advertiser use?

  1. Demographic targeting
  2. Affinity audiences
  3. Custom affinity audiences
  4. Managed Placements

100% Correct Answer

  • Custom affinity audiences

Which targeting option allows you to re-engage with people who visited your site by serving them ads containing the products they viewed on their visit?

  1. Dynamic remarketing
  2. In-market audiences
  3. Topic targeting
  4. Similar audiences

100% Correct Answer

  • Dynamic remarketing

What is the Google Network?

  1. The term that embodies all of the places where your AdWords ad can appear.
  2. A network of partner websites that will show your AdWords ad.
  3. A network of hardware devices, including chromebooks and android phones where your AdWords ad can appear.
  4. The collective term for Google’s professional support staff that can answer your AdWords questions 24/7.

100% Correct Answer

  • The term that embodies all of the places where your AdWords ad can appear.

How are rich media ads different from other ad formats?

  1. They are a type of text ad
  2. They are displayed on the Search Network
  3. They are ads with animation or other types of motion
  4. They are static image ads

100% Correct Answer

  • They are ads with animation or other types of motion

An advertiser wants to know if Shopping ads will appear on YouTube. What should you tell her?

  1. Shopping Ads can only appear on Google.com
  2. Shopping Ads can only appear on retail websites.
  3. Shopping ads can only show on pre-roll video ads on YouTube
  4. Shopping ads can appear on Google Search partner websites like YouTube

100% Correct Answer

  • Shopping ads can appear on Google Search partner websites like YouTube

_______ is used for video campaigns.

  1. Cost-per-acquisition (CPA) bidding
  2. Cost-per-thousand-impressions (CPM) bidding
  3. Cost-per-view (CPV) bidding
  4. Cost-per-click (CPC) bidding

100% Correct Answer
Cost-per-view (CPV) bidding

________ targeting lets advertisers place ads on specific websites, YouTube videos, and YouTube Partner channels with TrueView ads.

  1. Interest
  2. Topic
  3. Contextual
  4. Placement

100% Correct Answer
Placement

_________ ads can be created and managed through AdWords.

  1. TrueView
  2. Masthead
  3. TV
  4. Reserve-bought

100% Correct Answer
TrueView

_________ are optional, clickable thumbnail images that appear next to TrueView InStream ads on YouTube.

  1. TrueView in-display ads
  2. Companion banners
  3. Companion Mastheads
  4. YouTube Mastheads

100% Correct Answer
Companion banners

A click on a companion banner:

  1. All of the listed answers are correct
  2. can direct to an external URL
  3. can direct to a YouTube channel
  4. counts as a view even if the person hasn’t watched 30 seconds of the ad

100% Correct Answer

  • All of the listed answers are correct

A client who wants to advertise before, during, or after popular videos on the Display Network should:

  1. add the keyword “video” to relevant campaigns
  2. bundle display ads for each target audience
  3. add a call-to-action (CTA) overlay to video ads
  4. create a video ad campaign

100% Correct Answer

  • create a video ad campaign

Related Question:
A client who wants to advertise before, during, or after popular videos on the Google Display Network (GDN) should:

A TrueView in-stream ad view is counted when a viewer:

  1. watches the ad for a second time
  2. watches or skips the ad
  3. lands on the YouTube page where the ad is running
  4. engages with the ad, for example, by clicking a call to action

100% Correct Answer

  • engages with the ad, for example, by clicking a call to action

Related Options:

  1. Clicks on the ad
  2. watches the entire ad
  3. watches the ad for 30 seconds
  4. All of the above

100% Correct Answer

  • All of the above

A TrueView video discovery ad needs to be:

  1. more than 30 seconds
  2. about 2 minutes
  3. There isn’t a time limit
  4. less than 30 seconds

100% Correct Answer
There isn’t a time limit

A viewer can skip watching a TrueView in-stream ad after:

  1. 5 seconds
  2. 2 seconds
  3. 7 seconds
  4. 10 seconds

100% Correct Answer
5 seconds

Related Question:
A viewer can skip a TruView in-stream video ad after:

