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Which is a reason why Annie’s Google Merchant Center account would get suspended?

  1. She is only selling used products
  2. Her website doesn’t have a mobile version
  3. She’s only been updating her data feeds every 10 days
  4. Her landing pages lead to error messages or non-existent pages
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Google AdWords Shopping Advertising Certification Exam Answers

Product Listing Ads should be used for:

  1. Promoting services
  2. Promoting brands
  3. Promoting products online
  4. Driving phone calls to a business

The correct answer is:

  • Promoting products online

You can use a product group with a single bid to:

  1. organize your ad group by product attributes
  2. create different bid modifiers
  3. ensure your entire inventory has the same bid
  4. set a new campaign priority

The correct answer is:

  • organize your ad group by product attributes

Suzie owns an apparel store and is thinking of starting a Shopping Campaign. How can Shopping ads benefit Suzie?

  1. Customers can become well-informed about Suzie’s products because they’ll see important information such as the price, image, and retailer name before they click the ad
  2. Shopping ads work with keywords and relevancy, so Suzie can bid on popular keywords to get her ad to appear at the top of search results
  3. Suzie can serve Shopping ads directly from her website
  4. Shopping ads get customers’ attention because merchants can include words such as “best” in titles and descriptions

The correct answer is:

  • Customers can become well-informed about Suzie’s products because they’ll see important information such as the price, image, and retailer name before they click the ad

When reviewing the Search terms report for your Shopping campaigns, you notice several terms that aren’t relevant to what you’re advertising. How can you use this information?

  1. Add the terms as negative keywords.
  2. Adjust your product data feed to include relevant terms.
  3. Increase your Quality Score by including irrelevant terms in ad content.
  4. Increase your bids for more relevant keywords

The correct answer is:

  • Add the terms as negative keywords.

Greta wants to make changes for several Shopping campaigns that she manages. She can use bulk changes to:

  1. Replace an existing product group.
  2. Link product feeds across campaigns.
  3. Create general calls to actions.
  4. Alter custom parameters for subdivided product groups

The correct answer is:

  • Replace an existing product group.

You’re optimizing a client’s Shopping campaign to drive online sales and are assessing the company’s website. You determine that the site needs to be improved for mobile, and recommend that the company:

  1. increase the page load speed to 9 seconds or longer
  2. add more menu options so people can see all products offered
  3. make all data fields required at checkout
  4. allow people to return to their shopping cart on their desktop computer

The correct answer is:

  • allow people to return to their shopping cart on their desktop computer

Research shows that more than 50% of people who search for a product on their smartphone visit a business within a day. Based on this data and your client’s goal of driving in-store sales, how would you optimize the company’s Shopping campaign?

  1. Increase the mobile and location bid adjustments and make additional adjustments based on performance
  2. Decrease the mobile and location bid adjustments and make additional adjustments based on performance
  3. Create a separate campaign for products that people are more likely to research on their smartphones and set a mobile bid adjustment of +900%
  4. Create a separate campaign for products that people most likely won’t research on their smartphones and set a mobile bid adjustment of +900%

The correct answer is:

  • Increase the mobile and location bid adjustments and make additional adjustments based on performance

Creating multiple products groups within one ad group allows you to:

  1. set different bid modifiers or negative keywords for your products
  2. access a search term report for each product group
  3. base each product group on a specific product attribute you choose
  4. use a single maximum cost-per-click bid across your product inventory

The correct answer is:

  • base each product group on a specific product attribute you choose

Which should David do to better understand how the ads for his local bakery have driven store visits and influenced his customers’ buying habits?

  1. Set up Google Analytics for his local storefront and access its various customized data
  2. Segment his report by click type and review his local data
  3. Set up local inventory ads in his Shopping campaign and review his local channel performance
  4. Enable dynamic tracking URLs for his campaign and set up tracking templates for his local product group

The correct answer is:

  • Set up Google Analytics for his local storefront and access its various customized data

According to Google Shopping policies, what would cause the disapproval of individual items or an entire Merchant Center account?

  1. Unsecure checkout or a missing refund policy
  2. Sale of gambling related products such as poker chips
  3. A product URL that links directly to only one relevant item
  4. Products with an availability attribute of out of stock

The correct answer is:

  • Unsecure checkout or a missing refund policy

Lisa wants to know if, after viewing her Shopping ad, people are buying the shoes listed in the ad. She should:

  1. run an Auction insights report
  2. set up conversion tracking
  3. use enhanced cost-per-click (ECPC) bidding
  4. run an Ad performance report

The correct answer is:

  • set up conversion tracking

In a Shopping campaign, conversion tracking:

  1. only counts purchases after clicks as conversions
  2. grants access to Search Funnel reports, which show how your customers complete a conversion
  3. provides in-depth reporting on how people use your website
  4. allows you to test changes, such as different campaign priorities and product group bids

The correct answer is:

  • grants access to Search Funnel reports, which show how your customers complete a conversion

Muhammad wants to promote hats and shirts from the same brand, and decides to subdivide his “All products” product group. He first uses the attribute brand to select products for the brand and then uses the attribute category to create separate product groups for hats and shirts. His next step is to:

  1. use the Bid Simulator, but only for “Everything else in ‘All products’”
  2. check his conversion window settings and see if new product groups create changes
  3. set bids for his new product groups to align with his sales strategy
  4. check the benchmark cost-per-click (CPC) of his hats and shirts to inform his bid strategy

The correct answer is:

  • set bids for his new product groups to align with his sales strategy

Angelika just submitted her product for the first time, and she had 2 errors, 3 warnings, and 5 notifications. What does she need to fix in order for her ads to show?

  1. Only the errors
  2. Only the warnings
  3. The warnings and errors
  4. All of the errors, warnings, and notifications

The correct answer is:

  • Only the errors

You’ve started managing a Shopping campaign for a client who thinks the campaign, which attributes conversions to the first ad customers clicked before completing a conversion, isn’t providing a good return on investment (ROI). How might you use attribution models to evaluate the campaign’s performance?

  1. Compare 2 models to see if the campaign is undervalued on a last-click basis
  2. Compare 2 models to see if the campaign is undervalued on a first-click basis
  3. Compare 2 models to decide whether to optimize the campaign’s automated bid strategy for a time decay model
  4. Compare 2 models to decide whether to optimize the campaign’s automated bid strategy for a position-based model

The correct answer is:

  • Compare 2 models to see if the campaign is undervalued on a last-click basis

A client is using manual bidding for its Shopping campaign and you decide to use target return on ad spend (ROAS) to take advantage of AdWords’ automated bidding features. Before you begin using target ROAS, you need to make sure that:

  1. the client is using a third-party bidding platform that is compatible with target ROAS
  2. conversion tracking is set up for the campaign and each product group has more than 200 clicks per week a
  3. remarketing list for search ads is set up for the campaign
  4. each product group in the campaign is restructured so that it has fewer than 200 clicks per week

100% Correct Answer

  • conversion tracking is set up for the campaign and each product group has more than 200 clicks per week a

Custom labels are a way to:

  • subdivide products into specific product groups in AdWords
  • set the country in which your products will be sold
  • tell Google Merchant Center what products to avoid when uploading data
  • identify the shipping method used for your products

The correct answer is:

  • subdivide products into specific product groups in AdWords

To help with your campaign strategy, you can use custom labels to:

  • organize products by specific attributes
  • increase your product’s discoverability
  • discover your best-selling products
  • create a list of new keywords for your products

The correct answer is:

  • organize products by specific attributes

Campaign priorities determine your bids according to which rule:

  • the highest priority campaign will bid, unless a lower priority bid is high enough
  • if the highest priority campaign is out of budget, the lower priority campaign bids
  • if the highest priority campaign is out of budget, lower priority budget is added to bids
  • if you have multiple campaigns with the same bid, the lowest necessary bid will be used

The correct answer is:

  • if the highest priority campaign is out of budget, the lower priority campaign bids

Maximilian is starting a Shopping campaign for winter sports to sell skis, which are also listed in his campaign for mountain tourism. Maximilian has a specific budget just for his winter sports campaign. When skis are shown, he wants the bid to come from his winter sports campaign. Maximilian should:

  • prioritize his Shopping campaigns according to seasons rather than geography
  • make his winter sports budget high priority by adding his mountain tourism budget to it
  • add “mountain tourism” to his negative keywords during the winter sports campaign
  • make the winter sports campaign high priority and the mountain tourism low priority

The correct answer is:

  • make the winter sports campaign high priority and the mountain tourism low priority

Mindy is setting up her Google Merchant Center account and has to verify her website URL. Her website URL must:

  • Include IP address.
  • Include Ports.
  • Be as specific as possible (for e.g., http://www.example.com#top).
  • Begin with http:// or https://

The correct answer is:

  • Begin with http:// or https://

Quincy wants to make sure that he meets the Google Shopping policy to accurately represent his business or product. Which action should he take on his website to meet the policy?

  • Show clearly the payment model and full price that a person shopping online would be charged before and after the purchase
  • Describe some of the conditions related to the purchase before and after the purchase
  • Advertise products or promotional offers that aren’t available to people shopping online
  • Claim credentials for his business that he hasn’t finalized yet

The correct answer is:

  • Show clearly the payment model and full price that a person shopping online would be charged before and after the purchase

Anne wants to use her impression share metrics to optimize her Shopping campaign. She should:

  • run an Auction insights report to compare her impression shares to those of her competitors
  • set negative keywords in her campaign
  • increase her impression share by setting her bids lower on her campaign
  • set the delivery method on her campaign to standard

The correct answer is:

  • run an Auction insights report to compare her impression shares to those of her competitors

Shopping ads can appear on:

  • Google Shopping
  • Google Search
  • Google Search Partner websites
  • all of the answers are correct

The correct answer is:

  • all of the answers are correct

In Shopping campaigns, product groups are used to:

  • organize products within a data feed
  • create a list of keywords used to target Shopping ads to shoppers
  • bid on organized inventory in an ad group
  • bundle items sold as a package, like a camera and tripod stand

The correct answer is:

  • bid on organized inventory in an ad group

You can use custom labels to:

  • list specific features in your Shopping ads
  • subdivide a product by specific features that you decide
  • have Google subdivide your product into specific relevant categories
  • target different countries within the same Shopping campaign

The correct answer is:

  • subdivide a product by specific features that you decide

To prevent your Shopping ads from appearing for certain search terms, you would:

  • add negative keywords to your campaign or ad group
  • remove the related search terms from your product titles in your product data
  • remove products from your product data
  • put shorter descriptions in your product data

The correct answer is:

  • add negative keywords to your campaign or ad group

Campaign priority should be used when you advertise:

  • multiple products internationally in multiple campaigns
  • one product internationally in multiple campaigns
  • multiple products for the same country in multiple campaigns
  • one product for the same country in multiple campaigns

The correct answer is:

  • one product for the same country in multiple campaigns

What does Niharika need to do first if she wants to enable automatic item updates for the price and availability of her products?

  • Add schema.org structured data to her landing pages
  • Submit yes for the price and availability attributes
  • Nothing, she just needs to enable the setting in Google Merchant Center
  • Link her Google Merchant Center and AdWords accounts

The correct answer is:

  • Add schema.org structured data to her landing pages

What should Kevin take into account when optimizing the title attribute for his new line of surfboards?

  • Include relevant attributes in the title such as brand, size, and color
  • Include the location of his retail store
  • Include the board style name only
  • Use special characters such as exclamation points or all caps

The correct answer is:

  • Include relevant attributes in the title such as brand, size, and color

To maintain active product data, you must update your data every:

  • 30 days
  • 6 months
  • 1 year
  • 24 hours

The correct answer is:

  • 30 days

When optimizing the title attribute for her new line of bicycles, Matilda should include:

  • symbols and foreign characters to get the user’s attention such as exclamation points
  • the price and shipping cost
  • keywords and relevant attributes in the title such as brand, size, and color
  • the bike style name only

The correct answer is:

  • keywords and relevant attributes in the title such as brand, size, and color

Yves heard that the custom_label attributes can help him organize his Shopping campaign. With custom labels, Yves can provide:

  • Google product categories so he can organize his campaign by different categories
  • any value he chooses so he can organize his campaign by his own goals
  • the product’s condition so he can organize his campaign by new, used, or refurbished products
  • the brand of his product so he can organize his campaign by different brands

The correct answer is:

  • any value he chooses so he can organize his campaign by his own goals

Kelly is checking her product landing pages to make sure that she has all the required information. What piece of information is required to appear on every landing page?

  • Price and currency
  • Availability date
  • Google product category
  • Sale price

The correct answer is:

  • Price and currency

What optimization recommendation might you make to a new client with Shopping campaigns that don’t include all of the products the company sells?

  • Create a separate campaign for all products and subdivide the inventory using custom label attributes, then bid by item ID for the items not included in other campaigns
  • Create a separate campaign with a low priority, and create 1 product group for all products and assign it a low bid
  • Create a separate campaign with a high priority, and create 1 product group for all products and assign it a high bid
  • Create a separate campaign for all products and subdivide the inventory based on products that are already being advertised, then assign these products a low bid

The correct answer is:

  • Create a separate campaign with a low priority, and create 1 product group for all products and assign it a low bid

Which products should you submit the identifier_exists attribute with a value of no for?

  • A) Items as part of a bundle
  • B) Used electronics
  • C) New books for pre-order
  • D) Custom-made clothing

Correct answer is:

  • D) Custom-made clothing

The feed that Luca exports from his point of sale system needs some cleanup before it will be accepted by Google Merchant Center. To meet the requirements, he needs to consistently change product_state to condition in his exported feed. What’s the best way to do this each time?

  • Submit his feed without changing it, and then use feed rules to automatically changeproduct_state to condition
  • Manually change product_state to condition before submitting his feed to Merchant Center
  • Delete product_state completely from his feed, and then submit his feed to Merchant Center
  • Leave product_state in his feed and also add the condition attribute

Correct answer is:

  • Submit his feed without changing it, and then use feed rules to automatically change product_state to condition

Jane’s product feed would get disapproved due to:

  • a URL that’s 1500 characters
  • a price mismatch between the feed and landing page
  • an image being a GIF format
  • a feed including a mobile link

Correct answer is:

  • a price mismatch between the feed and landing page

To set up a Shopping campaign, you’ll need to link your Google Merchant Center account and:

  • credit card
  • list of approved Shopping policies
  • Google My Business account
  • AdWords account

Correct answer is:

  • AdWords account

Shopping ads on google.com:

  1. indicate the name of the merchant
  2. don’t use keywords
  3. all of the answers are correct
  4. can be served together with text ads

Correct answer is:

  • all of the answers are correct

To set up ads for her local watch store in addition to the ads she already runs for her online store, Lucy should:

  • begin the local inventory ads implementation process and complete the required steps
  • subdivide her product inventory and set different bids for her local and online only ads
  • set up multichannel ads to direct customers to her online or local store
  • enable local products in her shopping campaign and set up a product filter for “local”

Correct answer is:

  • begin the local inventory ads implementation process and complete the required steps

Paige has an online dress boutique that sells dresses for women and children. She just got a new shipment of pink polkadot girls dresses.

  • She can add the dress description in the title and then link to additional dresses
  • She can link to the page with an image of the not-yet-available product with “coming soon”listed and additional options
  • She can link directly to the brand, color, size and price of the dress described
  • She can link to a page within her site with all dresses incase the item sells out

Correct answer is:

  • She can link directly to the brand, color, size and price of the dress described

Toshiro wants to increase the conversion rate of his Shopping campaigns without increasing his budget. He should use:

  • enhanced cost-per-click (ECPC)
  • target return on ad spend (ROAS)
  • maximize clicks
  • target cost-per-acquisition (CPA)

The correct answer is:

  • maximize clicks

An online women’s clothing retailer uses conversion tracking to track orders and wants to assess the value of mobile on sales.

  • cross-device attribution reports to see if people click the retailer’s ads on a desktop during the sales funnel
  • path length report to see if most sales occur after 1 click on the retailer’s ad from a mobile phone
  • cross-device attribution reports to see if people click the retailer’s ads on a mobile phone during the sales funnel
  • path length report to see if most sales occur after multiple clicks on the retailer’s ad from a mobile phone

Correct answer is:

  • cross-device attribution reports to see if people click the retailer’s ads on a mobile phone during the sales funnel

After segmenting your client’s conversion data for a Shopping campaign, you see that mobile is driving 10 percent of sales.

  1. Set a desktop bid adjustment that accounts for the amount in sales that mobile is driving
  2. Create separate Shopping campaigns for desktop and mobile, budgeting the same amount for each campaign
  3. Set a mobile bid adjustment that accounts for the amount in sales that mobile is driving
  4. Create a separate Shopping campaign for mobile targeted to locations where your client has a physical store

Correct answer is:

  • Set a mobile bid adjustment that accounts for the amount in sales that mobile is driving

Mika has an online store and wants to create a Shopping campaign. What information does she need to create a Google Merchant Center account?

  • Verified and claimed website URL 
  • Local business data feed
  • Country where her products are sold
  • Promotion text

The correct answer is:

  • Verified and claimed website URL

According to Google Shopping Policies, what can be included in promotional text?

  1. Product information taken from the data feed
  2. Repetition of words and phrases
  3. Text created from keyword insertion
  4. Text highlighting a special offer on specific products

At which level can you add promotional text to Product Listing Ads?

  1. Product group
  2. Both ad group and product group
  3. Ad group
  4. Campaign

Ben is creating product images. A common best practice is to:

  1. Ensure all images are high-quality
  2. Display the merchant website name over all images
  3. Include all varieties of a product in one image
  4. Include brand names in the images

Bob is seeing low traffic for one of his product groups and daily spend is low. What could he do to help increase impressions and traffic?

  1. Remove any bid modifiers
  2. Increase the campaign’s daily budget
  3. Add negative keywords to the product group
  4. Increase bids on products groups

Brian is expanding his store to include antique goods. What should he do if there isn’t a unique product identifier available?

  1. Leave all unique product identifiers blank
  2. Use the exemption attribute ‘identifier exists’
  3. Add ‘unique’ to the ‘brand’ attribute
  4. Include the word “antique” in the titles of all products

Campaign priority should be used when:

  1. You have multiple sales to promote within the same campaign
  2. You want to lower the bid for a product group
  3. You have multiple campaigns advertising the same products
  4. You want to separate your inventory by brand

Catherine is preparing to release a new line of toys that’s currently available for pre-order only on the landing page. Why is Catherine’s data feed getting disapproved for incorrect availability?

  1. The ‘availability’ attribute is set as ‘out of stock’
  2. The ‘availability’ attribute is set as ‘preorder’
  3. The ‘availability’ attribute is set as ‘in stock’
  4. The ‘availability date’ attribute is set as the toys’ release date

Custom labels can be a great way for you to:

  1. Subdivide products into specific product groups in AdWords
  2. Tell Google Merchant Center what products to avoid when uploading data
  3. Set the country in which your products will be sold
  4. Identify the shipping method used for your products

Enhanced cost-per-click (ECPC) bidding should be used to:

  1. Drive engagement with product brand
  2. Increase total impressions
  3. Optimize bids using converted clicks
  4. Bid for a target cost-per-acquisition (CPA)

For a Shopping campaign, you can use AdWords to:

  1. Submit product information
  2. Manage ad group bids
  3. Manage and validate a website URL
  4. Upload additional product images

Google Merchant Center can be used to:

  1. Manage shipping settings for a store
  2. Update mobile bids for products
  3. View competitive benchmarks for Shopping campaigns
  4. Set campaign priority for products

Google Merchant Center is used for:

  1. Setting up campaign bidding priorities
  2. Managing conversion tracking
  3. Uploading product data feeds
  4. Editing your Shopping campaign’s product groups

Google Merchant Center is used to:

  1. Monitor the performance of Shopping campaigns
  2. Host website images
  3. Manage bidding for Shopping campaigns
  4. Submit product information

How are product groups used in Shopping campaigns?

  1. To create a list of keywords used to target Shopping ads to shoppers
  2. To organize products within a data feed
  3. To bundle items sold as a package, like a camera and tripod stand
  4. To bid on organized inventory in an ad group

How can Helen provide free shipping for a small group of promotional products?

  1. Remove all shipping options from the Google Merchant Center account
  2. Update the ‘shipping’ attribute to a fixed delivery price of $0.00 for only the promotional products
  3. Set the default shipping for all products to a flat rate of $0.00
  4. Add “Free shipping” to the Shopping campaign promotional text

How can you lose your claimed URL?

