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  2. Google Ads Video Advertising Certification Exam Answers
  3. Posted on Saturday, 17th February, 2018 at 11:43 PM

TrueView in-display ads can run on:

  1. The Display Network
  2. The Search Network and the Display Network
  3. YouTube and the Display Network
  4. YouTube

Correct Answer:

  • YouTube and the Display Network

Google Ads Video Advertising Certification Exam Answers

Google AdWords Video Advertising Certification Exam Answers

  1. 18/02/2018 TrueView in-display ads run on which YouTube pages?
  2. 18/02/2018 With TrueView in-display ads, advertisers can target:
  3. 17/02/2018 True of False: Advertisers can use call-to-action overlays (CTAs) for free.
  4. 17/02/2018 With AdWords for video, an advertiser can target:
  5. 17/02/2018 ____ targeting enables advertisers to target specific websites, YouTube videos, and YouTube Partner channels with TrueView ads.
  6. 17/02/2018 TrueView in-display video ads run on:
  7. 17/02/2018 What does linking an AdWords account to a YouTube account allow an advertiser to do?
  8. 17/02/2018 With TrueView in-stream ads, an advertiser pays:
  9. 17/02/2018 A TrueView in-display video ad needs to be:
  10. 17/02/2018 TrueView in-display ads can run on:
  11. 17/02/2018 True or False: Advertisers can implement a remarketing tag for mastheads
  12. 17/02/2018 True or False: The standard banner size supported by YouTube is 300×250.
  13. 17/02/2018 Which of the following is a tip for optimizing a TrueView video ad campaign?
  14. 17/02/2018 An advertiser is charged for a TrueView in-display ad when a viewer:
  15. 17/02/2018 _______ is used for AdWords for video campaigns.
  16. 17/02/2018 What is the view-through rate (VTR) of a campaign that has received 10,000 impressions and 900 views, and a channel that has received 200 subscriptions?
  17. 17/02/2018 Average video view duration metrics are accessible through:
  18. 17/02/2018 True or False: YouTube remarketing lists can be used with standard text ads and display ads.
  19. 17/02/2018 An advertiser who wants to ensure a specific reach for a specific price on YouTube should use:
  20. 17/02/2018 If an advertiser adds interest categories and topics to the same targeting group, then a TrueView ad will show:
  21. 17/02/2018 ______________ is the most effective way to control the number of times a user sees an ad.
  22. 17/02/2018 True or False: With TrueView in-stream ads, the advertiser pays when a user clicks the video.
  23. 17/02/2018 TrueView video discovery ads run on:
  24. 17/02/2018 The best way to initiate a reserve buy is to:
  25. 17/02/2018 What are creative best practices for a TrueView in-stream ad?
  26. 17/02/2018 Advertisers who want to pay only when a user watches their ad should use:
  27. 17/02/2018 Viewers are added to an advertiser’s YouTube remarketing list when they:
  28. 17/02/2018 Where does the user land if they click a TrueView in-display ad?
  29. 17/02/2018 Initial remarketing list size for AdWords for video campaigns includes users from the last:
  30. 17/02/2018 TrueView in-display ads run on which networks:
  31. 17/02/2018 Which of these can be created to run on YouTube and the Google Display Network?
  32. 17/02/2018 Which of the following remarketing lists can be used for a video campaign?
  33. 17/02/2018 True or False: TruView in-stream ads and TruView in-display ads can be in the same video campaign.
  34. 17/02/2018 With TrueView Video Discovery ads, advertisers can target:
  35. 15/02/2018 ____ ads can show on YouTube search results before they’re approved, but they can’t run on YouTube or the Google Display Network until fully reviewed and approved.
  36. 15/02/2018 What’s the maximum number of targeting groups you can create in a video campaign?
  37. 15/02/2018 Which is true when creating a targeting group for a video campaign?
  38. 15/02/2018 How is a user added to a video remarketing list?
  39. 15/02/2018 True or False: TrueView in-stream ads and TrueView in-display ads can be in the same AdWords for video campaign.
  40. 15/02/2018 True or False: Advertisers have to implement a code to use the remarketing feature on AdWords for video.
  41. 15/02/2018 Why should a YouTube account be linked to a Google+ page?
  42. 15/02/2018 True or False: Advertisers cannot combine AdWords remarketing lists with a video remarketing list created in YouTube.
  43. 15/02/2018 What’s the first step when determining the right video solution for your campaign?
  44. 15/02/2018 Which of the following can be targeted when building a mobile video masthead?
  45. 15/02/2018 A video targeting group:
  46. 15/02/2018 How much did the amount of time people spend watching video on the internet grow between the end of 2013 and the end of 2014?
  47. 15/02/2018 When setting up targeting groups for video ads, it’s most effective to:
  48. 15/02/2018 Which video ads can be created with AdWords for video?
  49. 14/02/2018 True or False: AdWords for video is only recommended for branding.
