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  3. Posted on Tue, 24 Jul, 2018 at 6:01 PM

YouTube Creative Essentials Assessment Answers

YouTube Creative Essentials Assessment Answers

According to Ipsos eye-tracking research, approximately how much TV advertising goes unseen?

Answers › YouTube Creative Essentials Assessment Answers › 24/07/2018

  1. 25%
  2. 70%
  3. 55%
  4. 40%

Which report provides insight into the many ways viewers find videos?

Answers › YouTube Creative Essentials Assessment Answers › 24/07/2018

  1. Analytics report
  2. Demographics report
  3. Audience report
  4. Traffic sources report

100% Correct Answer

  • Traffic sources report

Which YouTube storytelling technique describes when a video ad changes based on viewers’ behavior?

Answers › YouTube Creative Essentials Assessment Answers › 24/07/2018

  1. Tease, amplify, echo
  2. The mini-series
  3. The direct shot
  4. The follow-up

100% Correct Answer

  • The direct shot

How can you validate a specific assumption about your audience?

Answers › YouTube Creative Essentials Assessment Answers › 24/07/2018

  1. Run a Google Survey
  2. Explore Think with Google articles
  3. Dive into Google Trends
  4. Review YouTube Analytics watchtime report

100% Correct Answer

  • Run a Google Survey

According to Deloitte’s Digital Democracy Survey, approximately how many millennials and Gen Zers are bingeing content weekly.?

Answers › YouTube Creative Essentials Assessment Answers › 24/07/2018

  1. 70%
  2. 10%
  3. 40%
  4. 25%

100% Correct Answer

  • 40%

In the “Tease, amplify, echo” approach, what role does a piece of long-form content serve?

Answers › YouTube Creative Essentials Assessment Answers › 24/07/2018

  1. Teasing your audience
  2. Amplifying your message
  3. Echoing your message
  4. Segmenting your story

100% Correct Answer

  • Amplifying your message

To validate a campaign idea, which tool can be used to explore popular search queries?

Answers › YouTube Creative Essentials Assessment Answers › 24/07/2018

  1. Google Signals
  2. Google Surveys
  3. Google Trends
  4. Think with Google

100% Correct Answer

  • Google Trends

How can you create video ads to maximize effectiveness on YouTube?

Answers › YouTube Creative Essentials Assessment Answers › 24/07/2018

  1. Cut your TV spot into :30 and :15 video ads
  2. Build from the ground up rather than modifying your TV spot
  3. Repurpose your TV spots on YouTube – it’s all video
  4. Rebuild your TV spots into :30, :15 and :06 video ads

100% Correct Answer

  • Build from the ground up rather than modifying your TV spot

Which demonstrates the “Connect” principle in the ABCDs?

Answers › YouTube Creative Essentials Assessment Answers › 24/07/2018

  1. Frontload the story arc
  2. Include a call to action (CTA)
  3. Speak directly to viewers by breaking the fourth wall
  4. Integrate your brand in natural usage in the first five seconds

100% Correct Answer

  • Speak directly to viewers by breaking the fourth wall

Which demonstrates the “Brand” principle in the ABCDs?

Answers › YouTube Creative Essentials Assessment Answers › 24/07/2018

  1. Use friendly, relatable, and recognizable people
  2. Using tightly cropped shots of key people or products
  3. Include a call to action (CTA)
  4. Integrate your brand in natural usage in the first five seconds
  1. Frontload the story arc
  2. Focus on framing
  3. Include a call to action (CTA)
  4. Use natural, on-product integrations versus using forced logos or supers

Which demonstrates the “Direct” principle in the ABCDs?

Answers › YouTube Creative Essentials Assessment Answers › 24/07/2018

  1. Consider quick cuts to keep the energy up
  2. Frontload the story arc
  3. Use YouTube’s interactive platform features to invite viewers to visit your website, watch another video, or subscribe to your channel
  4. Include brand or product name in voiceover

100% Correct Answer

  • Use YouTube’s interactive platform features to invite viewers to visit your website, watch another video, or subscribe to your channel

Which is a best practice for creating effective Bumper ads?