  1. Another authorized owner of the website successfully verifies and claims your website URL
  2. Your website is updated but includes the same identifying meta tag or HTML file
  3. Your claimed URL authorization expired from Webmaster tools
  4. You remove all data feeds from your Merchant Center account

How could you increase the number of conversions your Shopping campaign receives for about the same total cost?

  1. Increase your campaign priority
  2. Decrease bids for product groups with a low cost per conversion, and increase bids for product groups with a high cost per conversion
  3. Remove product group subdivisions and bid on broader groups of products
  4. Increase bids for product groups with a low cost per conversion, and decrease bids for product groups with a high cost per conversion

How should Chris estimate how a different bid amount would impact his store’s online traffic?

  1. Use the Bid Simulator tool
  2. Review the benchmark cost-per-click (CPC) information in AdWords
  3. Check the “Diagnostics” tab in Google Merchant Center
  4. Download campaign performance data

If a product doesn’t have an image available, you should:

  1. Submit a placeholder image with a message, such as “Coming Soon”
  2. Wait to submit the product until an image is ready
  3. Submit an image of a similar product
  4. Submit a full color version of your store’s logo

If Sam doesn’t enable conversion tracking for his Shopping campaigns, which bidding option below will be available to him?

  1. Maximum cost-per-acquisition (max. CPA) bidding
  2. Target cost-per-acquisition (target CPA) bidding
  3. Enhanced cost-per-click (ECPC) bidding
  4. Maximum cost-per-click (max. CPC) bidding

In Google Merchant Center, a target country is the country where:

  1. The products are manufactured
  2. The retailer is located
  3. The products are sold and will be shipped to
  4. The products are shipped from

In order to offer products in different countries, you should:

  1. Use one feed for all products
  2. List the products in the local language
  3. Use the same landing pages globally
  4. Always set prices in USD

Jane is planning to add a popular brand of watches to her online store. To help differentiate her products from her competitors, Jane should do which of the following:

  1. Change the price on the ad to be lower than the actual product price
  2. Include her store name on all watch images
  3. Include bundled accessories in the product image
  4. Use promotional text to highlight any deals

Marie’s new camera product falls into two different Google product categories. What should she use for this attribute?

  1. Submit the product twice using a different category each time
  2. Use the ‘custom label’ attribute
  3. Include only one category
  4. Include both categories in the attribute

Matt is preparing for his store’s big holiday sale. What should Matt do to make sure the products that are on sale are organized on Google Shopping?

  1. Use a custom label to denote items included in the holiday sale
  2. Add “holiday sale” to the ‘Title’ attribute of all items
  3. Classify the products under the “holiday” Google Product Category
  4. Change the ‘brand’ attribute of sale items to “holiday”

May is in the process of expanding her store to support more territories. May’s Google Merchant Center account was suspended after adding new data feeds. Why was her account suspended?

  1. The data feed includes products with the availability status “out of stock”
  2. The language on the landing pages doesn’t match the language of the target country
  3. The data feeds weren’t updated for 10 days
  4. The shipping attributes for a small number of items have different pricing than the default shipping at the account level

Merchants use Google Merchant Center for which purpose?

  1. Set mobile bids on specific products
  2. Set campaign priority
  3. Upload product data through feeds or an API
  4. Manage Shopping campaign bids

Michael was notified that his products were disapproved due to incorrect prices. Which of the following may have caused the disapproval?

  1. The landing page price is different from the feed price
  2. A ‘sale price’ attribute is blank
  3. The availability for the products are listed as ‘out of stock’
  4. The shipping rates for the products were updated to $0.00

Multi-client accounts (MCAs) in Google Merchant Center allow advertisers to easily:

  1. Share products between accounts
  2. Access multiple AdWords accounts
  3. Combine reporting on all data feeds across domains
  4. Manage multiple domains with a single sign in

Nicole’s analysis shows that 5 brands currently in her “All products” group are performing especially well. What can she do to capture more traffic on these valuable brands?

  1. Increase her “All products” bid
  2. Subdivide by brand and set more competitive bids for the brands individually
  3. Change the campaign priority to “high”
  4. Set her budget to “accelerated” delivery

Peter has finished subdividing the product groups in one of his Shopping campaign’s ad groups. What bid should Peter not use for the remaining “everything else in all products” product group?