  50. 14/02/2018 Which should be considered when analyzing campaign performance of different TrueView video ad formats?
  51. 14/02/2018 True or False: AdWords for video ads can use private videos.
  52. 14/02/2018 Using advanced campaign settings, YouTube remarketing, and call-to-action overlays (CTAs) are all tips for optimizing:
  53. 14/02/2018 TrueView in-stream ads and in-display ads appear, respectively:
  54. 14/02/2018 Your manager wants to know how Google can help your brand get in front of mobile users. What might you say?
  55. 14/02/2018 What does digital media offer that TV advertising does not?
  56. 14/02/2018 Yoko wants to re-engage prior customers who’ve visited her YouTube channel but haven’t downloaded the shopping app. What can she identify to make a video remarketing list?
  57. 14/02/2018 If the primary goal for your video campaign is influencing consideration, what are the KPIs you’d look at?
  58. 14/02/2018 Sebastien wants to get a good read on how his users are interacting with his videos across different geographies of his target demographic. For example, it would be helpful to know what calls-to-action are driving higher clickthrough rates. In which report of YouTube Analytics would he be able to access this kind of data?
  59. 14/02/2018 These people are redefining what it means to be a celebrity by being approachable, conversational, and authentic to millions of dedicated followers. They can activate millions of fans with a click of the “publish” button — and some are sharing the spotlight with brands.
  60. 14/02/2018 Video campaign up and running, check! Now how’s it doing? Holly has just a few minutes to pull some data together on how her audience is responding to the ads. In particular, she wants to know how well her ads are resonating — whether viewers are interacting with the ads they see. What metric should she investigate in AdWords Reporting?
  61. 14/02/2018 Where on YouTube can TrueView video discovery ads run?
  62. 14/02/2018 Your agency is looking to run a video campaign that has flexible pricing, real-time optimization, and an ad format that allows users to opt out of watching. Where can you implement this campaign?
  63. 14/02/2018 Maria wants to make sure and share her video ads when her target audience is most likely to view them! When setting up her TrueView Standard video campaign in AdWords, what setting allows her to adjust these parameters?
  64. 14/02/2018 Cards are a great way to increase engagement with your video ad or brand. Where do you create cards?
  65. 14/02/2018 For her latest TrueView in-stream ad, Jacquline’s primary goal is to get her brand noticed with the 18-25 year-old set. What could she incorporate in her video to help humanize her brand?
  66. 14/02/2018 Your agency wants to run an ad campaign that reaches audiences that are hard to find on TV, impacts customers with engaging formats, and allows your team to measure and optimize their campaigns in near real time. Where can you advertise to accomplish all three of these objectives?
  67. 14/02/2018 What benefit of advertising with TrueView best serves a new video advertiser hoping to share his niche brand story with just the right audience?
  68. 14/02/2018 What tool measures brand metrics along the marketing funnel like brand consideration or purchase intent?
  69. 14/02/2018 What is a key difference between reservation buying and auction buying?
  70. 14/02/2018 Tom has his sights set on this TrueView in-stream ad launching his new food truck company app. What creative element encourages his customers to interact with the ad and actually take action?
  71. 14/02/2018 Before finalizing the target audience for his next campaign, Sacha would like to find out more about what his potential audience, especially what they think about his product. What Google tool could he use to gain this insight quickly?
  72. 14/02/2018 If the primary goal for your video campaign is building awareness, what are the KPIs you’d look at?
  73. 03/02/2018 Which ad format gives viewers the choice of whether or not to watch your ad, and helps drive brand consideration?
  74. 03/02/2018 TrueView video ads can be especially effective for driving what goals?
  75. 03/02/2018 Jared would like to use video remarketing to re-engage his current YouTube audience with a new product release. What’s the critical first step he needs to take within AdWords to start a video remarketing campaign?
  76. 03/02/2018 What can you use to connect with people based on their purchase intent?
  77. 03/02/2018 Video campaigns can help advertisers optimize for:
  78. 03/02/2018 A huge fan of both in-stream and discovery ads, what advice would you share with Andreas who would like to set up his video campaign in AdWords?
  79. 03/02/2018 _______ is used to measure video campaigns.
  80. 03/02/2018 What are the three components in the YouTube ecosystem?
  81. 03/02/2018 You work for an advertiser or agency with an upfront deal. What is the best way to reserve Google Preferred inventory?
  82. 03/02/2018 How can you launch Google Preferred and/or Mastheads ads?