Answers › YouTube Creative Essentials Assessment Answers › 24/07/2018

  1. Cut down your :30 TV spot
  2. Focus on a single product, feature, or brand message
  3. Don’t include branding
  4. Build a single Bumper ad to convey your entire message

100% Correct Answer

  • Focus on a single product, feature, or brand message

Your client’s main goal is to drive ad recall. Which creative consideration for Bumper ads supports these goals?

Answers › YouTube Creative Essentials Assessment Answers › 24/07/2018

  1. Include supers and voiceovers to reinforce your brand
  2. Moderate pacing–not too fast and not too slow
  3. Break the fourth wall–include a familiar face speaking directly to the camera
  4. Brand toward the end of the ad

100% Correct Answer

  • Break the fourth wall–include a familiar face speaking directly to the camera

How have Bumper ads performed in Google-run studies?

Answers › YouTube Creative Essentials Assessment Answers › 24/07/2018

  1. They are less effective than longer form ads on YouTube
  2. They are effective on their own at driving ad recall and brand lift
  3. They reach the same people as TrueView campaigns
  4. They are effective in increasing ad recall only when consumers see multiple bumpers

100% Correct Answer

  • They are effective on their own at driving ad recall and brand lift

Which report shows how long a video keeps its audience?

Answers › YouTube Creative Essentials Assessment Answers › 24/07/2018

  1. Audience retention report
  2. Demographics report
  3. Watch time report
  4. Audience report

100% Correct Answer

  • Audience retention report

Which targeting type can help your client reach consumers who frequent department stores?

Answers › YouTube Creative Essentials Assessment Answers › 24/07/2018

  1. Custom affinity audiences
  2. Consumer patterns
  3. Life Events
  4. In-market audiences

100% Correct Answer

  • Consumer patterns

What can Brand Lift measure?

Answers › YouTube Creative Essentials Assessment Answers › 24/07/2018

  1. Impressions, clicks and reach
  2. Brand awareness, ad recall and consideration
  3. View-through rate, watch time and drop-off percentage
  4. Whichever metrics matter to your client

100% Correct Answer

  • Brand awareness, ad recall and consideration

Which demonstrates the “Attract” principle in the ABCDs?

Answers › YouTube Creative Essentials Assessment Answers › 24/07/2018

  1. Show familiar faces at the beginning of your video
  2. Show the brand in natural usage
  3. Have talent speak directly to camera
  4. Build suspense by keeping the viewer in the dark until the end of the video ad

100% Correct Answer

  • Show familiar faces at the beginning of your video

Your client is an online car marketplace. Which targeting type can help your client’s campaign reach people in the car buying process?

Answers › YouTube Creative Essentials Assessment Answers › 24/07/2018

  1. In-market audiences
  2. Custom affinity audiences
  3. Life Events
  4. Consumer patterns

100% Correct Answer

  • In-market audiences

Which story arc can be the most impactful on YouTube?

Answers › YouTube Creative Essentials Assessment Answers › 24/07/2018

  1. A traditional story arc works best on YouTube – what works on TV, works on YouTube
  2. A shot of your brand up-front, then telling your story
  3. An attention-grabbing opening and quick pacing
  4. A lead-in, build, big reveal, and offer

100% Correct Answer

  • An attention-grabbing opening and quick pacing

How can you produce video ads to perform well on YouTube?

Answers › YouTube Creative Essentials Assessment Answers › 24/07/2018

  1. Frame widely and pace quickly
  2. Frame tightly and pace moderately
  3. Frame widely and pace moderately
  4. Frame tightly and pace quickly

100% Correct Answer

  • Frame tightly and pace quickly

Which report shows how long a video was watched in aggregate?

Answers › YouTube Creative Essentials Assessment Answers › 24/07/2018

  1. Analytics report
  2. Watch time report
  3. Audience report
  4. Audience retention report
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