An advertiser can use a remarketing tag to target people who’ve:

  1. posted videos on YouTube that mention her products
  2. searched on YouTube for videos about products like hers
  3. subscribed to or unsubscribed from her YouTube channel
  4. set up multiple YouTube accounts

100% Correct Answer

  • subscribed to or unsubscribed from her YouTube channel

An advertiser can:

  1. optimize remarketing by raising bids on topics or channels that generate the greatest ad response
  2. target viewers who are watching competitors’ ads on YouTube
  3. combine an AdWords remarketing list with a Masthead ad unit
  4. remarket video ads from the Search Network on the Display Network

100% Correct Answer

  • optimize remarketing by raising bids on topics or channels that generate the greatest ad response

An advertiser is charged for viewing a TrueView video discovery ad when someone:

  1. clicks and views the first frame of the ad
  2. watches a TrueView in-stream ad after watching a TrueView video discovery ad
  3. watches the entire ad
  4. shares the ad

100% Correct Answer

  • clicks and views the first frame of the ad

Related Question:

  • An advertiser is charged for viewing a TrueView video discovery ad when someone:

Call-to-action (CTA) overlays are compatible with:

  1. TrueView in-display ads that are at least 30 seconds long
  2. TrueView in-display ads only
  3. any TrueView ad format
  4. TrueView in-stream ads only

100% Correct Answer

  • any TrueView ad format

Frequency capping counts include:

  1. all impressions appearing in an ad position of “1”
  2. all impressions, including those that weren’t viewable
  3. only impressions that led to clicks
  4. only impressions that were viewable

100% Correct Answer
all impressions appearing in an ad position of “1”

How can an advertiser calculate the view rate of a video campaign?

  1. By dividing the number of clicks by the number of views
  2. By looking at the percentage of viewers who watched the video until the last quartile
  3. By dividing the number of views by the number of impressions
  4. By dividing the number of impressions by the number of clicks

100% Correct Answer
By dividing the number of views by the number of impressions

How can an advertiser set up AdWords conversion tracking for a TrueView in-stream ad campaign?

  1. By using Google Analytics
  2. By using YouTube Analytics
  3. By creating an AdWords conversion tracking code
  4. You can’t measure conversions with the in-stream format

100% Correct Answer

  • By creating an AdWords conversion tracking code

If an advertiser adds affinity audiences and topics to the same targeting group, a TrueView ad will show:

  1. only on targeted affinity audiences
  2. on targeted topics and affinity audiences
  3. only when targeted topics and affinity audiences match
  4. only on targeted topics

100% Correct Answer

  • only when targeted topics and affinity audiences match

If someone clicks a TrueView in-display ad, where do they land?

  1. The video on the YouTube watch page or advertiser’s channel
  2. The advertiser’s YouTube Masthead
  3. The advertiser’s website
  4. The ad’s destination URL

100% Correct Answer
The video on the YouTube watch page or advertiser’s channel

Related Question:
If someone clicks a TrueView video discovery ad, where do they land?

If your client wants a specific reach for a specific price on YouTube, you should use:

  1. reservation buying
  2. placement targeting
  3. affinity audiences
  4. TrueView video ads

100% Correct Answer
reservation buying

If your client wants to pay only when someone views an ad, you should use:

  1. Text ads
  2. Viewable cost-per-thousand-impressions (vCPM) bidding
  3. TrueView ads
  4. YouTube homepage ads

100% Correct Answer

  • TrueView ads

In which TrueView format(s) can an advertiser use a companion banner?

  1. In-stream
  2. In-stream and video discovery
  3. All of the listed answers are incorrect
  4. Video discovery

The correct answer is:
In-stream

Linking a YouTube channel to a Google+ page lets you:

  1. manage one channel from one Google account
  2. manage one channel from one Google account and let multiple people manage a channel
  3. manage multiple channels from one Google account
  4. manage multiple channels from one Google account and let multiple people manage a channel

100% Correct Answer
manage multiple channels from one Google account and let multiple people manage a channel

On average, how long does it take for a video ad to get approved?