  83. 03/02/2018 Which is the best tip for optimizing a TrueView video for viewer engagement?
  84. 03/02/2018 You’re an agency that needs to know the technical specifications to build and implement your upcoming video campaign. Where can you go to find out how each ad format works, creative submission timelines, technical specifications, reporting, and third-party tracking capabilities?
  85. 03/02/2018 You want to plan YouTube media in terms of reach and frequency, talk in terms of GRPs and cost per points. What Google measurement solution will you use?
  86. 03/02/2018 What is Google’s programmatic buying platform?
  87. 03/02/2018 Linking a YouTube channel to an AdWords account lets you:
  88. 03/02/2018 Google helps marketers connect with people using what three kinds of data?
  89. 03/02/2018 In his TrueView discovery ad, Amir wants to invite people to click to watch his YouTube video about a DIY home improvement project. What call to action language gives learners a reason to take action?
  90. 03/02/2018 Mavi wants to do a collaboration with a YouTube star in which she includes her brand’s message in the creator’s video. What type of collaboration does this describe?
  91. 03/02/2018 Matias is thrilled about including video remarketing in his latest campaign strategy to bolster pre-holiday sales of his company’s new toy release. He is eager to re-engage with his prior customers who are exploring his YouTube content. What benefit of video remarketing meets his need?
  92. 03/02/2018 An advertiser wants to know the minimum amount of money that she must spend on an AdWords campaign. What should you tell her?
  93. 03/02/2018 Using a variety of Google tools, Jose was able to glean insight into jean preferences for the area of Chicago in which his new store is opening. However, he has plans to expand nationally! What Google tool could he use to get insight into trends and popularity of products across the U.S.?
  94. 03/02/2018 A tech-savvy musician, Josef wants to create his first video ad and he has budget to do so! Although he’s a bit concerned about the actual filmmaking part, he is excited to make this ad himself using YouTube’s Director app. Which app feature best supports his need?
  95. 03/02/2018 On mobile alone, what platform reaches more 18- to 49-year-olds than any broadcast or cable TV network?
  96. 03/02/2018 In setting up her latest video campaign on YouTube, Susan is faced with the Video targeting tab and a myriad of audience settings. What strategy should she adopt to optimize her campaign’s view rates?
  97. 03/02/2018 In looking at her performance data, Mia recognizes her video ads aren’t driving traffic to her website as well as she had hoped. In particular the clickthrough rates (CTR) are low. What could she do to increase the CTR over time?
  98. 26/01/2018 John launched a new line of men’s shoes on his fashion website, and he wants to build awareness about the launch. Which targeting option should he use?
  99. 26/01/2018 A running shoe company wants to reach “avid marathon runners” instead of just “sports fans”. Which targeting method should this advertiser use?
  100. 26/01/2018 Which targeting option allows you to re-engage with people who visited your site by serving them ads containing the products they viewed on their visit?
  101. 23/01/2018 What is the Google Network?
  102. 23/01/2018 How are rich media ads different from other ad formats?
  103. 23/01/2018 An advertiser wants to know if Shopping ads will appear on YouTube. What should you tell her?
  104. 16/12/2017 _______ is used for video campaigns.
  105. 16/12/2017 ________ targeting lets advertisers place ads on specific websites, YouTube videos, and YouTube Partner channels with TrueView ads.
  106. 16/12/2017 _________ ads can be created and managed through AdWords.
  107. 16/12/2017 _________ are optional, clickable thumbnail images that appear next to TrueView InStream ads on YouTube.
  108. 16/12/2017 A click on a companion banner:
  109. 16/12/2017 A client who wants to advertise before, during, or after popular videos on the Display Network should:
  110. 16/12/2017 A TrueView in-stream ad view is counted when a viewer:
  111. 16/12/2017 A TrueView video discovery ad needs to be:
  112. 16/12/2017 A viewer can skip watching a TrueView in-stream ad after:
  113. 16/12/2017 An advertiser can use a remarketing tag to target people who’ve:
  114. 16/12/2017 An advertiser can:
  115. 16/12/2017 An advertiser is charged for viewing a TrueView video discovery ad when someone:
  116. 16/12/2017 Call-to-action (CTA) overlays are compatible with:
  117. 16/12/2017 Frequency capping counts include:
  118. 16/12/2017 How can an advertiser calculate the view rate of a video campaign?
  119. 16/12/2017 How can an advertiser set up AdWords conversion tracking for a TrueView in-stream ad campaign?
  120. 16/12/2017 If an advertiser adds affinity audiences and topics to the same targeting group, a TrueView ad will show:
  121. 16/12/2017 If someone clicks a TrueView in-display ad, where do they land?
