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Video in DoubleClick Campaign Manager Assessment Answers

Video in DoubleClick Campaign Manager Assessment Answers

What information is packaged in a Video Ad Serving Template (VAST) tag?

Answers › Video in DoubleClick Campaign Manager Assessment Answers › 15/03/2018

  1. Rich media for in-app environments
  2. Video serving files, companions, and tracking pixels
  3. Display image files, javascript video player
  4. Dynamic banners

100% Correct Answer

  • Video serving files, companions, and tracking pixels

Your campaign uses geographic targeting. How do you ensure your ad always has an eligible ad to serve on mobile devices?

Answers › Video in DoubleClick Campaign Manager Assessment Answers › 12/03/2018

  1. Use the VAST Suite Inspector
  2. Verify your publisher’s mobile requirements
  3. Activate the default ad
  4. Never include companion creatives

100% Correct Answer

  • Activate the default ad

You’re trafficking to two different publishers. One publisher does not accept .mov files. What do you do?

Answers › Video in DoubleClick Campaign Manager Assessment Answers › 12/03/2018

  1. Manually create VAST tags for the publisher that does not accept them
  2. Turn off “Control transcodes from the placement”
  3. Turn off .mov transcodes on the placement level for that publisher
  4. Create two separate campaigns

100% Correct Answer

  • Turn off .mov transcodes on the placement level for that publisher

Whose video specifications are the most important for advertisers to follow?

Answers › Video in DoubleClick Campaign Manager Assessment Answers › 12/03/2018

  1. Publishers
  2. Creative agencies
  3. None
  4. Google

100% Correct Answer

  • Publishers

What quality of video should you upload to Campaign Manager so it transcodes it into as many sizes as possible?

Answers › Video in DoubleClick Campaign Manager Assessment Answers › 12/03/2018

  1. The smallest file possible
  2. A good balance of quality and file size
  3. The highest quality possible
  4. Optimized for mobile devices

100% Correct Answer

  • The highest quality possible

Samir is using Campaign Manager to run video ads for his agency’s clients. His clients want to run new creative. How will Samir execute this request?

Answers › Video in DoubleClick Campaign Manager Assessment Answers › 12/03/2018

  1. Create a new in-stream placement for the new creative
  2. Swap in new creative and the VAST tags will update dynamically
  3. Tell the client creative swaps are not supported
  4. Swap in new creative and re-send VAST tags to publisher

100% Correct Answer

  • Swap in new creative and the VAST tags will update dynamically

Your client is comparing the music in two video creatives and wants to know how many times viewers muted their audio. In what category can you find this metric in Report Builder?

Answers › Video in DoubleClick Campaign Manager Assessment Answers › 12/03/2018

  1. Media cost
  2. Rich media
  3. In-stream video
  4. In-banner video

100% Correct Answer

  • Rich media

What type of video ad would an advertiser use to target users who are watching streaming video content?

Answers › Video in DoubleClick Campaign Manager Assessment Answers › 12/03/2018

  1. In-banner video
  2. A creative application program interface (API) that lets an advertiser build rich media ads
  3. In-stream video
  4. Rich media

100% Correct Answer

  • In-stream video

Hannah’s video ad is not rendering properly in her publisher’s video player. What should Hannah do to troubleshoot the problem?

Answers › Video in DoubleClick Campaign Manager Assessment Answers › 12/03/2018

  1. Avoid using cookie-based targeting, particularly in desktop environments
  2. Re-upload her creatives
  3. Test her VAST tag with the VAST Suite Inspector
  4. Nothing, as VAST tags are updated dynamically

100% Correct Answer

  • Test her VAST tag with the VAST Suite Inspector

When trafficking your campaign in Campaign Manager, what action do you complete first?

Answers › Video in DoubleClick Campaign Manager Assessment Answers › 12/03/2018

  1. Upload creatives
  2. Create placements for each publisher
  3. Activate placements
  4. Export VAST tags

100% Correct Answer

  • Create placements for each publisher

You want to know how many viewers watched your entire 20-second ad. Which metric do you reference?

Answers › Video in DoubleClick Campaign Manager Assessment Answers › 12/03/2018

  1. Video Completes
  2. Companion Impressions
  3. Video Plays
  4. Video First Quartile Completions

100% Correct Answer

  • Video Completes
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