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  2. WooRank Certification Exam Answers
  3. Posted on Sun, 17 Dec, 2017 at 7:30 PM

What is the main purpose of the meta description?

  1. It tells the search engine what the most important keywords are for a certain page
  2. It is linked to the about us page and provides more information to users
  3. It allows web pages to rank higher for the keywords included
  4. It influences how the web pages are described and displayed in search results

The correct answer is:
It influences how the web pages are described and displayed in search results

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WooRank Certification Exam Answers

A 1-second delay in page response can result in a:

  1. 2% reduction in conversions
  2. 7% reduction in conversions
  3. 50% reduction in conversions
  4. 20% reduction in conversions

The correct answer is:
50% reduction in conversions

A buyer persona primarily helps:

  1. to test payment gateways
  2. to analyze web pages
  3. to understand your audience
  4. to test landing pages

The correct answer is:
to understand your audience

A content publisher is most likely to track actions that __________ as their desired outcome.

  1. encourage frequent visitation
  2. drive contact form submissions
  3. provide information quickly
  4. drive product sales

The correct answer is:
encourage frequent visitation

A deep link is:

  1. Usually an internal link directing users to a page further down a website’s hierarchy
  2. A link to a third party site in the body of the text
  3. When the anchor text is formatted (bold, italic)
  4. A link to an external high authority source

The correct answer is:
Usually an internal link directing users to a page further down a website’s hierarchy

A/B testing is:

  1. A coding method
  2. Landing page testing only
  3. Banner conversion testing only
  4. Testing with one variable

The correct answer is:
Testing with one variable

Above the fold means:

  1. The visible part of a page
  2. The part of a webpage that is hidden on a secondary page
  3. Contents of the page that can be seen after scrolling down
  4. The area of a webpage that can be seen without scrolling down

The correct answer is:
The area of a webpage that can be seen without scrolling down

According to Google, each XML sitemap should contain no more than:

  1. 500 URLs
  2. 5,000 URLs
  3. 500,000 URLs
  4. 50,000 URLs

The correct answer is:
50,000 URLs

Ad rank components are:

  1. the relevance and the quality score
  2. the bids and the text of the ad
  3. the text of the ad and the quality score
  4. the bids and the quality score

The correct answer is:
the bids and the quality score

Affiliate marketing is:

  1. A revenue model where traffic is generated through social media
  2. A form of CPC that is commonly used by enterprises only
  3. A revenue model where website owners earn money by sending visitors to a third party website
  4. A form of PPC commonly used by small businesses

The correct answer is:
A revenue model where website owners earn money by sending visitors to a third party website

All businesses should improve their local SEO.

  1. FALSE
  2. TRUE

The correct answer is:
FALSE

ALT tags are:

  1. Attributions used to describe an image
  2. Meta tags that highlight an alternate page
  3. The alternate name for meta title
  4. Meta tags used to specify the anchor text

The correct answer is:
Attributions used to describe an image

An inbound link is a link that comes from another domain.

  1. FALSE
  2. TRUE

The correct answer is:
TRUE

Big data is often defined by the 3 Vs. Which of the following is not one of them?

  1. Variety
  2. Validity
  3. Volume
  4. Velocity

The correct answer is:
Volume

CMS stands for:

  1. Command Manager System
  2. Content Multiplying Service
  3. Creative Marketing Service
  4. Content Management System

The correct answer is:
Content Management System

Crowdsourced content means creating your own content

  1. TRUE
  2. FALSE

The correct answer is:
FALSE

CTR is calculated by the below formula:

  1. (clicks*impressions)/1000
  2. (clicks/impressions)*1000
  3. (clicks*impressions)/100
  4. (clicks/impressions)*100

The correct answer is:
(clicks/impressions)*1000

Dublin core is the list of the core elements of a website.

  1. FALSE
  2. TRUE

The correct answer is:
TRUE

Evergreen content has a short shelf life.