  122. 16/12/2017 If your client wants a specific reach for a specific price on YouTube, you should use:
  123. 16/12/2017 If your client wants to pay only when someone views an ad, you should use:
  124. 16/12/2017 In which TrueView format(s) can an advertiser use a companion banner?
  125. 16/12/2017 Linking a YouTube channel to a Google+ page lets you:
  126. 16/12/2017 On average, how long does it take for a video ad to get approved?
  127. 16/12/2017 People are added to an advertiser’s video remarketing list when they:
  128. 16/12/2017 The best way to reserve an ad is to:
  129. 16/12/2017 The initial remarketing list size for video campaigns includes users from the past:
  130. 16/12/2017 The most effective way to control the number of times someone sees an ad is by:
  131. 16/12/2017 The standard companion banner size for TrueView in-stream ads on YouTube is:
  132. 16/12/2017 To run a TrueView video ad, the video must be uploaded to:
  133. 16/12/2017 True or False: Advertisers can set bids per ad format
  134. 16/12/2017 True or False: Advertisers have to implement a code to use the remarketing feature on a video campaign.
  135. 16/12/2017 True or False: IP address exclusion is not available for TrueView campaigns.
  136. 16/12/2017 True or False: More than one YouTube account can be linked to an AdWords account.
  137. 16/12/2017 True or False: To get full access to YouTube Analytics, you need to link your AdWords and YouTube accounts.
  138. 16/12/2017 True or False: TrueView in-stream ads and TrueView video discovery ads can be in the same video campaign.
  139. 16/12/2017 True or False: Video ads may appear in videos marked “Private” on YouTube.
  140. 16/12/2017 True or False: With TrueView in-stream video ads, the advertiser pays when someone hovers their cursor over the ad for 5 seconds.
  141. 16/12/2017 True or False: You can use contextual targeting with videos.
  142. 16/12/2017 True or False: YouTube remarketing lists can be used with standard text and display ads.
  143. 16/12/2017 TrueView campaigns can help advertisers optimize for:
  144. 16/12/2017 TrueView in-stream ads and video discovery ads appear, respectively:
  145. 16/12/2017 TrueView in-stream ads can appear on:
  146. 16/12/2017 TrueView video campaigns can include:
  147. 16/12/2017 TrueView video discovery ads can run on:
  148. 16/12/2017 TrueView in-display ads run on:
  149. 16/12/2017 Video ads can appear on:
  150. 16/12/2017 Video ads can run on:
  151. 16/12/2017 Video advertising on YouTube lets you:
  152. 16/12/2017 Video remarketing is a way to optimize:
  153. 16/12/2017 What are best practices for creating a TrueView in-stream ad?
  154. 16/12/2017 What are the targeting options for Mastheads?
  155. 16/12/2017 What do earned actions measure?
  156. 16/12/2017 What does average view frequency measure?
  157. 16/12/2017 What does linking an AdWords account to a YouTube account let an advertiser do?
  158. 16/12/2017 What is Masthead billing based on?
  159. 16/12/2017 What percentage of video views on YouTube come from mobile devices?
  160. 16/12/2017 What’s an example of a managed placement for a TrueView in-stream ad?
  161. 16/12/2017 What’s the difference between cost-per-click (CPC) bidding and cost-per-view (CPV) bidding?
  162. 16/12/2017 What’s the maximum length a TrueView video ad can be?
  163. 16/12/2017 What’s needed for an advertiser to set up a video ad campaign?
  164. 16/12/2017 What’s the view rate of an AdWords campaign that shows 10,000 impressions, 900 views, and 300 clicks?
  165. 16/12/2017 When is someone added to an advertiser’s video remarketing list?
  166. 16/12/2017 Where would a call-to-action (CTA) overlay show?
  167. 16/12/2017 Which ad rotation option can’t be used for video campaigns?
  168. 16/12/2017 Which can an advertiser include in a TrueView video ad to increase interactivity?
  169. 16/12/2017 Which can be done in YouTube Analytics?
  170. 16/12/2017 Which can’t be added to a TrueView video?
  171. 16/12/2017 Which devices can an advertiser target with a mobile video Masthead?
  172. 16/12/2017 Which is a best practice for a successful TrueView in-stream ad?
  173. 16/12/2017 Which is a tip for optimizing a TrueView video for viewer engagement?
  174. 16/12/2017 Which of these can be created to run on the Display Network?
  175. 16/12/2017 Which of these formats can be booked cross-screen (mobile and desktop)?
  176. 16/12/2017 Which of these remarketing lists can be used for a video campaign?
  177. 16/12/2017 Which should you consider when evaluating the performance of an advertiser’s TrueView campaign for brand awareness?
  178. 16/12/2017 Which targeting methods can be used with TrueView ads?
  179. 16/12/2017 Why is average view frequency important to measure?
  180. 16/12/2017 With a Masthead ad, an advertiser can reserve:
  181. 16/12/2017 With YouTube Analytics, you can track metrics on:
  182. 16/12/2017 You can see average video-view duration metrics in:
  183. 16/12/2017 An advertiser who wants to target specific categories of video content on the Display Network should: