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TrueView in DoubleClick Bid Manager Basics Assessment Answers

TrueView in DoubleClick Bid Manager Basics Assessment Answers

Your advertiser is a global company with very high levels of brand awareness. How do you create a TrueView campaign that keeps your advertiser’s message fresh?

Answers › TrueView in DoubleClick Bid Manager Basics Assessment Answers › 15/03/2018

  1. Run multiple ads at once and optimize for creative performance
  2. Serve a single ad to the same user multiple times to ensure the message is delivered
  3. Run a single creative, then alternate the creative each month based on promotions
  4. Create highly targeted audience campaigns to ensure you reach a niche audience

100% Correct Answer

  • Run multiple ads at once and optimize for creative performance

Your client has agreed to begin work on their TrueView campaign. How do you activate TrueView for this advertiser in DoubleClick Bid Manager?

Answers › TrueView in DoubleClick Bid Manager Basics Assessment Answers › 15/03/2018

  1. Create an AdWords account and link it to Bid Manager
  2. Accept the terms and conditions, and accept partner costs
  3. Create an insertion order with ASAP pacing and create an ad group
  4. Link a YouTube channel and import video creatives to Bid Manager

100% Correct Answer

  • Accept the terms and conditions, and accept partner costs

What is the required pacing for TrueView insertion orders?

Answers › TrueView in DoubleClick Bid Manager Basics Assessment Answers › 15/03/2018

  1. Flight Ahead
  2. Daily Even
  3. Flight ASAP
  4. Flight Even

100% Correct Answer

  • Flight ASAP

Your advertiser wants their video promoted alongside relevant YouTube search results. What kind of TrueView ad format is best for them?

Answers › TrueView in DoubleClick Bid Manager Basics Assessment Answers › 15/03/2018

  1. A brand’s channel
  2. Search display
  3. Discovery
  4. In-stream

100% Correct Answer

  • Discovery

What benefit will you gain by linking your brand’s channel to your DoubleClick Bid Manager advertiser?

Answers › TrueView in DoubleClick Bid Manager Basics Assessment Answers › 15/03/2018

  1. Ability to track conversions automatically with a linked channel
  2. Access to earned metrics and audience targeting with YouTube
  3. Tools to search for your video creatives by URL or text
  4. A single source for serving ads through YouTube

100% Correct Answer

  • Access to earned metrics and audience targeting with YouTube

Your client is running a TrueView campaign to drive installs of their mobile app. What is an appropriate call-to-action for their in-stream creative?

Answers › TrueView in DoubleClick Bid Manager Basics Assessment Answers › 15/03/2018

  1. “Remember our brand name!”
  2. “Everyone is on mobile!”
  3. “Download now!”
  4. “You love apps!”

100% Correct Answer

  • “Download now!”

You’re interested in the impact of the campaign on your advertiser’s brand and YouTube channels. Which metrics do you look at?

Answers › TrueView in DoubleClick Bid Manager Basics Assessment Answers › 15/03/2018

  1. Uncounted (partial) views, and video and banner impressions
  2. Views that pass TrueView’s standards
  3. Cost per view
  4. Earned likes, subscribers, and Brand Lift studies

100% Correct Answer

  • Earned likes, subscribers, and Brand Lift studies

How should you approach the development of video discovery creatives?

Answers › TrueView in DoubleClick Bid Manager Basics Assessment Answers › 15/03/2018

  1. Fit copy within the character limits and ensure the headline stands alone
  2. Write highly sophisticated copy and treat the headline and description the same
  3. Write a headline and description that are as long as necessary to accomplish your goals
  4. Place your most vital information in the description

100% Correct Answer

  • Fit copy within the character limits and ensure the headline stands alone

Your client is a DoubleClick Campaign Manager advertiser. What do you do with the code provided to you when you activate conversion tracking in their pixel’s basic settings?

Answers › TrueView in DoubleClick Bid Manager Basics Assessment Answers › 12/03/2018

  1. Nothing, as it is handled automatically
  2. Copy and paste the code into an email and send to your client’s web developer
  3. Copy and paste the code into the TrueView line item in Bid Manager
  4. Copy and paste the code into the default tags field of the Floodlight tag in Campaign Manager

100% Correct Answer

  • Copy and paste the code into the default tags field of the Floodlight tag in Campaign Manager

TrueView is a cost-per-view (CPV) ad format. What does this mean?

Answers › TrueView in DoubleClick Bid Manager Basics Assessment Answers › 12/03/2018

  1. Advertisers pay for each impression, regardless of whether or not the user views or interacts with the ad
  2. Advertisers do not pay unless the user views the ad for at least two seconds, clicks the ad, and makes a purchase
  3. Advertisers do not pay unless the user engages with the ad, views the entire ad, or views 30 seconds of the ad
  4. Advertisers pay for each impression, regardless of whether or not the user views or interacts with the ad

100% Correct Answer

  • Advertisers do not pay unless the user engages with the ad, views the entire ad, or views 30 seconds of the ad

Your TrueView campaign for Bean Coffee performs significantly better on smartphones and tablets than on desktop. How do you optimize your campaign, given this information?