  1. FALSE
  2. TRUE

The correct answer is:
FALSE

Feature phones are:

  1. phones with browsers without the capability to render normal desktop webpages
  2. phones with browsers that can render mobile versions to a certain extent but never fully
  3. phones with browsers that are capable of rendering normal desktop pages
  4. phones without browsers

The correct answer is:
phones with browsers that can render mobile versions to a certain extent but never fully

Fonts used for email campaigns should always be web-friendly

  1. FALSE
  2. TRUE

The correct answer is:
TRUE

Formative usability testing is:

  1. benchmarking against competitive applications
  2. finding and fixing usability problems
  3. testing with emphasis on data entry
  4. assessing an application for usability rates

The correct answer is:
finding and fixing usability problems

Google Analytics tracking code should be inserted:

  1. Just before the closing tag
  2. Just after the opening tag
  3. Just before the closing tag
  4. Just after the opening

The correct answer is:
Just before the closing tag

Google Analytics: Which of the following is not a metric?

  1. Browser
  2. Pageviews
  3. Average page load time
  4. Sessions

The correct answer is:
Browser

Google.co.uk is a top level domain.

  1. TRUE
  2. FALSE

The correct answer is:
FALSE

hreflang tags can be implemented in the XML sitemap.

  1. FALSE
  2. TRUE

The correct answer is:
TRUE

In emails, more attention is typically paid to information that is:

  1. below the fold
  2. at the end of the email
  3. in a separate block on the right-hand side
  4. above the fold

The correct answer is:
above the fold

In PPC the advertiser pays for:

  1. Brand visibility
  2. The impression on the ad
  3. Visitors
  4. Clicks on the ad

The correct answer is:
Clicks on the ad

In the context of SEO, what does “PR” stand for?

  1. Google Position Recovery
  2. Google Public Rank
  3. Google Public Relations
  4. Google PageRank

The correct answer is:
Google PageRank

In the initial meeting with a small business owner who needs help with his/her online strategy, you start by:

  1. Asking questions about the audience and understanding the budget
  2. Offering a local SEO strategy
  3. Scaring him with all the lost opportunities so far
  4. Opening a Facebook Page and an Adwords campaign

The correct answer is:
Asking questions about the audience and understanding the budget

In the linear attribution model in Google Analytics:

  1. each touchpoint in the conversion path would share equal credit for a sale
  2. the middle touchpoint in the conversion path would receive 100% credit for the sale
  3. the first touchpoint in the conversion path would receive 100% credit for the sale
  4. the last touchpoint in the conversion path would receive 100% credit for the sale

The correct answer is:
each touchpoint in the conversion path would share equal credit for a sale

Internal links and inbound links are the same.

  1. TRUE
  2. FALSE

The correct answer is:
FALSE

It is better to use hyphens in URLs rather than underscores.

  1. FALSE
  2. TRUE

The correct answer is:
TRUE

It is better to use underscores in URLs rather than hyphens.

  1. FALSE
  2. TRUE

The correct answer is:
FALSE

Keyword stuffing is:

  1. Inappropriately high keyword density
  2. Usage of keywords only in the title
  3. Over use of keywords in anchor text
  4. Usage of keywords only in the meta description

The correct answer is:
Inappropriately high keyword density

Meta tags and alt tags serve the same function.

  1. FALSE
  2. TRUE

The correct answer is:
TRUE

Multiple H3 tags can be used on all pages.

  1. TRUE
  2. FALSE

The correct answer is:
TRUE

Tag-based web analytics uses cookies.

  1. FALSE
  2. TRUE

The correct answer is:
TRUE

The abbreviation CTA means:

  1. Conversion Time Acquired
  2. Call to Action
  3. Conversion through Analytics
  4. Click through Analysis

The correct answer is:
Call to Action

The abbreviation UCE stands for:

  1. Uncommon communication email
  2. Unwanted commercial email
  3. Unsolicited commercial email
  4. Unsolicited communication via email

The correct answer is:
Unsolicited commercial email

The best keywords are never long-tail.