  1. Video ads are instantly eligible to show on YouTube and the Display Network
  2. 10 business days
  3. 2 hours
  4. 1 business day

100% Correct Answer
1 business day

People are added to an advertiser’s video remarketing list when they:

  1. sign in to YouTube
  2. watch, comment on, like, or share a competitor’s YouTube video
  3. click a text ad in Google search results
  4. watch, comment on, like, or share the advertiser’s YouTube video

100% Correct Answer
watch, comment on, like, or share the advertiser’s YouTube video

The best way to reserve an ad is to:

  1. Create a reservation campaign in AdWords
  2. Enter specifications on the “Reservation” tab
  3. Contact a Google sales representative
  4. Create a standard video campaign

100% Correct Answer

  • Contact a Google sales representative

The initial remarketing list size for video campaigns includes users from the past:

  1. 15 days
  2. 540 days
  3. 30 days
  4. You can’t include visitors from past days

100% Correct Answer

  • 30 days

The most effective way to control the number of times someone sees an ad is by:

  1. Lowering bidding levels
  2. Setting a lower cost-per-view (CPV) bid at the target group level
  3. Setting a frequency cap
  4. Monitoring audience retention metrics with YouTube Analytics

100% Correct Answer

  • Setting a frequency cap

The standard companion banner size for TrueView in-stream ads on YouTube is:

  1. 300×60
  2. 300×80
  3. 300×600
  4. 300×250

100% Correct Answer

  • 300×60

Please Note:
YouTube – 300×60 JPG, static GIF, or PNG
Google Display Network (GDN) – 300×250

To run a TrueView video ad, the video must be uploaded to:

  1. YouTube, with the privacy settings changed to “Private”
  2. YouTube, with the privacy settings changed to “Public” or “Unlisted”
  3. an advertiser’s website
  4. any video hosting site

100% Correct Answer

  • YouTube, with the privacy settings changed to “Public” or “Unlisted”

True or False: Advertisers can set bids per ad format

  1. False
  2. True

100% Correct Answer
True

True or False: Advertisers have to implement a code to use the remarketing feature on a video campaign.

  1. True
  2. False

100% Correct Answer
False

True or False: IP address exclusion is not available for TrueView campaigns.

  1. False
  2. True

100% Correct Answer
True

True or False: More than one YouTube account can be linked to an AdWords account.

  1. False
  2. True

100% Correct Answer

  • True

True or False: To get full access to YouTube Analytics, you need to link your AdWords and YouTube accounts.

  1. True
  2. False

100% Correct Answer
True

True or False: TrueView in-stream ads and TrueView video discovery ads can be in the same video campaign.

  1. True
  2. False

100% Correct Answer
True

True or False: Video ads may appear in videos marked “Private” on YouTube.

  1. True
  2. False

100% Correct Answer

  • False

True or False: With TrueView in-stream video ads, the advertiser pays when someone hovers their cursor over the ad for 5 seconds.

  1. True
  2. False

100% Correct Answer
False

True or False: You can use contextual targeting with videos.

  1. True
  2. False

The correct answer is:

  • True

Related Questions:

  • True or False: You can use contextual targeting with AdWords for video.

True or False: YouTube remarketing lists can be used with standard text and display ads.

  1. True
  2. False

100% Correct Answer
True

TrueView campaigns can help advertisers optimize for:

  1. views and engagements
  2. conversions
  3. clicks
  4. impressions

100% Correct Answer
views and engagements

TrueView in-stream ads and video discovery ads appear, respectively:

  1. to the left and right of videos
  2. as clickable thumbnails and before videos
  3. at the top and bottom of videos
  4. before videos and as clickable thumbnails

100% Correct Answer

  • before videos and as clickable thumbnails

Related Questions:

  • TrueView in-stream ads and in-display ads appear, respectively:

TrueView in-stream ads can appear on:

  1. the Google Play Store
  2. YouTube Mastheads
  3. Google search results and YouTube watch pages
  4. YouTube watch pages and mobile video mastheads

100% Correct Answer
YouTube watch pages and mobile video mastheads

TrueView video campaigns can include:

  1. text
  2. videos uploaded directly to YouTube
  3. other video formats
  4. images

100% Correct Answer

  • videos uploaded directly to YouTube

TrueView video discovery ads can run on:

  1. The Search Network and the Display Network
  2. YouTube and the Display Network
  3. YouTube
  4. The Display Network

100% Correct Answer

  • YouTube and the Display Network

TrueView in-display ads run on:

  1. YouTube watch pages and Masthead ads, and Google search results
  2. YouTube videos and search results, and the Display Network
  3. Google TV, Google search results, and the Display Network
  4. YouTube homepage, channels, watch pages, and search results, and the Display Network

100% Correct Answer

  • YouTube homepage, channels, watch pages, and search results, and the Display Network

Related Options

  1. The Display Network
  2. YouTube video and search pages and the Display Network
  3. The YouTube Network
  4. The Search Network and the Display Network

100% Correct Answer
YouTube video and search pages and the Display Network

Please Note:
TrueView video discovery ads can run across YouTube and Google Display Network. On YouTube they can run on the search results and watch pages for both desktop and m.youtube.com, as well as the homepages for desktop and YouTube mobile apps.

Video ads can appear on:

  1. Specific YouTube videos
  2. Websites on the Display Network
  3. All of the listed answers are correct
  4. Specific YouTube channels

100% Correct Answer
All of the listed answers are correct

Video ads can run on:

  1. YouTube and the Display Network
  2. YouTube only
  3. YouTube and video partner sites and apps
  4. The Display Network and video partner sites and apps

100% Correct Answer

  • YouTube and video partner sites and apps

Related Options:

  1. YouTube only
  2. Display Network only
  3. YouTube and apps across the Search Network
  4. YouTube and on video partner sites and on apps across the Display Network

100% Correct Answer

  • YouTube and on video partner sites and on apps across the Display Network

Video advertising on YouTube lets you:

  1. use pay-per-report analytics and pay for click-throughs only
  2. pay a single monthly fee
  3. use free video analytics
  4. use pay-per-report analytics and pay a single monthly fee

100% Correct Answer

  • use free video analytics

Video remarketing is a way to optimize:

  1. conversions
  2. cost-per-view (CPV) bidding strategies
  3. bidding strategies
  4. video campaigns

100% Correct Answer

  • video campaigns

What are best practices for creating a TrueView in-stream ad?

  1. Deliver the most important message early in the video
  2. All of the listed answers are correct
  3. Provide clear next steps so customers can take action
  4. Add a call-to-action (CTA) overlay

100% Correct Answer

  • All of the listed answers are correct

What are the targeting options for Mastheads?

  1. Visitors to the YouTube homepage in a targeted country
  2. Affinity and remarketing
  3. Affinity, remarketing, and topics
  4. Topics and remarketing

100% Correct Answer
Visitors to the YouTube homepage in a targeted country

What do earned actions measure?

  1. Earned visits to the website, earned views, and earned comments
  2. Earned views, earned comments, and earned likes
  3. Earned conversions
  4. Earned visits to the website and earned comments

100% Correct Answer

  • Earned views, earned comments, and earned likes

What does average view frequency measure?

  1. The average number of channel views
  2. All of the listed answers are incorrect
  3. The average view rate for the ad
  4. The average number of times people have viewed the ad

100% Correct Answer

  • The average number of times people have viewed the ad

What does linking an AdWords account to a YouTube account let an advertiser do?

  1. Create call-to-action (CTA) overlays
  2. All of the listed answers are correct
  3. Access more video reporting metrics
  4. Create a remarketing list

100% Correct Answer
All of the listed answers are correct

What is Masthead billing based on?

  1. A flat daily fee
  2. Impressions
  3. Clicks
  4. Impressions and clicks

100% Correct Answer

  • A flat daily fee

What percentage of video views on YouTube come from mobile devices?

  1. More than 75%
  2. More than 50%
  3. Almost 25%
  4. Almost 15%

100% Correct Answer
More than 50%

Related Options:

  1. Almost 25%
  2. More than 75%
  3. Almost 15%
  4. More than 60%

100% Correct Answer

  • More than 60%

What’s an example of a managed placement for a TrueView in-stream ad?

  1. All of the listed answers are correct
  2. A website on the Display Network
  3. A YouTube channel
  4. A specific YouTube video

100% Correct Answer

  • All of the listed answers are correct

What’s the difference between cost-per-click (CPC) bidding and cost-per-view (CPV) bidding?

  1. The advertiser pays for a click that brings someone to her website with CPC bidding, and pays when there’s an impression with CPV bidding
  2. The advertiser pays for a click on an ad with CPC bidding, and pays when someone engages with the content — for example by clicking clicking a call to action or watching the first 30 seconds of the ad — with CPV bidding
  3. The advertiser pays for an impression with CPC bidding, and pays when someone watches at least 5 seconds of the ad with CPV bidding
  4. The advertiser pays for a click on her YouTube channel with CPC bidding, and pays for a conversion with CPV bidding

The correct answer is:

  • The advertiser pays for a click on an ad with CPC bidding, and pays when someone engages with the content — for example by clicking clicking a call to action or watching the first 30 seconds of the ad — with CPV bidding

What’s the maximum length a TrueView video ad can be?

  1. 1 minute, 30 seconds
  2. There isn’t a time limit
  3. 30 seconds
  4. 7 minutes

100% Correct Answer

  • There isn’t a time limit

What’s needed for an advertiser to set up a video ad campaign?

  1. A budget for creating professional video ads
  2. A conversion rate of at least 5% on the Search Network
  3. A base AdWords budget in addition to pay-per-click costs
  4. A YouTube video

100% Correct Answer
A YouTube video

What’s the view rate of an AdWords campaign that shows 10,000 impressions, 900 views, and 300 clicks?

  1. 0.02
  2. 0.09
  3. 0.11
  4. 0.2

100% Correct Answer
0.09

When is someone added to an advertiser’s video remarketing list?

  1. When she purchases something from the advertiser’s website
  2. When she clicks the ad
  3. When she views the ad
  4. When she views the ad for the second time

100% Correct Answer

  • When she views the ad

Where would a call-to-action (CTA) overlay show?

  1. On embedded videos
  2. All of the listed answers are correct
  3. On videos on your channel
  4. On TrueView video discovery ads

100% Correct Answer

  • All of the listed answers are correct

Which ad rotation option can’t be used for video campaigns?

  1. Optimize for clicks
  2. Optimize for views
  3. Rotate evenly
  4. Optimize for conversions

100% Correct Answer

  • Optimize for clicks

Related Question:
Which ad rotation option can’t be used for AdWords for video campaigns?

Which can an advertiser include in a TrueView video ad to increase interactivity?

  1. A blinking border
  2. A scrolling banner
  3. An animated GIF
  4. A card

100% Correct Answer

  • A card

Which can be done in YouTube Analytics?

  1. Check engagement reports
  2. Check the conversion volume
  3. Check the count of TrueView earned actions
  4. Create remarketing lists

100% Correct Answer

  • Check engagement reports

Which can’t be added to a TrueView video?

  1. A mobile app promo
  2. A companion banner
  3. A call-to-action overlay
  4. A ticker tape

100% Correct Answer
A ticker tape

Please Note:

Adding interactive elements can create opportunities for viewers to engage with your brand on a deeper level, beyond watching and enjoying your video ad. Making your video ads interactive can also help you tailor your ads to better achieve specific advertising goals, such as driving app installs, product purchases, or visits to your website.

Here are some ways to make your video ads interactive features:
Cards: Increase engagement with your video ad or brand.
Call-to-action overlays: Drive visits to your website.
Shopping cards: Encourage viewers to buy your products.
Auto end screens: Drive visits to your website and increase conversions

Which devices can an advertiser target with a mobile video Masthead?

  1. Mobile only
  2. Both mobile and tablet
  3. Android only
  4. Tablet only

100% Correct Answer
Both mobile and tablet

Which is a best practice for a successful TrueView in-stream ad?