Answers › TrueView in DoubleClick Bid Manager Basics Assessment Answers › 12/03/2018

  1. Remove any desktop impressions
  2. Increase your bids across all environments
  3. Increase your bids on mobile inventory by adding a mobile and tablet bid adjustment
  4. Break out new insertion orders for mobile and bid up on these line items

100% Correct Answer

  • Increase your bids on mobile inventory by adding a mobile and tablet bid adjustment

Which of these options is a property of an in-stream creative?

Answers › TrueView in DoubleClick Bid Manager Basics Assessment Answers › 12/03/2018

  1. Image includes a click-to-view video ad with a thumbnail
  2. Ad serves on the YouTube homepage in a user query
  3. Ad plays on the brand’s channel page, which enables better user engagement
  4. Ad plays before or during the video content (pre or mid-roll ad unit)

100% Correct Answer

  • Ad plays before or during the video content (pre or mid-roll ad unit)

What is positively correlated with an increase in brand awareness and consideration?

Answers › TrueView in DoubleClick Bid Manager Basics Assessment Answers › 12/03/2018

  1. How closely the campaign adheres to the 30-second duration standard
  2. How long an ad is viewable
  3. The seriousness of the ad’s message
  4. The ad’s music volume

100% Correct Answer

  • How long an ad is viewable

Your campaign has a single budget that can be allocated across multiple targeting strategies and formats. How do you set up your TrueView ad groups?

Answers › TrueView in DoubleClick Bid Manager Basics Assessment Answers › 12/03/2018

  1. Run one ad group per insertion order
  2. Run multiple ad groups per line item
  3. Run each ad on a separate line item and ad group
  4. Run mobile on a separate line item

100% Correct Answer

  • Run multiple ad groups per line item

In order to qualify for the greatest amount of available inventory, what do your pixels need to comply with?

Answers › TrueView in DoubleClick Bid Manager Basics Assessment Answers › 12/03/2018

  1. DoubleClick AdExchange’s guidelines
  2. Hypertext transfer protocol (http)
  3. Android approval standards
  4. SSL and DoubleClick’s ad guidelines

100% Correct Answer

  • SSL and DoubleClick’s ad guidelines

To ensure the highest possible view-through rate (VTR), what is the most important part of your in-stream video creative?

Answers › TrueView in DoubleClick Bid Manager Basics Assessment Answers › 12/03/2018

  1. The last ten seconds
  2. The first two minutes
  3. The middle of the creative
  4. The first five seconds

100% Correct Answer

  • The first five seconds

How can you organize your TrueView ads to optimize by length?

Answers › TrueView in DoubleClick Bid Manager Basics Assessment Answers › 12/03/2018

  1. Run shorter ads alongside longer ads
  2. Run only longer ads to maximize view time
  3. Set the limit to a standard 30-second video
  4. Run only shorter ads to maximize view completions

100% Correct Answer

  • Run shorter ads alongside longer ads

Your client wants their TrueView campaign to drive increased sales on their site. How do you design effective video discovery creative to accomplish this?

Answers › TrueView in DoubleClick Bid Manager Basics Assessment Answers › 12/03/2018

  1. Encourage viewers to learn more through their video
  2. Create a mysterious thumbnail and call-to-action using sophisticated language to entice the user
  3. Heavily pitch your client’s product
  4. Encourage viewers to visit your advertiser’s URL instead of watching the video

100% Correct Answer

  • Encourage viewers to learn more through their video

What are two audiences that can be added to audience lists for remarketing in DoubleClick Bid Manager?

Answers › TrueView in DoubleClick Bid Manager Basics Assessment Answers › 12/03/2018

  1. Viewers who are existing customers; viewers who have subscribed to the brand’s channel
  2. Subscribers to YouTube Red; viewers on Android
  3. Viewers who match your advertiser’s demographic; viewers who use the YouTube mobile app
  4. Viewers who engage with the ad; viewers who organically view or engage with the brand’s channel

100% Correct Answer

  • Viewers who engage with the ad; viewers who organically view or engage with the brand’s channel

Your client is a shoe retailer that wants their TrueView campaign to reach users who have shown an interest in running. What kind of audience targeting is this?

Answers › TrueView in DoubleClick Bid Manager Basics Assessment Answers › 12/03/2018

  1. Affinity segments
  2. Demographic
  3. Remarketing
  4. Geographic

100% Correct Answer

  • Affinity segments
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