  1. A bid of zero
  2. A bid that’s the average of the subdivisions
  3. Continue subdividing until there are no products in this group
  4. A bid lower than the subdivisions

Product groups are eligible for the Bid Simulator:

  1. Anytime after a product group is created in a Shopping campaign
  2. Once a budget cap has been reached for a product group
  3. Once the average cost-per-click (avg. CPC) is close to the maximum cost-per-click (max. CPC) bid
  4. When Shopping ads have been included in enough auctions or accrued enough impressions

Ricky is an online golf equipment merchant who just created a new Google Merchant Center account. When Ricky creates his first data feed, he must add unique product identifiers for his products. Which combination of ‘gtin,’ ‘mpn,’ and ‘brand’ is valid?

  1. Both ‘gtin’ and ‘mpn’ must be included
  2. Two identifiers from ‘gtin,’ ‘mpn,’ and ‘brand’ must be used
  3. Only ‘brand’ is required
  4. Only ‘mpn’ is required

Ruth is going to sell products that Google considers adult-oriented. How should she label her content?

  1. Include the text “adult” in the product description
  2. Mark ‘adult’ in a separate custom label attribute as part of the data feed
  3. Identify products using the ‘adult’ attribute and in Google Merchant Center settings
  4. Email the support team through the Google Merchant Center Help Center

Ryan’s shoe store sells a variety of shoes. His “active shoes” campaign is reaching the daily budget cap by the early afternoon. What should Ryan do to get more traffic for his products?

  1. Lower the maximum cost-per-click (max. CPC) for all product groups
  2. Increase the maximum cost-per-click (max. CPC) for all product groups
  3. Increase the budget cap of the campaign
  4. Remove underperforming items from the inventory

Sally is promoting her online store that sells vintage goods and custom artwork. What does she need to include for unique product identifiers?

  1. Put ‘unavailable’ in the ‘gtin’ attribute
  2. Put ‘false’ in the ‘identifier exists’ attribute
  3. Submit ‘1’ as the ‘mpn’ attribute
  4. Submit a randomly generated number in the ‘gtin’ attribute

Shopping ads can be targeted to:

  1. North America only
  2. Select countries, listed in Google Merchant Center and AdWords Help Centers
  3. Only countries where Google.com/shopping is available
  4. All countries where AdWords is available

Shopping ads should be used for:

  1. Promoting services
  2. Promoting brands
  3. Driving phone calls to a business
  4. Promoting products online

Shopping campaigns use:

  1. Shopping ads created from product data in Google Merchant Center
  2. A combination of text ads and Shopping ads formats
  3. Keyword-targeted rich media ads
  4. Ads promoting local and nearby services

The attribute ‘identifier exists’ and value ‘FALSE’ should be used for:

  1. Used electronics
  2. Items as part of a bundle
  3. New books for pre-order
  4. Custom-made clothing

To subdivide products in Shopping campaigns using your own set product structure, you should use:

  1. Custom labels
  2. Multiple data feeds
  3. Starred items
  4. AdWords labels

Vivian owns an art supply store and traffic for her “painting” product group is increasing. What is one thing Vivian should do to optimize the performance of her painting products?

  1. Increase the maximum cost-per-click (max. CPC) bid for all products
  2. Update the inventory by removing certain products
  3. Subdivide the product group and move budget allocation to the best performing products
  4. Remove subdivisions from the product group

What does Google Merchant Center use as the primary way to contact users with important messages, such as feed disapprovals?

  1. Messaging in AdWords overview page
  2. Email contacts listed in account settings
  3. Messaging in Google Merchant Center overview page
  4. Automated phone messages to account owner

What does impression share indicate about a product group?

  1. It shows how many impressions your product group has received divided by the estimated number it was eligible to receive
  2. It provides an average benchmark of all similar products from other retailers
  3. It predicts your product group’s future impressions
  4. It shows your product group impressions relative to other product groups in the same campaign

What information do you need to enter in Google Merchant Center to create a Shopping campaign?

  1. Verified and claimed website URL
  2. Business address
  3. Promotion text
  4. Local business data feed

What is a best practice to reduce the processing time of a new feed?