  1. FALSE
  2. TRUE

The correct answer is:
FALSE

The Canonical tag is used to:

  1. Redirect users to a defined URL
  2. Highlight pages that are written in several languages
  3. Prevent bots from accessing pages
  4. Indicate the preferred URL of a page

The correct answer is:
Indicate the preferred URL of a page

The Google Pigeon update mainly affects:

  1. Video Search
  2. Local Search
  3. Image Search
  4. International Search

The correct answer is:
Local Search

The H1 tag:

  1. Is used as the blue link in the search results
  2. Is only used for formatting purposes
  3. Should only be used on the homepage
  4. Should only appear once on each page

The correct answer is:
Is used as the blue link in the search results

The hreflang tag is used to:

  1. Allow the search engines to detect which language is being used
  2. Specify the location on a page to target users in a specific country
  3. Allow Google to offer the autotranslate option to visitors in order to reach new visitors based on the selected languages
  4. Provide search engines with alternate versions of a URL to allow them to serve the correct page to their users based on language

The correct answer is:
Specify the location on a page to target users in a specific country

The lifetime value of a client refers to:

  1. The monetary value per customer achieved over a certain period of time
  2. The total amount the company spends to keep a customer happy
  3. The money spent on a product or service by the customer each year
  4. The advertising revenue

The correct answer is:
The money spent on a product or service by the customer each year

The meta description can help to:

  1. Add comments to the HTML
  2. Improve rankings
  3. Increase CTR
  4. Describe an image

The correct answer is:
Improve rankings

The meta keywords tag is used by Google as a ranking signal.

  1. TRUE
  2. FALSE

The correct answer is:
TRUE

The more pages a website has indexed in Google, the better.

  1. TRUE
  2. FALSE

The correct answer is:
TRUE

The unique goal of advertising is to enhance sales.

  1. TRUE
  2. FALSE

The correct answer is:
TRUE

Third party cookies are used in Google Analytics.

  1. FALSE
  2. TRUE

The correct answer is:
FALSE

To be considered mobile friendly, a website should have:

  1. A mobile CSS OR a mobile Redirection
  2. A mobile CSS
  3. A mobile CSS AND a mobile Redirection
  4. A mobile redirection

The correct answer is:
A mobile CSS AND a mobile Redirection

URL stands for:

  1. Ultimate Resourceful Locator
  2. Unifying Resource Location
  3. Uniform Resource Locator
  4. Universal Resource Locator

The correct answer is:
Universal Resource Locator

Using “domain keys” is a form of email authentication.

  1. TRUE
  2. FALSE

The correct answer is:
FALSE

What are external links?

  1. Links pointing from one domain to another
  2. Links pointing to between pages on the same domain
  3. Any link pointing from one page to another

The correct answer is:
Links pointing from one domain to another

What are internal links?

  1. Inappropriately high keyword density
  2. Usage of keywords only in the title
  3. Over use of keywords in anchor text
  4. Usage of keywords only in the meta description

The correct answer is:
Inappropriately high keyword density

What does the abbreviation SERP stand for?

  1. Segmented Elements Result Page
  2. Search Engine Result Promotion
  3. Search Engine Results Position
  4. Search Engine Results Page

The correct answer is:
Search Engine Results Page

What is an XML sitemap?

  1. It is a file that is stored on your computer with information on the structure of the site
  2. It is a document that references details about all web pages on a site
  3. It is the backup file that contains all data for a website
  4. It is the document that tells search engine which parts of a website should be disallowed

The correct answer is:
It is a document that references details about all web pages on a site

What is anchor text?

  1. Simple text containing the most used keywords
  2. The keyword cloud
  3. The text of a link that’s visible to the user
  4. A structured link scheme

The correct answer is:
The text of a link that’s visible to the user

What is local SEO?

  1. The process of optimizing a website for Google and Bing maps
  2. The process of optimizing a website for country specific search engines (yandex.ru)
  3. The process of optimizing a website for local Google pages (eg.: Google.be, Google.hu etc)
  4. The process of optimizing a website to improve a business’ online visibility based on its physical location

The correct answer is:
The process of optimizing a website to improve a business’ online visibility based on its physical location

What is malicious duplicate content?

  1. Content or blocks of content within or across domains that completely match, deliberately created to manipulate search engines
  2. Printer only versions of web pages
  3. Discussion forums that can generate both regular and stripped down pages targeted at mobile devices
  4. Store items shown or linked via multiple distinct URLs

The correct answer is:
Content or blocks of content within or across domains that completely match, deliberately created to manipulate search engines

What is NOT a benefit of local SEO?

  1. Ranking higher for global search
  2. Increased brand visibility
  3. Ranking higher in local SERP Increasing conversions
  4. Increasing conversions

The correct answer is:
Ranking higher for global search

What is not considered as an effect of well-built backlinks in SEO?

  1. Obtaining higher PageRank
  2. Having to disavow links
  3. Getting more traffic
  4. Gaining more authority

The correct answer is:
Obtaining higher PageRank

What is not true about a favicon?

  1. Originally it was a file called fav.ico
  2. It is typically displayed in the address bar of a browser
  3. It is an icon associated with a particular website
  4. It is also known as a shortcut icon

The correct answer is:
It is typically displayed in the address bar of a browser

What is PageRank?

  1. It’s a metric (on a scale of 0-10) that determines the traffic volume of a website
  2. It’s a metric that determines the number of links pointing to a certain website
  3. It’s a quality metric (0-10) that determines the usability score of a website according to Google
  4. It’s a quality metric (on a scale of 0-10) that determines a page’s importance, reliability and authority on the web according to Google

The correct answer is:
It’s a quality metric (on a scale of 0-10) that determines a page’s importance, reliability and authority on the web according to Google

What is robots.txt?

  1. A file that lists all of your web pages along with details of how often they are updated
  2. A file used to associate the Search console account with a domain
  3. A text file that instructs robots how to crawl and index web pages
  4. A file to give instructions to Google about how high to rank a certain site

The correct answer is:
A text file that instructs robots how to crawl and index web pages

What is the main purpose of the meta description?

  1. It tells the search engine what the most important keywords are for a certain page
  2. It is linked to the about us page and provides more information to users
  3. It allows web pages to rank higher for the keywords included
  4. It influences how the web pages are described and displayed in search results

The correct answer is:
It influences how the web pages are described and displayed in search results

What is the purpose of “nofollow” links?

  1. To link to a section further down a page
  2. To prevent PageRank from being passed on to the target page
  3. To disable links in order to prevent them from redirecting users
  4. To load the target page in a separate tab in a users browser

The correct answer is:
To prevent PageRank from being passed on to the target page

What is W3C?

  1. A syntax error type
  2. A markup code, that helps search engines crawl a site more efficiently
  3. A CSS inline style
  4. A consortium that sets web standards

The correct answer is:
A markup code, that helps search engines crawl a site more efficiently

What is www resolve?

  1. When a custom page is returned as a result of the web page not being available
  2. When a web page fails to load
  3. When the format http://mysite.com redirects to http://www.mysite.com (or visa versa)
  4. When both http://mysite.com and http://www.mysite.com can be accessed

The correct answer is:
When the format http://mysite.com redirects to http://www.mysite.com (or visa versa)

When adding the Google Analytics tracking code to your website, it should appear:

  1. After the opening tag
  2. On the homepage only
  3. In the alt attribute of the favicon image
  4. Before the closing tag

The correct answer is:
On the homepage only

When carrying out keyword research for your pages, which of the following should you do?

  1. Choose keywords that are very popular with other websites
  2. Choose the same keywords as your competitors
  3. Choose both frequently searched (high volume) & long-tail keywords
  4. Choose the most competitive keywords

The correct answer is:
Choose both frequently searched (high volume) & long-tail keywords

When convincing a potential buyer, the most important aspect of the interaction is:

  1. to give as many features of the product or service as possible
  2. to match their needs with potential solutions
  3. to offer the best possible deal in the market
  4. to find out the reason they made contact

The correct answer is:
to match their needs with potential solutions

When searching for keywords, which tool would you NOT use:

  1. Search Console (formerly Google Webmaster Tools)
  2. Google Analytics
  3. FTP tool
  4. Search engine

The correct answer is:
FTP tool

When the URL of a page is changed, it’s usually best practice to:

  1. Add a 301 redirect to the new location and update inbound links
  2. Do nothing Google will find the new page and remove the old page from its index
  3. Add a 302 redirect to the new location and update inbound links
  4. Remove the old URL from the CMS then fetch the new page as Google

The correct answer is:
Add a 301 redirect to the new location and update inbound links

Where does the expression “PageRank” come from?

  1. It is derived from “the ranking of a page”
  2. Just a normal expression referring to the importance of a page, and it is not connected to a specific person or term
  3. There is no such expression as PageRank in SEO
  4. Derives from the name of Google founder Larry Page

The correct answer is:
Derives from the name of Google founder Larry Page

Which Facebook metric reflects the number of people who have seen the content?