  1. All of the listed answers are correct
  2. Include a strong call-to-action so the viewer knows what to do
  3. Add a frequency cap
  4. Use at least 3 types of targeting to find out which performs best

100% Correct Answer

  • All of the listed answers are correct

Which is a tip for optimizing a TrueView video for viewer engagement?

  1. Add exclusions to the campaign
  2. Add a call-to-action overlay
  3. Increase each target group’s bid by 100%
  4. Run both an in-stream and a video discovery version of the ad

100% Correct Answer
Add a call-to-action overlay

Which of these can be created to run on the Display Network?

  1. VideoPlus ads
  2. Homepage expandable Masthead ads
  3. Lightbox ads and TrueView video discovery ads
  4. TrueView ads and VideoPlus ads

100% Correct Answer
Lightbox ads and TrueView video discovery ads

Related Options:

  1. Dynamic ads
  2. Homepage expandable Masthead ads
  3. Lightbox ads
  4. TrueView ads and Dynamic ads

100% Correct Answer

  • Lightbox ads

Which of these formats can be booked cross-screen (mobile and desktop)?

  1. Video Media Layout Mastheads
  2. Rich Media Layouts Mastheads
  3. Rich Media Custom Mastheads
  4. Video Mastheads

100% Correct Answer

  • Video Mastheads

Which of these remarketing lists can be used for a video campaign?

  1. People who skipped the advertiser’s TrueView in-stream ads
  2. All of the listed answers are correct
  3. People who clicked the +1 button on the advertiser’s Google+ page
  4. People who watched certain videos on the advertiser’s YouTube channel

100% Correct Answer

  • People who watched certain videos on the advertiser’s YouTube channel

Which should you consider when evaluating the performance of an advertiser’s TrueView campaign for brand awareness?

  1. View rate and cost-per-click (CPC)
  2. Clickthrough rate (CTR) and cost-per-click (CPC)
  3. The targeting options that were used
  4. View rate, cost-per-view (CPV), and follow-on views

100% Correct Answer
View rate, cost-per-view (CPV), and follow-on views

Please Note:

Views show you the number of times people watched or engaged with your video. For TrueView video ads, the number of views also counts towards your public YouTube account.
View rate shows you the number of views or engagements your video ad receives divided by the number of times your ad is shown (video and thumbnail impressions).
Avg. CPV is the average amount you pay when a viewer watches 30 seconds of your video (or the duration if it’s shorter than 30 seconds) or engages with your video, whichever comes first. Note that your average CPV may not be the same as your maximum CPV. Your maximum CPV is the most you’re willing to pay for an ad view.

Which targeting methods can be used with TrueView ads?

  1. Topics
  2. Remarketing
  3. Affinity and in-market audiences
  4. All of the listed answers are correct

100% Correct Answer
All of the listed answers are correct

Why is average view frequency important to measure?

  1. It lets you continually track conversions
  2. It tells you how many people are viewing the ad
  3. It shows you how engaged people are with the ad
  4. It shows how often the average person sees or interacts with the ad

100% Correct Answer
It shows how often the average person sees or interacts with the ad

With a Masthead ad, an advertiser can reserve:

  1. The YouTube homepage
  2. Specific videos
  3. YouTube search pages
  4. Specific channels

100% Correct Answer
The YouTube homepage

Related Options:
With a masthead, the advertiser can reserve:

With YouTube Analytics, you can track metrics on:

  1. YouTube session length
  2. TrueView ad skip rates
  3. playback locations
  4. cost per channel visit

100% Correct Answer

  • playback locations

You can see average video-view duration metrics in:

  1. reports in AdWords
  2. The “Audience retention” tab in YouTube Analytics
  3. The “Campaigns” tab in AdWords
  4. Google Analytics

100% Correct Answer

  • The “Audience retention” tab in YouTube Analytics

An advertiser who wants to target specific categories of video content on the Display Network should:

  1. use video ads
  2. add a call–to–action (CTA) overlay to the ads
  3. target the Search Network
  4. add the keyword “video” to the campaign

100% Correct Answer

  • use video ads