  1. Create a new Google Merchant Center account for each new AdWords campaign
  2. Submit the feed at midnight
  3. Divide the group of products into multiple data feed segments
  4. Upload both xml and csv files of the same products

What should Brian take into account when optimizing the ‘title’ attribute for his new line of bicycles?

  1. Include relevant attributes in the title such as brand, size, and color
  2. Add additional keywords at the end of the title
  3. Include the bike style name only
  4. Use special characters such as exclamation points

What’s the best way to indicate in a feed that a product is on sale for a limited time?

  1. Include “SALE” in the title of the item
  2. Use the ‘sale price’ attribute
  3. Upload the same item twice, once with a lower price
  4. Update the description of that specific item

When creating a file to upload to Merchant Center, what format is accepted?

  1. Google Document File
  2. Database File
  3. Tab Delimited File Format
  4. Excel File Format

When preparing to submit a new data feed, you should:

  1. Give all feeds the same name for consistency
  2. Submit multiple feeds to process everything at once
  3. Submit a test data feed
  4. Include all items in your inventory

Which AdWords campaign settings should Sarah choose in order to sell products to California residents only?

  1. Set both the country of sale to United States and location to California
  2. Set the country of sale to United States only
  3. Set the location to California only
  4. Set either the country of sale to United States or location to California

Which can you sell on Google Shopping?

  1. Business services such as plumbing or locksmithing
  2. Residential real estate
  3. Hotel and travel fares
  4. Used goods

Which devices can Shopping ads appear on?

  1. Mobile phones
  2. Mobile phones and desktops
  3. Tablets, mobile phones, and desktops
  4. Tablets and desktops

Which email contact does Google use to notify merchants about account warnings?

  1. Google Merchant Center technical contact
  2. Google Merchant Center primary contact
  3. Both Google Merchant Center technical contact and primary contact
  4. AdWords primary contact

Which is a reason why Annie’s Google Merchant Center account would get suspended?

  1. She is only selling used products
  2. Her website doesn’t have a mobile version
  3. She’s only been updating her data feeds every 10 days
  4. Her landing pages lead to error messages or non-existent pages

Which is a required attribute when submitting a product to Google Merchant Center?

  1. Mobile landing page URL
  2. Title
  3. Availability date
  4. Additional image URLs

Why can’t Ellen see any benchmark data for her new Shopping campaign?

  1. She doesn’t have enough products in the campaign to compare to others
  2. She is already outbidding her competitors
  3. Her campaign has reached its daily budget limit
  4. There aren’t enough comparable products from other advertisers

Why is it a best practice to set a bid for the “everything else in all products” product group?

  1. To be able to have one product group for mobile devices
  2. To make it easier to target a location for certain products
  3. To include items not part of other product groups in your campaign
  4. To control the websites on which your Shopping ads appear

You can use campaign priority to:

  1. Make your Shopping ads more competitive in the auction
  2. Have Google prefer certain inventory in query matching and ad serving
  3. Tell Google which campaign’s bid to use for a product when the same product is included in multiple campaigns
  4. Speed up how fast a campaign’s budget is spent throughout the day

You can use custom labels in a product data feed to:

  1. Tag products you’d like to group in a Shopping campaign by values of your choosing
  2. Submit product brand descriptions
  3. Provide additional description information for shoppers in search results
  4. Add supplemental image URLs

You should use multiple ad groups when you want to:

  1. Set a different priority on bidding within the same Shopping campaign
  2. Target a different country within the same Shopping campaign
  3. Use a different bid modifier for products in the same Shopping campaign
  4. Link products from a different Merchant Center account

You want to prevent your ads from appearing for certain search terms. How would you do it?

  1. Put shorter descriptions in your product data
  2. Remove products from your product data
  3. Remove the related search terms from your product titles in your product data
  4. Add negative keywords to your campaign or ad group

You’re currently targeting all inventory in one campaign through an “All products” group. How should you find campaign optimization opportunities?

  1. Understand which creatives perform best in the “Ads” tab
  2. See query-level product performance in the “Keywords” tab
  3. Check impressions for each product in Merchant Center
  4. Segment performance by various shopping views in the “Dimensions” tab