  1. Likes
  2. Reach
  3. Likes on shares
  4. Engagement

The correct answer is:
Reach

Which of the below best describes Facebook engagement?

  1. Views on posts
  2. Likes, comment and shares
  3. Clicks on any content
  4. Views on a page

The correct answer is:
Likes, comment and shares

Which of the below statements is true?

  1. Starting a blog has no effect on a site
  2. Starting a blog on a site can boost online visibility and attract visitors
  3. Starting a blog has no effect on SEO but is a great way to engage visitors
  4. Starting a blog and filling it with spun content can boost a site’s SEO

The correct answer is:
Starting a blog on a site can boost online visibility and attract visitors

Which of the following does Google consider as ‘Cloaking’?

  1. Paying for links that don’t include the “nofollow” attribute
  2. Serving a page of HTML text to search engines, while showing a page of images or Flash to users
  3. Placing a webpage on one domain the using the canonical tag to reference another page as the source
  4. Waiting for a page to be indexed by the search engines then redirecting the page to another website

The correct answer is:
Waiting for a page to be indexed by the search engines then redirecting the page to another website

Which of the following is against Google’s Webmaster Guidelines?

  1. Using rich snippets markup
  2. Participating in link schemes
  3. Preventing and removing user-generated spam on your site
  4. Making web pages primarily for users, not for search engines

The correct answer is:
Participating in link schemes

Which of the following is generally a bad email marketing practice?

  1. Using a real reply address
  2. Having an unsubscribe link
  3. Making opt-out possible
  4. Emailing attachments

The correct answer is:
Making opt-out possible

Which of the following is not a tool that can be used for social promotion?

  1. Pinterest
  2. LinkedIn
  3. YouTube
  4. Dropbox

The correct answer is:
Dropbox

Which of the following is not an accepted markup format by Google?

  1. microformat
  2. RDFa
  3. microdata
  4. TLDs

The correct answer is:
TLDs

Which of the following is NOT mobile friendly?

  1. Metaview Port tag
  2. html5
  3. Apple icon
  4. Flash

The correct answer is:
Flash

Which of the following is not one of four pillars of content marketing?

  1. Native ads
  2. Social
  3. Content
  4. SEO

The correct answer is:
Native ads

Which of the following is the ideal length for a title tag?

  1. Anything under 100 characters
  2. There is no ideal length for a title tag
  3. More than 100 characters
  4. Between 10 and 70 characters

The correct answer is:
Between 10 and 70 characters

Which of the following statements is true about a website’s title tags?

  1. A single title should be duplicated across all pages
  2. Each title tag should contain a list of the website’s most important keywords
  3. Each title tag should contain the most important keywords that are relevant to the specific page
  4. Title tags should not contain any keywords

The correct answer is:
Each title tag should contain the most important keywords that are relevant to the specific page

Which of the following URL redirects is known to pass PageRank?

  1. 302 Redirect
  2. 303 Redirect
  3. 301 Redirect
  4. 307 Redirect

The correct answer is:
301 Redirect

Which of the following would prevent search spiders from crawling www.mysite.com/example in a robots.txt file?

  1. Disallow:
  2. Disallow: /example
  3. User-agent: /example
  4. Noindex: /example

The correct answer is:
Disallow: /example

Which one does not belong to the 3 essential steps of content marketing?

  1. Promote
  2. Analyze
  3. Create
  4. Stream

The correct answer is:
Stream

Which one of the below statements is false?

  1. Broken links are bad for usability but don’t affect SEO
  2. Broken links send users to nonexisting web pages
  3. Broken links are bad for usability and reputation
  4. Broken links have a bad effect on SEO

The correct answer is:
Broken links are bad for usability but don’t affect SEO

Which one of these is a dimension in Google Analytics?

  1. Medium
  2. Sessions
  3. Users
  4. Pageviews

The correct answer is:
Medium

Who needs local SEO?

  1. Online stores with no physical outlets
  2. Every website offering services worldwide
  3. Every business website that delivers goods
  4. Every business with a physical address operating in a certain area

The correct answer is:
Every business with a physical address operating in a certain area